LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business o

Brenda Meller
  • 5.0 (11)
  • Entrepreneurship
  • Updated Weekly

Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.   Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.Download a FREE LinkedIn Checklist:www.mellermarketing.com/checklists

  1. 4d ago

    MwM Member Spotlight: Judi Hays & 90-Day Authority Intensive - Ep 220

    This episode is a member spotlight interview from my Marketing with Meller membership and learning community. I encourage you to embrace and "abundance mindset" and “coopetition” approach to collaborating with overlapping LinkedIn professionals like today's featured interview with Judi Hays.  Judi explained how she helps seasoned executives—often laid off, aged out, or seeking more fulfillment—transition from corporate identities into their next chapter by becoming visible experts through clear positioning in high-trust B2B industries.  We focused on her 90-Day Authority Intensive (12 weeks): Elevate (profile and visibility plus sharper positioning language), Expand (network growth and strategy), and Engage (content, messaging, and converting conversations into calls). In Q&A, she shared a supply-chain client example that started with reconnecting to 10 contacts and led to a seven-figure contract, discussed niche vs brand, credibility signals like accurate photos, and described her lifestyle-business goals and remote work experiences. 00:00 Episode Preview 01:42 Member Spotlight Format 03:49 Meet Judi Hays 05:20 How Brenda and Judi Connected 07:02 90 Day Authority Intensive 09:16 Elevate Your Presence 12:08 Expand Your Network 13:53 Engage for Trust 16:58 Accountability and ROI 18:58 Remote Lifestyle Business 20:47 Night Owl Banter 21:12 Audience Q&A Setup 22:58 Pepper and Rescue Talk 23:50 Case Study Big Win 26:58 Serving Seasoned Executives 30:06 Brand Versus Niche 33:16 Outdated Photos and Trust 36:20 How to Work Together Connect with Judi on LinkedIn: https://www.linkedin.com/in/judihays/Work with Judi — 90-Day Authority Intensive: https://judihays.com/90-day-authority/Visit Judi’s website: https://judihays.comShout out to Terry Bean: https://www.linkedin.com/in/terrybean/: linkedin.com/in/terrybeanShout out to Kevin D. Turner: https://www.linkedin.com/in/president/Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    MwM Member Spotlight: Judi Hays & 90-Day Authority Intensive - Ep 220

  2. Jul 17

    LinkedIn Company Page Edit Post Glitch: Why It Looks Like You’re Posting From Your Profile - Ep 219

    I published this episode (and an accompanying YouTube video) after noticing a strange LinkedIn company page glitch when editing a page post. When I clicked the three dots on a recent company post and selected “Edit post,” the edit screen looked like it was coming from my personal profile (my photo showed at the top and it said “Posted to anyone”), even though I was editing a company page update. After making a small change and saving, the post remained on the company page and did not appear as a duplicate post in my personal activity feed. I wasn’t sure why it happened, but I suspected LinkedIn may be changing how company pages and page admin interactions work. Watch it on YouTube: https://youtu.be/geyvopBSYPo Email me with any LinkedIn questions: brenda@mellermarketing.com 00:00 Podcast Intro and Context 00:49 Spotting the Company Page Glitch 01:06 Editing Post Looks Like Profile 01:47 Checking for Duplicate Posts 02:15 Why LinkedIn Might Be Changing 02:55 Reassurance and Next Steps 03:11 Wrap Up and Call to Action Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    LinkedIn Company Page Edit Post Glitch: Why It Looks Like You’re Posting From Your Profile - Ep 219

  3. Jul 8

    Summer Productivity Tips - Ep 218

    Summer tends to bring a lighter schedule—but that can actually make it harder to stay productive. In this solo episode, I share the two core techniques I use to stay on track when motivation dips, plus a bonus tip that came straight out of a client call. What You'll Learn How to structure a weekly to-do list so it stays manageable—not overwhelmingThe left-side / right-side notebook method I use to organize clients, pipeline, and tasksTerry Bean's 3-item Post-It note technique for daily focusWhy open browser tabs can quietly derail your productivity—and what to do about itThe unexpected benefit of talking through your systems with others Episode Highlights Technique #1: The Left/Right Notebook Method I use a Full Focus Planner as my weekly to-do notebook. On Monday mornings, I start from scratch—writing down top-of-mind priorities before ever looking at the previous week's list. I split my notebook page into two sides: Right side: Retainer clients at the top, followed by prospects in my proposal stage, then low-effort personal/business tasks for end-of-day wind-downLeft side: My running big-picture to-do list, now much easier to tackle with the pressure removed Technique #2: Terry Bean's 3-Item Post-It I learned this at a networking event with Terry Bean. The technique is simple: write exactly three things you need to accomplish today on a 3×3 Post-It note. Keeping it visible throughout the day cuts through a long list and keeps your attention on what actually matters. The Browser Tab Problem (Bonus Insight) During a call with Liz M. Lopez and Elaine Belson, I realized I had four separate Chrome windows open—some with 15–20 tabs each—each tab representing an unfinished task. The takeaway: open tabs are an informal task list, but a risky one. I'm working on cross-referencing my tabs with my written to-do list so nothing falls through the cracks. Bonus Technique: Saying It Out Loud Verbalizing your workflows to another person is itself a productivity tool. Hearing yourself describe a system often reveals both what's working and where the gaps are—without needing a formal audit. People Mentioned Tammy Pereira — Business coach and entrepreneur who reminded me: "That's your money—go after it." | linkedin.com/in/tammypereiraTerry Bean — Networking expert and speaker who taught me the 3-item Post-It daily focus technique | linkedin.com/in/terrybeanLiz M. Lopez — Friend, client, and fellow entrepreneur | linkedin.com/in/lizmlopezElaine Belson — Also on the call during the browser-tabs conversation | linkedin.com/in/elainebelsonlcsw Resources Mentioned Marketing with Meller Community: mellermarketing.com/joinEnjoyed this episode? Share it with a fellow entrepreneur who could use a productivity reset this summer—and come join our community at mellermarketing.com/join. Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    Summer Productivity Tips - Ep 218

  4. Jun 29

    Member Spotlight: Virtual Personal Branding Production with Lori Vajda - Ep 217

    This episode features a member spotlight interview from my Marketing with Meller program featuring Lori Vajda of Sticky Brand Lab, a personal branding production company that uses conversational interviews and a virtual studio to create high-quality video, audio, and marketing assets. Lori explained how her done-for-you process removes the fear of recording solo by focusing on natural conversation and “invisible” editing, then repurposes the content into reels, carousels, downloadables, and other evergreen materials. She described her target audience as quiet, under-the-radar professionals and entrepreneurs who want to show up authentically without becoming performers, and noted the service can be used as a one-time package or ongoing retainer with a growing content reservoir. She also outlined her TWIG method (turning your wisdom into growth) for uncovering roots, core themes, and story-based content, and shared that people can connect with her on LinkedIn or via stickybrandlab.com to follow up. 00:00 Podcast Intro and CTA 01:32 Why Member Spotlights 02:26 Meet Lori Vajda 03:08 Sticky Brand Lab Explained 04:49 Why This Service Exists 07:22 Packages and Content Strategy 09:30 TWIG Storytelling Method 11:51 Retainers and Client Fit 15:12 Lori Career Backstory 18:46 Member Q&A Session 26:20 How to Work With Lori 27:43 Wrap Up and Community Thanks 29:20 Upcoming Program Events Join Marketing with Meller: https://www.mellermarketing.com/join Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    Member Spotlight: Virtual Personal Branding Production with Lori Vajda - Ep 217

  5. Jun 22

    Why (and How) I Recommend a Public Membership Directory -- Ep 216

    How My Public Membership Directory Promotes Members and Simplifies Referrals In this episode, I explains why I created a public membership directory at mellermarketing.com/directory to systematically refer clients to trusted members when asked for services I don’t provide (e.g., career strategy, resume writing, SEO). The directory helps spotlight members and serves as an easy resource for visitors to find the right referral. I explain how (and why) I collect member details using Kajabi’s Assessments tool, including permission to use a LinkedIn headshot, three short service/topic descriptions, and one web link, then reviews submissions before adding them to a three-column, first-name alphabetical webpage with occasional “This could be you” filler graphics. I also periodically nudge members to submit their info to join the directory, by promoting upcoming LinkedIn “Marketing Monday” features and an email blast to my VIP list, and notes the directory is a benefit for members of her two communities: The Recipe for Social Selling on LinkedIn and Marketing with Meller. 00:00 Welcome and Overview 01:09 Why a Directory Exists 03:12 Building the Intake Form 04:57 Publishing and Organizing Entries 06:15 Getting Members Featured 07:06 Two Communities Explained 08:03 Public Page Best Practices 08:33 Bonus Link and Wrap Up Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    Why (and How) I Recommend a Public Membership Directory -- Ep 216

  6. Jun 18

    New LinkedIn Company Page Feature - Create Short Video Clips Ep 215

    In this episode, I share a repurposed YouTube walkthrough, demonstrating a newly noticed LinkedIn company page Event Management feature that lets admins edit event recordings and create short-form clips.  Using my Meller Marketing LinkedIn company page, I walk through how to navigate to the Events tab with upcoming and past events. I then open a recent livestream, and use the in-platform editor to trim off the first three minutes with no audio due to microphone issues.  I then test “Create event clips,” save a short clip, locate it under saved clips, and show how to post or download it, noting captions aren’t perfect and that burned-in captions require other tools like Descript.  I also review options like boosting events, viewing registrations, and following up with attendees. 00:00 Podcast Intro Setup 01:18 Livestream Basics Delay 02:00 Company Page Discovery 03:37 Events Tab Overview 05:27 Editing Event Recording 06:10 Trimming Audio Issues 08:51 Create Event Clips 11:41 Boost And Results 13:37 Follow Up Attendees 14:55 Find Post Saved Clips 17:33 Wrap Up And Next Steps Full YouTube Episode: https://youtu.be/EfAl3qpTuYg  Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    New LinkedIn Company Page Feature - Create Short Video Clips Ep 215

  7. Jun 8

    How to Repurpose LinkedIn Lives as Podcasts with Jon Gay - Ep 214

    Repurposing LinkedIn Lives Into Your Podcast with Jon Gay As I was thinking about what to publish this week, I decided to go to my "Vault" containing a few years of LinkedIn Live interviews, and where better to start than this episode, featuring podcast producer Jon Gay who shares strategy tips about converting past LinkedIn Live videos into a podcast and why the advice still matters.  Jon explains the basics of turning video into audio, why audio can be more intimate and memorable than video, and how podcasts create long-term, evergreen ROI.  He covers key production tips: using a dynamic mic like the Samson Q2U instead of a Blue Yeti, recording in a sound-friendly space, doing a mic check, what to avoid drinking before a show (dairy/carbonation), staying close to the mic, and managing notifications.  He compares Zoom with local-recording platforms, discusses editing options (including Descript), and outlines hosting, RSS feeds, distribution to Apple/Spotify/YouTube, promotion tactics, and respecting audience time. We also discuss DIY vs outsourcing, pricing ranges, ideal episode length, and monetization realities. 00:00 Podcast Vault Intro 01:27 Tools Hosting Disclosures 02:34 Meet Jon Gay 04:46 Why Repurpose Lives 05:45 Jon Framework Overview 07:16 Audio Versus Video 08:42 Podcasting Growth ROI 11:23 Mic Gear Recommendations 14:02 Recording Space Setup 15:27 Zoom Versus Local Recording 18:02 Make Visuals Audio Friendly 19:07 Presentation Day Soundcheck 23:35 Mic Technique Proximity 24:55 Editing Software Options 25:14 Choose Your DAW 25:28 Before And After Edit 26:57 Descript Text Editing 28:57 Podcast Hosting Basics 30:26 Distribution And Promotion 32:10 Follow Not Subscribe 33:09 Respect Your Audience 35:41 Audience Q And A 36:10 DIY Vs Outsource Costs 39:11 Ideal Episode Length 42:07 Monetization Mindset 43:29 YouTube Audio Tradeoffs 45:43 Wrap Up And Contact Connect with Jon: https://www.linkedin.com/in/jongay18/ Visit his website: https://jagpodcastproductions.com/ Check out my affiliate / partner offers here: https://www.mellermarketing.com/specialoffers Original livestream: https://www.youtube.com/live/-hhmFrbYC0A?si=EOGA7PJbJs2zTjjN Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    How to Repurpose LinkedIn Lives as Podcasts with Jon Gay - Ep 214

  8. Jun 4

    Your LinkedIn Questions: Real Estate Marketing, Cancelling LinkedIn Premium, Podcast Marketing, and the New "Get Advice From Me" Feature on LinkedIn - Ep 213

    I answer five community questions about LinkedIn and share how I repurpose Q&As into a podcast, blog, and YouTube video while keeping askers anonymous. First, I explain that even without deep industry experience (like real estate), the key is understanding audience mindset on LinkedIn and optimizing a profile to clearly describe services and provide a path to do business.  Next, I advise canceling LinkedIn Premium if its features aren’t being used, and I note the premium tools I find most valuable, including profile views, personalized invite notes, and the away message.  I then explain how to block or report irrelevant or offensive promoted ads.  I also outline ways to capitalize on being tagged in a post that boosted podcast listens by commenting, reposting, linking directly, and networking with others mentioned.  Finally, I discuss LinkedIn’s new paid consultation link "Get Advice from Me" -- a feature for Premium Business, why it may be intended to drive upgrades, and why it may not convert well compared to other profile link placements. 00:00 Community Q&A Intro 01:11 Real Estate LinkedIn Tips 04:33 Profile Refresh Masterclass 05:04 Canceling Premium 06:19 Premium Features Breakdown 08:36 Blocking Offensive Ads 11:17 Podcast Shoutout Spike 15:30 Get Advice Button 21:04 Wrap Up and Contact Support the show ************************************** My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.  Visit mellermarketing.com Let's connect on LinkedIn: linkedin.com/in/brendameller  (click MORE to invite me to connect and mention you listened to my podcast)

    Your LinkedIn Questions: Real Estate Marketing, Cancelling LinkedIn Premium, Podcast Marketing, and the New "Get Advice From Me" Feature on LinkedIn - Ep 213
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5
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About

Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.   Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.Download a FREE LinkedIn Checklist:www.mellermarketing.com/checklists

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