Executive Insights by Mediacorp

Mediacorp

Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience. The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.

  1. 09/19/2025

    Unlock campaign performance with AI

    Discover how AI and leading data platforms are reshaping campaign measurement and performance. Learn how brands and marketers are using intelligent tools to optimise social, video, and omnichannel strategies – turning data into impact across the full customer journey. SpeakersJustin Keh, Director, Channel Partnerships (APAC), MastercardLyn Lim, Head of Commercial Growth, Kantar ConsultingCarey Loh, Client President, WPP Media Host Tim Xu, Lead, AI Products & Solutions, Mediacorp See omnystudio.com/listener for privacy information.

    47 min

  2. 08/21/2025

    Marketing through uncertainty: agile strategies with data-driven precision

    Trade tariffs, disrupted supply chains, and economic instability are rewriting the marketing playbook. Join us to explore how brands can remain agile, optimise media spend, and adapt campaign strategies in real-time. Discover how to turn market volatility into opportunity using data-driven insights, dynamic content strategies, and smart resource allocation. SpeakersIan Loon, CEO (Media & Digital, Singapore) and Chief Transformation Officer (Southeast Asia), Publicis GroupeDebra Soon, Group Head of Brand, Communications, Marketing & Experience, SinglifePaul Soon, CEO, MullenLowe Singapore and ChinaJacqui Lim, Chief Commercial Officer, Mediacorp See omnystudio.com/listener for privacy information.

    57 min

  3. 07/31/2025

    Ride the live commerce boom

    Social commerce GMV for South-east Asia is expected to reach US$85 billion by 2027. Discover how live commerce reshapes online shopping, its impact on consumer behaviour, and why this trend has become a must-have for consumer brands. Learn actionable strategies to blend live streaming, entertainment and interactive shopping for audience engagement and sales conversion. SpeakersEmmeline Tjong, Regional YouTube Shopping Partnerships Lead Amanda Poh, Lead, Affiliate Marketing, ShopeeChan Reshel, Founder of Taitaigram HostSonal Mathur, VP, Partnerships & New Business, Mediacorp See omnystudio.com/listener for privacy information.

    1 hr

  4. 06/27/2025

    Winning the Gen Z: Marketing strategies for today's young consumers

    Understanding the preferences and behaviours of today's young consumers is crucial for brands looking to stay relevant and drive growth. Discover key trends, insights and strategies to effectively engage this tech-savvy generation.   SpeakersSlyvia Koh, Business Development Director, HepmilMimi Lu, Head of Strategy, Media, dentsu APACJonathan Seto, Head, Commercial Engaggement, Mediacorp See omnystudio.com/listener for privacy information.

    55 min

  5. 05/22/2025

    How creator marketing shapes consumer behaviour

    The creator economy has transformed brand-consumer connections. Discover how creators drive engagement, trust, and conversions through authentic and relevant content. Gain practical tips on how brands can collaborate effectively with creators for long-term success. SpeakersElizabeth Boon, Content CreatorMariel Wong, Content Planning Director, GroupMDiogo Martins, Lead, Bloomr.SG, Mediacorp See omnystudio.com/listener for privacy information.

    57 min

  6. 04/04/2025

    Harnessing AI, community, and authenticity to unlock influence

    Our latest survey on influencer marketing in Singapore reveals what drives trust, engagement and conversions today. Consumers are gravitating toward micro-communities, seeking deeper connections and authenticity, while AI and data-driven discovery are reshaping how people find content, influencers, and brands. Gain actionable insights on how to harness AI, data, and community-driven social strategies.SpeakersAlex Erasmus, Marketing Strategy ConsultantEvangeline Leong, CEO & Founder, Kobe Global TechnologiesChris Fun, Lead, SocialHub, Mediacorp See omnystudio.com/listener for privacy information.

    57 min

  7. 03/07/2025

    The sound of success: Podcast strategies for brand growth

    Podcast advertising is one of the fastest-growing ways to connect with highly engaged, niche audiences. Take advantage of the latest trends and best practices to elevate your brand presence, build trust, and drive growth through compelling ads, campaign optimisation, and a host of clever strategies you need to know.   Speakers Terence Chia, Co-creator, Yah Lah BUT Haresh Tilani, Co-creator, Yah Lah BUT Kym Treasure, Founder & CEO, Audacia Audio Lacey Ewin, VP, Digital Commercial Strategy & Solutions, Mediacorp See omnystudio.com/listener for privacy information.

    54 min

  8. 02/06/2025

    Marketing trends you need to know

    Dive into emerging trends, technologies and shifts in the fast-evolving marketing landscape. From AI-generated content and data-driven hyper personalisation to social-first strategies, gain insights essential to empower your marketing efforts and stay ahead of the curve. SpeakersMunas van Boonstra, Managing Director, Southeast Asia, Monks Eric Paul Van Schaik, Regional Strategy Director (SEA), OMDTay Guan Hin, APAC Regional Director, The One Club for Creativity HostDasheng Toh, Head, Commercial Planning and Industry Solutions, Mediacorp   See omnystudio.com/listener for privacy information.

    54 min
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About

Executive Insights are designed to help you learn more about the best practices in the marketing landscape so that your brand can better engage your desired audience. The views and opinions shared during this podcast series are those of the hosts and guests and do not necessarily reflect the views of Mediacorp Pte. Ltd. or its group of companies.

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