WINE x WEB3 with Jana

Unifying the $1T wine asset class through data, DePIN, and RWA tokenization.
  • 5.0 (1)
  • TECHNOLOGY
  • UPDATED SEMIWEEKLY

Join dVIN Labs co-founder Jana Kreilein to explore how blockchain and smart contract technology are revolutionizing the wine industry. From enhancing transparency and traceability to powering new global marketplaces designed to make accessing and trading collectible wines fast, fun and rewarding. Discover $VIN, the native token empowering the luxury wine ecosystem, and meet dVIN's own 'Bacchus' AI, your pocket sommelier and wine investment advisor. With expert guests and actionable insights, this series dives into the tools and opportunities transforming wine for winemakers and wine lovers alike. Tune in to redefine what’s possible in wine with the power of Web3. news.clubdvin.com

Episodes

  1. WINE x WEB3 with Jana - Bordeaux in 2025

    06/28/2025

    WINE x WEB3 with Jana - Bordeaux in 2025

    In this episode of Wine x Web3, I wrap up our Bordeaux series with a very special guest: Saïd El Yousfi, founder of Maison Wineted and co-owner of Château Saint-Laurent. Saïd’s journey from the vineyards of Avignon to becoming one of Bordeaux’s most forward-thinking négociants is incredible. David Garrett, my co-founder at dVIN Labs, joins me as we dig into how Bordeaux’s négociant system is evolving in 2025 — from pricing shifts and supply chain pressures to how younger collectors are changing the game. We also get into how innovations like tokenization and the dVIN Protocol can unlock new ways to source, trade, and value investment-grade wine globally. If you’re curious about what’s next for Bordeaux and fine wine as a real-world asset, this one’s for you. Key Points From This Episode: * Why I invited Saïd to help close out our Bordeaux series * How Saïd’s background shaped his approach to the négociant world * What makes the 2024 Bordeaux vintage so compelling for collectors * The role of pricing adjustments and access for younger buyers * How the négociant system is handling today’s market pressures * Why Bordeaux’s distribution model is still so resilient * How tokenization separates ownership from custody in wine * What we’re building with the dVIN Protocol and global liquidity * How traditional players are reacting to blockchain and smart contracts * Why wine as an asset class is ready for its next chapter TL;DR: Bordeaux 2024 Vintage: Structurally strong and smartly priced—Saïd breaks down what makes this a compelling vintage for long-term collectors. The Négociant’s Role: He explains the often-misunderstood role of Bordeaux négociants, and how they quietly shape global access and strategy. Market Dynamics: From global pricing pressure to shifting demand in Burgundy, Napa, and beyond, Saïd outlines what’s changing—and what isn’t. Digital Infrastructure: Platforms like dVIN are bringing liquidity and transparency to Bordeaux’s traditional systems, giving négociants and collectors new tools without erasing heritage. Links: * Saïd El Yousf on LinkedIn: https://fr.linkedin.com/in/sa%C3%AFd-el-yousfi * Maison Wineted: https://maison-wineted.com/ * Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein * dVIN Labs: https://www.dvinlabs.com/ Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links Get full access to dVIN at news.clubdvin.com/subscribe

    46 min

  2. 06/14/2025

    Liquid Leverage: How Tokenized Wine Unlocks New Capital

    Episode Description: In this episode of Wine x Web3, I’m joined by my co-founder David Garrett to shift the focus from Bordeaux’s Left Bank to the Merlot-rich Right Bank. We explore the unique terroir of this iconic wine region and then transition to a deep analysis of how tokenized bottles and smart contracts are revolutionizing access to capital in the wine industry. We examine the role of digital corks, bonded storage, and the dVIN protocol in transforming wine into a verifiable, lendable asset class—bridging passion, portfolios, and blockchain. Highlights also include Jane Anson’s unforgettable tasting of space-traveled Petrus.y. Key Points From This Episode: * Overview of the Right Bank’s terroir and dominant grape varieties * Differences in classification systems between Left and Right Bank Bordeaux * Jane Anson’s tasting of Petrus that traveled to space * Challenges wine producers face with traditional financing models * How tokenized wine and digital corks provide verifiable ownership * The benefits of wine-backed lending through smart contracts * Comparison between wine collateral and models like Parmigiano Reggiano and whiskey-backed assets * How the dVIN protocol facilitates lending without selling inventory * The economic and strategic advantages for winemakers and collectors * The broader impact of blockchain in modernizing the wine industry ‼️TL;DR In this episode, I connect with my fellow dVIN Labs co-founder David Garrett to explore how the tokenization of fine wine—especially Bordeaux’s Right Bank—unlocks new liquidity for collectors, merchants, and producers. We cover: * The strategic value of Merlot-driven wines from Saint-Émilion and Pomerol * Why these Right Bank bottles are gaining traction with younger collectors * The market potential of wine as a borrowable, blockchain-verified asset * We break down how Digital Corks™, smart contracts, and bonded storage come together to make wine a credible form of on-chain collateral—one that preserves portfolio integrity while offering new access to capital. Plus, the episode includes a story from Jane Anson’s now-legendary space-aged Pétrus blind tasting. Yea, that really happened. If you’ve ever wondered how wine moves from luxury to liquidity—this is your blueprint. Links: * Jane Anson on X: https://x.com/janeansonwine?lang=en * Jane Anson on LinkedIn: https://fr.linkedin.com/in/janeanson * Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein * dVIN Labs: https://www.dvinlabs.com/ Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links Get full access to dVIN at news.clubdvin.com/subscribe

    42 min

  3. 05/17/2025

    Jane Anson on Bordeaux 2024: En Primeur, Pricing Power & What’s Next

    In this episode, Jana sits down with Jane Anson—author of Inside Bordeaux, former Decanter correspondent, and founding member of Club dVIN—for a deep dive into the 2024 Bordeaux En Primeur campaign and what it means for the future of wine investing.With prices down significantly across the board—including First Growths dropping 25–30%—this year’s campaign marks a rare moment where high quality and real value converge. Jane brings decades of insight into how to read the region’s market signals and what to pay attention to as Bordeaux repositions itself globally.You’ll learn:Why the Left Bank still holds the foundation of wine investingHow producers are either innovating or retrenching, and why both strategies matterWhat today’s market correction reveals about the future of en primeurHow younger collectors and global buyers are reshaping demandAnd where tokenization through dVIN could offer Bordeaux a long-overdue leap into global liquidity and transparencyIf you care about Bordeaux as a region, a culture, or a financial asset—this episode is essential listening. Key Points From This Episode: * Introduction to Jane Anson’s career and role in the world of Bordeaux * Overview of the 2024 Bordeaux En Primeur campaign and TLDR summary * Explanation of the Left Bank’s geographical and investment significance * Historical dominance of Left Bank wines in global wine investment * Market challenges and production complexities of the 2024 vintage * Noteworthy Châteaux that performed well this year and why * Analysis of current price corrections and market participation trends * Discussion of whether this signals a turning point for Bordeaux * Exploration of innovation versus tradition at top estates like Pontet-Canet and Montrose * Emerging players in Bordeaux, including the story of Château Evoke * The role of First Growths and broadening appreciation among collectors * Insight into younger collectors and their growing interest in wine * dVIN’s approach to tokenization and modernizing the wine investment landscape * Baku AI and its role in optimizing wine portfolios and market analysis Links: * Jane Anson on X: https://x.com/janeansonwine?lang=en * Jane Anson on LinkedIn: https://fr.linkedin.com/in/janeanson * WineGuy: https://t.me/WineGuyBot * Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein * dVIN Labs: https://www.dvinlabs.com/ Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links Get full access to dVIN at news.clubdvin.com/subscribe

    1h 1m

  4. 05/10/2025

    Why We Built Bacchus AI—and What Its New Beta Means for Wine as an RWA

    📌 TL;DR – Episode Summary Bacchus AI started as a backend tool to help automate dVIN’s Digital Corkcreation process—mapping, cleaning, and structuring wine data so that bottles could be reliably tokenized. But wine data is notoriously messy: producers, vintages, formats, and labels are listed in wildly inconsistent ways across different platforms. Bacchus was designed to bring order to that chaos—built on top of a rich, proprietary dataset curated by dVIN’s global team of sommeliers and market experts. Their ongoing input has helped solidify dVIN’s position as a leader in structured wine intelligence and token-ready data. Now, it’s evolved into a powerful strategist for wine investing. In this episode, Jana is joined by dVIN Labs engineer Adnane El Mansouriand advisor Paul Hammond to break down the latest beta features of Bacchus AI: the Wine List Analyzer and the Portfolio Optimizer. These tools are built to help collectors, sommeliers, and investors make sharper decisions in a $1T asset class: * The Wine List Analyzer scans restaurant wine lists in seconds—flagging standout producers, top vintages, and undervalued bottles with immediate context and pricing insight. * The Portfolio Optimizer analyzes user-submitted digital cellars—showing what’s aging out, what’s gaining value, and what to drink, sell, or reinvest in based on market trends, vintage dynamics, and personal preferences. This is just the beginning. Bacchus is on a path to becoming a fully autonomous agent—able to monitor markets, manage wine portfolios, and eventually trade tokenized assets on your behalf. If you're thinking about wine as more than just something to drink, this episode is a glimpse into what’s coming next. Key Points From This Episode: * Introduction to Bacchus, the AI wine strategist developed by dVIN Labs * How Bacchus analyzes wine lists and identifies underpriced bottles * Overview of the portfolio optimizer for wine investors * Challenges in structuring and standardizing wine data * Development of Bacchus by lead engineer Adnane * Paul Hammond's perspective on automation in the wine industry * Potential for Bacchus to autonomously manage and trade wine assets * Integration of Bacchus with the dVIN app for real-time portfolio insights * Agent-based architecture supporting Bacchus' analysis and recommendations * Discussion of upcoming features, user tiers, and the beta testing program * Visit https://www.dvinlabs.com/ for more! Get full access to dVIN at news.clubdvin.com/subscribe

    46 min

  5. 05/03/2025

    How Blockchain is Transforming the Economics of the Wine Business

    In this episode of Wine x Web3, host Jana Kreilein introduces a special session recorded during a special webinar, featuring her dVIN Labs co-founder David Garrett and hosted by Dara Albright. David breaks down how blockchain technology is addressing long-standing inefficiencies in the wine industry—from combating counterfeiting and enabling provenance tracking, to slashing customer acquisition costs and building a real-time consumption data layer. With luxury wine positioned as a major real-world asset class, David shares how the dVIN protocol and VIN token are building the infrastructure to unlock a more transparent, efficient, and profitable future for winemakers, collectors, and consumers alike. Key Points From This Episode: * Introduction by Jana from Token 2049 in Dubai and the growing conversation around RWAs * David Garrett’s global background in wine and tech across Argentina, Hong Kong, and Spain * The inception of dVIN Labs from a working group of winemakers and blockchain professionals * The $100B luxury wine segment’s lack of digital transformation and industry fragmentation * Using blockchain to combat fraud and improve authenticity and provenance * Challenges with supply chain opacity and lack of consumption data in wine * How VIN token functions like air miles for wine, rewarding consumers at point of consumption * Dramatically reducing customer acquisition costs for winemakers using blockchain * Solving spoilage and transportation risks through a decentralized RFID network * Enabling global trade efficiency and lower risk through smart contracts and digital payments * Future implications for DeFi in wine, including tokenized collateral and lending options * Making Web3 accessible through integrations, not overhauls, for traditional wine businesses Links: * Dara Albright on LinkedIn: https://www.linkedin.com/in/daraalbright * Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein * David Garrett on LinkedIn: https://es.linkedin.com/in/davidgarrett * dVIN Labs: https://www.dvinlabs.com/ Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links Get full access to dVIN at news.clubdvin.com/subscribe

    1h 2m

  6. 04/19/2025

    Real Vision x dVIN on Why Wine Belongs On-Chain ⛓️‍💥🍷

    In this episode of Wine x Web3, host Jana Kreilein shares a live recording from Bar Lulu in Sydney, featuring a vibrant panel with David Garrett, co-founder of dVIN Labs, Raoul Pal, CEO of Real Vision, and Jamie Coutts, Real Vision’s Chief Crypto Analyst. Together, they explore the evolving intersection of blockchain technology and the global wine industry. The conversation covers wine as a real world asset, tokenization's role in unlocking access and transparency, and how blockchain solves structural inefficiencies in the $1 trillion wine market. David and Raoul also emphasize wine’s cultural relevance and its power to forge community, blending story, identity, and investment in a decentralized future. Key Points From This Episode: ● Introduction to the live event at Bar Lulu and its significance in the Real Vision community ● Raoul Pal shares personal stories that shaped his journey ● David’s background in tech and wine, and how it led to founding dVIN Labs ● Raoul on the cultural power of wine and its potential as a tokenized asset ● Core inefficiencies in the wine industry: lack of data, transparency, and connectivity ● Challenges for winemakers in accessing customers and adapting to generational shifts ● Consumer and investor barriers in the fine wine market ● Wine as a stable, under-leveraged asset class with investment potential ● Blockchain success stories in other industries like diamonds and commodities ● Overview of dVIN’s tech stack: digital corks, chain of custody, anti-counterfeit features ● Launch details for VINCO token and the planned integration with the Solana ecosystem ● How tokenized loyalty and community rewards reshape the consumer-winemaker dynamic ● Final thoughts on wine recommendations and the cultural influence of critic Robert Parker Links: * Raoul Pal on LinkedIn: https://ky.linkedin.com/in/raoul-pal-real-vision * Jamie Coutts on LinkedIn: https://au.linkedin.com/in/jamiecouttscmt * Real Vision: https://www.realvision.com/ * Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein * David Garrett on LinkedIn: https://es.linkedin.com/in/davidgarrett * dVIN Labs: https://www.dvinlabs.com/ Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links Get full access to dVIN at news.clubdvin.com/subscribe

    1h 11m

  7. 04/12/2025

    The Realest RWA: Why Wine Might Be the Ultimate Hedge Right Now

    In this episode of Wine x Web3, host Jana Kreilein is joined by David Garrett, co-founder of dVIN Labs, and Matt Bartlett, Head of Web3 at VanEck. The trio explores the evolving landscape of tokenized fine wine, examining how real-world assets like Egon Müller bottles are fractionalized and made accessible through Segment, VanEck’s NFT marketplace. They discuss the unique value of wine as a culturally rich and scarce asset, and how tokenization is transforming wine from a collectible to a tradable asset. The conversation also highlights the Cellar Challenge, the upcoming VIN Coin launch on Solana, and how these innovations are reshaping wine investment and ownership. Key Points From This Episode: * Introduction of David Garrett from dVIN Labs and Matt Bartlett from VanEck * Overview of VanEck’s role in tokenizing collectibles via SegmentLaunch of the Egon Müller 2022 allocation as the first wine NFT on Segment * Explanation of how fractionalized wine ownership works and what “keys” represent * Discussion on NFT redemption, bonded storage, and unlocking rare wine cases * Insights into dVIN Labs’ VIN Coin and the upcoming launch at Solana Breakpoint * Details of the Cellar Challenge: tokenize wine at home to earn VIN * How digital corks and tasting tokens work within the dVIN ecosystem * Migration of dVIN protocol from Polygon to Solana for token launch * The synergy between digital ownership, community engagement, and real-world experiences Links: * Matt Bartlett on LinkedIn: https://www.linkedin.com/in/mattbartlett1 * VanEck: https://www.vaneck.com/ca/en/our-firm/investment-professionals/ * Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein * David Garrett on LinkedIn: https://es.linkedin.com/in/davidgarrett * dVIN Labs: https://www.dvinlabs.com/ Be sure to subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links Get full access to dVIN at news.clubdvin.com/subscribe

    31 min
  8. No Reserve Auction for the Rarest Bottle of Wine in the World

    04/05/2025

    No Reserve Auction for the Rarest Bottle of Wine in the World

    In this special episode of Wine & Web3, host Jana Kreilein is joined by David Garrett, along with special guests Michael Juergens and Ann Cross — co-founders of the Bhutan Wine Company. Together, they explore the incredible journey of starting a wine industry from scratch in Bhutan — a nation without a single vineyard just a decade ago — and the upcoming no reserve auction for what might be the rarest bottle of wine in history. From Bhutan’s high-altitude terroirs and a one-of-a-kind blend to futuristic authentication methods and the introduction of a brand-new bottle format — The Himalaya — this episode explores how the next great wine region is being born in the Himalayas. 🇧🇹Auction Details - The Historical First Vintage Bidding Ends 24 April 2025, 19:00 EDT A new chapter in wine history is unfolding. The Bhutan Wine Company, founded by Mike Juergens and Ann Cross, is unveiling the country’s very first vintage — a bold leap in a land where no vineyard existed just a decade ago. Partnering with Bonhams, this debut is marked by a No Reserve Auction offering limited-edition bottles and once-in-a-lifetime experiences, including a monumental 7.57L “Himalayan” bottle and a private tasting in Bhutan. Crafted with reverence for the land and shaped by Bhutan’s high-altitude terroirs, the inaugural Ser Kem cuvée is a tribute to tradition, sustainability, and visionary winemaking. Don’t miss this historic moment — learn more and explore the auction.https://www.bonhams.com/auction/31561/bhutan-wine-the-historical-first-vintage/ ⏱️ Timestamps: * 00:00 – Welcome & guest introductions: Michael Juergens & Ann Cross * 00:52 – How Bhutan went from no vineyards to a commercial wine venture * 04:51 – Falling in love with Bhutan’s land, people, and potential * 06:51 – Writing the white paper: From marathon to master plan * 08:07 – Why Bhutan might be the future of wine in the era of climate change * 10:37 – The first-ever barrel of Bhutanese wine and its historic significance * 12:43 – What’s actually in the bottle? (Hint: 17 varietals!) * 14:49 – Introducing the Himalaya: a new large-format bottle * 17:06 – The no reserve auction: what it means and why it matters * 20:57 – Auction details: Dates, how to bid, and partnering with Bonhams * 23:00 – High-tech wine authentication using nano diamonds and NFTs * 25:29 – Can you visit Bhutan and taste the wine yourself? (Yes!) * 30:39 – Global wine legends backing the project (yes, even Jancis Robinson) * 33:31 – Harvest experiences, future tourism, and tattoo bonding rituals 🔗 Links & Resources: * 🥂 No Reserve Auction – Bonhams Fine Wine (Live: April 3–24) * 🌏 Bhutan Wine Company – Learn more about the story, vision, and wines * 🍷 dVIN Labs – Building the decentralized infrastructure for luxury wine * 📖 Jancis Robinson article on Bhutan Wine 📝 Episode Takeaway: This is not just a new wine—it’s a new wine frontier. Whether you're a serious collector, a curious drinker, or just love a good origin story, the Bhutan Wine Company's no-reserve auction offers a once-in-a-lifetime chance to own a piece of winemaking history. Like what you heard? Subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links Get full access to dVIN at news.clubdvin.com/subscribe

    40 min
  9. 🎙️ DePIN & Wine with Dr. Alex Wong of Redbite Solutions

    03/28/2025

    🎙️ DePIN & Wine with Dr. Alex Wong of Redbite Solutions

    Catch the TL;DR in the first 6 minutes. ⚡️ Please remember to rate, comment & SMASH the subscribe button! Episode Description: In this episode of WINE x WEB3, Jana Kreilein, David Garrett and Rodolfo Neirotti, co-founders of dVIN Labs, delve into the intersection of blockchain technology and the wine industry. Joined by Dr. Alex Wong of RedBite Solutions, the team discusses how Decentralized Physical Infrastructure Networks (DePIN) and RFID technology are transforming the luxury wine sector. They examine the $10 billion problem of wine spoilage, the fragmented nature of the wine supply chain, and the innovative ways blockchain can provide transparency and efficiency. Dr. Wong shares insights into RedBite's groundbreaking RFID solutions and their potential to revolutionize data tracking from "grape to glass." The episode also touches on regulatory shifts, sustainability in the wine industry, and dVIN Labs' strategic partnership with RedBite to pioneer a global DePIN solution for the luxury wine market. Key Points From This Episode: * Founder introductions, overview of dVIN Labs and its mission to tokenize luxury wine as real-world assets. * Episode TL;DR and explanation of DePIN (Decentralized Physical Infrastructure Networks) and its relevance to the wine industry by David Garrett. * Insights into RedBite's RFID technology and its role in supply chain transparency. * Addressing the $10 billion wine spoilage problem through RFID tracking. * Collaboration between dVIN Labs and RedBite to enable global decentralized wine tracking. * Regulatory implications for digital product passports and sustainability reporting in the wine industry. * The future of wine tracking: decentralized, trustless, and monetizable data sharing. * How $VIN (vincoin) integrates with RFID and blockchain to incentivize participation in the supply chain. * Closing thoughts on transforming traditional wineries with cutting-edge technology. Links: * Alex Wong on LinkedIn: https://uk.linkedin.com/in/alexcywong * RedBite Solutions: https://www.redbite.com * Jana Kreilein on LinkedIn: https://de.linkedin.com/in/jana-kreilein * David Garrett on LinkedIn: https://es.linkedin.com/in/davidgarrett * dVIN Labs: https://www.dvinlabs.com Want to learn more? Check out our article on Medium “Incentivizing a Global DePIN with $VIN” https://news.dvinlabs.com/incentivizing-a-global-depin-with-vin-6c9a574d8305 Like what you heard? Subscribe, like and follow dVIN Labs everywhere here: https://dvin.app/links Get full access to dVIN at news.clubdvin.com/subscribe

    1h 1m
  • 9 Episodes

About

Join dVIN Labs co-founder Jana Kreilein to explore how blockchain and smart contract technology are revolutionizing the wine industry. From enhancing transparency and traceability to powering new global marketplaces designed to make accessing and trading collectible wines fast, fun and rewarding. Discover $VIN, the native token empowering the luxury wine ecosystem, and meet dVIN's own 'Bacchus' AI, your pocket sommelier and wine investment advisor. With expert guests and actionable insights, this series dives into the tools and opportunities transforming wine for winemakers and wine lovers alike. Tune in to redefine what’s possible in wine with the power of Web3. news.clubdvin.com

Information

  • Creator
    Unifying the $1T wine asset class through data, DePIN, and RWA tokenization.
  • Years Active
    2023 - 2025
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © dVIN Labs (🍷, ⛓)
  • Show Website
    WINE x WEB3 with Jana