Simple But Hard with Anj Bourgeois

Anj Bourgeois
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The Simple But Hard podcast explores the fundamental principles for success in business and life. Hosted by Anj Bourgeois, the podcast features industry experts who share their valuable knowledge and experience on the simple yet challenging fundamentals necessary to flourish in their respective field. I used to think there was some complicated secret to success, but as I've gotten older I've learned successful people just do the simple but hard fundamentals really well for a long period of time. Each episode is about 15 minutes long to make it easy for guests to come on and for you to listen.

Episodes

  1. 12/08/2023

    SBH 11 - Building a Creator-led Business through Community: An Interview with Eric Cogorno

    The podcast features an in-depth conversation with Eric Cogorno, a golf pro content creator, personal development enthusiast, and entrepreneur. Eric talks about his step-by-step journey in building a creator-led business, laying stress on the concept of scaling his golf coaching through online content. He further elaborates on his future plans to start a personal development brand and brings forth key lessons he has learned throughout his endeavors. Eric also offers advice to people on business development, emphasizing the importance of building an audience before worrying about monetization, and he highlights the value of being 'blissfully unsatisfied'. In addition, he gives insight into factors such as building a team, how to maintain recurring income, and adjusting expectations for effort and energy required. 00:00 Introduction to the Podcast and Guest 00:50 Choosing the Community Model for Business 02:57 The Math Behind the Business Model 04:33 Avoiding Mistakes in Building a Community-Based Business 07:55 Bringing Coaches into the Business 11:00 Admiring Other Community-Based Subscription Businesses 14:35 Future Vision and Personal Development Goals 23:39 Closing Thoughts and Contact Information

    24 min

  2. 05/09/2023

    SBH 10 - Marketing, Pricing, and Product - 3 Keys to a Strong Business w/ Stephen G Pope

    In this episode, we talk to Stephen G Pope, a content automation expert and founder of SGP Labs. Stephen shares his experience in building successful businesses and how he learned to master marketing and pricing to grow his new business faster. He emphasizes the importance of having a good product and how it ultimately grows your business the fastest. Stephen also shares his formula for creating persuasive content that delivers an "aha" moment to your audience, building trust and increasing your authority, and how to package a transformation to charge for it. He breaks down why marketing, content, and product are all one activity in the entrepreneurial process. Join us as we dive into the simple but hard secrets to building a successful business. Notes: Stephen G Pope is the founder of SGP Labs, a content automation company Stephen emphasizes the importance of having a good product and how it ultimately grows your business the fastest Stephen shares his formula for creating persuasive content that delivers an "aha" moment to your audience Stephen breaks down why marketing, content, and product are all one activity in the entrepreneurial process Stephen talks about the system you need to grow your business faster Stephen explains how to package a transformation and charge for it Stephen discusses the power of momentum in building a successful business Stephen shares his experience in learning marketing and pricing to grow his new business faster Stephen talks about the importance of building trust with your audience and increasing your authority

    18 min

  3. 05/01/2023

    SBH 9 - Using the PIC Chart to Diagnose Customer Problems like a Pro with Keenan, author of Gap Selling

    Keenan, the founder of A Sales Guy Inc. and author of "Gap Selling," joins the Simple But Hard podcast to discuss the importance of identifying and diagnosing customer pain points in sales. He shares his approach to change management and how it differs from traditional sales techniques, as well as the concept of the Problem Identification Chart (PIC) and how it can help salespeople uncover and address the root causes of low win rates. Keenan emphasizes the importance of understanding the buyer's world and creating empathy in the sales process. He also offers practical tips for prospecting and content creation using the problems identified through the PIC. Listen in for 15 minutes of uncut sales wisdom with Keenan. To learn more about Keenan, a simple google search will do!

    16 min

  4. 04/14/2023

    SBH 8 - How radical differentiation and naming the problem you solve will transform your business and career with John Rougeux

    John Rougeux, A Category Designer at Category Design Advisors, joins the podcast to discuss how category design can be used to drive business growth and how it can apply to personal career development. Rougeux explains that category design involves naming and framing the problem you solve, which can be applied to both businesses and individuals seeking to niche down their career. He also emphasizes that category design is not just a marketing strategy, but can be used to guide product development, hiring strategy, and partnerships. The conversation also touches on the importance of radical differentiation, and how a strong POV and clear problem statement can help set a company apart. Finally, Rougeux shares his own experience using category design to niche down his career, and offers advice for those seeking to do the same. Connect with him on LinkedIn at: https://www.linkedin.com/in/johnbrougeux/ Or connect with John and his colleagues Kevin Maney and Mike Damphousse at the Category Design Advisors website where you can schedule office hours: https://www.categorydesignadvisors.com/book-office-hours/

    22 min

  5. 04/14/2023

    SBH 7 - Understand these 3 financial statements to grow in your career with Stephen Newland

    In this episode, host Anj interviews Steven Newland, a finance expert who breaks down the three key financial statements that every business should understand: the profit and loss statement, balance sheet, and cash flow statement. They also explain the difference between cash and accrual basis accounting. Steven shares insights into the importance of understanding finances, both in personal and business contexts, and offers tips for communicating financial concepts to non-finance people. The episode concludes with a discussion on bankruptcy and what happens when someone can't pay their debts. If you've ever been confused by financial statements, this episode is a must-listen. Learn how to evaluate your own finances and make better financial decisions, whether you're running a business or managing your personal finances. You can connect with Stephen on LinkedIn at https://www.linkedin.com/in/stephenmnewland/

    13 min

  6. 04/11/2023

    SBH 6 - How Consistency Compounds: The Secret to Success with Teddy Mitrosilis

    On the Simple But Hard podcast, Teddy Mitrosilis discusses the simple but hard principles that have been the foundation of his success. He emphasizes the importance of consistency and how it can lead to significant results in various aspects of life, such as business, writing, and parenting. According to Teddy, showing up every day is essential for achieving one's goals, and he encourages listeners to persevere through any obstacles that may come their way. Teddy also talks about the challenges of overcoming fear and procrastination, which can often hinder one's progress. He shares his personal experience and how he managed to overcome these obstacles, providing listeners with valuable insights and useful tips. For instance, he believes that being clear and concise in writing is crucial for effective communication, and he cites James Clear and Ryan Holiday as two writers who have inspired him. Throughout the podcast, Teddy Mitrosilis shares his thoughts and experiences, providing listeners with a comprehensive understanding of the simple but hard principles that have contributed to his success. He encourages people to embrace these principles and apply them to their own lives, reminding them that small consistent efforts can lead to significant results in the long run. Key Takeaways: Consistency compounds: the importance of showing up every day Overcoming fear and procrastination is key to achieving goals Clear and concise writing is important Writing should be simple, specific, and personal James Clear and Ryan Holiday are two influential writers to follow Tips for effective communication Connect with Teddy on LinkedIn at https://www.linkedin.com/in/teddy-mitrosilis

    14 min

  7. 04/07/2023

    SBH 5 - 2 Critical Pillars to Business Growth (Amplification and Distribution) with Casey Hill

    Join us as we talk to Casey Hill, Head of Growth at Bonjoro, about the simple but hard fundamentals of growth and churn reduction. He shares about the 2 pillars of growth he focuses on: amplification and distribution. Learn how to amplify and distribute your content, find the right channels for your niche, and break down churn into different phases to approach it more effectively. Casey also discusses the changing landscape of demand gen and the importance of finding points of trust for your audience. He breaks down the 3 phases of churn, including activation phase, the impact phase, and the loyalty phase, and shares tips on how to keep customers engaged and committed. Tune in for valuable insights on how to drive growth and reduce churn in your business from a seasoned expert in the field. You can find more from Casey on LinkedIn at https://www.linkedin.com/in/caseyhill or check out his courses on how to get booked on podcasts, how to monetize quora, or get a custom website review at https://amplifiedmasterclass.com/

    15 min

  8. 04/06/2023

    SBH 4 - Sales, Content, and YouTube: A Conversation with Matt McNamara

    In this episode, host Anj Bourgeois talks with sales expert Matt McNamara about the simple but hard fundamentals of sales, YouTube, and Content Creation. McNamara shares his insights on finding a problem that the customer has, recommending solutions, and detaching from sales outcomes. He also discusses the importance of filling your sales pipeline, practicing sales every day, and creating content to bring in customers. McNamara's tips and advice are applicable not only to sales professionals, but to anyone looking to develop their skills and achieve success in their field. Tune in to this episode to learn from McNamara's experience and expertise. How to Find Matt McNamara: Connect with Matt on LinkedIn at https://www.linkedin.com/in/mattmacnamara or follow him on YouTube at https://www.youtube.com/c/MatthewMacnamara

    13 min

  9. 04/03/2023

    SBH 3 - How to grow your business and career with ABM, GTM, and Podcasting with Mason Cosby

    In this episode of the Simple But Hard podcast, host Anj Bourgeois speaks with guest Mason Cosby about the fundamentals of account-based marketing (ABM) and what it means to have a scrappy ABM approach. They also discuss the rise of outbound strategies for immediate sales activation, the power of podcasting for career acceleration, and why a holistic view of business growth is necessary in today's market. Mason shares insights from his personal experience with the Marketing Ladder podcast and how it has helped him build relationships with thought leaders in the industry. If you're looking to improve your ABM strategy or learn more about the latest growth strategies, this episode is for you. Learn more about Mason by checking out his LinkedIn at https://www.linkedin.com/in/masoncosby/ or by checking out his podcast, The Marketing Ladder: https://podcasts.apple.com/us/podcast/the-marketing-ladder/id1596462333

    16 min

  10. 04/02/2023

    SBH 2 - “If it isn’t quality, don’t do it” with Sam Browne

    In this episode, Sam Browne shares his experience and wisdom on building a successful business. He emphasizes the importance of quality over quantity and applies the 80/20 principle to focus on the top 20% of customers, employees, and content. Sam stresses the importance of keeping the artist group small and high quality, and intentionally removes artists who do not meet the necessary standards to ensure the highest caliber of work is produced. He firmly believes that "If it isn't quality, don't do it". Sam also discusses the role of SEO and content in acquiring customers and plans to create personal brand mini courses for entrepreneurs who want to grow on LinkedIn. Tune in to this insightful episode on entrepreneurship and building a successful business. Connect with Sam on LinkedIn or visit his website at sambrowne.co.

    18 min
  11. SBH 1 - From Chopped and Screwed to Sales and SaaS: Lessons from Darren McKee

    04/01/2023

    SBH 1 - From Chopped and Screwed to Sales and SaaS: Lessons from Darren McKee

    Darren McKee, the co-founder of SaaSBros and a renowned expert in LinkedIn prospecting and content creation, shares his insights on the importance of consistency, mastery, and enjoyment in achieving success. He firmly believes in the need to personalize messages when prospecting and investing time in research to increase your chances of success. When building a business, Darren and his brother Erik carefully mapped out their journey and created digital assets for their target audience, building a strong network and creating brand champions. These invaluable insights provide a blueprint for success in both business and content creation, emphasizing the critical role of community-led growth. Tune in now to learn from one of the industry's foremost thought leaders and gain valuable insights into the proven strategies that have propelled Darren to the top of his field. To learn more about Darren, check out his LinkedIn profile at https://www.linkedin.com/in/mckeesaasbros/ and visit the SaaSBros website at https://www.saasbros.co/. Don't miss this opportunity to learn from a true master of the game!

    13 min
  • 11 Episodes

About

The Simple But Hard podcast explores the fundamental principles for success in business and life. Hosted by Anj Bourgeois, the podcast features industry experts who share their valuable knowledge and experience on the simple yet challenging fundamentals necessary to flourish in their respective field. I used to think there was some complicated secret to success, but as I've gotten older I've learned successful people just do the simple but hard fundamentals really well for a long period of time. Each episode is about 15 minutes long to make it easy for guests to come on and for you to listen.

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