DISCOVERED Podcast

Athos Commerce
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DISCOVERED is a product discovery podcast from Athos Commerce, featuring conversations with the brightest minds in ecommerce. Originally launched by Klevu, Discovered continues to explore what drives smarter product discovery and profitable growth—through AI, search, merchandising, and modular commerce strategies. Part of the broader Discovered community (including events, media, and more) the podcast brings together digital leaders, partners, and practitioners to share real-world insights, not just theory. If you’re building for performance, this is where the conversation starts.

Episodes

  1. Oct 19

    Episode 6: Peak Season Is a Stress Test with Jennifer Villalba of 32 Degrees

    In this episode, Andra Muntean speaks with Jennifer Villalba, Director of Customer Experience at 32 Degrees, about why peak season doesn't create customer journey problems, it exposes them. Jennifer shares how a value-led apparel brand earns trust fast when a $5 t-shirt can make first-time shoppers ask "is this a scam?", and why first response time is one of the quickest ways to prove you're a real company. The conversation covers what creates hesitation between browsing and buying, from missing size guides to unclear fabric content, and what breaks first when Q4 volume hits. Jennifer explains how 32 Degrees is using AI to handle "where is my order?" requests and mine weekly review insights, where automation should stop and a human with empathy should take over, and how post-purchase tracking and communication turn a first order into loyalty. She also shares practical advice for teams with 30 days left before peak, and why she reminds her team that it's not open heart surgery. The episode also draws on the Connected Consumer research from Athos Commerce and Drapers, which found that shoppers are browsing and comparing across more channels while expecting every interaction to feel accurate and connected. Learn more about 32 Degrees at https://www.32degrees.com → Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

  2. Jun 8

    Episode 5: Is Search Starting to Break? AI, LLMs, and the Future of Ecommerce Discovery with Jordan Brannon

    In this episode,  Andra Muntean speaks with Jordan Brannon, President and Co-Founder of Coalition Technologies, about how AI and LLMs are changing the way shoppers discover products online. Jordan explains why traditional search isn’t disappearing, but it is becoming more fragmented, less predictable, and harder to measure. The conversation covers what ecommerce brands need to know about AI-driven discovery, from reputation management and structured product data to site search, video, UGC, and the growing importance of showing up in mid-funnel prompt responses. Jordan also shares practical advice for marketing teams: keep your product data accurate and up to date, invest in authentic customer content, avoid overreacting to AI hype, and stay ready to pivot as the LLM search landscape evolves. Brands can get a free SEO and AI visibility audit from Coalition at https://coalitiontechnologies.com/contact → Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

  3. May 28

    Episode 4: Chuck Haling on Practical AI, Better Discovery, and What Teams Should Focus on Now

    Chuck Haling joins Andra Muntean for a grounded conversation about where Athos Commerce is heading, what he’s learned in his first months as CEO, and why ecommerce teams need to stop chasing noise and start focusing on outcomes. In this episode, they explore what customers and partners need most from Athos right now, how product discovery is expanding beyond the website, why product feeds and connected systems matter more than ever, and what practical AI actually looks like in ecommerce. This conversation gives a practical view of what matters now for ecommerce teams dealing with platform complexity, AI pressure, and performance goals. → Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

  4. Feb 10

    Episode 3: Is Your ROAS Lying to You?

    Join Andra Muntean as she talks to Jacob Bennett from Addesu about connecting clicks to real business value. Jacob challenges the industry's reliance on ROAS, explaining why it often tells a limited story that misses complex customer journeys. They discuss why "fire and forget" is a dangerous myth in paid media and why brands must now act as content machines, feeding algorithms with massive volumes of diverse creative. Finally, they explore how to use your CRM as a source of truth for predictive personalization and why getting the basics right is the key to long-term profitability. This episode is essential for marketers ready to move beyond vanity metrics and build a disciplined, outcome-focused strategy. → Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

  5. Jan 6

    Episode 2: The Real Rise of Social Commerce

    Join Andra Muntean, as she talks to Dave Morrissey, a growth and culture consultant and author of Grow Like a Tech Company. Dave brings a sharp perspective from his years working across major platforms like Facebook and TikTok, where he led retail and ecommerce partnerships. Hear how platforms have completely reshaped product discovery, emphasizing that real people buy from real people. Dave explains why creative is more important than ever for performance, necessitating that brands become content machines to feed the new AI-driven ad systems with a massive volume of diverse assets. They also dive into the future of LLMs (like ChatGPT) in commerce and the need for brands to embrace profitability and customer-centricity as their biggest growth levers. Finally, Dave busts the myth of last click measurement, also referred to as "the scourge of e-commerce". This episode is a must-listen for anyone interested in the intersection of digital platforms, creative strategy, and intentional growth in the age of AI. → Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

  6. 12/10/2025

    Episode 1: What Retail Teaches You About Running a DTC Brand

    Discovered is back with Season 2! Join Andra Muntean, Senior Marketing Manager at Athos Commerce, as she talks to Howard Sobel, former COO and Systems Integrator at Fifty Flowers. Howard brings a unique perspective from his years working across mass and specialty retail (Walmart, Target, Costco) to the world of Direct-to-Consumer (D2C) e-commerce. Hear how that traditional retail experience informs how he approaches digital growth, emphasizing structure, pricing, and operational rhythms. They discuss the importance of cross-functional alignment, how data is used to navigate high seasonality and risk, and how the partnership with Athos Commerce supported their merchandising strategy. Finally, Howard busts common e-commerce myths, explaining why more SKUs don't always mean more sales and why a structured pricing strategy is vital for long-term brand health and margins. This episode is a must-listen for anyone interested in operations, balancing speed with structure, and growing well in the digital space. → Follow Athos Commerce for more conversations on product discovery, performance, and digital growth. Learn more at athoscommerce.com.

  • 6 Episodes

About

DISCOVERED is a product discovery podcast from Athos Commerce, featuring conversations with the brightest minds in ecommerce. Originally launched by Klevu, Discovered continues to explore what drives smarter product discovery and profitable growth—through AI, search, merchandising, and modular commerce strategies. Part of the broader Discovered community (including events, media, and more) the podcast brings together digital leaders, partners, and practitioners to share real-world insights, not just theory. If you’re building for performance, this is where the conversation starts.

Information

  • Creator
    Athos Commerce
  • Years Active
    2023 - 2026
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © 2026 DISCOVERED Podcast
  • Show Website
    DISCOVERED Podcast