Women in The Coaching Arena

Joanna Lott
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Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

  1. 171 | How to Start a Coaching Business (What Actually Matters)

    2d ago

    171 | How to Start a Coaching Business (What Actually Matters)

    Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients. Timestamps: 00:00 - Coaching vs Business 02:00 - Leaving Employment 03:00 - Designing Your Life 04:00 - Money Reality 05:00 - Niche & Offers 07:00 - Stop Hiding in Learning 09:00 - Visibility & LinkedIn 11:00 - What Actually Matters This episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready. Useful Links Download the 12 ways to get clients now Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. Mentioned in this episode: Dare Greatly Event - June, in person and online Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly. This year, we’re focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions. It’s happening both in person and online. If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline

    15 min
  2. 170 | From “Nice to Have” to “Must Have” Coaching Offers

    May 21

    170 | From “Nice to Have” to “Must Have” Coaching Offers

    Have you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear? In today’s episode, Joanna shares one of the biggest reasons coaching offers struggle to convert and why being “valuable” alone often isn’t enough. Timestamps 00:00 - Nice to Have vs Must Have 01:02 - Why Interest Isn’t Action 02:01 - The Urgency Problem 02:45 - Specificity Changes Everything 03:10 - Problems People Will Pay to Solve 04:02 - The Cost of Staying Stuck 04:40 - Ellie’s Niche Shift “People don’t buy what sounds useful one day. They buy what feels important right now.” - Jo LottWhen your offer speaks to the right person, at the right stage, with the right problem, selling becomes far easier. Useful Links Learn about The Business of Coaching programme Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. Mentioned in this episode: Dare Greatly Event - June, in person and online Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly. This year, we’re focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions. It’s happening both in person and online. If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline

    8 min
  3. 169 | From sporadic sessions to secure, high-value clients - Kiran Goodman

    May 14

    169 | From sporadic sessions to secure, high-value clients - Kiran Goodman

    Joanna shares a powerful conversation with Kiran, a coach who went from sporadic one-off sessions and self-doubt to securing corporate contracts, high-value coaching clients, and building real confidence in her business. If you’ve qualified as a coach but still feel unclear about how to build a steady business, this conversation will help you feel both understood and hopeful. It’s especially valuable if you’re tired of trying to piece everything together alone and want to hear what sustainable progress actually looks like. Timestamps 00:00 - From self-doubt to possibility 03:45 - The investment fear 05:30 - Shiny objects and avoidance 07:20 - Learning to be visible 09:05 - The power of accountability 11:00 - The sales sprint breakthrough 13:10 - Keeping the lights on 17:15 - Building confidence through action This episode is a reminder that confidence often comes after action, not before it. The turning point wasn’t perfection. It was deciding to stop waiting and start showing up consistently. Check out Kiran's website Connect with Kiran on Linkedin Useful Links Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. Mentioned in this episode: Dare Greatly Event - June, in person and online Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly. This year, we’re focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions. It’s happening both in person and online. If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline

    27 min
  4. 168 | How to Get Coaching Clients Without Social Media

    May 7

    168 | How to Get Coaching Clients Without Social Media

    Joanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meaningful conversations. She walks through the routes that actually lead to clients - from your existing network and speaking opportunities to partnerships, long-form content, and email, so you can grow your business in a way that feels more sustainable and aligned. Timestamps [01:00] Visibility, trust, conversations [02:00] Start with your existing network [03:00] Relationships and referrals [04:00] Speaking builds trust faster [05:00] Partnerships that work [06:00] Long-form content that lasts [07:00] Email and staying top of mind This episode will be valuable for coaches who feel drained by social media or aren’t seeing results, because it shows a clearer, more sustainable way to build trust and attract clients. If social media isn’t your path, your business can still grow - as long as you choose where and how you’ll be visible, and commit to it consistently. Useful Links Join the Dare Greatly Event waitlist Download the Free Digital version of Coaches' Planner (NEW edition 2026) The Coaches’ Planner 2026: Weekly Planner, Goal Tracker, and Business Growth System (Print Edition on Amazon) Learn about The Business of Coaching programme Signature Solution Course Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. Mentioned in this episode: Dare Greatly Event - June, in person and online Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly. This year, we’re focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions. It’s happening both in person and online. If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline

    11 min
  5. 167 | Why You Feel Stuck in Your Coaching Business (And How to Move Forward)

    Apr 30

    167 | Why You Feel Stuck in Your Coaching Business (And How to Move Forward)

    Have you ever noticed that the more you think about your business, the harder it feels to move? This episode explores the moment many coaches reach where reflection turns into hesitation. Joanna breaks down why staying in your head isn’t neutral. It slowly erodes confidence, energy, and income. She shares the shift that changes everything: moving from overthinking into decision-making, even when it feels uncomfortable. Timestamps [00:01:00] The cost of staying stuck [00:02:00] Why decisions create clarity [00:03:00] Progress over perfection [00:04:00] Designing a business around your life [00:06:00] Why action unlocks clarity [00:09:00] Decisions aren’t forever Momentum in your coaching business doesn’t come from finding the perfect answer — it comes from choosing a direction and being willing to move. Make one decision today that you’ve been postponing, and take the smallest step to act on it. Useful Links Join the Dare Greatly Event waitlist Download The 12 Ways to Get Clients Now Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. Mentioned in this episode: Dare Greatly Event - June, in person and online Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly. This year, we’re focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions. It’s happening both in person and online. If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline

    14 min
  6. 166 | How to Get Coaching Clients (Simple Strategy)

    Apr 23

    166 | How to Get Coaching Clients (Simple Strategy)

    If you’re a qualified coach and clients aren’t coming in consistently, where does your mind go first? Do you assume something is wrong… or that something is missing? Today, Joanna shared a simpler truth: most coaches aren’t struggling because they lack skill, but because the actions that bring clients require courage, not complexity. This episode is for qualified coaches who know they’re good at what they do but aren’t yet seeing consistent clients, and want a grounded, practical way to change that. Timestamps [00:00] The real reason clients aren’t coming [02:00] Why growth is slower than you expect [03:00] Hiding behind “busy work” [05:00] Clarity that makes people refer you [07:00] The power of uncomfortable action [10:00] Recognition and trust over time [13:00] Conversations that lead to clients “Coaching businesses grow through uncomfortable actions repeated consistently over time.” - Jo Lott Send the message, start the conversation, share your work - not when it feels easy, but because it matters. Useful Links Download the Free Digital version of Coaches' Planner - NEW edition 2026 Learn about The Business of Coaching programme Signature Solution Course Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. Mentioned in this episode: Dare Greatly Event - June, in person and online Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly. This year, we’re focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions. It’s happening both in person and online. If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline

    22 min
  7. 165 | Starting a Coaching Business? Do This First (5 Steps That Actually Work)

    Apr 16

    165 | Starting a Coaching Business? Do This First (5 Steps That Actually Work)

    What would I actually do if I had to start again with no audience, no clients, and no reputation? In this episode, I share the five things I’d focus on immediately – the simple steps that genuinely lead to clients, even if they’re the ones most often avoided. Timestamps [00:00:00] Start Again [00:01:00] Busy vs Progress [00:02:00] Clear Problem [00:03:00] Simple Offer [00:05:00] Real Conversations [00:08:00] Proof First [00:10:00] One Platform Everything in this episode comes back to focusing on what actually moves your business forward, rather than what simply feels productive. Start one conversation today, not when everything is ready, but now. Useful Links The Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST) Download the Free Digital version of Coaches' Planner (NEW edition 2026) Learn about The Business of Coaching programme Signature Solution Course Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. Mentioned in this episode: Dare Greatly Event - June, in person and online Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly. This year, we’re focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions. It’s happening both in person and online. If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline

    17 min
  8. 164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It)

    Apr 9

    164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It)

    Joanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. If someone landed on your offer right now, would they instantly recognise themselves in it, or would they need to work it out? Joanna walks through why offers often fall flat and how to turn what you do into something people can clearly understand, connect with, and say yes to. Timestamps: 00:00 – The real problem 00:01 – Format vs outcome 00:02 – Selling the transition 00:03 – Why structure matters 00:05 – Simple offers win 00:06 – Let your offer evolve 00:08 – Designing around your life “People don’t buy coaching because of the format. They buy because they want something in their life to change.” - Jo Lott Take one offer you have right now and rewrite it so someone can see the before, the after, and the journey in one sentence. Useful Links The Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST) Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena. Mentioned in this episode: Dare Greatly Event - June, in person and online Before we get into today’s episode, tickets are now on sale for my signature event, Dare Greatly. This year, we’re focusing on how to 10X your results from the same effort. We all have such limited time, and there are so many things you could be doing in your business. But often, what’s missing is clarity on the one bottleneck that would make everything else flow so much more easily. At Dare Greatly, we’re going to zoom out so you can see your whole business ecosystem clearly. And when you can see the full picture, the next right step becomes far more obvious. This isn’t just learning. You’ll map out your business visually and join the roundtable conversation you most need right now - whether that’s clarity on your person, your offer, your reach, or your conversions. It’s happening both in person and online. If you’d like to join us in person for the full day, it’s taking place on Friday 26 June at the Roehampton Club in Barnes - a beautiful private members club where you’ll feel the shift from busy coach to serious business owner the moment you walk in. There’s free parking, and it’s also just a five-minute walk from Barnes station. Or you can join us online on Monday 29 June for a shorter version of the event. Sign up here https://go.joannalottcoaching.com/daregreatlysummer2026liveandonline

    13 min
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About

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

Information

  • Creator
    Joanna Lott
  • Years Active
    2023 - 2026
  • Episodes
    172
  • Rating
    Clean
  • Copyright
    © 2023 Women in The coaching Arena. All rights reserved.
  • Show Website
    Women in The Coaching Arena

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