The Human-Centered Business & Brand Podcast | Guiding Visionary Coaches

Beth Farris
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  • ENTREPRENEURSHIP

The Human-Centered Business & Brand Podcast is for established coaches who want to lead with truth, not tricks. I’m Beth Farris, and I believe the more we focus on depth and authenticity, the less we have to rely on growth hacks and performative marketing. So I help visionary coaches create a cohesive brand, elevated message and concrete offer, grounded in who they are. In this podcast, I break down what it means to build a human-centered business and brand that cuts through the noise without becoming part of it. Learn more at www.beth-farris.com

Episodes

  1. Why being human is now a trust signal

    FEB 17

    Why being human is now a trust signal

    We've reached an inflection point. Social media has become scroll media. AI slop is everywhere. And people don't trust businesses the way they used to. But there's good news for coaches willing to do things differently. Tune in to discover why a human-centered approach to business and branding is the antidote to the trust recession. _____ Ways to work with me 👉 beth-farris.com

    15 min

  2. 04/28/2025

    Learning to trust myself, and the birth of my brand

    Tune in to hear part 2 of my story — from burnout to finding my first clients, discovering my true zone of genius as a Business Clarity Mentor. I open up about the messy, imperfect journey and the light bulb moments along the way as I gained clarity on my business and brand. 📚 Grab my free resources 👉 beth-farris.com/free-resources

    12 min

  3. 04/28/2025

    My journey to entrepreneurship and Amsterdam

    In this deeply personal episode, I’m sharing my story — how a fast-paced career in marketing eventually led to burnout, a life-changing year of travel, a surprising new home in Amsterdam, and finally, taking the leap into entrepreneurship. I'll walk you through the highs, the lows, and pivotal moments that shaped my journey. 📚 Grab my free resources 👉 beth-farris.com/free-resources

    14 min

  4. 02/10/2025

    Will giving away too much content hurt your sales?

    Content is a powerful way to build trust, but how much should you hold back, and, do you ever wonder if you're just adding to the noise? The answers here are not black and white. Tune in to hear my perspective, plus tips on how to make your educational content stand out. 📚 Grab my free resources 👉beth-farris.com/free-resources

    15 min

  5. 10/09/2024

    Decoding marketing in simple terms

    When it comes to marketing your business in order to create clients – you want it to feel more light and less confusing, right? Join me as I unravel the complexity of putting together a solid marketing strategy, so you can confidently take action and grow your business. 📚 Grab my free resources 👉 beth-farris.com/free-resources

    12 min

  6. 05/02/2024

    Behind the scenes of my business coaching model

    Your business model will change over time as you experiment, gain experience, and learn what works for you. In this episode, I share a whole lot of lessons and insights gained over the years on my business model and how I package and deliver my coaching. Topics I touch on include low vs. high-ticket offers, my essential coaching tools, and where I personalize vs. systemize. 📚 Grab my free resources 👉 beth-farris.com/free-resources

    28 min

  7. 03/07/2024

    Running your business with both intention and inspiration

    Can you market and run your business in a way that is both intentional and inspired? I say yes! In this episode, I share why taking the time to reflect, to honor ourselves, and to spark inspiration is essential in life and business. 📚 Grab my free resources 👉 beth-farris.com/free-resources

    16 min

  8. 01/07/2024

    The do’s and don’ts of a discovery call

    Are you searching for solid advice on how to conduct a sales call? You don't need psychological tricks or manipulative tactics! Tune in to learn my human-centered, authentic approach to discovery calls. 📚 Grab my free resources 👉 beth-farris.com/free-resources

    17 min

  9. 06/30/2023

    Pricing Strategy: Helpful insights and reframes

    Most of us struggle with how to figure out what to charge for our services. And that nagging fear... "Are people going to actually pay for it?" We also sometimes have ethical concerns and conflicted feelings about making money on the thing we are selling. In this episode, I share helpful insights and reframes related to the hesitations and hang-ups we feel around pricing. 📚 Grab my free resources 👉 beth-farris.com/free-resources

    15 min

  10. 04/25/2023

    Navigating the hype around ChatGPT and how to use it

    ChatGPT is a game-changing AI tool that can be used for a wide range of tasks, from research to generating ideas to content. However, it's important to use it strategically and not get sucked into the hype. In this episode, you'll learn what ChatGPT is, discover 5 amazing ways to use it, and learn what to watch out for. 📚 Grab my free resources 👉 beth-farris.com/free-resources

    17 min

  11. 03/25/2023

    Discovering who you are in business

    What if I told you that, underneath it all, the success and impact you have in business is directly connected to how well you know yourself? This is something I work on with both beginners in business and more experienced entrepreneurs because self clarity is so foundational to creating an effective business, brand and marketing strategy! Tune in to start your journey to discover who you are in business. 📚 Grab my free resources 👉 beth-farris.com/free-resources

    13 min
  12. The power of having a core content type

    03/08/2023

    The power of having a core content type

    Social media platforms and marketing tactics are constantly shifting and changing. It’s exhausting right?  The key to jumping off this hamster wheel is having a core content type. In this episode, I explain what a core content type is, and the many powerful benefits it has for your business and brand. 📚 Grab my free resources 👉 beth-farris.com/free-resources Connect with me on LinkedIn and Instagram

    13 min
  • 12 Episodes

About

The Human-Centered Business & Brand Podcast is for established coaches who want to lead with truth, not tricks. I’m Beth Farris, and I believe the more we focus on depth and authenticity, the less we have to rely on growth hacks and performative marketing. So I help visionary coaches create a cohesive brand, elevated message and concrete offer, grounded in who they are. In this podcast, I break down what it means to build a human-centered business and brand that cuts through the noise without becoming part of it. Learn more at www.beth-farris.com

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