Sales Tales - A podcast sharing epic stories that get you through your sales adventure.

Josh Shirley

Introducing Sales Tales - a podcast for people who want to: Grow their sales performance Increase their income Learn to cope with failure Challenge the traditional-selling mindset This is for sellers, those who manage sellers, or those who lead organizations toward future revenue outcomes.

  1. 2d ago

    Episode 86 - The New Coke Mistake: Why You Can Win the Taste Test and Still Lose the Account

    In 1985, Coca-Cola had the data. Thousands of blind taste tests, all pointing in the same direction: people preferred the sweeter formula over both Pepsi and classic Coke. So they made the switch. New Coke launched, and it became one of the biggest marketing failures in business history. Seventy-nine days later, Coca-Cola Classic was back on shelves. Coke optimized for taste. Customers weren't buying taste. They were buying nostalgia, identity, the memory of what a Coke was supposed to feel like. Coke measured the wrong outcome and paid for it. In this episode, you'll learn: Why the business outcome the customer cares about is often not the one you're tracking, and how that gap opens without anyone noticingWhy adoption problems are rarely about the product, and what "people don't like change" actually means for your onboarding and training planThe difference between a commercial relationship and a day-to-day usage relationship, and why losing touch with the person who bought from you is what quietly turns an account reactiveHow a clean handoff between sales and account management protects retention, including the shift from briefing the incoming team to certifying them on itWhy setting up quarterly business reviews at the start of the relationship, before anyone's uncomfortable asking for one, changes the entire tone of the account This episode is for account executives, account managers, and customer success or client success professionals who own an existing book of business and want a system for keeping it, not just servicing it. Sales Tales is the sales training podcast built on real sales stories, real tactics, and zero fluff. If you want to know how to close deals, retain accounts, and think like a top performer, you're in the right place.

    Episode 86 - The New Coke Mistake: Why You Can Win the Taste Test and Still Lose the Account
  2. Aug 11

    Episode 85 - 3 Signs You're a Boss, Not a Leader (And How to Fix It)

    In 1998 a Navy captain named David Marquette got his dream assignment pulled out from under him. He'd spent six months studying every wire on what he thought was the best submarine in the fleet, and the day he showed up to take command, it sailed off without him. His new ship, the Santa Fe, was the worst in the Navy, the one other crews used as a cautionary tale. Marquette didn't know the vessel. He couldn't lean on expertise. He had to lean on his people instead, and that's what turned him from a boss into a leader. Josh and Dave use that story to break down three pillars that separate a boss from a leader in sales management, with real signs for each one. In this episode, you'll learn: Pillar one: bosses sell, leaders build sellers. The specific habits, writing the deck, taking over the meeting, being the one customers call, that quietly train a team not to think for itselfPillar two: bosses create pressure, leaders create purpose. Pillar three: bosses build dependency, leaders build legacy. The one question that tells you which one you are: if you left tomorrow, would the business still run? Dave shares a story from his own career about a client account he took back from a rep every single year instead of coaching them to hold on to it, and what changed once he started handing over real authority rather than just responsibility. If you've ever wondered why your best people wait for your approval instead of bringing you a plan, this one's for you. This episode is about: sales leadership, sales management, coaching sales reps, delegation in sales, sales team development, sales manager mistakes, building a sales culture, sales coaching framework, leadership vs management, empowering sales teams, sales team accountability, and developing sales talent.

    Episode 85 - 3 Signs You're a Boss, Not a Leader (And How to Fix It)
  3. Jul 7

    Episode 80 – The KARE Framework: A System for Managing Every Account in Your Territory

    80% of your revenue comes from 20% of your customers. Most sellers already know this. What they don't have is a system for managing the other 80%. In this episode, Josh and Dave introduce the KARE framework — a four-quadrant model for managing every account in your territory with intention, not just the ones you're comfortable with. In this episode, you'll learn: Why the Pareto principle creates a comfort zone trap for salespeople, and how most territories quietly shrink because of itThe four KARE quadrants: Keep, Attain, Recapture, Expand, what each one means, and who belongs in eachWhy your Keep accounts and your Expand accounts aren't the same thing, even when they look like it, and the questions that tell you which is whichHow to think about Recapture accounts, including former customers you didn't lose, customers whose key contact moved to a new company, and accounts that are slipping from Keep into declineWhy the Attain quadrant is where most sellers spend the least time, and why that's the most expensive habit in the businessHow your calendar is the real test of your territory priorities, and what it means if 80% of it is focused on keeping what you already haveThe business objective questions that turn account servicing into account growthThis episode is for account executives, account managers, territory managers, and any seller who manages an existing book of business and wants a system for growing it, not just protecting it. Sales Tales is the sales training podcast built on real sales stories, real tactics, and zero fluff. If you want to know how to close deals, handle objections, and think like a top performer, you're in the right place.

    Episode 80 – The KARE Framework: A System for Managing Every Account in Your Territory
  4. Jun 30

    Episode 79 – Three Pressure Points That Make or Break the Meeting

    Steve Jobs had a working iPhone prototype weeks before launch. His engineers said ship it. He switched to Gorilla Glass at the last minute, causing an operational nightmare and changing the world. That stubbornness is what Josh Shirley calls equal business stature, and it shows up in three very specific moments in every sales meeting. In this episode, you'll learn: Why agreeing to a shortened meeting almost always produces a worse outcome than rescheduling, and how to frame the reschedule so it lands as being in the buyer's interestWhat's actually happening psychologically when a prospect cuts your time, and how the parent, adult, and child ego states fight for control in those three secondsWhy "can you stay a few more minutes?" feels like a win and why it almost never isHow to redirect a buyer's overtime energy into the next meeting without losing momentumWhat "go talk to my team" actually signals, and the one move that keeps you from abandoning the relationship that got you in the roomWhy equal business stature has nothing to do with your LinkedIn profile, your title, or your product knowledge, and everything to do with how you respond to pressureThis episode is for account executives, sales managers, and anyone who has ever agreed to a bad 30-minute meeting because they were afraid to lose the deal. Sales Tales is the sales training podcast built on real sales stories, real tactics, and zero fluff. If you want to know how to close deals, handle objections, and think like a top performer, you're in the right place.

    Episode 79 – Three Pressure Points That Make or Break the Meeting

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About

Introducing Sales Tales - a podcast for people who want to: Grow their sales performance Increase their income Learn to cope with failure Challenge the traditional-selling mindset This is for sellers, those who manage sellers, or those who lead organizations toward future revenue outcomes.

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