On today's show I sat down with Katherine Watercutter, a former Indiana University distance runner, seven-time All-American, multi-time Big Ten champion, and national podium finisher, about her athletic career and post-grad entrepreneurship journey when she founded Gold Hinge as a side hustle at 23. Watercutter transferred to IU as a walk-on and struggled with fitness and pressure before earning a full scholarship after placing 11th at cross-country nationals and setting school records. After graduation she worked in sales and started Gold Hinge in 2019, initially as an online boutique, facing cash burn, credit-line debt, and near-shutdown moments. A tie-dye Champion sweatshirt ad scaled during COVID to $100K a month but was unsustainable, leading her to private labeling and a breakthrough pleated tennis skirt with help from an ad agency. Gold Hinge later scaled to major revenue of over $1M a month, earning Watercutter a 2024 Forbes 30 Under 30 spot, and produced collaborations with the Indianapolis Colts and Homefield/IU. If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast. You are going to learn about: - Katherine Watercutter's Running and Entrepreneurship Journey - Gold Hinge's First Products and Eventual Scale to $1M a Month - Gold Hinge's Licensed Collaborations Thank you to our partners: St. Elmo and Harry & Izzy's World Food Championships (enter code 25INDY at checkout and receive 25% off all event tickets) Check out these great clips from the show: 00:00 Show Intro & St. Elmo / Harry & Izzy's Game Day Menus 01:34 Guest Introduction: Kathryn Watercutter, Founder of Gold Hinge 03:00 Perceptions of Indiana 04:12 Realizing Running Elite Potential & Kentucky vs. Indiana Competition 06:18 The Mental Battle of High School Running & Coach Mentorship 08:47 College Recruiting, Transferring from Miami of Ohio, & Walking On at IU 11:51 Bouncing Back: From Walk-On to All-American & Full Scholarship 15:46 The Internal Mental Talk Track in High-Stakes Races 18:38 Exceeding Expectations & Proudest Race Moments 21:28 Managing High Expectations & Senior Year Cross Country Battle 25:12 The Early Days: Early Side Hustles & First Entrepreneurial Steps 28:13 Balancing IU Athletics, Internships, & Starting an E-Commerce Site 31:00 Overcoming Early E-Commerce Struggles & Private Labeling Shift 38:39 World Food Championships Break 39:35 The Tie-Dye Champion Sweatshirt Boom & Viral Ad Success 43:44 Scaling Bottlenecks, Pre-Orders, & The Reality of E-Commerce Growth 47:00 Grit, Mindset, & Manifesting Success Through Hardship 51:48 The Turnaround: Pleated Tennis Skirts & Scaling to Multi-Millions 57:30 Scaling Beyond 10 Million & Advice for Emerging Entrepreneurs 01:00:40 Forbes 30 Under 30 Honor & The Indianapolis Colts Collaboration 01:06:15 Female Leadership in Indiana, Homefield IU Collab, & Viral Celebrity PR 01:09:40 Innovation, Staying Futuristic, & Learning to Celebrate Wins 01:12:00 Why Indiana is Home 01:13:30 Hidden Gem in Indiana: Indiana War Memorial & Downtown Indy 01:15:20 Hoosier to Watch: Brian Kavicky 01:16:40 Favorite Indiana Memory: IU Big Ten Football Championship Victory 01:19:15 Outro & Where to Find Gold Hinge Get IN. is brought to you by our friends at Sweetwater. Whether you are looking to start a podcast or level up your current show you need to hit them up.