Redefining Outbound

Cognism

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UPDATED BIWEEKLY

Welcome to Redefining Outbound, a new series co-hosted by Cognism's UK and US sales leaders. They'll be sitting down with the most forward thinking sales leaders to explore how and why B2B buying behaviour has changed. They'll also unpack why these trends are important for organisations today.

6 DAYS AGO

Building Buyer Confidence: The Real Key to High-Quality Deals with Brent Adamson

In this episode of Redefining Outbound, Cognism’s VP of US Sales, Frida Ottosson, sits down with Brent Adamson to explore the surprising insights behind buyer confidence and its impact on sales success. Brent unpacks why traditional sales tactics often miss the mark and reveals the critical role of helping buyers feel confident in themselves—not just in your product or company. From addressing information overload to embracing the transformative potential (and challenges) of AI, this episode dives into the evolving landscape of sales and marketing.

44 min
11/27/2024

Keeping up with the best sales practices with Mark Cox, Founder of In the Funnel Sales Coaching

Our host, Frida Ottosson, speaks to Mark Cox, Founder of In the Funnel Sales Coaching, about keeping up with the best sales practices, exploring actionable insights, strategies, and the latest trends in the world of sales coaching. Mark shares his expertise on how sales professionals can stay ahead in a competitive landscape by mastering effective selling techniques and fostering long-term client relationships.

41 min
11/13/2024

What it means to do good account management with Nat Ferrante, Cognism’s VP of Global Account Management

Cognism’s VP of US Sales, Frida Ottosson speaks to VP of Global Account Management, Nat Ferrante about how Cognism approaches account management in terms of account retention, expansion and the relationship between his team and customer success.

26 min
10/30/2024

How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State

Cognism’s VP of US Sales, Frida Ottosson speaks to Co-Founder of Flow State, Aaron Evans about how buyers have changed the world of outbound - and what salespeople need to do to make it big in this new environment!

33 min
10/16/2024

Cold Calling Frameworks and Social Selling with Sara Uy

This week, Frida sits down with Sara Plowman, Founder of Selling Sara. They discuss how Sara built up her LinkedIn following and the importance of social selling. They also look into how to fight the cold-calling nerves, handle rejection and Sara’s best cold-calling openers.

30 min
10/02/2024

The Omniscient Symbiotic Seller & Providing Value Upfront With Hannah Ajikawo

This week, Frida sits down with Hannah Ajikawo, CEO and Founder of Revenue Funnel. They discuss the current challenges of outbound and how B2B buying behaviour has changed alongside the rise of tools like G2, communities and budget scrutiny. They also spoke about the omniscient symbiotic seller and what this means, how to provide value and the importance of social selling.

24 min
09/18/2024

The Digital Sales Transformation with Neil Cameron and Frida Ottosson

This week, Frida sits down with Neil Cameron, Senior Digital Sales & Marketing Advisor at the Digital Marketing Institute. They discuss how to work smarter, improve personalisation, create a multi-channel approach in sales and how AI can change the selling game. They also spoke about building relationships over quick wins, why traditional sales are broken and the 7 online buyer psychology levels.

34 min
08/15/2024

Cold Calling Tips and Frameworks with Morgan and Jack Frimston (Co-Director @We Have A Meeting)

We’re back with a brand new episode of Redefining Outbound - with a twist! As a sales leader, you’re probably aware about the importance of training your team. We wanted to share one of our recent cold calling live trainings, in the hope that you’ll find out some useful tips and trips you can pass along to your team. Cognism runs these live sessions, with our host Morgan Ingram, monthly. In case you or your team would like to attend, sign up via the link here: https://www.cognism.com/cold-calling-and-outbound-sales-training And for the latest and trendiest insights into cold calling, feel free to check out our State of Cold Calling Report for 2024 here: https://www.cognism.com/state-of-cold-calling

52 min

See All (78)

Creator

Cognism
Years Active

2023 - 2025
Episodes

78
Rating

Clean
Show Website

Redefining Outbound

Redefining Outbound

Building Buyer Confidence: The Real Key to High-Quality Deals with Brent Adamson

Keeping up with the best sales practices with Mark Cox, Founder of In the Funnel Sales Coaching

What it means to do good account management with Nat Ferrante, Cognism’s VP of Global Account Management

How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State

Cold Calling Frameworks and Social Selling with Sara Uy

The Omniscient Symbiotic Seller & Providing Value Upfront With Hannah Ajikawo

The Digital Sales Transformation with Neil Cameron and Frida Ottosson

Cold Calling Tips and Frameworks with Morgan and Jack Frimston (Co-Director @We Have A Meeting)

About

Information

Redefining Outbound

Episodes

Building Buyer Confidence: The Real Key to High-Quality Deals with Brent Adamson

Keeping up with the best sales practices with Mark Cox, Founder of In the Funnel Sales Coaching

What it means to do good account management with Nat Ferrante, Cognism’s VP of Global Account Management

How Sales Teams Can Thrive in a Buyer-Centric World with Aaron Evans, Co-Founder of Flow State

Cold Calling Frameworks and Social Selling with Sara Uy

The Omniscient Symbiotic Seller & Providing Value Upfront With Hannah Ajikawo

The Digital Sales Transformation with Neil Cameron and Frida Ottosson

Cold Calling Tips and Frameworks with Morgan and Jack Frimston (Co-Director @We Have A Meeting)

About

Information