Branding Room Only with Paula T. Edgar

Paula T. Edgar
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  • Marketing
  • Updated Weekly

This is the Branding Room Only podcast with Paula T. Edgar where we share career stories, strategies, and lessons learned on how industry leaders and influencers have built their personal brands.

  1. So You Want to Be a Speaker? Build a Personal Brand That Gets You Booked

    2d ago ·  Video

    So You Want to Be a Speaker? Build a Personal Brand That Gets You Booked

    Your brand is your first audition. When someone hears you speak and starts imagining you at their conference, retreat, leadership program, or client event, the next thing they are going to do is look you up. Long before you speak with an event organizer, your LinkedIn profile, website, bio, content, and digital presence are helping people decide whether you are someone they can trust with their audience. Too many aspiring speakers leave that process to chance. An outdated LinkedIn profile, a website that never mentions speaking, a vague bio, or a lack of clear positioning can create hesitation and uncertainty at the exact moment you want to inspire confidence. In Part Two of So You Want to Be a Speaker? on Branding Room Only, Paula T. Edgar breaks down how to build a personal brand that supports your speaking goals and helps you stand out. She explores the importance of positioning, clarity, and consistency, while walking through the essential speaker assets every professional should have, including LinkedIn, a website, speaker bios, one sheets, video, and thought leadership content. Whether you're pursuing your first speaking engagement or looking to expand your platform, this episode offers practical strategies to help decision-makers understand your value, remember your expertise, and feel confident bringing you to the stage. 1:08 – The invisible audition you start giving as soon as someone hears your name 2:39 – Three questions your positioning must answer (and why not doing this first will cost you) 4:08 – The LinkedIn profile set-up that entices others to book you as a speaker 5:49 – What to include on your website to make it effortless to refer and invite you 6:23 – What your speaker bio needs to address for the event organizer and your audience 7:00 – The one-page document you can create to serve as an easy referral tool 7:31 – How to create and use video as a showcase (and why it matters more than you think) 8:23 – The importance of consistency among your assets as a quiet trust-builder 9:38 – How to create five pieces of content from a single speaking topic  11:08 – How to audit your assets, the key takeaway from this episode, and a preview of the next installment in the series Mentioned In So You Want to Be a Speaker? Build a Personal Brand That Gets You Booked Part 1 - So You Want to Be a Speaker? Getting Clear Before You Get Booked Curated Resources from Paula Sign up for Paula’s Upcoming Events  Learn More About Paula's Personal Branding Strategy Session Offer Subscribe to The Branding Room Only podcast on YouTube Call to Action Follow & Review: If you enjoyed this episode, leave a 5-star review on your favorite podcast platform!  Want more ways to grow your personal brand? Make sure you’re signed up for my upcoming webinars and workshops. Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today. Sponsor for this episode This episode is brought to you by PGE Consulting Group LLC. PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level. Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change. To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

    13 min
  2. Authenticity, Ambition, and Betting on Yourself with Fitzann Reid

    Jun 23 ·  Video

    Authenticity, Ambition, and Betting on Yourself with Fitzann Reid

    What happens when the very things that make you different become your greatest strengths? For Fitzann “Fitz” Reid, showing up fully, taking calculated risks, and creating opportunities where none existed before have been defining themes throughout her career. A lawyer, investor, entrepreneur, sports owner, and leader, Fitz has built a career that defies traditional expectations. From growing up in South Jamaica, Queens, as the daughter of Jamaican immigrants to serving at the highest levels of the SEC, helping launch Hunterbrook, and investing in professional sports, she has consistently chosen growth over comfort and possibility over convention. In this episode of Branding Room Only, Fitz and Paula explore what it means to build a career intentionally rather than simply following the path laid out for you. They discuss the power of sponsorship, the leadership lessons learned through sports, the responsibility that comes with visibility, and the confidence required to remain authentic in spaces that were not always designed with you in mind. Fitz also shares her experiences as a Black queer woman and a first-generation Jamaican-American, and how those experiences have informed her perspective while never limiting the scope of who she is or what she can accomplish. The conversation covers career pivots, entrepreneurship, investing, leadership, and personal branding through the lens of someone who has repeatedly stepped into unfamiliar spaces and found ways to succeed. Fitz's story is a reminder that growth often requires courage, that visibility creates possibility for others, and that some of the most meaningful opportunities appear long before there is certainty about the outcome. Her approach to life and work demonstrates the value of trusting yourself, staying open to possibility, and being willing to take the first step before you have every answer. 1:26 – Fitzann’s personal brand definition and why she describes herself as authentic, relentless, and empathetic 4:20 – Why a Bryan Stevenson (director of Equal Justice Initiative) quote that hangs on Fitz’s wall made such an impression 7:43 – How Fitz learned independence and resilience as a kid growing up in South Jamaica, Queens  10:25 – How being a first-generation Jamaican American has influenced Fitz’s leadership and ambition 13:02 – The weight of responsibility often facing children of immigrants and how Paula conveyed that to her kids 14:25 – How Fitz has navigated her career and assumed leadership positions as a Black, queer woman in industries often lacking diversity 19:05 – How her background in sports has played a major role in Fitz’s leadership style 22:38 – How Fitz stood her ground against conforming in law school and grew her confidence over time 31:45 – Fitz outlines her career trajectory, from an early interest in politics and law school to buying an Italian basketball team and building Hunterbrook 39:02 – How that initial sports investment opened up bigger doors of opportunity 41:00 – How Fitz has been intentional about building her brand while navigating her career 44:32 – The root of Fitz’s personal and strategic interest in women’s sports, and investment opportunities still available 48:10 – Why advocacy through the National LGBTQ+ Bar Association is so important to Fitz 51:48 – Why Fitz will never compromise on how she shows up, and the magic she offers to others 53:41 – The importance of treating your difference from others as a superpower, not a disadvantage Connect With Fitzann Reid Fitzann “Fitz” Reid is a partner, general counsel, and chief compliance officer at Hunterbook, a startup media company and hedge fund. She’s also an avid sports investor and co-founder of Vera West Sports and Entertainment.  Before Hunterbrook, she spent the bulk of her career in the U.S. Securities and Exchange Commission at the highest levels, serving across Examinations and Enforcement as well as Senior Counsel to Commissioner Allison Lee. Then she moved on to become the Chief Compliance Officer and Deputy General Counsel at impact-focused hedge fund Engine No 1. Her work spanned rulemaking, enforcement, litigation, whistleblowers, and on-site examinations of registrants, including broker-dealers, investment advisers, private fund advisers, and mutual funds. Fitzann has a BBA from Pace University, an MBA from Wharton at UPenn, and a JD from Washington University School of Law in St. Louis, where she later taught federal regulations and enforcement as an Adjunct Professor. Off the clock, she serves on several boards, including the National LGBTQ Plus Bar Association, and is registered with the state bar in D.C. and New York. Fitzann Reid on LinkedIn Hunterbrook | Instagram | X | TikTok | YouTube Mentioned In Authenticity, Ambition, and Betting on Yourself with Fitzann Reid Equal Justice Initiative National LGBTQ+ Bar Association Curated Resources from Paula Sign up for Paula’s Upcoming Events  Learn More About Paula's Personal Branding Strategy Session Offer Subscribe to The Branding Room Only podcast on YouTube Call to Action Follow & Review: Help others find the podcast. Subscribe and leave a quick review. Want more branding insights? Join Paula’s newsletter for expert tips and exclusive content! Subscribe Here Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today. Sponsor for this episode This episode is brought to you by PGE Consulting Group LLC. PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level. Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change. To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

    56 min
  3. Truth and Celebration: Stories of Black American History with Prof. Annette Gordon-Reed

    Jun 16 ·  Video

    Truth and Celebration: Stories of Black American History with Prof. Annette Gordon-Reed

    We don’t know the faces or names of many enslaved Black people in American history. Some left a small mark of their existence in the very bricks of the buildings their hands built, yet they remain voiceless because their story has been hidden away. Historians like Annette Gordon-Reed know that through sharing the stories of enslaved people, we remember their humanity and preserve historical truth in the process. She’s a Harvard University professor and the award-winning author of The Hemingses of Monticello and On Juneteenth. With her lawyer-like approach, she’s brought light to stories once expunged from our history and provided a view of the road to Juneteenth through her books. In this episode of the Branding Room Only podcast, you’ll hear about the national implications inherent in The Hemingses’ story (and connection to Thomas Jefferson) and Juneteenth. Annette will discuss her own experiences with celebrating Juneteenth, what the country should learn from the experiences of enslaved people, and more! 2:15 - Annette’s personal branding definition, three-word description of herself, favorite quotes, and hype song 4:30 - The importance of reading and music in Annette’s life as a child 6:31 - Annette’s non-traditional career trajectory as a lawyer, author, and professor 10:09 - What motivated Annette to write about the Hemingses and Thomas Jefferson 15:43 - The need to understand the truth in shaping the legacies and personal brands we hold dear 18:28 - The significance of Juneteenth and why Annette wrote her book on it 24:57 - Traditional Juneteenth celebrations Annette grew up with in Texas and newer ones she’s seen integrated into the holiday 29:29 - The good and (potential) bad about Juneteenth and its importance in the context of American history 36:37 - How Annette wants people in the future to remember her contribution to preserving a piece of American history 38:31 - Finding fun and continuous growth in humbling activities 42:27 - Annette’s one uncompromisable aspect and Branding Room Only quality Connect With Annette Gordon-Reed Annette Gordon-Reed grew up in Texas and went to Dartmouth College and Harvard Law School. Annette practiced law for seven years and then went into academia as a law professor. Her first book, Thomas Jefferson and Sally Hemings: An American Controversy, was published in 1997. In 1998, DNA corroborated the thesis of Annette’s book. Since then, she has written and edited 6 other books, including Vernon Can Read, A memoir with Vernon Jordan and, most recently, On Juneteenth. The Hemingses of Monticello: An American Family by Annette Gordon-Reed On Juneteenth by Annette Gordon-Reed Vernon Can Read!: A Memoir Mentioned In Truth and Celebration: Stories of Black American History with Annette Gordon-Reed “This Is How We Do It” by Montell Jordan | YouTube (Official Music Video)  “Scherzo Op. 39 No. 3 in C Sharp Minor” by Chopin | YouTube (Pogorelich) PaulaTV: Stagville Plantation Fingerprints of Slave Children Subscribe to The Branding Room Only on YouTube Call to Action Follow & Review: Help others find the podcast. Subscribe and leave a quick review. Want more branding insights? Join Paula’s newsletter for expert tips and exclusive content! Subscribe Here Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today. Sponsor for this episode This episode is brought to you by PGE Consulting Group LLC. PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level. Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change. To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

    48 min
  4. Wherever You Go, There You Are: Personal Branding and Dating Mindset with Francesca Hogi

    Jun 9 ·  Video

    Wherever You Go, There You Are: Personal Branding and Dating Mindset with Francesca Hogi

    Your personal brand is not limited to your LinkedIn profile, your networking skills, or how you show up at work. It is how people experience you in every room you enter, including your relationships, your dating life, your confidence, your boundaries, and the stories you tell yourself about your own worth. In this episode of Branding Room Only, Paula T. Edgar sits down with love educator, coach, author, and two-time TED speaker Francesca Hogi for a candid conversation about the connection between personal branding, self-worth, dating, and authenticity. From her unconventional path from corporate law to matchmaking and coaching to her insights on modern dating culture, Francesca shares why so many people are taught to perform for acceptance instead of choosing themselves first. Together, Paula and Francesca unpack the conditioning that teaches women to wait to be chosen, the difference between attraction and alignment, how relationship patterns often mirror professional patterns, and why discernment matters just as much in love as it does in business. They also dive into dating apps, intuition, confidence, loneliness, authenticity, and what it really means to bring your full self into every room you enter. Honest, funny, reflective, and deeply relatable, this conversation will have you thinking differently about love, identity, and the way you move through the world. 1:16 – What personal brand means to Francesca, how she’d describe herself, her lifelong motto, and why she calls herself “a weirdo” about music 5:37 – How growing up in New York City influenced Francesca’s understanding and appreciation of people 7:40 – The question Francesca hated being asked as a child, and how the only answer she had influenced her professional life (including her Survivor appearances) 13:41 – How matchmaker Paul C. Bunson initially introduced Francesca to personal branding and inspired her career pivot into love and relationships 16:31 – How love and dating connect to personal branding, self-worth, and what your romantic patterns reveal about how you actually see yourself 21:31 – The "pick me" conditioning that trains people to treat dating like a job pitch, and what it looks like to show up differently 27:10 – Why the list of must-haves for most dating people often has nothing to do with the relationship they want 36:26 – Why lack of discernment is one of the most common dating mistakes Francesca sees, what it looks like when you don’t have it, and what changes when you do 41:29 – Why you don’t need (and shouldn’t overly depend on) a dating app, and a mindset shift in meeting people organically 41:29 – Why you don't need a dating app to find love, and the mindset shift that opens up what Francesca calls the "meet cute" opportunity in everyday life 52:09 – One thing Francesca will never compromise on, and the magic she brings to a standing room only Connect With Francesca Hogi Francesca Hogi is a love coach, guide, speaker, and mentor for people who are ready to start a new chapter in dating, find meaningful relationships, and live in alignment with their deepest values. Through her coaching, writing, and community (The True Love Society), she helps people create relationships that feel fulfilling and true to who they are. She has shared this work with hundreds of thousands of people through her client work, events, courses, TED talks, Dear Franny podcast, and How to Find True Love book. Before her journey into love and coaching, Francesca practiced corporate law for over a decade. She holds a B.S. in Producing for Electronic Media from Syracuse University and a J.D. from the University of Michigan Law School. And fun fact: she competed on two seasons of the iconic reality show Survivor. Her website, book, TED Talk, podcast archive, and social media: Francesca Hogi | Instagram | Facebook | LinkedIn | YouTube How to Find True Love: Unlock Your Romantic Flow and Create Lasting Relationships “How to Unlock Your Flirting Superpowers” | TEDxTalk Dear Franny podcast archives Mentioned In Wherever You Go, There You Are: Personal Branding and Dating Mindset with Francesca Hogi Paul C. Brunson | Twitter/X The Matchmaking Institute Curated Resources from Paula Sign up for Paula’s Upcoming Webinars Learn More About Paula's Personal Branding Strategy Session Offer Subscribe to The Branding Room Only on YouTube Call to Action Follow & Review: Help others find the podcast. Subscribe and leave a quick review. Want more branding insights? Join Paula’s newsletter for expert tips and exclusive content! Subscribe Here Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today. Sponsor for this episode This episode is brought to you by PGE Consulting Group LLC. PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level. Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change. To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

    56 min
  5. So You Want to Be a Speaker? Getting Clear Before You Get Booked

    Jun 2

    So You Want to Be a Speaker? Getting Clear Before You Get Booked

    Wanting the stage and being ready to serve an audience from it are two very different things. Speaking can be a visibility strategy, a business development tool, or a business in its own right, but each lane requires a different strategy. When you treat every speaking opportunity the same, you miss the chance to make intentional decisions about your time, your preparation, your pricing, and your follow-up. And all of it starts with clarity: knowing what you have to say, who needs to hear it, and the value you want people to walk away with. In this episode of Branding Room Only, Paula T. Edgar kicks off the So You Want to Be a Speaker series with an honest conversation about what speaking actually requires before the bookings, polished website, or speaker reel. Drawing from her experience speaking to lawyers, executives, affinity groups, leadership teams, and professional audiences, she breaks down the three strategic lanes of speaking, the foundational elements every aspiring speaker needs, and a simple exercise to help listeners clarify their message, audience, and purpose. 2:28 – The distinct differences between speaking on stage for industry visibility, business development, and as a fully paid operation 3:43 – Why wanting the stage is not the same as being ready to serve an audience from it 6:17 – Why narrowing your focus is actually what makes you findable, bookable, and memorable 7:12 – How your brand needs to communicate your expertise before you even walk in the room 8:00 – What gathering proof in the beginning stages of public speaking will require of you  9:46 – Paula’s fill-in-the-blank framework that clarifies your message, audience, and purpose in a way that other people can use to refer you Mentioned In So You Want to Be a Speaker? Getting Clear Before You Get Booked Personal Branding Strategy Sessions Subscribe to The Branding Room Only on YouTube Call to Action Follow & Review: If you enjoyed this episode, leave a 5-star review on your favorite podcast platform!  Want more ways to grow your personal brand? Make sure you’re signed up for my upcoming webinars and workshops. Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today. Sponsor for this episode This episode is brought to you by PGE Consulting Group LLC. PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level. Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change. To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

    13 min
  6. Crafting a Personal Brand in the Corporate World with Zabrina Jenkins

    May 25

    Crafting a Personal Brand in the Corporate World with Zabrina Jenkins

    Sometimes, the best career and life advice you receive comes from your family. My guest can certainly relate since she has received pivotal advice from her dad that has helped her throughout her career! From Zabrina’s upbringing to her love for sports and spontaneity, we explore how her personal interests and family values have shaped her approach to leadership and personal branding. Zabrina’s fundamental belief is that your personal brand should echo your core values, a philosophy that has guided her own career and life decisions. In this episode of the Branding Room Only podcast, Zabrina shares her impressive journey of climbing the corporate ladder, a path filled with unexpected turns and valuable learnings. She opens up about the importance of embracing career changes as opportunities for growth and the profound impact of stepping outside one's comfort zone. Zabrina's remarkable story is a testament to adaptability, mentorship, and the relentless pursuit of excellence. 1:40 - What a personal brand reflects, how Zabrina describes herself, and her favorite quote and hype song 4:12 - How growing up with a dad in the Air Force influenced Zabrina’s childhood and her approach to the world, and her career 15:30 - The impact of leadership roles on Zabrina’s brand, the three A’s to her success, and how you reflect other people’s brands 21:42 - Ground rules Zabrina follows that can help you navigate through life and the different roles you play 26:45 - The impact that mentorship can have on your life and career 30:47 - Tips to help you navigate your personal brand in a corporate environment 34:56 - How much Zabrina loves sports and the outdoors, the risk she will never take, and the one thing some people find disarming about her Mentioned In Crafting a Personal Brand in the Corporate World with Zabrina Jenkins Zabrina Jenkins on LinkedIn “2024 Intention and Goal Setting Webinar” | YouTube Branding Room Only Interview: Beyond 9/11: Life and Legacy of Joan Donna Griffith – A Conversation with My Father, Peter Griffith A Tribute to My Mother Joan Donna Griffith Learn More About Paula's Personal Branding Strategy Session Offer Call to Action Follow & Review: Help others find the podcast. Subscribe and leave a quick review. Want more branding insights? Join Paula’s newsletter for expert tips and exclusive content! Subscribe Here Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today. Sponsor for this episode PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level. Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change. To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and PGE Consulting Group LLC on LinkedIn.

    43 min
  7. Building a Legacy: Insights on Leadership and Diversity in the Law with Robert Grey Jr.

    May 19

    Building a Legacy: Insights on Leadership and Diversity in the Law with Robert Grey Jr.

    The fight to advance diversity, equity, and inclusion has deep historical roots, marked by significant milestones and challenges, from the Civil Rights era to present-day initiatives, including the recent Supreme Court decision on affirmative action. Robert J. Grey Jr., President of the Leadership Council on Legal Diversity (LCLD) and former President of the American Bar Association, has witnessed several pivotal moments in this ongoing battle. His experiences growing up during these transformative times have profoundly influenced his career and dedication to both leadership and advancing diversity in the legal profession. In this episode of the Branding Room Only podcast, Robert delves into his impactful career and the current state of diversity in law and society. He discusses the vital work of LCLD, the importance of mentorship, and the lessons learned from career successes and setbacks. Robert shares his insights on what it takes to continue moving forward and build a legacy that inspires. 1:36 - Aspects of a successful personal brand, how Robert defines his brand, and his favorite quote and hype song 9:20 - How his upbringing and schooling impacted Robert’s brand and career 17:43 - What Robert learned about himself in not winning the 2008 Richmond mayoral race 21:07 - What the Leadership Council on Legal Diversity is and why it’s important 26:32 - Robert’s insights into the state of diversity in the country and the legal profession 32:34 - A broader concept of mentorship and how it can be critical to your brand 37:03 - How Robert made jury improvement and preservation his focus as American Bar Association president 43:07 - The legacy Robert hopes to leave behind and what he does for fun 49:39 - The inflection point confronting us right now and why persistence is so critical Mentioned In Building a Legacy: Insights on Leadership and Diversity in the Law with Robert Grey Jr. Leadership Council on Legal Diversity (LCLD) | X/Twitter American Bar Association Legal Services Corporation Curated Resources from Paula Sign up for Paula’s Upcoming Webinars Learn More About Paula's Personal Branding Strategy Session Offer Subscribe to The Branding Room Only on YouTube Call to Action Follow & Review: Help others find the podcast. Subscribe and leave a quick review. Want more branding insights? Join Paula’s newsletter for expert tips and exclusive content! Subscribe Here Conferences are an investment—make sure you maximize yours. My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today. Sponsor for this episode This episode is brought to you by PGE Consulting Group LLC. PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level. Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change. To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and PGE Consulting Group LLC on LinkedIn.

    55 min
  8. The Social Billionaire: Networking, Personal Brand, and the Wealth Hiding in Plain Sight with J. Kelly Hoey

    May 12

    The Social Billionaire: Networking, Personal Brand, and the Wealth Hiding in Plain Sight with J. Kelly Hoey

    J. Kelly Hoey was the very first guest on Branding Room Only, and more than 100 episodes later, she's back. This time she's bringing a new book, a rabbit hole's worth of research, and a framework that challenges what most women have been told about how to build the relationships and the personal brand that move their careers forward. Kelly is a lawyer turned entrepreneur, networking expert, and bestselling author whose career has spanned big law, venture capital, and leading global communities. In her new book, The Social Billionaire, she draws on years of research showing that the women who flourish professionally do not mimic men. They follow a different playbook, one built on a specific network structure, a particular kind of focus, and the grit to keep showing up for it.  In this episode of Branding Room Only, Paula T. Edgar and Kelly get into why so many women are doing all the right things and still not getting results, the network structure that high-achieving women use to get ahead, why your personal brand determines who is willing to vouch for you behind closed doors, and why the wealth you have been searching for might already be sitting right outside your office door. 1:35 – Kelly’s shifted perspective on networking and personal brand since her last show appearance, and why she wrote her newest book 2:43 – Why following networking advice tailored for men might actually be hindering your professional growth 8:33 – Kelly’s three-part framework and how it works as a filter for every goal, opportunity, and decision you face 18:08 – How a curated tribe of like-minded peers (when done right) changes everything else downstream for high-achieving women 24:18 – How strategic and reactive networks differ, and why trust is the currency that makes the whole thing work when you need it most 27:22 – Why some women feel resistance in making connections with women specifically (and people, in general) when it comes to networking 28:57 – Networking habits that might be hurting your brand and the current communication struggle some people have with others 39:12 – Why the wealth you need may already be hiding in plain sight 42:43 – How writing The Social Billionaire has changed the way Kelly shows up in, and the first move to make if you need to rethink your network 45:34 – The one relationship you’re probably ignoring that needs your attention right now, and the importance of seeing where you’re directing your energy 51:03 – The one shift Kelly wants you to make after reading her book, even if you do nothing else 54:57 – One thing about relationship-building that Kelly will never compromise on Mentioned In The Social Billionaire: Networking, Personal Brand, and the Wealth Hiding in Plain Sight with J. Kelly Hoey J. Kelly Hoey  Learn More About Personal Branding Strategy Session Offer My Engage Your Hustle™ Conference Playbook gives you the strategies to prepare, stand out, and follow up with impact. Get your copy today. Sponsor for this episode PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level. Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change. To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.

    56 min
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This is the Branding Room Only podcast with Paula T. Edgar where we share career stories, strategies, and lessons learned on how industry leaders and influencers have built their personal brands.

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