Women in The Coaching Arena

Joanna Lott
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Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

  1. 161 | From Hourly Selling to Premium Packages That Sell - Teresa Wilson

    1D AGO

    161 | From Hourly Selling to Premium Packages That Sell - Teresa Wilson

    What if the thing holding your business back isn’t your experience, but your clarity? In this episode of Women in the Coaching Arena, Joanna speaks with Theresa Wilson, a coach of 13+ years who found herself on the edge of a pivot. What unfolds is an honest conversation about clarity, courage, pricing, personal upheaval, and what really shifts when you stop overcomplicating your business. Key Timestamps: 00:00 – 13 Years In, Still Pivoting 02:40 – The Retreat That Changed Everything 04:50 – “I Think I’ve Got Something… But I Don’t Know What To Do With It” 06:30 – When Life Fell Apart 09:00 – The “I Don’t Get It” Moment 13:30 – Pricing Shift, Identity Shift 15:20 – What’s Next: Creativity and Expansion “The clarity gives me enthusiasm. And enthusiasm is vital for me.” - Theresa WilsonThis episode will be powerful for experienced coaches who know they’re sitting on something valuable but feel stuck in overthinking or undercharging, because it shows what happens when clarity meets courage. Sometimes the breakthrough isn’t adding more, it’s finally saying, “I don’t get it,” and stripping things back to what actually makes sense. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    23 min
  2. 160 | If I Started Again in 2026, This Is What I’d Do

    MAR 12

    160 | If I Started Again in 2026, This Is What I’d Do

    After building multiple coaching practices and supporting hundreds of coaches, Joanna Lott reveals the five foundations that genuinely create momentum. In this episode, she shares the honest truth about what she would focus on and what she would stop doing if she were starting her coaching business from scratch in 2026. Timestamps:00:00 – Starting from zero 02:05 – Choose a real niche 03:40 – Create a simple offer 05:20 – Start conversations now 07:00 – Prioritise proof early 08:30 – Go all in on one platform 09:40 – Get the right support This episode is a reminder that business growth is rarely about doing more; it’s about doing fewer things well. These five principles are simple, but they’re powerful when you apply them consistently and without distraction. Support in building your business plays a major role in helping you keep going and build real momentum. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    14 min
  3. 159 | 8 Tiny Habits to Get Your First 10 Coaching Clients in 2026

    MAR 5

    159 | 8 Tiny Habits to Get Your First 10 Coaching Clients in 2026

    Discover eight simple habits that can help you build real, steady momentum in your coaching business. Joanna Lott shares the honest truth about what actually creates paying clients and why qualifications alone aren’t enough. Drawing on her own early missteps and the small shifts that changed everything, she breaks down the eight habits that made the difference. This episode is valuable for qualified coaches who feel capable but inconsistent, because it replaces overwhelm with clear, practical habits that actually lead to paying clients. Timestamps00:00 – Qualified but Not Paid 02:00 – The Time Audit Wake-Up Call 03:00 – Your Daily Pipeline Date 04:00 – The Power of One 06:00 – Automate the Boring Stuff 07:00 – Implement Within 24 Hours 09:00 – Playing the Long Game 11:00 – The Skill That Changes Everything If you’re ready to stop circling and start building something that feels solid, these habits will give you a clear place to begin. Choose one, act on it this week, and let steady action, not overthinking, move your business forward. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    14 min
  4. 158 | Building a Fully Booked Business (Her Way) - Jenny Weidner

    FEB 26

    158 | Building a Fully Booked Business (Her Way) - Jenny Weidner

    A fully booked coaching business doesn’t come from doing more. It comes from choosing more deliberately. Joanna Lott is joined by coach Jenny Weidner for an honest, reflective conversation about a year inside The Business of Coaching, exploring how Jenny moved from uncertainty and isolation to a fully booked, values-led coaching business built on clarity, courage, and intention. Key Timestamps [00:00] From education to coaching [02:10] The hotel room moment [05:40] Stepping out from behind the laptop [08:30] Selling in a way that fits [11:45] From accidental to intentional [14:50] What’s changed and what’s next [17:10] The biggest takeaway This episode shows what becomes possible when you stop forcing a business model and start building one that genuinely fits who you are. Decide on one door you’re ready to walk through properly and commit to it for the next season of your business. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    22 min
  5. 157 | PR isn't just for big brands - with Lucy Werner

    FEB 19

    157 | PR isn't just for big brands - with Lucy Werner

    PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author and founder of Hype Yourself, Lucy Werner. Together, they explore how PR, storytelling and visibility can work for small businesses and coaches, without hype, pressure, or pretending to be someone you’re not. Timestamps [00:00] Why PR isn’t about big brands [04:12] What hyping yourself actually means [10:35] Building your PR foundations [18:40] Pitching with clarity and confidence [26:15] Relationships over quick wins [34:50] PR, income streams and long-term growth [42:10] Staying human in an AI-heavy world This episode is for coaches and small business owners who want more visibility and credibility without losing their integrity or sounding like everyone else. Choose one place this month where you’ll share your story clearly and let the right opportunities find you. Useful Links Jo’s Guest Speaker: Lucy Werner, founder of HypeYourself Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    50 min
  6. 156 | Why You Can’t Build Authority Without Taking a Stand

    FEB 12

    156 | Why You Can’t Build Authority Without Taking a Stand

    If your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authority is built through conviction, not consensus. She shares why being willing to be misunderstood is often the doorway to standing out and attracting the right clients. Timestamps [00:00:00] Conviction over comfort [00:01:00] Why being liked holds you back [00:02:00] The cost of softened opinions [00:03:00] Real stories create real traction [00:04:00] The courage to be disliked [00:05:00] Repel or rally [00:06:00] Saying it out loud “If everything you say is agreeable, it’s usually too vague to matter.” -Jo Lott Authority grows when you stop hiding what you believe and start trusting that the right people will recognise themselves in it. Share one belief this week that you usually keep private, and say it plainly. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    11 min
  7. 155 | Stop chasing Linkedin likes - focus on this instead

    FEB 5

    155 | Stop chasing Linkedin likes - focus on this instead

    What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head. Timestamps [00:00] The likes trap [01:00] When big engagement brings no clients [02:00] Why buyers don’t like sales posts [03:00] The danger of posting for ego [05:00] Holding your nerve when likes drop [08:00] Shallow content vs deep nurture [12:00] Building an ecosystem that converts This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations. This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work. Post something useful for one specific person today, then invite them somewhere deeper than the feed. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    17 min
  8. 154 | The Decide Once Method

    JAN 29

    154 | The Decide Once Method

    Let’s talk about overthinking and how it’s slowing your business down. Today, Joanna explores one of the most common growth blockers she sees in coaching businesses and shares a practical framework to help you make clearer decisions and move forward with confidence. Timestamps 00:00 – The exhaustion of choice 01:00 – Why clarity-seeking stalls growth 02:10 – The Decide Once Method explained 03:20 – Thinking week vs execution weeks 04:30 – Why content doesn’t replace contact 05:40 – Consistency, metrics and momentum 07:10 – Confidence comes after action This episode is for coaches who feel busy but stuck, and want a clear way to focus their energy on the actions that actually generate clients. When you stop reopening decisions and start repeating simple actions, your business moves from optional to inevitable. Decide once what matters this month, then show up and do the work without renegotiating it every day. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    10 min
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About

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

Information

  • Creator
    Joanna Lott
  • Years Active
    2023 - 2026
  • Episodes
    162
  • Rating
    Clean
  • Copyright
    © 2023 Women in The coaching Arena. All rights reserved.
  • Show Website
    Women in The Coaching Arena

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