The Matt Gray Show

Matt Gray
  • 5.0 (11)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

  1. how to build a brand that becomes impossible to ignore I EP 134

    18H AGO

    how to build a brand that becomes impossible to ignore I EP 134

    Get the Media Company OS here: https://fos.now/yt-gd-discover-media-company-os Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-576 I met with a wealth management firm in London that manages $750M in assets. They brought us in to help build a media company inside their organization. In conservative industries such as wealth management, brand recognition is often the primary constraint. The challenge is to create cultural relevance and trust at scale without compromising credibility or standards. In this video, I walk through the systems we put in place to make that shift. We covered their LinkedIn OS, a content waterfall that turns one idea into consistent distribution, the org chart required to run media internally, and how to expand into Instagram and YouTube while maintaining quality. This is the same operating model we use inside Founder OS to help founders turn expertise into distribution, and distribution into long-term leverage. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-576 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-576 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/yt-founder-os-576 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 01:33 - LinkedIn OS 12:44 - Content Waterfall 17:41 - Org Chart #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    25 min
  2. The 5 levels of business in 12 minutes I EP 133

    3D AGO

    The 5 levels of business in 12 minutes I EP 133

    Get the 5 Levels of Business Checklist here:https://fos.now/yt-gddiscover-the-5-levels-of-business Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-575 I spent the last 16 years learning the five levels of business. Today, I work where I want, when I want, and my portfolio of online companies generates over $13M per year. What I learned is simple: founders don’t stall because they lack effort; they stall because they use early-stage behaviors in businesses that have already outgrown them. Every level requires letting go of old identities, systems, and habits. In this video, I break down the five levels of business, what breaks at each stage, and what you need to build to scale without burning out. You’ll learn how to get your first real traction, stop being the bottleneck, focus on what a CEO actually owns, create leverage through systems and people, and think in decades instead of quarters so you can build something that lasts. Want to LEARN proven systems to grow your personal brand? Go here:https://fos.now/yt-newsletter-575 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-575 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website:https://fos.now/yt-founder-os-575 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:34 - The Scrapper 03:04 - The Operator 04:53 - The CEO 07:27 - The Empire Builder 09:11 - The Icon #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    13 min
  3. once you clone yourself with AI, everything changes I 132

    5D AGO

    once you clone yourself with AI, everything changes I 132

    Get the Clone Yourself Checklist here: https://fos.now/yt-gd-discover-clone-yourself-checklist Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-574 In this video, I break down the simple two-step system I use to clone myself with ChatGPT. You'll see my actual documentation system, how I've systemized the 7 core aspects of the customer journey, how to upload your authentic voice and stories, and how to offload 80% of your daily decisions to AI so you can focus on what actually matters. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-574 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-574 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/yt-founder-os-574 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 03:40 - Documenting The Context 06:04 - Systemize Your Business 07:27 - The Business Assembly Line 08:43 - The Core Business Systems 10:01 - The Instructions For Your Clone 11:04 - Delegation Through Playbooks 15:43 - Removing The Founder Bottleneck 19:03 - Scaling With Systems #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    24 min

  4. JAN 30

    how to turn creative genius into a scalable business (ft. Sam Kolder) I 131

    Get the Most Beautiful Business workbook here: https://fos.now/yt-gd-discover-the-most-beautiful-business-model-workbook-1 Get my Offer Stack Pyramid here: https://fos.now/yt-gd-discover-the-offer-stack-pyramid-1 Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-572 In this video, I sit down with Sam Kolder for a whiteboard session I can't stop thinking about. Sam has created some of the most iconic creative work on the internet. His portfolio speaks for itself. But here's what most people miss: the real value didn't come from the creative work alone. It came from how he built his entire life around protecting creative energy while running a real business. We spent hours at the whiteboard breaking down the invisible systems behind creative flow. How to build offers around who you actually are. How to design your life so your best work shows up without burning out. How to merge goat-level creativity with the kind of structure that sets you free. This is what it looks like when you stop choosing between creativity and business, and start building both. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-572 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-572 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/yt-founder-os-572 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    24 min
  5. copy this X posting strategy, it’ll get you 368,000 followers I EP 130

    JAN 24

    copy this X posting strategy, it’ll get you 368,000 followers I EP 130

    Get my X Growth Blueprint here: https://fos.now/yt-gd-discover-the-x-growth-blueprint Want my help scaling your business using systems? Book a free Systems Audit call here: https://fos.now/yt-apply-568 In this video, I break down the exact content engine I’ve used repeatedly to turn organic content into real leverage, predictable growth, and long-term wealth. This isn’t about chasing virality. It’s about building a founder-led media asset that compounds over time. You’ll learn how to think like a content asset manager instead of a creator, how to identify your competitive edge and zone of brilliance, why iteration matters more than going viral, how to separate signal from noise, and how content becomes the foundation for products, monetization, and community. If you want to build content that actually turns into a business, this video will show you the mindset, systems, and principles that make it inevitable. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-568 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-568 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/yt-founder-os-568 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:25 Study the Masters 03:37 Find your true voice 04:35 Positioning Statement 05:25 Create your writing system 08:15 Listen to the feedback 10:11 Optimize your profile 12:05 Connect with the right people 14:50 Build the flywheel #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    20 min
  6. everything Elon Musk would teach you if you paid attention I EP 129

    JAN 22

    everything Elon Musk would teach you if you paid attention I EP 129

    Get The Algorithm Deletion Exercise here: https://fos.now/yt-gd-discover-elon-musk-algorithm-checklist Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-569 In this video, I reveal the 5 operating mechanisms Elon Musk deploys across every company he operates. More importantly, the versions of these mechanisms you can use without destroying your life, your team, or your sanity. If you've ever wondered how one human builds rockets, cars, AI labs, and brain interfaces all while melting down on Twitter, here's the real answer. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-569 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-569 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/yt-founder-os-569 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:55 - Mechanism 1: Maniacal Sense of Urgency 04:50 - Mechanism 2: The Algorithm 10:45 - Mechanism 3: Build Unreasonable Teams 13:42 - Mechanism 4: Iterate at The Speed of Thought 16:34 - Mechanism 5: Engineer to Scale Beyond Yourself #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    20 min
  7. business is hard until you design it like this I EP 128

    JAN 15

    business is hard until you design it like this I EP 128

    Get my business model workbook here: https://fos.now/yt-gd-discover-the-most-beautiful-business-model-workbook Do you want my help systematizing your business? Go here: https://fos.now/yt-apply-567 Over the last 16 years, I’ve built 4 successful companies and studied more than 400 different business models. Along the way, I’ve come up with what I believe is the most beautiful business in the world. In this video, I break down the 6 phases: traffic, entry points, the math, products, Content GPS, and the real goals behind this model. After studying over 400 businesses for years, I realized this was the exact model I wanted to build. Today, thousands of founders come to me to install this exact beautiful model in their own businesses. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-567 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-567 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/yt-founder-os-567 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:57 - Traffic 06:06 - Entry Points 09:22 - Products 15:33 - The Content GPS 20:14 - The Math 23:58 - Goals #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    30 min
  8. Give Me 15min And I'll Teach You How To Make $1M With Content I EP 127

    JAN 13

    Give Me 15min And I'll Teach You How To Make $1M With Content I EP 127

    Get my 48-hour Content Ignition Plan here: https://fos.now/gd-yt-discover-the-48-hour-content-ignition-plan Do you want my help scaling your business? Go here: https://fos.now/yt-apply-566 There's a simple way to make your first million dollars with content, but almost no one talks about it. I treat content like a system, not a lottery ticket. A system that's powered a $13M+ portfolio of online businesses across three different industries. In this video, I break down the exact content engine I've used multiple times to turn organic content into real leverage, predictable growth, and long-term wealth. You'll learn how to think like a content asset manager instead of a creator, how to find your competitive edge and zone of brilliance, why iteration beats virality, how to separate signal from noise, and how content becomes the foundation for products, monetization, and community. If you want to build content that actually turns into a business, this video will show you the mindset, systems, and principles that make it inevitable. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/yt-newsletter-566 Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/yt-workshop-566 Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://fos.now/yt-founder-os-566 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship 00:00 - Intro 00:38 - Finding Your North Star 02:18 - Iteration 04:38 - Signal VS Noise 06:44 - How Attention Turns Into Money 09:52 - Offer Evolution 12:19 - The Systems Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    14 min
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Ratings & Reviews

5
out of 5
11 Ratings

About

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

Information

  • Creator
    Matt Gray
  • Years Active
    2023 - 2026
  • Episodes
    134
  • Rating
    Explicit
  • Copyright
    © Matt Gray
  • Show Website
    The Matt Gray Show

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