The Medical Aesthetic Marketing Show

The Aesthetics Junkie
  • 5.0 (4)
  • MARKETING
  • UPDATED WEEKLY

The Medical Aesthetic Marketing Show is the go-to source for digital marketing insights and strategies to help grow your medical spa, plastic surgery clinic, skin care practices, and aesthetic businesses.

  1. 11/17/2025

    Maximizing Profit for Med Spa & Plastics Owners: Expert Financial Advice with Danielle Hayden

    In this episode of the Medical Aesthetics Marketing Show, host Pam is joined by financial expert Danielle Hayden to discuss essential strategies for med spa & plastic surgery owners to retain more of their earnings. The conversation covers a range of topics including the importance of separating personal and business finances for new practitioners, strategic investment and expense management for growing practices, and the role of a money team in scaling businesses. Danielle provides actionable advice on bookkeeping, tax planning, and financial mindset shifts necessary for med spa owners and plastic surgeons at various stages of their business journey. Listeners will gain insights on maintaining profitability while expanding their services, balancing investments in new equipment, and preparing for significant business growth. 01:03 Meet Danielle Hayden: Financial Expert 01:42 Starting Out: Financial Basics for New Practitioners 02:24 The Importance of Separating Personal and Business Finances 03:59 Mindset Shift: Becoming a Responsible Business Owner 08:00 Pricing Strategies and Market Research 16:50 Building a Money Team for Your Business 18:31 Scaling Up: From Solo Practitioner to Hiring Help 24:50 Common Mistakes of First-Time Business Owners 25:26 Importance of Financial Statements 26:49 The 48-Hour Rule for Spending Decisions 31:14 Budgeting and Investment Strategies 33:18 Opening a Second Location 36:03 Growth Strategies for High Revenue Practices 38:52 Managing a Million-Dollar Practice 45:47 Rapid Fire Questions and Final Advice Get your free gift: https://kickstartaccountinginc.com/gift/ Set up a discovery call with Danielle & her team: https://kickstartaccountinginc.com/book-a-call/ Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    49 min

  2. 11/10/2025

    Transforming Med Spa & Plastics Leads with ManyChat Updates

    In this episode of the Medical Aesthetics Marketing Show, Pam 'The Aesthetics Junkie' introduces revolutionary updates to ManyChat that can automate and optimize client interactions for med spa owners, plastic surgeons, and skincare professionals. Key updates include automating welcome messages for new followers, leveraging ManyChat AI for handling frequently asked questions, and using the new Inbox 2.0 for managing leads. Pam provides practical advice on how to implement these updates to turn social media engagement into booked consultations and drive client growth. The episode also covers best practices and pitfalls to avoid when using automation in social selling. 00:00 Introduction: Stop Manual Replies 00:21 Welcome to the Medical Aesthetics Marketing Show 01:04 Exciting ManyChat Updates 01:49 Automation for New Followers 04:33 ManyChat AI: Revolutionizing Engagement 07:49 Inbox 2.0: Managing Conversations Efficiently 12:49 Implementing ManyChat in Your Practice 22:48 Best Practices and Pitfalls to Avoid 25:37 Action Plan and Conclusion Free Trial Manychat: http://theaestheticsjunkie.com/manychat Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    27 min

  3. 10/28/2025

    Paid Ads Without Wasting Money

    In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics junkie, delves into effective paid advertising strategies for aesthetic practitioners. She discusses common mistakes, such as ineffective boosting of posts and inadequate lead capture systems, and emphasizes the importance of a structured approach. The episode covers the difference between social media and intent-driven ads, and introduces a three-part framework: awareness, lead capture, and conversion. Through practical examples, such as the pajama purchase analogy, Pam illustrates the need for a clear strategy, proper targeting, and follow-up systems to turn ad spend into bookings. The discussion highlights crucial aspects such as retargeting, nurturing leads, and aligning ads with organic content. 00:00 Introduction to the Medical Aesthetics Marketing Show 01:16 The Problem with Paid Advertising 02:52 Common Mistakes in Social Media Ads 05:16 Effective Lead Capture Strategies 07:24 The Importance of Retargeting 10:14 Building a Successful Ad Strategy 20:42 Budgeting for Ad Spend 26:57 Advanced Advertising Techniques 28:50 Conclusion and Next Steps Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    29 min

  4. 08/25/2025

    Your Email Marketing Strategy Starts HERE!

    In this episode of the Medical Aesthetics Marketing Show, host Pam, a marketing strategist and aesthetic enthusiast, dives into the often-overlooked but incredibly potent channel of email marketing. Pam elaborates on how email marketing can offer the highest ROI in the digital stack, emphasizing the importance of owning your email list over relying solely on social media. She outlines the different types of email sequences such as welcome sequences, consultation follow-ups, and reactivation campaigns designed to automate and enhance client engagement. Pam also shares practical advice on crafting subject lines, personalizing messages, and utilizing seasonality to boost open rates and conversions. The episode concludes with insight into important metrics like click rates and the value of consistent, well-timed communication. 00:00 Introduction and Recap 00:29 The Power of Email Marketing 01:26 Why Email Marketing is Profitable 04:31 Building Effective Email Campaigns 07:01 The Importance of Follow-Up 18:23 Crafting Engaging Emails 24:13 Key Metrics to Track 27:20 Conclusion and Next Steps Sign up for The Aesthetics Vault: https://www.theaestheticsjunkie.com/sp/the-aesthetics-marketing-vault/ Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    28 min

  5. 08/18/2025

    From Social Media to Clients & Patients

    In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics junkie, tackles the common challenges and misconceptions related to social media marketing for med spas, plastic surgeons, and skincare professionals. Pam advocates for social media as a key tool for growth and shares actionable strategies for effectively using platforms like Instagram and TikTok. She discusses the importance of creating SEO-optimized and engaging content, building trust through educational posts, and converting followers into clients through consistent and purposeful content. Pam also emphasizes the importance of a robust DM strategy and highlights the pitfalls to avoid, such as overpromoting and using technical jargon. Additionally, tips on creating high-converting content types, measuring success, and leveraging automation tools like ManyChat are provided to help practitioners attract and retain clients. Pam concludes by emphasizing the value of making booking easy and meeting clients where they are. 00:00 Introduction to the Medical Aesthetics Marketing Show 01:38 The Power of Social Media for Medical Aesthetics 03:44 Creating Discoverable Content: SEO and Social Media 07:22 Building Trust Through Educational Posts 13:43 High Converting Content Types 23:32 Engaging with Your Audience: DM Strategies 28:12 Measuring Success and Common Mistakes 32:56 Conclusion and Next Steps Join the marketing vault: https://www.theaestheticsjunkie.com/sp/the-aesthetics-marketing-vault/ Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    34 min

  6. 08/11/2025

    What Marketing Strategies You Need in Place For Your Med Spa & Aesthetic Practice

    Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    26 min

  7. 06/16/2025

    Masterclass in Marketing Your Practice with Dr. Johnny Franco

    In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, hosts Dr. Johnny Franco, founder of Austin Plastic Surgeon. The discussion dives deep into effective strategies for marketing medical spas and plastic surgery practices, emphasizing the importance of social media, AI tools, and data-driven decision making. Dr. Franco shares insights on creating engaging and educational content, the necessity of consistent posting on platforms like Instagram, TikTok, and Snapchat, and the importance of using a CRM system for lead tracking and personalized communication. They also explore the impact of AI on marketing, from content creation to predictive analytics, and the use of influencer partnerships to enhance brand visibility. The episode is packed with practical tips and actionable advice for practitioners looking to enhance their digital marketing efforts and grow their practices. 00:00 Introduction to the Masterclass 00:19 Meet Dr. Johnny Franco 01:52 The Importance of Social Media for Medical Practices 05:31 Using AI for Content Creation 06:40 The Role of Consistency and Authenticity in Social Media 10:13 Repurposing Content with AI Tools 16:24 The Power of Personalized Marketing 17:56 Choosing the Right Social Media Channels 25:04 Understanding Lead Conversion Rates 26:17 Creating Effective Landing Pages 28:22 Importance of CRM Systems 29:31 Tracking and Managing Leads 33:09 Effective Use of Social Media Ads 35:49 Leveraging AI and Automation 44:44 Optimizing Customer Reviews and UGC 47:19 Conclusion and Contact Information Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    48 min

  8. 06/10/2025

    How to Use Humor in Your Marketing

    Boost Your Medical Aesthetic Practice with Humor and Memes In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, discusses the importance of incorporating humor and memes into your social media strategy to grow your medical aesthetic practice. Pam emphasizes that funny content, while not a direct ticket to virality, increases relatability and engagement, helping the algorithm find potential clients for your services. She highlights examples like Dr. Miami and Dr. Kat, who use humor in their posts to connect with their audience and attract patients. Pam also shares tips on creating relatable, funny content without compromising professionalism and outlines the benefits of humor in building trust and boosting engagement. This episode provides actionable strategies to enhance your social media presence and increase patient bookings. 00:00 Introduction to Humorous Content in Medical Aesthetics 00:55 The Power of Humor in Medical Marketing 01:48 Examples of Successful Humorous Content 03:15 Incorporating Humor Without Losing Professionalism 04:59 Engagement and Algorithm Benefits 05:54 Creating Relatable and Fun Content 08:18 Balancing Humor with Brand Voice 10:42 Strategic Use of Memes and Funny Content 15:45 Final Thoughts and Upcoming Resources Join the Vault waitlist: https://www.theaestheticsjunkie.com/op/waitlist-vault/ Follow us on Instagram: Instagram.com/theaestheticjunkie All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/

    18 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

The Medical Aesthetic Marketing Show is the go-to source for digital marketing insights and strategies to help grow your medical spa, plastic surgery clinic, skin care practices, and aesthetic businesses.

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