Multifamily Unpacked

Multifamily Unpacked
  • 5.0 (16)
  • Business
  • Updated Biweekly

Our lane is multifamily tech, how it influences property management companies and ultimately renters' experience finding their next home. To be clear, we’ll stay in our lane. In this podcast, we are privileged to sit down with some of the best minds in multifamily, learn directly from them, and share what we learned with you. We’re here to have honest conversations with the leaders of this industry and the tech that defines it. Tune in to learn about what could be better, and the solutions that are changing the lives of renters, and everyone working at property management companies. No matter if you just Googled the words “multifamily industry” for the first time and stumbled onto our podcast, or are a multifamily veteran, as long as you’re curious about technology and the multifamily industry this podcast is for you. Multifamily Unpacked is presented by Funnel and hosted by Tyler Christiansen. 

  1. 4d ago

    The biggest threats and opportunities facing multifamily right now with Jay Parsons

    Multifamily faced years of flat rents, elevated supply and rising costs—but is the market finally starting to turn? Tyler Christiansen, CEO of Funnel Leasing, sits down with housing economist and The Rent Roll host Jay Parsons to unpack what’s happening across rental housing and what operators should expect next. They explore why development is becoming even more difficult, where rent growth could return first and why the next cycle will create clear winners and losers. They also discuss: Why scale is becoming essential for developers How lower supply could reshape rent growth Whether multifamily has become too reliant on concessions What renter health data actually tells us Why demand remains strong despite sluggish rents The growing regulatory pressure facing operators Where AI and centralization can—and can’t—reduce costs Why Jay remains optimistic about multifamily’s future Plus, Jay shares the thinking behind his new podcast, The Guest Card.

  2. Sep 24

    Keeping humans at the center of AI in multifamily with Alex Jessett, CEO, Camden Property Trust

    In this episode of Multifamily Unpacked, Tyler Christiansen, CEO of Funnel, sits down with Alex Jessett, CEO of Camden Property Trust, to discuss the company’s approach to artificial intelligence (AI). Jessett explains why multifamily may be difficult to disrupt, but is still full of opportunities for AI to improve the resident and team member experience. For Camden, the goal isn’t to remove people from the leasing journey. It’s to automate mundane work, help team members perform at their best, and give customers the freedom to interact with Camden in the way they prefer. The conversation explores Camden’s early investment in Funnel’s AI (now called Fenix), how the company evaluates the return on new technology, and why AI’s value extends far beyond reducing labor costs. Jessett also shares Camden’s “leadership, crowd, and lab” framework for developing scalable AI use cases, and explains why culture will ultimately be the company’s greatest competitive advantage. In this episode — Why multifamily is more resistant to disruption than other real estate sectors — The importance of maintaining trust and human connection in the resident experience — How technology can complement—not replace—onsite team members — Why Camden invested in AI before the rise of generative AI What Gen Z’s preferences reveal about the continued value of human interaction — How Camden balances self-service options with personalized service — Why the ROI of AI shouldn’t be measured solely through headcount reduction — Opportunities for AI across renewals, maintenance, insurance, and other operating areas — Camden’s “leadership, crowd, and lab” approach to AI experimentation — How happy team members lead to happy customers—and ultimately happy shareholders — Why culture, rather than any individual technology, is the real differentiator About the guest Prior to his current position as Chief Executive Officer, Alex Jessett served as Camden's President and Chief Financial Officer, responsible for Finance, Capital Markets, Real Estate Investments, Construction, Accounting, Operations, and all Operations-related teams. Since joining Camden in 1999, Alex has held various roles and has been responsible for over $25 billion of debt and equity issuances and structured real estate transactions. Before joining Camden, Alex began his career in real estate at Comerica Bank of Texas in the Real Estate Lending department.

  3. Sep 22

    The Report — A new era of Funnel, multifamily's first front-office-only AI platform

    In this episode, Alex Howe, SVP of Marketing + Growth of Funnel, sits down with Tyler Christiansen, CEO of Funnel, to unpack a new era for Funnel: multifamily's first front-office-only AI platform. They get into two F-words, Fenix and Fabric, explain what orchestration means for multifamily operators, and share why Funnel remains committed to an open, human-in-the-loop approach to AI. The conversation explores how operators can combine AI, people, and workflows to improve the renter experience without giving up control, flexibility, or the value only humans can provide. In this episode: — What it means for Funnel to be a front-office-only AI platform — How Fenix, one AI to connect everything — How Fabric connects Funnel with LLMs, property management systems, and other PropTech tools — Why Workflow Studio gives operators more control over orchestration — The case for human-in-the-loop AI instead of autonomous property management — Why open integrations matter more in the AI era — Commitment to remaining independent and not building a property management system — What operators should consider when making long-term technology decisions

  4. Sep 9

    The Report — VivMark, multifamily distress, and fee transparency

    What does the AvalonBay–Equity Residential merger mean for the future of multifamily? This episode covers the creation of VivMark Residential, why mounting multifamily distress may remain contained, and Seattle’s new ban on pet rent and other fees. They also explore why great technology and culture matter more than portfolio size, what today’s market pressure means for operators, and why transparent pricing is quickly becoming the new standard in housing.

  5. Aug 10

    Fenix, the multifamily AI personal assistant — Inside the Funnel with CJ Donio

    In this episode of Inside the Funnel, host Hannah sits down with CJ, Director of Product for AI Workflows and Insights, to talk about the personal AI assistant he's building for Funnel teams. CJ shares what carries over from building generative AI across edtech and other industries, why keeping a human in the loop matters, and how the assistant can query your data, help you act on it, and eventually tell you where to focus. Along the way, they unpack the buzzwords operators keep hearing, like MCP and orchestration, and what they actually mean for running your business. You'll hear from: Hannah O’Leary, Communications director, Funnel CJ Donio, Director of Product for AI Workflows and Insights, Funnel In this episode: Lessons that carry over — building trustworthy AI on customers' data, keeping the UX simple, and always asking if a feature genuinely helps renters and leasing agents. A personal AI assistant for Funnel teams — query your data ("how many people didn't show up for a tour today?"), then act on it by assigning tasks or sending communications. Human in the loop — why the goal is to give teams a superpower, not remove the human, so agents can focus on relationships and one-to-one follow-up. MCP, explained — what the Model Context Protocol is ("an API for APIs"), why it's lightweight, and how it lets AI pull context from your PMS, partners, and Funnel. Granular permissions — how MCP connectors respect your existing Funnel login and access, down to the individual community level. Conversational BI for execs and data teams — querying Funnel data inside tools like Claude, ChatGPT, or Gemini and turning it into tables and charts. Bring your own app stack — building a robust integration platform so operators can keep the partners they love. Ramping new team members faster — using SOPs, KB content, Insights call coaching, custom scorecards, and adjustable automation to support newer teams. A look at the crystal ball — generative UI, where you describe the job to be done and the interface builds itself around it. Getting to know CJ — music, drums, a two-year-old, and why the people are his favorite part of Funnel.

    Fenix, the multifamily AI personal assistant — Inside the Funnel with CJ Donio

  6. Jul 9

    Inside the Funnel — Katie Harman — Centralization, change management, and the human side of AI

    Katie Harman, Enterprise Consultant at Funnel experienced multifamily from every angle (on site, in a contact center, in management, and as an operator implementing Funnel ) before crossing over to consult with some of the industry's largest operators.  Her dual perspective shapes how Harman helps property management companies rethink their operating models around centralization and AI. In this episode - The story of a Funnel partner who cut missed prospect calls from 45% to 4% - How operators think about centralization differently six years in - Why the right specialized roles free site teams to focus on touring, closing, and renewals - Katie's take on change management, from earning trust at every level to navigating the hardest part of any rollout: user adoption - Why the best AI strategy is the one built around people

    Inside the Funnel — Katie Harman — Centralization, change management, and the human side of AI

  7. Jun 25

    The Report: Apartmentalize + AI orchestration

    The Report: Apartmentalize + AI orchestration In this episode of The Report, Alex Howe, SVP Marketing + Growth at Funnel, and Tyler Christiansen, CEO, Funnel, recap the biggest conversations coming out of Apartmentalize in New Orleans — from AI orchestration and centralization to housing policy, REIT consolidation, and interest rates. They also cover several major industry stories shaping multifamily right now, including: AI accountability: Why AI adoption is shifting from excitement about automation to accountability, governance, clean data, human oversight, and real resident experience outcomes. Property management software expansion: Why some AI-first companies are moving toward accounting and PMS software Housing legislation: What the latest bipartisan housing bill could mean for operators, renters, and the broader affordability conversation. Constrained investment volume: Why multifamily transaction activity remains cautious, even as operating fundamentals show signs of stabilization. Centralization’s comeback: Why operators are revisiting centralization with more pragmatism, clearer goals, and a sharper focus on measurable efficiency. AvalonBay and Equity Residential merger: What the $69 billion REIT merger signals about scale, shared services, centralized operating models, and the future of mega managers. Interest rates and development: How the Fed’s latest decision to hold rates steady could continue to pressure new apartment development — and why that may set up future rent growth volatility. For more on Funnel’s Apartmentalize announcements: Workflow Studio, Funnel’s custom renter workflow builder. Watch this video: https://www.youtube.com/watch?v=P5cFdtOyhQI For the results of a third-party blind user test where 169 real renters compared Funnel’s chat and voice AI against three major competitors. Read the press release, or listen to this episode of the report.  To learn more about Funnel visit: https://funnelleasing.com/ Connect with Tyler on LinkedIn. https://www.linkedin.com/in/funnel/

    The Report: Apartmentalize + AI orchestration

  8. Jun 16

    The Report — Funnel tested their AI against 3 major competitors, with 169 real renters. They won 6/6

    In this episode of The Report, Alex Howe, SVP Marketing + Growth, Funnel and Tyler Christiansen, CEO, Funnel share the results of a study they commissioned to answer a simple question: how does Funnel's AI stack up against the biggest names in the industry?  In the spirit of the world's best teams competing at the highest level, they put Funnel's voice and chat AI to the test — independently, blindly, and against competitors' best examples. Funnel won every single matchup. The more interesting story is why — and what it signals about where multifamily AI is headed. The setup: An independent research firm ran six blind, head-to-head studies in April and May 169 real American renters tested Funnel’s chat and voice AI against three major competitors: two legacy property management platforms and a self-described "AI leader" in multifamily Renters had 30 minutes and a broad mandate: schedule a tour, ask about pet policies, and interrupt the voice AI mid-sentence to see how it responded By the numbers: Funnel won all six head-to-head matchups Nearly 3 in 4 renters preferred Funnel's chat AI; 2 in 3 preferred Funnel's voice AI 81% said Funnel felt more knowledgeable in chat; 67% said the same in voice In chat AI, Funnel outperformed the competition by 6-27% in renter satisfaction and 7-52% in human-likeness. In voice AI, Funnel outperformed the competition by 5-10% in renter satisfaction and 4-27% in human-likeness. Four themes renters mentioned often Warmth. Competitors were described as "abrupt," "formal," and — my personal favorite — "the audio version of a brochure." Transparency. Funnel answered questions about fees, breed restrictions, and community specifics directly in the conversation. Competitors sent renters to links. Renters noticed, and they didn't like it. The ability to actually listen. In voice, renters could interrupt Funnel, pause, change direction — and Funnel kept up. Competitors talked over them. That was the single biggest complaint in the voice study. Anticipation. Funnel volunteered relevant details before renters had to ask. It felt like the AI was thinking ahead, not just responding.

    The Report — Funnel tested their AI against 3 major competitors, with 169 real renters. They won 6/6
See All (86)

5
out of 5
16 Ratings

About

Our lane is multifamily tech, how it influences property management companies and ultimately renters' experience finding their next home. To be clear, we’ll stay in our lane. In this podcast, we are privileged to sit down with some of the best minds in multifamily, learn directly from them, and share what we learned with you. We’re here to have honest conversations with the leaders of this industry and the tech that defines it. Tune in to learn about what could be better, and the solutions that are changing the lives of renters, and everyone working at property management companies. No matter if you just Googled the words “multifamily industry” for the first time and stumbled onto our podcast, or are a multifamily veteran, as long as you’re curious about technology and the multifamily industry this podcast is for you. Multifamily Unpacked is presented by Funnel and hosted by Tyler Christiansen. 

Information

  • Creator
    Multifamily Unpacked
  • Years Active
    2023 - 2026
  • Episodes
    86
  • Rating
    Clean
  • Copyright
    © Multifamily Unpacked
  • Show Website
    Multifamily Unpacked

You Might Also Like