Sales Expert Podcast

Oisin Browne & Darragh O'Connor

Whether you're seeking to elevate your sales skills or simply interested in the realm of B2B sales, come and join Oisin Browne and Darragh O'Connor as they delve into the world of sales by interviewing Sales Experts from around the world every week to discuss a diverse range of topics. These include the newest trends in B2B sales, effective sales techniques, and much more. Oisin & Darragh will be hosting some of the most esteemed leaders in the field of B2B sales, who will share their experiences and insights on how they have attained success in Sales.

  1. Sales Expert 19: Joanne Sweeney, AI & Digital Marketing Specialist, Author of AI Playbook - The Strategic Guide to AI for Marketing and Communications

    10/20/2025

    Sales Expert 19: Joanne Sweeney, AI & Digital Marketing Specialist, Author of AI Playbook - The Strategic Guide to AI for Marketing and Communications

    In this episode of the Sales Expert Podcast, hosts Oisin Browne and Darrell O’Connor sit down with Joanne Sweeney, a leading voice in digital strategy and social selling. Joanne shares how she blends storytelling, sales psychology, and artificial intelligence to help brands and professionals grow online. From her beginnings as a broadcast journalist to becoming a thought leader in digital transformation, Joanne unpacks her journey and offers practical insights for today’s sales professionals navigating the ever-evolving world of online engagement. The evolution of sales: How storytelling fuels authentic marketing and relationship-driven selling. The art of social selling: Practical tips for building a personal brand on LinkedIn and other platforms. AI in sales: How to use tools like ChatGPT ethically and effectively for research, prep, and messaging. Time-saving with tech: Why AI should remove the “drudge” work, not the human connection. Future forecast: What the rise of AI agents means for sales professionals and how to stay ahead. “Visibility before you slide into someone’s DMs is crucial. Let people see your work, trust your voice, and understand your value before you make the ask.” Website: publicsectormarketingpros.com AI Podcast: AI in Six — Learn AI in just six minutes a day LinkedIn: Joanne Sweeney

    29 min

About

Whether you're seeking to elevate your sales skills or simply interested in the realm of B2B sales, come and join Oisin Browne and Darragh O'Connor as they delve into the world of sales by interviewing Sales Experts from around the world every week to discuss a diverse range of topics. These include the newest trends in B2B sales, effective sales techniques, and much more. Oisin & Darragh will be hosting some of the most esteemed leaders in the field of B2B sales, who will share their experiences and insights on how they have attained success in Sales.