Women in The Coaching Arena

Joanna Lott

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

  1. 156 | Why You Can’t Build Authority Without Taking a Stand

    6D AGO

    156 | Why You Can’t Build Authority Without Taking a Stand

    If your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authority is built through conviction, not consensus. She shares why being willing to be misunderstood is often the doorway to standing out and attracting the right clients. Timestamps [00:00:00] Conviction over comfort [00:01:00] Why being liked holds you back [00:02:00] The cost of softened opinions [00:03:00] Real stories create real traction [00:04:00] The courage to be disliked [00:05:00] Repel or rally [00:06:00] Saying it out loud “If everything you say is agreeable, it’s usually too vague to matter.” -Jo Lott Authority grows when you stop hiding what you believe and start trusting that the right people will recognise themselves in it. Share one belief this week that you usually keep private, and say it plainly. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    11 min
  2. 155 | Stop chasing Linkedin likes - focus on this instead

    FEB 5

    155 | Stop chasing Linkedin likes - focus on this instead

    What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head. Timestamps [00:00] The likes trap [01:00] When big engagement brings no clients [02:00] Why buyers don’t like sales posts [03:00] The danger of posting for ego [05:00] Holding your nerve when likes drop [08:00] Shallow content vs deep nurture [12:00] Building an ecosystem that converts This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations. This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work. Post something useful for one specific person today, then invite them somewhere deeper than the feed. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    17 min
  3. 154 | The Decide Once Method

    JAN 29

    154 | The Decide Once Method

    Let’s talk about overthinking and how it’s slowing your business down. Today, Joanna explores one of the most common growth blockers she sees in coaching businesses and shares a practical framework to help you make clearer decisions and move forward with confidence. Timestamps 00:00 – The exhaustion of choice 01:00 – Why clarity-seeking stalls growth 02:10 – The Decide Once Method explained 03:20 – Thinking week vs execution weeks 04:30 – Why content doesn’t replace contact 05:40 – Consistency, metrics and momentum 07:10 – Confidence comes after action This episode is for coaches who feel busy but stuck, and want a clear way to focus their energy on the actions that actually generate clients. When you stop reopening decisions and start repeating simple actions, your business moves from optional to inevitable. Decide once what matters this month, then show up and do the work without renegotiating it every day. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    10 min
  4. 153 | How to build a School Hours, Term-Time only Coaching Business

    JAN 22

    153 | How to build a School Hours, Term-Time only Coaching Business

    Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life. Timestamps [00:00] The decision that changed everything [02:00] Realising clients don’t run your diary [04:00] Learning to say no to evenings and weekends [06:00] Why one-off sessions often cost more than they give [08:00] Shiny objects vs school-hours reality [10:00] Designing your week around energy, not demand [12:00] Proof it’s possible, even with very limited time This episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life. “If you want a business that fits around your life, you have to be brave enough to choose your life first.” - Jo LottA school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice. Choose one boundary this week that protects your time, and hold it with confidence. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    17 min
  5. 152 | From Burnt-out HR Director to Thriving Career Coach

    JAN 15

    152 | From Burnt-out HR Director to Thriving Career Coach

    What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business. Timestamps [00:01:00] Lorraine’s background and burnout [00:03:10] Why she joined The Business of Coaching [00:05:20] Finding her niche in HR leaders [00:09:30] Overcoming fear of LinkedIn visibility [00:13:10] Gratitude, confidence, and unexpected creativity [00:16:00] How her business works today [00:19:00] Advice for coaches earlier in the journey This conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life. “It’s never too late. Believe in yourself, build your community, and ask for help.” - Lorraine EiversChoose one small, honest action this week that supports the business you actually want to build, not the one you think you should want. Useful Links Lorraine's website Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    31 min
  6. 151 | The Moment You Almost Do the Thing (And Why You Stop)

    JAN 8

    151 | The Moment You Almost Do the Thing (And Why You Stop)

    Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business. Timestamps [00:00:00] The quiet pause before action [00:01:45] Why this isn’t a motivation problem [00:03:10] Never pausing momentum [00:05:20] Failure as experience, not proof [00:06:40] The three things the pause protects you from [00:07:50] Shortening the gap between knowing and doing [00:09:10] The question that changes everything This episode is for coaches who know what the next sensible step is in their business, but keep hesitating at the exact moment it matters most. This is about recognising the moment that keeps repeating, naming what’s really happening in your body and mind, and learning how to move anyway. Useful Links Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    12 min
  7. 150 | You 2.0: Here's Your Identity Upgrade

    JAN 1

    150 | You 2.0: Here's Your Identity Upgrade

    In this New Year’s Day episode, Joanna Lott invites listeners to think beyond goals and focus on identity. She explores how lasting change comes from who you choose to be when no one is watching. This is a practical, reflective episode about upgrading your habits, standards, and self-leadership as you step into 2026. Timestamps [00:00] Why You 2.0 starts with identity [02:00] Habits that keep you loyal to the old version [04:00] Naming You 1.0 without judgement [06:00] Time, priorities, and non-negotiables [09:00] Redesigning your mornings [12:00] Letting go of outdated traits [16:00] Expecting the wobble and staying the course “Your business success will never exceed your level of personal development.”This episode is for coaches who want 2026 to genuinely feel different and are ready to change how they operate day to day, not just what they aim for. You 2.0 is built through small, deliberate choices about how you use your time, lead yourself, and tolerate discomfort. Listen with a notebook, name the version of you that ran last year, and take one clear action today that aligns with who you’re becoming. Useful Links Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    20 min
  8. 149 | My Annual Review of 2025: A Year of Capacity

    12/25/2025

    149 | My Annual Review of 2025: A Year of Capacity

    Joanna Lott shares her sixth annual business review, recorded on the cusp of Christmas and rooted in real life rather than perfect timing. In this reflective episode, she explores what growth has truly required this year, not just in revenue, but in energy, boundaries, and emotional capacity. It’s an honest look at what it takes to build something sustainable over time. Timestamps [00:00] Recording anyway, consistency as identity [03:00] Big goals, slower timelines [06:00] Capacity, clients, and emotional load [09:00] Why monthly reflection matters [12:00] Community, events, and what I’m proud of [16:00] Letting go of good ideas [21:00] Priorities for 2026 – spaciousness “Every goal I’ve reached has taught me that success doesn’t expand your capacity automatically. You have to choose that deliberately.” - Jo LottThis episode is for you if you’re building a coaching business and want a grounded, honest perspective on growth, energy, and what sustainable success actually looks like over time. After listening to the episode, take one quiet hour this week to look back on your year and decide what you no longer want to take with you into the next one. Useful Links Join The Practice 2026 Cohort | Early Bird Price Until 31 December Jo's Annual Reviews Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    28 min
5
out of 5
5 Ratings

About

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.