Sales Process Made Simple: For Industry, Construction & Trade Leaders To Drive Faster Growth & Results

Ben Wright
  • 4.6 (10)
  • MANAGEMENT
  • UPDATED WEEKLY

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to episode 145 (a fan favourite), and keep listening from there.

  1. E181: Where Your Sales Process Is Leaking Money—and the Leadership Metrics That Fix It

    4H AGO

    E181: Where Your Sales Process Is Leaking Money—and the Leadership Metrics That Fix It

    Do you know exactly where your sales process is leaking money—or are you guessing and hoping it fixes itself? Leads ghosting you, quotes not converting, or revenue falling short are rarely random problems. They’re symptoms of breakdowns inside your sales process. In this episode, we revisit the five-step sales process to pinpoint where deals are slipping through the cracks and introduce the key metrics that reveal what’s really going wrong. By listening, you’ll learn how to: Identify which step of your sales process is costing you the most money.Use simple, practical metrics to diagnose lead, quoting, and closing issues.Apply a proven framework built from 25+ years of sales experience to tighten your process and improve results. Press play to uncover the hidden leaks in your sales process and learn how to fix them before they cost you another deal. Do you know exactly where your sales process is leaking money—or are you guessing and hoping it fixes itself? Leads ghosting you, quotes not converting, or revenue falling short are rarely random problems. They’re symptoms of breakdowns inside your sales process. In this episode, we revisit the five-step sales process to pinpoint where deals are slipping through the cracks and introduce the key metrics that reveal what’s really going wrong. By listening, you’ll learn how to: Identify which step of your sales process is costing you the most money.Use simple, practical metrics to diagnose lead, quoting, and closing issues.Apply a proven framework built from 25+ years of sales experience to tighten your process and improve results. Press play to uncover the hidden leaks in your sales process and learn how to fix them before they cost you another deal. New episodes every Monday, Wednesday and Friday. Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while...

    12 min
  2. E180: Lead with Service, Sell with Impact: Lessons from Zig Ziglar for Trade & Construction Sales Leaders

    2D AGO

    E180: Lead with Service, Sell with Impact: Lessons from Zig Ziglar for Trade & Construction Sales Leaders

    What if the secret to closing more deals isn’t more leads—but a mindset shift that changes the way you serve your customers? In this episode, we dive into the timeless lessons of Zig Ziglar, the legendary sales trainer and motivational speaker who inspired hundreds of thousands of salespeople to close more deals. His key insight? Sales is a service-driven profession, and success comes from your attitude and mindset as much as your techniques. By listening, you’ll discover how to: Harness a positive, service-focused mindset to build stronger relationships with customers.Apply Ziglar’s principles to lead your team more effectively while serving both customers and colleagues.Close more deals without chasing more leads, by focusing on what really matters: serving your clients better. Listen now to learn how adopting a Ziglar-inspired, service-driven mindset can transform your sales and leadership results. New episodes every Monday, Wednesday and Friday. Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    7 min
  3. E179: How Sales Leaders Grow Close Rates with Subtle Sales Process Tweaks

    4D AGO

    E179: How Sales Leaders Grow Close Rates with Subtle Sales Process Tweaks

    Are you losing deals because you’re quoting one-off projects like repeat customers—or treating repeat clients like strangers? Most sales strategies focus on chasing more leads, but the real wins often come from mastering the leads you already have. In this episode, we dive into the subtle—but powerful—differences between quoting for first-time clients versus repeat customers, and why small adjustments can dramatically boost your close rates. By listening, you’ll learn how to: Build trust and create value with one-off clients to increase your chances of closing the deal.Deliver consistent, exceptional value to repeat customers and avoid letting laziness hurt your relationships.Apply the “1% better” approach to quoting and customer interactions, turning small improvements into bigger revenue. Tune in to discover the key tweaks in your quoting process that can transform both first-time and repeat client wins. New episodes every Monday, Wednesday and Friday. Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    9 min
  4. E178: The First Meeting is Where Most Sales are Lost (A Leaders 'Must Listen')

    FEB 12

    E178: The First Meeting is Where Most Sales are Lost (A Leaders 'Must Listen')

    Have you ever walked into a quote or site meeting already stressed—and unknowingly talked yourself out of the deal? For trade and construction businesses, the meet and greet is the moment where most sales are truly won or lost. Yet it’s often rushed, inconsistent, or driven by your mood on the day. In this episode, you’ll learn how to turn every onsite meeting into a repeatable, high-conversion experience that builds trust fast and dramatically increases your close rate. In this episode, you’ll discover: How to create instant warmth and a powerful first impression that puts customers at easeHow to uncover what your customer actually values—and position your solution to match itWhy alignment on timing, pace, and next steps leads to faster closes and more “yes” decisions Press play now to master the meet and greet process that helps you win more deals, close faster, and turn first impressions into signed jobs. New episodes every Monday, Wednesday and Friday. Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    8 min
  5. E177: Resilience and Personal Brand: The Sales Leadership Lesson Behind Billion-Dollar Deals

    FEB 10

    E177: Resilience and Personal Brand: The Sales Leadership Lesson Behind Billion-Dollar Deals

    What if the real reason some leaders close billion-dollar deals isn’t tactics—but resilience, authenticity, and personal brand? In competitive trade, construction, and industry businesses, it’s not enough to have a product or a process. Customers buy from leaders they trust. This episode breaks down how Shark Tank investor Barbara Corcoran built a billion-dollar real estate empire by standing out in a brutal market—and why the same principles apply directly to leaders running seven- and eight-figure businesses today. In this episode, you’ll learn: How resilience becomes a competitive advantage when deals are tough and growth feels slowWhy authenticity and personal brand can accelerate trust and help you close higher-value dealsHow leaders in the $1–$10M range can leverage their own presence to drive faster sales growth Hit play now to uncover how resilience, authenticity, and personal brand can help you win more deals and lead your business through its next stage of growth. New episodes every Monday, Wednesday and Friday. Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    7 min
  6. E176: Why Most Trade Businesses Struggle with Sales (and How Leaders can Fix it)

    FEB 8

    E176: Why Most Trade Businesses Struggle with Sales (and How Leaders can Fix it)

    Do you believe a formal sales process doesn’t really apply to your trade, construction, or industry business? If you’re a trade, construction, or industry leader juggling quoting, installs, and customer demands, it’s easy to think sales systems are only for “corporate” or long-cycle businesses. The reality? Not having a clear sales process is often the hidden reason growth stalls, margins get squeezed, and deals slip through the cracks. This episode breaks down why the most successful trade and construction businesses simplify sales—and how that simplicity drives massive revenue growth. In this episode, you’ll discover: Why even a basic sales process can double, triple, or 10x revenue in trade and construction businessesThe five critical stages of a compact sales process—and the one priority that matters most in eacHow focusing on speed, warmth, value, transparency, and happiness leads to more closes, repeat work, and referrals Press play now to identify the single sales process improvement that will immediately move the needle in your business and help you close more deals with less effort. New episodes every Monday, Wednesday and Friday. Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    9 min
  7. E175: Why Salespeople Fear Asking for the Business—And How to Fix It Fast to Close More Deals

    FEB 5

    E175: Why Salespeople Fear Asking for the Business—And How to Fix It Fast to Close More Deals

    Are you sitting on a full pipeline of quoted deals… but very few of them are actually closing? Most sales teams assume that once a quote is sent, the deal will naturally move forward—but that assumption is quietly killing close rates and revenue. In this episode, we break down why closing is not automatic, why so many salespeople avoid asking for the business, and how that hesitation leads to stalled deals with no yes, no, or clear next step. By listening to this episode, you’ll learn: How to remove the fear of “asking for the business” and confidently drive deals to a decisionThe five proven levers you can pull immediately to increase close rates without changing your productA simple “If I will you” framework that helps customers commit without pressure or pushiness If you want fewer stuck deals, faster decisions, and more revenue from the pipeline you already have, press play and start closing with intention today. New episodes every Monday, Wednesday and Friday. Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    9 min
  8. E174: Negotiate Earlier, Close Bigger: Using Herb Cohen’s Playbook to Sell with Power

    FEB 3

    E174: Negotiate Earlier, Close Bigger: Using Herb Cohen’s Playbook to Sell with Power

    Are you sitting on a full pipeline of quoted deals… but very few of them are actually closing? Most sales teams assume that once a quote is sent, the deal will naturally move forward—but that assumption is quietly killing close rates and revenue. In this episode, we break down why closing is not automatic, why so many salespeople avoid asking for the business, and how that hesitation leads to stalled deals with no yes, no, or clear next step. By listening to this episode, you’ll learn: How to remove the fear of “asking for the business” and confidently drive deals to a decisionThe five proven levers you can pull immediately to increase close rates without changing your productA simple “If I will you” framework that helps customers commit without pressure or pushiness If you want fewer stuck deals, faster decisions, and more revenue from the pipeline you already have, press play and start closing with intention today. New episodes every Monday, Wednesday and Friday. Grow Your Sales By 25% - Book in for a FREE 30-minute Sales Process Audit and walk out with 3 rapid actions that will GROW your Sales To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management.

    8 min
See All (181)

4.6
out of 5
10 Ratings

About

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with you Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to episode 145 (a fan favourite), and keep listening from there.

Information