Apocryphal Marketing Tales

Emperor Neuro
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  • MARKETING
  • UPDATED WEEKLY

this podcast breathes new life into forgotten, obscure, or lesser-known tales from the world of marketing campaigns and views them from an angle of modern behavioral science, consumer psychology, and cultural anthropology. besides, it advocates guerrilla marketing & big-time shockvertising and campaigns against redundant upPercAse letters, as your brain may have noticed. and no, it isn't boring, that's the whole point. well, hopefully 😉 hop up on caffeine and get ready to take notes. or not.

Episodes

  1. 💡📱Built to Blast 😈

    05/08/2023

    💡📱Built to Blast 😈

    look around. have you been changing your phones way too often? have you found yourself inundated with endless pairs of shoes that are enough to equip a small army? are you charged for your subscriptions every other day, like you've been court-ordered to pay war reparations? is the number of cords, wires, and charging cables around you enough to hang half the world's spree killers and war criminals? this episode will help you sniff out egregious manipulations that contribute to a sinister phenomenon of perceived obsolescence.

    23 min
  2. ☭ 🪆Pelmeni Eaten by a Hammered Matryoshka Mid-Balalaika Riff 🏭

    05/01/2023

    ☭ 🪆Pelmeni Eaten by a Hammered Matryoshka Mid-Balalaika Riff 🏭

    can you say that your knowledge of the USSR is largely based on a bunch of hackneyed cliches and stereotypes? even if it's low-key so, you'd be surprised to learn how much it had in common with Western civilization and how the differences weren't always for the worse. listen to this episode to find out how and why.

    29 min
  3. ⚠️🚫 Six Marketing C**k-Ups 🚧⛔

    04/24/2023

    ⚠️🚫 Six Marketing C**k-Ups 🚧⛔

    you absolutely have to experience failure before you can succeed. to be a good winner, you need to be a good loser. these bromides only work if you learn your lessons and hire the kind of people who know their onions. the companies mentioned in this episode apparently have a problem with this. but that's a golden learning opportunity for you. don't blow it.

    22 min
  4. 🍵 🦧 Cuppa Tea, Anyone?

    04/17/2023

    🍵 🦧 Cuppa Tea, Anyone?

    this company originated in the industrial hub of Northern England, edged the heavy-hitting household names for the tea crown, desensitized the tea-drinking crowd both to human cruelty and animal cruelty, teamed up with Britain's most iconic movie franchise, erased its name from its most popular product, and even abandoned the home market altogether — all in the name of serving up a record-high 35 million mugs of pretty average tea a year. take a good sip of yours and have a listen.

    31 min

  5. TRAILER

    Apocryphal Marketing Tales (Trailer)

    Apocryphal Marketing Tales

    1 min
  6. 🧴🌼 Spice the Heck Up, Man

    04/10/2023

    🧴🌼 Spice the Heck Up, Man

    exploiting stereotypes, vice-signaling, selling the narrative over the product, astroturfing, shaming, linguistic puns, and multi-modal sensory propositions — this company has had a marketing full house. they've seen it all, too, as they soared to the unimpeachable zenith and plunged to the unspeakable doldrums, only to reinvent themselves from the ashes of smelly oblivion and leapfrog back into relevance with a haughty, perfumed swagger. put on some nice cologne and kick back for this whopper of an episode. and follow me for more.

    36 min
  7. 🚀 Gentlemen, start your ... spacecraft

    04/03/2023

    🚀 Gentlemen, start your ... spacecraft

    from caffeine highs to stratospheric highs, listen to this sequel episode alone, just like Dietrich Mateschitz spectating the Austrian Grand Prix in the solitude of Spielberg fields, or forward it to your friends. it's the perfect sharing size. consider following the podcast if you like it. if you don't, though, it's alright. either way, drop a line in the Q&A box.

    17 min
  8. 🐂 A Pair of Red Hot Wings: From a Thai Arrivals Lounge to a Vienna Pond

    03/27/2023

    🐂 A Pair of Red Hot Wings: From a Thai Arrivals Lounge to a Vienna Pond

    this episode represents arguably the worst caffeine propaganda you've ever seen or heard. there are, however, subliminal cues that caution you against overdoing the stimulant. either way, if this doesn't give you lift, thrust, and, yeah, maybe some occasional drag, i'm not sure what will. Please 🖊️subscribe so that I can afford a monthly supply of energy drinks to fuel future episodes. at least part two of this Austrian bad boy.

    23 min
  9. 😑 Don't Listen to It If You Don't Give a Fork

    03/20/2023

    😑 Don't Listen to It If You Don't Give a Fork

    this episode comprises three vignettes with an overarching conclusion that sometimes it pays to give a crap. both literally and figuratively. wait for that moment when a corner store clerk teaches you more about care and marketing than a dozen MBA gurus could ever manage in their corny-smiley NY Times best-selling potboilers dishing out wisdom in tablet form. subscribe 🖋️ for more stories like these. or better. quizzes are round the corner, btw.

    15 min
  10. 🤬Theater Coughers Are the Worst!

    03/13/2023

    🤬Theater Coughers Are the Worst!

    the second episode of the podcast follows the way a firm selling something as paltry as anise-licorice throat drops engaged in aggressive, elbows-out shockvertising tactics and cheeky guerrilla marketing stunts to dominate the market and lead the pack through five wars, something the lozenge brand gloated over, loud and proud. i also argue for the applicability of these edgy tactics in 2023, provided you're a creative individual. finally, the podcast insists that pandering to consumers is almost always a dumb idea. so enjoy, rate, and follow my YT channel, too.

    24 min
  11. 🥤Carbonated Marketing, Coke as Van Gogh & Miffed 19th-Century Undergrads

    03/06/2023

    🥤Carbonated Marketing, Coke as Van Gogh & Miffed 19th-Century Undergrads

    this episode of the podcast talks about the pivotal role the seemingly secondary aspects of your brand, say, of soda — such as crafting a cultural narrative or whipping up an aura of mystery and scarcity — play in whether your customer pops it or drops it. some big-time practitioners are mentioned in the process, with a dollop of Arizona lab drama added into the mix.

    18 min

Trailer

About

this podcast breathes new life into forgotten, obscure, or lesser-known tales from the world of marketing campaigns and views them from an angle of modern behavioral science, consumer psychology, and cultural anthropology. besides, it advocates guerrilla marketing & big-time shockvertising and campaigns against redundant upPercAse letters, as your brain may have noticed. and no, it isn't boring, that's the whole point. well, hopefully 😉 hop up on caffeine and get ready to take notes. or not.

Information