Women in The Coaching Arena

Joanna Lott
  • 5.0 (5)
  • Marketing
  • Updated Weekly

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

  1. 6d ago

    180 | LinkedIn for Coaches: From Zero Visibility to Booked Out

    Learn how to use LinkedIn to attract coaching clients consistently. In this episode, Jo shares the practical strategy she uses to attract coaching clients, the mistakes most coaches make, and what actually works on LinkedIn today. This episode is for coaches who want to attract clients through LinkedIn without relying on cold DMs, complicated strategies, or spending every day creating content. Timestamps00:00 - Why LinkedIn Still Works 02:00 - Choosing the Right Platform 04:00 - Fix Your Profile First 06:00 - Posts That Attract Clients 09:00 - The Power of Comments 11:00 - A Weekly LinkedIn Rhythm 13:00 - Build Beyond LinkedIn Building a coaching business on LinkedIn isn’t about chasing the algorithm or trying every new trend. It’s about showing up consistently, helping the right people, and creating a marketing ecosystem that works together over time. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    180 | LinkedIn for Coaches: From Zero Visibility to Booked Out

  2. Jul 23

    179 | Mastering the Art of Intentional Style with Alex Standley

    Your style has the power to build confidence, enhance your visibility, and make your business more memorable. Today, Joanna speaks with award-winning personal stylist, TEDx speaker and sustainable fashion consultant Alex Standley about using style with greater intention. Alex shares how reconnecting with her values changed the direction of her career, and why personal style begins with understanding who you are rather than following trends. Timestamps 00:00 – Meet Alex Standley 01:25 – When Your Career No Longer Fits 06:35 – Style, Identity and Personal Brand 13:25 – Using Colour to Build Confidence 17:35 – The Biggest Style Mistakes 24:00 – Building a Sustainable Wardrobe 34:20 – Sales, Networking and Authentic Visibility This episode is a reminder that the way you present yourself can support your confidence, communicate your values and help people remember you, without asking you to perform as someone you are not. Check out Alex's website Connect with Alex on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    179 | Mastering the Art of Intentional Style with Alex Standley

  3. Jul 16

    178 | The Discovery Call That Doesn't Feel Like Selling

    Have you ever come off a discovery call wondering why it didn’t lead anywhere, even though the conversation felt great? In this episode, Joanna shares why the best discovery calls don’t feel like selling at all. Instead, they feel like coaching. If you’ve ever worried about sounding pushy, over-explaining your offer, or freezing when it’s time to talk about price, this episode will help you approach discovery calls with more confidence, clarity, and integrity. Timestamps: 00:00 - Discovery Calls Aren’t Selling 02:00 - Preparing Before the Call 03:45 - The Five-Part Structure 06:05 - Reflecting the Gap 08:10 - Making the Invitation 09:20 - Common Discovery Call Mistakes 10:45 - When They Need to Think About It Your coaching skills are already your greatest sales skills. The more you trust them, the easier discovery calls become. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    178 | The Discovery Call That Doesn't Feel Like Selling

  4. Jul 9

    177 | Val's Story: From Uncertain Niche to Leading Coaching Groups Across Europe

    This is an honest conversation about courage, clarity, and building a coaching business one decision at a time. Joanna is joined by The Business of Coaching client Valeria Kadelski to explore what it really feels like to pivot your niche, navigate the uncertainty that follows, and keep moving forward, even when you're not sure you've made the right decision. This episode is for you if you’re a qualified coach who knows something needs to change in your business but keeps delaying the decision because you’re worried about getting it wrong. Val’s story will give you the confidence to take the next step. Timestamps: 00:00 - Why Changing Your Niche Feels So Scary 02:00 - Finding The Right Direction 03:45 - Navigating The Pivot 06:55 - The Power Of Community 11:55 - Launching A First Group Programme 16:00 - What Coaching Really Gives You 22:20 - Final Advice For Coaches Building a coaching business isn’t about making perfect decisions. It’s about making thoughtful ones, learning from them, and having the courage to keep going. Check out Valeria's website Connect with Valeria on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    177 | Val's Story: From Uncertain Niche to Leading Coaching Groups Across Europe

  5. Jul 2

    176 | The Testimonial Mistake Coaches Keep Making

    Stop waiting for the perfect client success story. If you think your testimonials aren't impressive enough, you could be making one of the biggest marketing mistakes coaches make. In this episode, Joanna shares why authenticity beats perfection, how prospects really evaluate testimonials, and why the results you take for granted may be exactly what your future clients need to see. Timestamps 01:20 - Two Real Client Examples 03:10 - The Movement Reframe 04:45 - Don’t Dismiss Small Wins 06:15 - Testimonials vs Case Studies 07:40 - Better Questions to Ask Clients 08:55 - Why Overclaiming Backfires 10:00 - Look for the Shift The strongest client stories don’t always end with a six-figure business, a dream job, or a dramatic breakthrough. Often, they simply show that something became possible that wasn’t possible before. Useful Links Coaching Onboarding & Retention Guide Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    176 | The Testimonial Mistake Coaches Keep Making

  6. Jun 25

    175 | The Coaching Plan Trap Most Coaches Fall Into

    Are you spending more time perfecting your coaching plan than talking to potential clients? In this episode, Joanna explains why your coaching plan isn’t what gets clients to buy. Discover what clients really care about, how to simplify your offer, and the shift that will help you attract more coaching clients. Timestamps00:00 - The Coaching Plan Trap 01:45 - What a Coaching Plan Really Is 03:10 - Structure vs Coaching 04:20 - Why Clients Want Certainty 07:05 - When Plans Become the Problem 09:05 - The Three-Phase Approach 10:45 - Simplicity Sells The coaches who make the fastest progress aren’t usually the ones with the most detailed frameworks. They’re the ones having real conversations, testing ideas, and refining as they go. Useful Links How to Create a Signature Coaching Offer (Free guide) Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    175 | The Coaching Plan Trap Most Coaches Fall Into

  7. Jun 18

    174 | Motivation Isn't Enough: What Successful Coaches Do Instead - with Rebecca Liljendahl

    What if consistency isn’t about discipline, but about designing habits for your real life? In this episode, Joanna speaks with habit specialist Rebecca Liljendahl about why we struggle to do the things we know would help us, and how to build habits that last even on our worst days. This episode is valuable for coaches who know what they need to do to grow their business, but struggle to stay consistent with visibility, marketing, self-care or follow-through. By the end of this conversation, you’ll understand why motivation alone isn’t enough, and how to create simple, realistic habits that support your business and your life. Timestamps 00:00 - Why consistency feels hard 02:30 - Rebecca’s habit story 07:00 - The Habits Compass 08:30 - Motivation, ability and prompts 14:30 - Designing tiny habits 16:00 - Unblocking resistance 22:00 - Dopamine and distraction 31:00 - Energy habits Check out Rebecca's website Connect with Rebecca on LinkedIn Useful Links Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, 26, 29 June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    174 | Motivation Isn't Enough: What Successful Coaches Do Instead - with Rebecca Liljendahl

  8. Jun 11

    173 | How to Price Your Coaching Services

    If you’ve ever worried about charging too much, charging too little, or wondered whether anyone will actually pay your rates, this episode will help you think about pricing in a completely different way. In this episode, Joanna shares why pricing is about far more than picking a number. What if the real question isn’t “What will people pay?” but “What kind of business do I want to build?” Timestamps 00:00 - Why Pricing Feels So Hard 02:00 - The £5,000 Per Month Exercise 03:00 - Pricing as Business Design 04:00 - The Three-Part Pricing Framework 05:00 - Raising Prices Gradually 06:00 - Building Around Your Life 07:00 - Common Pricing Mistakes “Pricing isn’t just a number. It’s part of your business design.” - Jo Lott This episode is a reminder that sustainable pricing starts with clarity, not confidence. When you understand the business you’re trying to build, pricing becomes much easier. Useful Links A Blog Post: Coaching Pricing Strategy: Maximise Your Revenue and Build a Sustainable Business Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    173 | How to Price Your Coaching Services
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About

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

Information

  • Creator
    Joanna Lott
  • Years Active
    2023 - 2026
  • Episodes
    181
  • Rating
    Clean
  • Copyright
    © 2023 Women in The coaching Arena. All rights reserved.
  • Show Website
    Women in The Coaching Arena

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