imPRessions: a pollack group production

The Pollack Group
  • 5.0 (10)
  • MARKETING
  • UPDATED DAILY

ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.

  1. Marketing a Modern Resort on the Las Vegas Strip with Kassidy Krystek | Season 4 Episode 2

    FEB 18

    Marketing a Modern Resort on the Las Vegas Strip with Kassidy Krystek | Season 4 Episode 2

    Las Vegas is the epicenter for entertainment, luxury, and nightlife. Ever wonder what goes into the PR and marketing for some of the most iconic properties on the The Strip? Look no further. This week, Jenn and Kalli welcome Kassidy Krystek, former Director of Public Relations and Communications of Resorts World Las Vegas. Today’s deep dive conversation tackles what it really takes to build momentum in a city where every property is fighting for headlines - and bookings.

    38 min
  2. The Evolution of Music Marketing with Laura Whitmore | Season 4 Episode 1

    JAN 21

    The Evolution of Music Marketing with Laura Whitmore | Season 4 Episode 1

    If you’ve dreamed about working in the music industry, you’re going to love our first guest of season 4! Laura Whitmore is the Senior Vice President of Marketing for Positive Grid, one of the most popular music brands in the industry. In today’s episode, Jenn and Kalli chat with Laura about how to effectively market new products, what the future of music marketing is heading, and more.

    35 min
  3. Putting the World into World-Class PR with Doug Dawson | Season 3 Episode 21

    12/31/2025

    Putting the World into World-Class PR with Doug Dawson | Season 3 Episode 21

    For half a century, Microsoft has been at the forefront of technology and innovation. As one of the most influential companies in the world, Microsoft faces a unique set of challenges: staying human, trusted, and consistent while operating across countries, cultures, and industries at massive scale. This week’s episode welcomes Doug Dawson, Vice President of Communications at Microsoft, for a behind-the-scenes look at how one of the world’s largest brands manages its marketing, PR, and communications. Jenn and Kalli unpack global storytelling, AI, and more.

    28 min
  4. Grateful Ducks with Brooke Robinson and Lauren Miller Stanfield | Season 3 Episode 20

    12/17/2025

    Grateful Ducks with Brooke Robinson and Lauren Miller Stanfield | Season 3 Episode 20

    For generations, the University of Oregon has built a brand rooted in innovation, culture, and community both on and off the field. During the 2025 football season, that identity took on a bold new life through the "Grateful Ducks," a creative partnership with the Grateful Dead that brought together two iconic brands with deeply loyal followings. Ahead of the team's third College Football Playoff appearance, this week’s episode welcomes Brooke Robinson, Assistant Athletic Director of Marketing & Fan Experience, and Lauren Stanfield, Associate Vice President for Marketing & Brand Strategy, for a behind-the-scenes look at how the iconic collaboration came together.

    27 min
  5. Legacy vs. Trend: Keeping a 170-Year-Old Brand Culturally Relevant with Kelly McGinnis | Season 3 Episode 19

    12/03/2025

    Legacy vs. Trend: Keeping a 170-Year-Old Brand Culturally Relevant with Kelly McGinnis | Season 3 Episode 19

    This week’s imPRessions episode celebrates a 170-year legacy. Levi’s isn’t just another fashion brand; it’s a cultural icon. Joining Jenn and Kalli is Kelly McGinnis, Levi’s Senior Vice President and Chief Communications Officer, who discusses the company’s long history of purpose-driven advocacy, its partnership with Beyonce, and everything in between. Tune in now!

    25 min
  6. How to Become a Freelance Journalist with Alex Kirkman | Season 3 Episode 18

    11/19/2025

    How to Become a Freelance Journalist with Alex Kirkman | Season 3 Episode 18

    The way we communicate is changing and for many reporters, that means evolving their careers. Between newsroom layoffs and shifting editorial priorities, today many journalists are opting to leap into the world of freelancing. So, what does it take to build a career as an independent writer? Alex Kirkman, who started as an international reporter for Forbes, has been freelancing since 2013 and joins imPRessions this week to educate listeners on how to make it as a freelance reporter.

    32 min
  7. The Valerie Fund: Celebrating 50 years of Healthcare Support for Children with Bunny Flanders | Season 3 Episode 17

    11/05/2025

    The Valerie Fund: Celebrating 50 years of Healthcare Support for Children with Bunny Flanders | Season 3 Episode 17

    November is Cancer Awareness Month, and this week’s imPRessions episode spotlights a company that has been changing lives for children and parents battling pediatric cancer. The Valerie Fund (TVF) has been a beacon of hope for decades, and as we approach 2026, the non-profit will be celebrating 50 years of providing care centers, fundraising, emotional support programs, and events to help those face the unimaginable. Today’s guest, Bunny Flanders, is TVF’s Director of Marketing and Communications, and joins Jenn and Kalli to discuss how the organization continues to raise awareness and donations to support its mission.For more information, visit: https://thevaleriefund.org/

    25 min
  8. Affiliate Marketing as a PR Strategy with Sarah Karger | Season 3 Episode 16

    10/22/2025

    Affiliate Marketing as a PR Strategy with Sarah Karger | Season 3 Episode 16

    In today’s evolving PR and media landscape, affiliate marketing has become a crucial component in bridging the gap between storytelling and measurable ROI. Today’s guest, Sarah Karger, Publicist and Partner at Comm Oddities, and expert in affiliate marketing, shares how brands can utilize affiliates without compromising authenticity, the PR skills needed to thrive in an affiliate-driven future, and how it blurs the lines between traditional PR and paid media. If you want to blend performance marketing metrics with powerful storytelling, this episode is for you. For a complete guide to the best affiliate networks, visit: https://affiliateforpublicists.thinkific.com/products/digital_downloads/affiliate-networks-guide

    26 min
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Ratings & Reviews

5
out of 5
10 Ratings

About

ImPRessions investigates the fundamentals of marketing and public relations, how professionals can adapt to the ever-changing media landscape, and what’s next for the two dynamic industries. Hosts Jennifer Lewis and Kalli Vetrano interview prominent voices on various topics, including navigation through a PR crisis, the wavering of social media trends, and the art of SEO, to name a few.

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