Trade Sales Made Simple: For Trade, Construction & Industry Leaders

Ben Wright
  • 4.6 (10)
  • Management
  • Updated Weekly

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with your Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to Episode 191(a fan favourite), and keep listening from there. Episode 191: https://open.spotify.com/episode/142tG4HqqMNvZV1QLxlziw?si=17acc3327a8d4441

  1. 22h ago

    E250: There is 1 Type of Customer Sale That's Easier than Any Other - and It's Free!

    Are you overlooking the easiest sales opportunities already sitting in your customer database? Many businesses spend time and money chasing new leads while neglecting the customers who already know, trust, and have bought from them. This episode explores three free, high-impact ways to generate more sales without increasing your marketing budget. After listening to this episode, you'll discover: How reconnecting with past customers can become your most reliable and profitable source of new business.Why asking for referrals at the right moment dramatically increases your chances of winning qualified leads.How a simple maintenance strategy can create recurring revenue, strengthen customer relationships, and uncover future sales opportunities. Hit play to learn how a few simple follow-up strategies can unlock more repeat business, referrals, and recurring revenue—without spending a dollar on new lead generation. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    E250: There is 1 Type of Customer Sale That's Easier than Any Other - and It's Free!

  2. 2d ago

    E249: Without Improving These 3 Parts of Your Sales Strategy You Are Risking The Future Growth of Your Trade Business

    Have you identified where you're losing sales—and do you know exactly what to do to fix it? Finding the weakest point in your sales process is only the beginning. The real growth comes from taking a structured approach to improving it. In this episode, Ben builds on the previous discussion by sharing a practical framework that helps trade businesses turn sales bottlenecks into opportunities for higher close rates and sustainable business growth. By listening to this episode, you'll discover how to: Evaluate what's already working well in your sales process so you can build on your existing strengths.Pinpoint the specific improvements that will have the greatest impact on converting more quotes into jobs.Define clear success measures for every change you make, creating a repeatable cycle of review, refinement, and continuous improvement. Press play now to learn a simple three-step framework that will help you strengthen your sales process, close more jobs, and build a business that keeps improving one percent at a time. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    E249: Without Improving These 3 Parts of Your Sales Strategy You Are Risking The Future Growth of Your Trade Business

  3. 4d ago

    E248: Not Closing Enough Sales? Try This 1 Process Audit to Find the Gap

    Do you know exactly where you're losing sales—or are you just assuming it's the price? Many trade businesses spend countless hours chasing more leads when the real issue lies somewhere in their sales process. In this episode, Ben shares one simple but powerful exercise that helps uncover where deals are falling through, making it easier to focus your efforts on the changes that will have the biggest impact on your close rate. By listening to this episode, you'll learn how to: Audit your last 20 lost deals to identify the stage where prospects are most commonly dropping out.Spot recurring patterns in your sales process so you can fix the biggest bottlenecks instead of guessing.Focus your improvement efforts on the areas that will deliver the fastest gains in close rates and overall sales performance. Press play now to discover the one practical exercise that can reveal why you're losing deals—and help you start closing more of the opportunities already in your pipeline. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    E248: Not Closing Enough Sales? Try This 1 Process Audit to Find the Gap

  4. Jul 23

    E247: These 3 Lead Qualification Rules Will Stop You Wasting Time on Quotes that Won't Close

    Are you wasting time chasing leads that were never going to become customers in the first place? Many trade businesses assume they need more leads to grow, but the real problem is often lead quality—not lead quantity. In this episode, Ben explains how making a few simple changes to your qualification process can dramatically improve your close rates, helping you spend more time with customers who are ready to buy and less time quoting jobs you'll never win. By listening to this episode, you'll learn how to: Identify your ideal customer profile so you can focus your time on prospects most likely to become profitable clients.Generate higher-quality leads by prioritizing the marketing channels that consistently deliver paying customers.Quickly distinguish between buyers who are ready to move forward and those who are still exploring their options, allowing you to tailor your sales approach accordingly. Press play now to discover three practical lead qualification strategies that can boost your close rates, reduce wasted quoting time, and help you grow your business with the right customers. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    E247: These 3 Lead Qualification Rules Will Stop You Wasting Time on Quotes that Won't Close

  5. Jul 21

    E246: How a Trade Landscaper Booked Themselves out 3 Months in Advance

    Are you stuck chasing jobs month-to-month instead of having your calendar booked out months in advance? If your pipeline feels unpredictable, it's easy to think you need more leads. But often, the real opportunity is improving how quickly and effectively you move qualified prospects through your sales process. In this episode, Ben shares how one landscaping business transformed from scrambling for work each month to being booked out three months ahead—without dramatically increasing lead volume. By listening to this episode, you'll discover how to: Shorten your sales cycle so qualified prospects make decisions faster and stay engaged throughout the process.Create quotes that build trust through personalization, storytelling, and a clear customer journey.Finish every quote meeting with agreed next steps, reducing uncertainty and dramatically improving follow-up success. Hit play now to learn the three practical sales process improvements that can help you secure more work, reduce wasted quoting time, and confidently book your business months in advance. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    E246: How a Trade Landscaper Booked Themselves out 3 Months in Advance

  6. Jul 19

    E245: 3 Questions to Ask to Instantly Stop Being Ghosted and Close More Trade Sales

    Are prospects ghosting you after you've sent a quote—leaving you wondering what to do next? Closing more sales isn't about using pushy tactics or memorizing complicated scripts. In this episode, you'll learn three simple closing questions that help move conversations forward, uncover what's really holding customers back, and reduce the number of deals that quietly disappear. By listening to this episode, you'll discover how to: Use a soft closing question that encourages customers to reveal their next steps without feeling pressured.Confidently ask for the business using a natural, relationship-focused approach that keeps deals moving.Trade value for commitment with a simple closing technique that increases customer engagement and reduces ghosting. Press play now to learn three practical closing techniques you can use immediately to move more deals forward, reduce ghosting, and close more business with confidence. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    E245: 3 Questions to Ask to Instantly Stop Being Ghosted and Close More Trade Sales

  7. Jul 16

    E244: Your Communication Style Is Killing Landing New Trade Deals - and What to Do About it Now to Grow Your Sales

    Could your communication style be costing you sales before your quote even gets considered? Winning more jobs isn't always about lowering your price—it's often about how you communicate. In this episode, you'll discover the three communication habits that quietly push customers away and learn how making a few simple adjustments can improve trust, strengthen relationships, and increase your close rate. By listening to this episode, you'll learn how to: Slow down your sales process to create stronger customer confidence and avoid costly mistakes that lose deals.Build a simple, consistent sales process that delivers a great customer experience every time.Stay persistent with prospects without being pushy, helping you convert more opportunities that others give up on too soon. Press play now to learn how improving your communication style can help you win more quotes, reduce wasted effort, and grow your sales without competing on price. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    E244: Your Communication Style Is Killing Landing New Trade Deals - and What to Do About it Now to Grow Your Sales

  8. Jul 14

    E243: Their 2026 New Sales Plummeted, So They Did 1 Thing To Turn Around Sales Growth Quickly

    Are your sales conversations and quotes too complicated—causing customers to lose interest before they ever say yes? In a world overflowing with emails, notifications, and information, simplicity has become a competitive advantage. In this episode, you'll learn how one business transformed its sales results by making a few small changes to the way they communicated with customers after hearing a podcast interview. By listening to this episode, you'll discover how to: Simplify your sales conversations by focusing on what customers need, when they need it, and who makes the decision.Identify hidden areas of complexity across your website, quotes, emails, brochures, and customer journey that may be costing you sales.Create clearer, more engaging customer communications that build trust, strengthen relationships, and improve your close rates. Press play now to learn how simplifying your communication can help you stand out, build stronger customer relationships, and win more quotes with less effort. New episodes every Monday, Wednesday and Friday. Take our Free Quote Quiz now to Kickstart Your Sales Growth https://quiz.typeform.com/to/ByHoaj2b To see how we’ve helped business grow their sales: Read Client Results Watch Testimonials Or email Ben if you would like to get in touch: hello@strongersalesteams.com This podcast helps the entrepreneur, founder, CEO, and business owner in the trade, construction and industry segments, regain focus, build confidence, and achieve measurable results through powerful sales training, effective sales strategy, and expert sales coaching—guiding every sales leader, sales manager, and sales team in mastering the sales process, optimizing the sales pipeline, and driving business growth while fostering leadership, balance, and freedom amidst overwhelm, stress, and potential burnout, creating lasting peace of mind and smarter decision making for every California business and Australia business ready to scale up with excellence in sales management , through refined sales processes, proven trade sales techniques, and strategic sales leadership that strengthens sales process execution, accelerates sales team development, builds stronger sales teams, improves time management for sales, drives resilience and results, increases team results across the construction industry and wider industry sales sectors, and supports sustainable trading growth that continues to drive results through an effective management process in modern trade sales.

    E243: Their 2026 New Sales Plummeted, So They Did 1 Thing To Turn Around Sales Growth Quickly
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4.6
out of 5
10 Ratings

About

Are you finding it hard to grow Sales, but know it needs to happen to succeed long-term? This show helps 7-8 figure Industry, Construction & Trade Sales and Business Leaders finally end the stress of inconsistent Sales, by simplifying their Sales Systems so they can close more deals and grow faster. Listen to discover: -Exactly where you’re going wrong with your Sales Process and why it’s holding back conversions. -The steps you can take to consistently grow your Sales. -How you can lead long-term Sales growth for your team or business, without the worry that Sales will drop-off when you’re not involved in every deal. Over the last 20 years, your host Ben Wright has been building (and exiting) businesses with a focus on fast Sales growth and team development. Every Monday, Wednesday and Friday we drop bite-sized podcasts focused on Sales, Leadership and Sales Process growth to help our listeners grow their Sales. If you’re ready to grow, start by listening to Episode 191(a fan favourite), and keep listening from there. Episode 191: https://open.spotify.com/episode/142tG4HqqMNvZV1QLxlziw?si=17acc3327a8d4441

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