Prompt: Brand Innovation

Joel Cere
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Marketing and innovation strategy in the age of ChatGPT. Be inspired by exclusive interviews of thought leaders and doers in start-ups, scale-ups and big brands. Produced by Hypehack, a brand and innovation consultancy that combines the agility, technology and disruption of startups with the strategic frameworks big brands use.

Episodes

  1. 11/07/2023

    How to get a competitive advantage with AR, VR and Immersive?

    While "metaverse" is going through the ups and downs of the hype curve, AR and XR are getting more adoption by brands and consumers alike. In this episode, Shravan Rajpurohit, CEO and co-founder of The Intellify shares his insights to get immersive, AR and VR right for marketing, brand and user experience.

    20 min

  2. 11/06/2023

    How to get a competitive advantage with AR, VR and Immersive?

    While "metaverse" is going through the ups and downs of the hype curve, AR and XR are getting more adoption by brands and consumers alike. In this episode, Shravan Rajpurohit, CEO and co-founder of The Intellify shares his insights to get immersive, AR and VR right for marketing, brand and user experience.

    20 min

  3. 08/14/2023

    Boost your productivity with Ai employees

    Kevin Tran, Founder of Ai Piping shares his insights on how you could turbocharge your sales and marketing productivity with AI-powered intelligent autonomous employees.

    18 min

  4. 08/13/2023

    Boost sales & marketing productivity with AI

    Kevin Tran, Founder of Ai Piping shares his insights on how you could turbocharge your sales and marketing productivity with AI-powered intelligent autonomous employees.

    18 min

  5. 05/30/2023

    Ai for Market & User Research

    What if you could do qualitative market research or user research without actual users? Hugo Alves, co-founder of AI platform Synthetic Users shares his views and insights on how artificial intelligence can simulate different types of user behaviours and responses, to solve recruitment issues and massively cut-down on resources and time required.

    28 min

  6. 05/29/2023

    Ai for User & Market Research

    What if you could do qualitative market research or user research without actual users? Hugo Alves, co-founder of AI platform Synthetic Users shares his views and insights on how artificial intelligence can simulate different types of user behaviours and responses, to solve recruitment issues and massively cut-down on resources and time required.

    28 min
  7. Balancing Core and Innovation in Snacking

    03/30/2023

    Balancing Core and Innovation in Snacking

    Krishma Sood, Marketing Manager at Australian snacking jewel Arnott's shares her experience on innovating an iconic household brand, without alienating the base. In this episode, we'll discuss where to find inspiration, what consumers really want from their snacks, what to keep and what to change and how collaboration can help generate incremental innovation while attracting new audiences.

    28 min
  • 7 Episodes

About

Marketing and innovation strategy in the age of ChatGPT. Be inspired by exclusive interviews of thought leaders and doers in start-ups, scale-ups and big brands. Produced by Hypehack, a brand and innovation consultancy that combines the agility, technology and disruption of startups with the strategic frameworks big brands use.

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