Shorr Solutions: The Podcast

Shorr Solutions

Seasoned professionals and aesthetic industry pros at Shorr Solutions delve into the business side of medical cosmetics and divulges what it takes to have a successful practice. Listen as they're joined by colleagues, legal experts, marketing professionals, aesthetic medical practice owners and providers to give YOU the expert advice you’re craving.

  1. Ep. 149 - Setting Expectations Before You Make Your Next Hire

    MAR 5

    Ep. 149 - Setting Expectations Before You Make Your Next Hire

    Hiring feels urgent when you are overwhelmed. Phones are ringing, schedules are full, and the pressure builds. So you post a job. But most hiring mistakes are not people problems. They are clarity problems.   In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Ana Suarez break down why reactive hiring leads to frustration, long recruiting cycles, and costly turnover. They introduce the CLEAR Hire framework, a practical approach that forces practice owners to define the core problem, clarify ownership, set measurable expectations, establish accountability, and provide the right resources before a job is ever posted.     ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    31 min
  2. Ep. 148 - Building a Practice from the Ground Up With Dr. Nick Clark

    FEB 18

    Ep. 148 - Building a Practice from the Ground Up With Dr. Nick Clark

    Opening a practice sounds exciting until the weight of the decisions sets in. From securing the right location and managing startup sequencing to navigating decision fatigue and financial discipline, launching from the ground up requires more than clinical expertise.   In this episode of Shorr Solutions: The Podcast, Cristian Devoz sits down with Dr. Nicholas Clark, founder of Redbud Facial Plastic and Laser Surgery, to discuss intentional branding, concierge level patient experience, startup challenges, and why bringing in expert guidance early can prevent costly missteps and accelerate long term growth.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    29 min
  3. Ep. 147 - The Difference Between Hiring a Marketing Agency and Leading One.

    FEB 3

    Ep. 147 - The Difference Between Hiring a Marketing Agency and Leading One.

    Hiring a marketing agency for your aesthetic or medical practice should drive growth, not create confusion. Too often, practice owners outsource marketing without clear goals, leadership, or performance oversight, leading to weak results, poor lead quality, and wasted marketing spend.   In this episode of Shorr Solutions: The Podcast, Paige Hamilton and Ana Suarez explain how aesthetic practice owners should lead their marketing agencies for better results. They discuss marketing strategy alignment, goal setting, SEO and analytics tracking, lead conversion metrics, and how to manage marketing agencies to support profitability, patient acquisition, and long-term practice growth.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    21 min
  4. Ep. 146 - When should Aesthetic Practices Raise Prices and When to Hold

    JAN 20

    Ep. 146 - When should Aesthetic Practices Raise Prices and When to Hold

    Raising prices in an aesthetic practice is rarely a simple decision. Increase too soon and you risk patient pushback. Wait too long and profitability erodes quietly. Many practices rely on gut instinct, competitor pricing, or inflation as justification, without fully understanding how those decisions impact retention, demand, and long term brand value.   In this episode, Senior Client Success Managers Cristian Devoz and Nan Maddox break down how to evaluate whether a price increase is strategic or reactive. They walk through what you need to assess patient mix, booking lead times, capacity, operational performance, and brand positioning, and explain how to communicate price changes so they reinforce value rather than damage trust.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    21 min
  5. Ep. 145 - Cash Pay vs Financing Which Actually Improves Profitability

    JAN 8

    Ep. 145 - Cash Pay vs Financing Which Actually Improves Profitability

    Practices that do not offer patient financing options and only accept cash often believe they are protecting profitability and brand perception. However, the wrong payment options can quietly limit case acceptance and long-term growth. With rising costs and shifting patient behavior, understanding how financing truly impacts revenue and decision-making is no longer optional.   In this episode of Shorr Solutions: The Podcast, host Cristian Devoz sits down with Jay Shorr, CEO and Founder of Shorr Solutions, to examine cash pay versus patient financing in aesthetic and medical practices. They break down profitability, patient psychology, financing risks, and how offering the right payment options can increase conversions without eroding financial control or brand integrity.   ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    28 min
  6. Ep. 144 - Inside Shorr Solutions: Ana Suarez on Leadership, People, and Clarity

    12/18/2025

    Ep. 144 - Inside Shorr Solutions: Ana Suarez on Leadership, People, and Clarity

    Wearing too many hats, constantly putting out fires, and feeling like the practice depends entirely on you is a fast track to burnout. Many practice owners and managers stay busy without ever gaining clarity, struggling to lead teams, delegate effectively, or create systems that actually reduce stress.   In this episode, Paige Hamilton sits down with Ana Suarez, Partner and Director of Client Development at Shorr Solutions, to break down how strong leadership, clear processes, and people focused communication change everything. Ana shares insights from her evolution in marketing, human resources, and operations, along with practical guidance on delegation, team development, patient experience, and stepping into an owner level mindset.     ▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲    ▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/  👩‍💻   Use promo code PODCAST to save 20% OFF ✅   ▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈   ▶ Connect with us: Website: https://shorrsolutions.com/ Instagram: https://www.instagram.com/shorrsolutions Facebook: https://www.facebook.com/shorrsolutions LinkedIn: https://www.linkedin.com/company/shorrsolutions

    26 min

About

Seasoned professionals and aesthetic industry pros at Shorr Solutions delve into the business side of medical cosmetics and divulges what it takes to have a successful practice. Listen as they're joined by colleagues, legal experts, marketing professionals, aesthetic medical practice owners and providers to give YOU the expert advice you’re craving.