Behind The Seams (B-T-S)

Deji Haastrup
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  • FASHION & BEAUTY

Behind The Seams is an in-depth look at the inner workings of Nigerian Fashion Industry through the eyes of the professionals and Entrepreneurs that operate within it.

Episodes

  1. Behind The Seams (B-T-S): The one about Brand Identity | Asmah Mansur-Williams

    04/15/2023

    Behind The Seams (B-T-S): The one about Brand Identity | Asmah Mansur-Williams

    On the inaugural episode  of B-T-S I had the chance to sit down with Asmah Mansur-Wiliams. Asmah’s the founder of Black Pepper Studio; a Design studio with a focus on Branding, Web Design, Packaging and Graphic Design. She’s worked with exciting brands like Alara, Paradis, Lohn Lagos, the fashion brand Twenty-Six and E-Commerce platform; Ruwaza to name a few.  Our discussion was short and sweet, as she shed light on  key areas that lead to success when working to develop distinct brand identities for her clients, as well as what it takes to build a strong brand within the Fashion industry.

    34 min
  2. Behind The Seams (B-T-S): The one about Email Marketing | Utibe Ayi

    04/15/2023

    Behind The Seams (B-T-S): The one about Email Marketing | Utibe Ayi

    For the second episode  of B-T-S I spoke with Utibe Ayi, Founder and Lead Consultant at The Marketing Newbie; an E-Commerce Marketing Agency with expertise in Email Marketing. The Marketing Newbie's client list span mainstays in the industry such as Andrea Iyamah , Aga Concepts, MOT the Label and Jewel by Jemila to name a few. I'll say it again, this conversation was the definition of INSIGHTFUL. Uti is a well of knowledge and she's not stingy about it. You can feel her passion and energy through the recording and I can testify that this is amplified when meeting her in person. I apologise for any Audio mishaps during the recording. This was via a call so the connection shorted out at intervals. In any case, thank you for tuning in. Sit back, put your headphones on or listen to this in the background!

    32 min
  • 2 Episodes

About

Behind The Seams is an in-depth look at the inner workings of Nigerian Fashion Industry through the eyes of the professionals and Entrepreneurs that operate within it.

Information