Send us Fan Mail You’re watching the surface. The real work happens off-camera. See how creators, founders, and brands build at https://attractivemindsetstudio.com/ In this episode of Attractive Mindset, we sit down with Daniel Trujillo, Marine Corps veteran and founder of Miami Linx, an online jewelry brand specializing in high-quality chains, bracelets, earrings, solid gold, silver, gold-plated jewelry, moissanite, and custom pieces. Daniel shares his journey from the Marine Corps to oil and gas, scuba diving, construction management, and eventually building a seven-figure e-commerce jewelry business from the ground up. This conversation goes deep into the jewelry industry, including how to spot fake jewelry, the difference between gold, silver, stainless steel, moissanite, lab diamonds, natural diamonds, Italian-made jewelry, handmade silver chains, and why transparency matters when buying jewelry online. Daniel also explains how tariffs impacted gold sales, why email marketing drives a major part of his online revenue, how Shopify fraud and chargebacks affect e-commerce businesses, and what it really takes to build a trusted jewelry brand without relying on celebrities. Topics include: - Building a 7-figure e-commerce jewelry brand - Gold vs silver jewelry - Moissanite vs diamonds - Lab diamonds vs natural diamonds - How to avoid jewelry scams - Why Italian jewelry is premium - Jewelry tariffs and pricing - Email marketing for e-commerce - Shopify fraud and chargebacks - Veteran entrepreneurship - Online jewelry sales - Precious metals explained - Gold-plated vs solid gold chains - Why silver chains are taking over - Building customer trust online Veterans also receive a discount through Miami Linx. #MiamiLinx #JewelryBusiness #GoldJewelry #Moissanite #LabDiamonds #Ecommerce #Entrepreneurship #AttractiveMindset Chapters & Timestamps 00:00 – Tariffs, gold sales and jewelry scams 01:16 – Welcome Daniel Trujillo from Miami Linx 01:52 – Building a 7-figure jewelry brand 02:39 – Starting Miami Linx during the pandemic 03:25 – Growing up in Florida and moving around the country 04:38 – Why Daniel joined the Marine Corps 05:01 – JROTC, Boy Scouts and learning structure 07:29 – Joining the Marines at 17 09:24 – Life as a Marine Corps radar technician 10:04 – Leaving the Marine Corps after five years 12:43 – Transitioning after the military 13:59 – Getting into oil and gas 15:55 – Getting laid off and becoming a scuba instructor 16:36 – Why scuba diving became a passion 18:36 – Fear of sharks and ocean myths 22:23 – Scuba diving physics explained 25:22 – Why deep dives require serious training 28:02 – What happens if divers come up too fast 29:05 – The deepest scuba dives and safety stops 32:15 – Ocean mysteries and Atlantis talk 34:47 – Social media, TikTok and digital control 41:15 – Moving from Hawaii to California 42:29 – Leaving the Bay Area during COVID 43:49 – Starting an e-commerce business 44:25 – Joining an e-commerce mentorship group 45:44 – Building the Miami Linx marketing system 46:03 – Why email marketing drives revenue 47:56 – How much it costs to start a jewelry business 49:27 – What counts as real jewelry? 50:13 – Precious metals explained 51:06 – Why some jewelry turns your neck green 52:12 – Jewelry labeling, silver stamps and import codes 53:21 – How people get scammed buying fake gold 54:05 – What a real gold chain can cost 56:04 – Italian jewelry, tariffs and pricing 56:48 – How tariffs hurt gold sales 58:17 – Gold-plated silver vs solid gold 59:31 – Rolex, watches and perceived value 01:04:07 – Moissanite, lab diamonds and natural diamonds 01:06:51 – Why the diamond industry is controversial 01:08:30 – Lab diamonds vs natural diamonds explained 01:12:40 – Mall kiosks vs jewelry stores 01:14:11 – Best countries for jewelry quality 01:15:04 – Miami Linx pure silver handmade chains 01:16:09 – How to avoid getting scammed 01:17:00 – How many orders Miami Linx does yearly 01:17:27 – Shopify scams, chargebacks and fraud 01:23:09 – Protecting high-ticket jewelry sales 01:24:35 – Losing a $4,000 chargeback 01:27:11 – Online reputation and brand transparency 01:30:03 – Who Miami Linx sells to 01:33:35 – Best-selling Miami Linx products 01:35:34 – Why pure silver chains became the top seller 01:37:34 – Repairs, warranties and trade-ins 01:41:20 – Upsells, bundles and e-commerce AOV 01:42:05 – Black Friday strategy for online jewelry 01:44:19 – Renting jewelry for videos and productions 01:48:09 – Discount code and veteran discount 01:49:25 – Where to follow Miami Linx Follow the guest: https://www.instagram.com/miamilinks/ Follow Us: Facebook: https://www.facebook.com/attractivemindsetnetwork Instagram: https://www.instagram.com/attractivemindsetnetwork/ Website: https://attractivemindsetstudio.com/