The Matt Gray Show

Matt Gray
  • 4.8 (12)
  • Entrepreneurship
  • Updated Weekly

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

  1. 1d ago

    The 7 Laws of a Personal Brand Everyone Loves I EP 171

    Get the Profitable Personal Brand Playbook here: https://fos.now/JaWoip Do you want my help systematizing your business? Go here: https://fos.now/CZGkMS Six behaviors make people watch you. One makes them love you. Every personal brand with real loyalty runs the same seven laws. Six earn attention: radical proximity, weaponized weirdness, polarization, insane generosity, subtraction, and treating business like play. All learnable. Most founders run two. The seventh is the one nobody wants to do. Point the spotlight at everyone but yourself. In this video, I break down all seven with the founders who built billion-dollar brands off each one, plus the three moves to apply this in your business tomorrow. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/FMlxQK Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/eUVtfx Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4g265Z0 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:48 - Law 1: Radical Proximity 01:52 - Law 2: Your Weirdness Is Your Weapon 03:16 - Law 3: The Polarization Principle 04:35 - Law 4: Insane Generosity 05:50 - Law 5: The Power of Subtraction 07:24 - Law 6: Business as Play 08:45 - Law 7: Make Others the Hero #personalbrand #ceopsychology #entrepreneurship #7laws Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    The 7 Laws of a Personal Brand Everyone Loves I EP 171

  2. Sep 6

    Personal Branding Is Hard Until You Build Systems Like This I EP 170

    Get Profitable Personal Brand Playbook here: https://fos.now/GVtwUi Do you want my help systematizing your business? Go here: https://fos.now/YmLiWZ You take one week off and the whole thing stalls. If your reach dies the second you stop posting, you don't own a personal brand. You own a shift, and you're the only employee working it. The founders with real leverage stopped treating content like a performance and started running it like a system. Inputs, process, outputs, ownership. The same way you'd run any part of the business you actually trust. In this video, I hand you the 5 systems mine runs on: the one-word test, the archive mine, the generosity algorithm (giving away my best playbooks returned 6x more than anything I gated), the Slack test (the only metric that predicts revenue), and the 3-question client survey. Plus the final exam question that tells you in ten seconds whether you've built a brand or an expensive job. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/BVCKgW Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/Ircagp Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: bit.ly/4bq7k2p Twitter: twitter.com/matt_gray_ LinkedIn: linkedin.com/in/mattgray1 TikTok: tiktok.com/@realmattgray Instagram: instagram.com/matthgray 00:00 - Intro 00:38 - System 1: One-Word Moat 02:04 - System 2: Five Year Mirror 03:55 - System 3: Generosity Algorithm 05:15 - System 4: Slack Test 07:06 - System 5: Disappearing Act #personalbrandstrategy #contentsystems #brandbuilding #foundercontent Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    Personal Branding Is Hard Until You Build Systems Like This I EP 170

  3. Aug 20

    Why grinding harder won't build you wealth I EP 169

    Get The Psychology of Building Wealth Doc here: fos.now/kDEXwn Want to work with me? Go here: fos.now/IYpAmD In this video, I walk you through the 4-part mental model I use to build wealth as a founder: why you are the biggest asset on your balance sheet, why boring diversified investing beats every clever strategy, why investing in the architect (coaches, breathwork, health budgets, empty calendars) isn't optional, and why you're a free agent who gets to choose the environment that designs you. Want to LEARN proven systems to grow your personal brand? Go here: fos.now/TIIAsM Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/MoKCZN Want to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careers Connect with me: Website: bit.ly/4bq7k2p Twitter: twitter.com/matt_gray_ LinkedIn: linkedin.com/in/mattgray1 TikTok: tiktok.com/@realmattgray Instagram: instagram.com/matthgray 00:00 - Intro 00:35 - You Are The Asset 03:27 - Boring Investing Wins 08:23 - Invest In The Architect 10:39 - You Are a Free Agent #personalbrand #contentsystems #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    Why grinding harder won't build you wealth I EP 169

  4. Aug 19

    your goals keep failing until you run this meeting I EP 168

    Get My Personal Board Meeting Template here: fos.now/QYGUUW Get My Velocity Weekly Meeting Template here: fos.now/fYWLfg Want to work with me? Go here: fos.now/ifXRtR In this video, I run the July 2026 edition of my personal board meeting live on camera. You'll see how I set my monthly financial target, map the highest-leverage priorities to hit it, review my 30-day themes, sync everything to the 10-year vision, and use my inner circle of advisors, human and AI, to pressure-test every decision before it costs me a month. Want to LEARN proven systems to grow your personal brand? Go here: fos.now/BmznQY Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → fos.now/BospxP Want to WORK with a team of A-players? Apply to Founder OS here: founderos.com/careers Connect with me: Website: bit.ly/4p4YQDH Twitter: twitter.com/matt_gray_ LinkedIn: linkedin.com/in/mattgray1 TikTok: tiktok.com/@realmattgray Instagram: instagram.com/matthgray #personalbrand #contentsystems #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    your goals keep failing until you run this meeting I EP 168

  5. Jul 7

    I built a content machine that runs itself with Claude Code I EP 167

    Get The Tasteful AI Content Playbook here: https://fos.now/mnyLKZ Want to work with me? Go here: https://fos.now/GZTvap AI is making most content worse, not better. Taste is the biggest competitive advantage any founder has right now, and most people pipe it straight down the drain the moment they open ChatGPT. The result is a wave of content that looks like everyone else, sounds like everyone else, and gets scrolled past like everyone else. In this video, I break down the exact 4-tool AI stack I use to make content that still sounds like a real human being: Fathom to capture every call in my company, Clip Engine to turn long-form into short-form, Poppy AI for structured ideation, and Claude Code for the deeper research and writing work. You'll see how I turn one high-value founder call into a full newsletter on the psychology of wealth, and how I build voice-of-customer documents from transcripts of my highest-paying clients. Sign up for Poppy AI from here using the code “MATTGRAY” to get $25 off and my content template for free: https://start.getpoppy.ai/mattgray Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/mHYTFI Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/BPRIpK Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4eHVT8n Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:17 - Tool #1: Fathom 04:51 - Tool #2: Clip Engine 07:32 - Tool #3: Poppy AI 10:06 - Tool #4: Claude Code #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    I built a content machine that runs itself with Claude Code I EP 167

  6. Jul 1

    how to build a brand AI can't copy I EP 166

    Get The Brand DNA Scorecard here: https://fos.now/Elzdfm Want to work with me? Go here: https://fos.now/VFHYDr In this video, I walk you through the 5 layers that AI can't replicate, starting with the one most founders ignore entirely: aesthetic DNA. You'll see how I use Pinterest as a curation engine, where I pull inspiration from (old Porsche ads, Japanese design, Rick Rubin meets Patagonia), and how that taste shows up in everything from my newsletter to carousels to the motion graphics in our videos. Sign up for Poppy AI from here using the code “MATTGRAY” to get $25 off and my content template for free: https://start.getpoppy.ai/mattgray Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/SOyaJS Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/tXdWUY Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4gutfJ2 Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray 00:00 - Intro 00:31 - Section 1: Aesthetic DNA 04:57 - Section 2: Idea DNA 07:27 - Section 3: Voice DNA 13:02 - Section 4: Structural DNA 15:58 - Section 5: Vulnerability DNA #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    how to build a brand AI can't copy I EP 166

  7. Jun 24

    I built a complete operating system for a $4M business (copy this) I EP 165

    Get The Leadership Blueprint here: https://fos.now/ezSGPZ Want to work with me? Go here: https://fos.now/OMBVMn Every successful founder eventually becomes the bottleneck of their own company. You went from running the business to being the business. Every decision, every escalation, every senior client relationship — all routing through one person. The reward for building something good turns into 25 hours a week of meetings and a calendar that doesn't belong to you anymore. In this video, I show you the exact 6-part leadership blueprint I built for Lauren Mitchell, a $4M financial consulting founder with 18 team members who was personally answering every question her company asked. You'll see how we redesigned the org chart, installed clear decision authority with a RACI framework, and turned six direct reports into three real leaders who can finally run their own lanes. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/ehdEPS Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/BvLdrn Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/4gku0Ev Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    I built a complete operating system for a $4M business (copy this) I EP 165

  8. Jun 19

    how to build a personal brand so powerful people beg to buy I EP 164

    Get My Free Founder Operating System here: https://www.founderos.com/discover/the-founder-operating-system Want to work with me? Go here: https://fos.now/vtuxKX A brand without positioning is just noise with a logo. You can post on every platform, hit publish daily, and still leave people with no clear sense of what you stand for, which means none of them ever buy. In this video, I walk you through the exact brand positioning playbook I use with founders inside Founder OS, built around a real example: a $7.2M growth consultant trying to scale to $20M. You'll see the creative psychology principles, the role of proprietary IP, the Big Why, and how to map a flywheel when your business has multiple arms like consulting, education, and tech. Want to LEARN proven systems to grow your personal brand? Go here: https://fos.now/XcoaIw Already doing $30K+/month? Come to my next free workshop and I'll show you how to systemize your business and get your time back → https://fos.now/CNQLIr Want to WORK with a team of A-players? Apply to Founder OS here: https://www.founderos.com/careers Connect with me: Website: https://bit.ly/444ZdUQ Twitter: https://twitter.com/matt_gray_ LinkedIn: https://www.linkedin.com/in/mattgray1 TikTok: https://www.tiktok.com/@realmattgray Instagram: https://instagram.com/matthgray #onepersonbusiness #creatoreconomy #entrepreneurship Disclaimer: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. This video shares my personal experience and growth building businesses over 15+ years of consistent effort. Your results will vary depending on your own actions, strategies, and circumstances.

    how to build a personal brand so powerful people beg to buy I EP 164
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4.8
out of 5
12 Ratings

About

I create content to help you grow your audience, brand, and community through proven systems. I’ve built 3 profitable companies in the past 10 years, a community of 14 million people, and teams of 50+ people. I now run a portfolio of profitable internet businesses. I am obsessed with helping founders build leverage through content and community - my newsletter, blog, and products will bring you clarity and massive momentum.

Information

  • Creator
    Matt Gray
  • Years Active
    2023 - 2026
  • Episodes
    169
  • Rating
    Explicit
  • Copyright
    © Matt Gray
  • Show Website
    The Matt Gray Show

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