Women in The Coaching Arena

Joanna Lott
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Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

  1. 158 | Building a Fully Booked Business (Her Way) - Jenny Weidner

    1D AGO

    158 | Building a Fully Booked Business (Her Way) - Jenny Weidner

    A fully booked coaching business doesn’t come from doing more. It comes from choosing more deliberately. Joanna Lott is joined by coach Jenny Weidner for an honest, reflective conversation about a year inside The Business of Coaching, exploring how Jenny moved from uncertainty and isolation to a fully booked, values-led coaching business built on clarity, courage, and intention. Key Timestamps [00:00] From education to coaching [02:10] The hotel room moment [05:40] Stepping out from behind the laptop [08:30] Selling in a way that fits [11:45] From accidental to intentional [14:50] What’s changed and what’s next [17:10] The biggest takeaway This episode shows what becomes possible when you stop forcing a business model and start building one that genuinely fits who you are. Decide on one door you’re ready to walk through properly and commit to it for the next season of your business. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    22 min
  2. 157 | PR isn't just for big brands - with Lucy Werner

    FEB 19

    157 | PR isn't just for big brands - with Lucy Werner

    PR doesn’t belong to big brands with big budgets – it belongs to anyone willing to be clear, human, and seen. Joanna Lott is joined by PR specialist, author and founder of Hype Yourself, Lucy Werner. Together, they explore how PR, storytelling and visibility can work for small businesses and coaches, without hype, pressure, or pretending to be someone you’re not. Timestamps [00:00] Why PR isn’t about big brands [04:12] What hyping yourself actually means [10:35] Building your PR foundations [18:40] Pitching with clarity and confidence [26:15] Relationships over quick wins [34:50] PR, income streams and long-term growth [42:10] Staying human in an AI-heavy world This episode is for coaches and small business owners who want more visibility and credibility without losing their integrity or sounding like everyone else. Choose one place this month where you’ll share your story clearly and let the right opportunities find you. Useful Links Jo’s Guest Speaker: Lucy Werner, founder of HypeYourself Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    50 min
  3. 156 | Why You Can’t Build Authority Without Taking a Stand

    FEB 12

    156 | Why You Can’t Build Authority Without Taking a Stand

    If your content is designed to keep everyone comfortable, it’s probably costing you clients. In this episode, Joanna Lott explores why real authority is built through conviction, not consensus. She shares why being willing to be misunderstood is often the doorway to standing out and attracting the right clients. Timestamps [00:00:00] Conviction over comfort [00:01:00] Why being liked holds you back [00:02:00] The cost of softened opinions [00:03:00] Real stories create real traction [00:04:00] The courage to be disliked [00:05:00] Repel or rally [00:06:00] Saying it out loud “If everything you say is agreeable, it’s usually too vague to matter.” -Jo Lott Authority grows when you stop hiding what you believe and start trusting that the right people will recognise themselves in it. Share one belief this week that you usually keep private, and say it plainly. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    11 min
  4. 155 | Stop chasing Linkedin likes - focus on this instead

    FEB 5

    155 | Stop chasing Linkedin likes - focus on this instead

    What if the posts getting the least engagement on LinkedIn are the ones most likely to make you money? In this episode, Joanna Lott challenges the obsession with likes and visibility, and explains why chasing engagement can quietly stall your business. She shares what actually drives client growth, and how to stay focused when the metrics mess with your head. Timestamps [00:00] The likes trap [01:00] When big engagement brings no clients [02:00] Why buyers don’t like sales posts [03:00] The danger of posting for ego [05:00] Holding your nerve when likes drop [08:00] Shallow content vs deep nurture [12:00] Building an ecosystem that converts This episode is for coaches who are showing up on LinkedIn, putting the effort in, and sensing there’s something missing and who want reassurance, perspective, and a calmer way to turn visibility into real client conversations. This episode is a reminder to stop performing for attention and start building relationships that lead to real, paid work. Post something useful for one specific person today, then invite them somewhere deeper than the feed. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    17 min
  5. 154 | The Decide Once Method

    JAN 29

    154 | The Decide Once Method

    Let’s talk about overthinking and how it’s slowing your business down. Today, Joanna explores one of the most common growth blockers she sees in coaching businesses and shares a practical framework to help you make clearer decisions and move forward with confidence. Timestamps 00:00 – The exhaustion of choice 01:00 – Why clarity-seeking stalls growth 02:10 – The Decide Once Method explained 03:20 – Thinking week vs execution weeks 04:30 – Why content doesn’t replace contact 05:40 – Consistency, metrics and momentum 07:10 – Confidence comes after action This episode is for coaches who feel busy but stuck, and want a clear way to focus their energy on the actions that actually generate clients. When you stop reopening decisions and start repeating simple actions, your business moves from optional to inevitable. Decide once what matters this month, then show up and do the work without renegotiating it every day. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    10 min
  6. 153 | How to build a School Hours, Term-Time only Coaching Business

    JAN 22

    153 | How to build a School Hours, Term-Time only Coaching Business

    Not every business needs to be built on hustle. In this episode, Joanna Lott shares how she’s built a profitable coaching business that works within school hours and term times. Drawing on lived experience, she talks through the boundaries and decisions that support a business designed for real life. Timestamps [00:00] The decision that changed everything [02:00] Realising clients don’t run your diary [04:00] Learning to say no to evenings and weekends [06:00] Why one-off sessions often cost more than they give [08:00] Shiny objects vs school-hours reality [10:00] Designing your week around energy, not demand [12:00] Proof it’s possible, even with very limited time This episode is for coaches who want to earn well without sacrificing evenings, weekends, or school holidays, and who need permission to design a business that fits their real life. “If you want a business that fits around your life, you have to be brave enough to choose your life first.” - Jo LottA school-hours, term-time business isn’t about doing less, it’s about deciding what truly matters and building everything around that choice. Choose one boundary this week that protects your time, and hold it with confidence. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    17 min
  7. 152 | From Burnt-out HR Director to Thriving Career Coach

    JAN 15

    152 | From Burnt-out HR Director to Thriving Career Coach

    What does it really look like to build a coaching business over time? In this episode, Jo interviews her first-ever paying Business of Coaching client, Lorraine Eivers, who shares her key learnings and reflections from the past four and a half years of building her business. Timestamps [00:01:00] Lorraine’s background and burnout [00:03:10] Why she joined The Business of Coaching [00:05:20] Finding her niche in HR leaders [00:09:30] Overcoming fear of LinkedIn visibility [00:13:10] Gratitude, confidence, and unexpected creativity [00:16:00] How her business works today [00:19:00] Advice for coaches earlier in the journey This conversation is a reminder that steady growth, honest support, and aligned choices can quietly transform both a business and a life. “It’s never too late. Believe in yourself, build your community, and ask for help.” - Lorraine EiversChoose one small, honest action this week that supports the business you actually want to build, not the one you think you should want. Useful Links Lorraine's website Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    31 min
  8. 151 | The Moment You Almost Do the Thing (And Why You Stop)

    JAN 8

    151 | The Moment You Almost Do the Thing (And Why You Stop)

    Joanna Lott is a business coach for qualified coaches, and in this episode, Joanna explores the quiet moment just before action, the pause that looks harmless but quietly stalls momentum. She breaks down what’s really happening in that split second and how it shapes the growth of your business. Timestamps [00:00:00] The quiet pause before action [00:01:45] Why this isn’t a motivation problem [00:03:10] Never pausing momentum [00:05:20] Failure as experience, not proof [00:06:40] The three things the pause protects you from [00:07:50] Shortening the gap between knowing and doing [00:09:10] The question that changes everything This episode is for coaches who know what the next sensible step is in their business, but keep hesitating at the exact moment it matters most. This is about recognising the moment that keeps repeating, naming what’s really happening in your body and mind, and learning how to move anyway. Useful Links Join The Practice 2026 Cohort | Doors open once a year, and we start on 12 January Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Grow Your Business Without the Tech Overwhelm - One Stop Coach Shop Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.

    12 min
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About

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena. In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you. You have a gift that needs to be shared and Joanna is here to help you do it.

Information

  • Creator
    Joanna Lott
  • Years Active
    2023 - 2026
  • Episodes
    159
  • Rating
    Clean
  • Copyright
    © 2023 Women in The coaching Arena. All rights reserved.
  • Show Website
    Women in The Coaching Arena

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