Content Career Lab

Michaela Mendes

Do you want to build a career in content marketing? You can do what you love (create) and advance your career (yes!) and make six figures (and more?) by becoming an expert in helping companies grow with content. And this podcast is a collection of stories from people who are doing just that, plus tips and tricks to help you take the next step in *your* content career.

Episodes

  1. 03/20/2023

    From Freelance Writer to Full-Time Content Marketer: Going In-House and Becoming a Manager

    Are you a full-time freelancer considering going in-house? Are you wondering when you’ll feel “ready” to get to the manager level?  You’ll love this interview with Aleksandra Michniewicz, Content Marketing Manager at Cryptio.  Aleks graduated from college with a business studies and marketing degree, and like many of us, had no clue content marketing existed.  Thanks to a helpful tip from a friend, she realized she could get paid for her writing – and stumbled onto content marketing.  After a few years of freelancing full-time, she transitioned to an in-house content writer role, and has worked her way to content marketing manager.  In this episode, you’ll learn how Aleks built up her confidence, the soft (and hard) skills you need to be successful in content marketing, how she optimizes her LinkedIn, and how she keeps feedback (and work) in perspective.  Follow Aleks on LinkedIn *** Time stamps:  1:01: How she discovered freelance writing 6:12: Why she decided to go in-house full-time as a content writer 8:56: Working towards a new job and new title…only to get laid off 11:28: Transitioning to a bigger role and celebrating her wins 13:25: Learning how to step into your role as a manager 16:08: Soft skills you need when you become a manager 18:38: Advice for writers who are building their content career 19:43: Hard skills she recommends for budding content marketing managers  20:57 Why you shouldn’t take feedback too seriously and keeping your work in perspective *** Connect:  🌐 Visit Content Career Lab 🐦 Connect on Twitter 💼 Connect on LinkedIn

    From Freelance Writer to Full-Time Content Marketer: Going In-House and Becoming a Manager

About

Do you want to build a career in content marketing? You can do what you love (create) and advance your career (yes!) and make six figures (and more?) by becoming an expert in helping companies grow with content. And this podcast is a collection of stories from people who are doing just that, plus tips and tricks to help you take the next step in *your* content career.