Hearts, Minds and Money with Kate Toon

Kate Toon
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Smart strategy. Savvy marketing. Human‑first profit - no ick. Elevator pitch Build profit with purpose. Hearts, Minds and Money gives founders and creators a kind, clever, zero‑fluff approach to business: sharp strategy, practical digital marketing, and ethical selling - so you can win hearts, engage minds, and make money without selling your soul.

  1. SFWYS: How books can impact your profile and business with Fiona Killackey (Success Story)

    09/09/2025

    SFWYS: How books can impact your profile and business with Fiona Killackey (Success Story)

    So you want to make money while you sleep, but what does that look like in reality? How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to a real-life ADPIPer, Fiona Killackey, about how she created her ADPIP empire, how she used her book to boost it, the challenges, the wins, and the lessons she has for you. Tune in to learn:  How Fiona got started as a marketing strategist, and why she switched to business coaching The pros and cons of having a membership Why creating a personal connection with an audience through a podcast or book is incredibly effective How Fiona uses her podcasting as part of her onboarding process Why sharing who you are and what you believe within your marketing works best in the long term for customer retention How Fiona got her first book written and published How writing books impacted Fiona's profile and her business How having passive income brings a lot of freedom to Fiona's lifestyle   Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to episode notes    Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    38 min
  2. SFWYS: How to know when your ADPIP isn't working with Kara Lambert (Success Story)

    08/13/2025

    SFWYS: How to know when your ADPIP isn't working with Kara Lambert (Success Story)

    So you want to make money while you sleep, but what does that look like in reality?  How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to a real-life ADPIPer, Kara Lambert, about how she created her ADPIPs, the challenges, the wins and what to do when your ADPIPs no longer fit with the business adventure you are on. Tune in to learn:  How Kara started her ADPIP empire Kara's specialty as a traditional business coach and her focus on the psychology of business How Kara realised her course wasn't serving what her audience wanted How to pivot to workshops and memberships The benefits of offering one-on-one coaching Why people are more interested in networking in person What Kara plans to focus on with her ADPIPs in the future   Useful resources:  Come to my Test Before You Invest Workshop Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to episode notes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    30 min
  3. SFWYS: Maintaining successful memberships with Shan Morrison (Success Story)

    07/15/2025

    SFWYS: Maintaining successful memberships with Shan Morrison (Success Story)

    So you want to make money while you sleep, but what does that look like in reality?  How can an everyday human go from servicing customers one-to-one to creating one-to-many automated digital passive income products? Today, we're talking to Shan Morrison about how he supports others to help them build their ADPIP empires. We're gonna talk through the challenges, the wins, and the lessons he's learned along the way.   Tune in to learn:  How Shan started working for Stay Tooned How Shan helps other business owners How memberships work Why business owners should choose the membership model What type of entrepreneurs' memberships are suitable for Where to start setting up your membership How to set up realistic boundaries within your community Which platforms work best for memberships How pricing and subscriptions work The differences between making a course vs. a membership   Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to episode notes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    41 min
  4. DT26: How I got my book published

    02/15/2025

    DT26: How I got my book published

    Hello and welcome to the Daily Toon and today I'm going to answer a question about how I got a publisher for my book. Kate shared her experiences with self-publishing and traditional publishing, emphasizing the importance of having a marketable book idea and working with a book coach. She also discussed the challenges of promoting a book and the need for a strong marketing strategy. Lastly, Kate expressed her interest in writing a novel and her plans to run a weekend workshop for aspiring authors. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    10 min
  5. DT25: What Makes a Good Speaker

    02/14/2025

    DT25: What Makes a Good Speaker

    Hello and welcome to The Daily Toon and today I'm going to be talking about what I think makes a good public speaker. Kate, a speaker and entrepreneur, shared her insights on effective public speaking techniques. She emphasized the importance of thorough preparation, audience engagement, and a balanced approach to content delivery. Her advice covered various aspects of speaking, from presentation style to practice methods, with a focus on creating value for the audience. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    8 min
  6. DT24: Why I bought a bookshop

    02/13/2025

    DT24: Why I bought a bookshop

    Hello and welcome to the Daily Toon, and today I'm going to be telling you the story of why I bought a bookshop. Kate Toon explains why, at 50, she bought a bookshop after achieving financial security through digital products. Despite caution from advisors, she proceeded for personal joy and community engagement. Kate faced challenges but found fulfillment in running the shop, cherishing the sense of community and creativity it brings. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    9 min
  7. DT23: What small businesses should focus on during quieter times

    02/11/2025

    DT23: What small businesses should focus on during quieter times

    Today I'll be answering a question from Julia West: During quieter times, what should small business owners focus on? Kate discussed strategies for small business owners to utilize during quieter times, emphasizing the importance of maintaining discipline, improving the business website, and reconnecting with existing clients. She also recommended focusing on consistent branding, choosing a single marketing channel, working on email funnels and lead magnets, and prioritizing big tasks during quieter times. Kate's advice aimed at helping business owners improve their operations and lead generation during slower periods. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    7 min
  8. DT22: How I get it all done

    02/10/2025

    DT22: How I get it all done

    Welcome back to the Daily Toon, in this episode I'm going to tell you the secret of how I get it all done. Kate discussed her productivity strategies, including her work habits, project management approach, and daily and weekly planning methods. She emphasized the importance of understanding one's own work style, breaking tasks into manageable parts, and using tools like Asana to manage tasks effectively. Kate also shared her appreciation for reviews on her app and encouraged the use of a team for support in managing time and tasks. Useful resources:  Buy my book: Six Figures While You Sleep Join the Six Figures While You Sleep Program Join the Digital Marketing Collective membership   Head to all Daily Toon episodes   Freebies:  Personal Branding Workbook Productivity Cheat Sheet Join the Misfit Entrepreneurs on Facebook

    11 min
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Smart strategy. Savvy marketing. Human‑first profit - no ick. Elevator pitch Build profit with purpose. Hearts, Minds and Money gives founders and creators a kind, clever, zero‑fluff approach to business: sharp strategy, practical digital marketing, and ethical selling - so you can win hearts, engage minds, and make money without selling your soul.

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