Redefining Outbound

Cognism
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Redefining Outbound

Welcome to Redefining Outbound, a new series co-hosted by Cognism's UK and US sales leaders. They'll be sitting down with the most forward thinking sales leaders to explore how and why B2B buying behaviour has changed. They'll also unpack why these trends are important for organisations today.

  1. NOV 27

    Keeping up with the best sales practices with Mark Cox, Founder of In the Funnel Sales Coaching

    Our host, Frida Ottosson, speaks to Mark Cox, Founder of In the Funnel Sales Coaching, about keeping up with the best sales practices, exploring actionable insights, strategies, and the latest trends in the world of sales coaching. Mark shares his expertise on how sales professionals can stay ahead in a competitive landscape by mastering effective selling techniques and fostering long-term client relationships.

    41 min

  2. NOV 13

    What it means to do good account management with Nat Ferrante, Cognism’s VP of Global Account Management

    Cognism’s VP of US Sales, Frida Ottosson speaks to VP of Global Account Management, Nat Ferrante about how Cognism approaches account management in terms of account retention, expansion and the relationship between his team and customer success.

    26 min

  3. OCT 30

    How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State

    Cognism’s VP of US Sales, Frida Ottosson speaks to Co-Founder of Flow State, Aaron Evans about how buyers have changed the world of outbound - and what salespeople need to do to make it big in this new environment!

    33 min

  4. OCT 16

    Cold Calling Frameworks and Social Selling with Sara Uy

    This week, Frida sits down with Sara Plowman, Founder of Selling Sara. They discuss how Sara built up her LinkedIn following and the importance of social selling. They also look into how to fight the cold-calling nerves, handle rejection and Sara’s best cold-calling openers.

    30 min

  5. OCT 2

    The Omniscient Symbiotic Seller & Providing Value Upfront With Hannah Ajikawo

    This week, Frida sits down with Hannah Ajikawo, CEO and Founder of Revenue Funnel. They discuss the current challenges of outbound and how B2B buying behaviour has changed alongside the rise of tools like G2, communities and budget scrutiny. They also spoke about the omniscient symbiotic seller and what this means, how to provide value and the importance of social selling.

    24 min

  6. SEP 18

    The Digital Sales Transformation with Neil Cameron and Frida Ottosson

    This week, Frida sits down with Neil Cameron, Senior Digital Sales & Marketing Advisor at the Digital Marketing Institute. They discuss how to work smarter, improve personalisation, create a multi-channel approach in sales and how AI can change the selling game. They also spoke about building relationships over quick wins, why traditional sales are broken and the 7 online buyer psychology levels.

    34 min

  7. AUG 15

    Cold Calling Tips and Frameworks with Morgan and Jack Frimston (Co-Director @We Have A Meeting)

    We’re back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you’re probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that you’ll find out some useful tips and trips you can pass along to your team. Cognism runs these live sessions, with our host Morgan Ingram, monthly. In case you or your team would like to attend, sign up via the link here: https://www.cognism.com/cold-calling-and-outbound-sales-training And for the latest and trendiest insights into cold calling, feel free to check out our State of Cold Calling Report for 2024 here: https://www.cognism.com/state-of-cold-calling

    52 min

  8. AUG 1

    Building Confidence In Your Team And Transitioning From Rep To Manager with Scott Leese

    This week, Frida sits down with Scott Leese, author and founder of Scott Leese Consulting. They discuss how to be proactive, not reactive, stand out, and dig into the addiction model. They also look into how to build confidence and motivate your team and transiition from rep to manager.

    41 min
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About

Welcome to Redefining Outbound, a new series co-hosted by Cognism's UK and US sales leaders. They'll be sitting down with the most forward thinking sales leaders to explore how and why B2B buying behaviour has changed. They'll also unpack why these trends are important for organisations today.

Information

  • Creator
    Cognism
  • Years Active
    2023 - 2024
  • Episodes
    77
  • Rating
    Clean
  • Copyright
    © Copyright 2024 Cognism
  • Show Website
    Redefining Outbound

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