Scaling With People

Gwenevere Crary
  • 5.0 (27)
  • MANAGEMENT
  • UPDATED WEEKLY

Tired of spinning your startup wheels but never gaining traction? Buckle up, founders and CEOs, because this podcast is your rocket fuel to profitability! Every week, we ignite explosive conversations with bold-faced founders, brainy experts, and even a few out-of-this-world vendors. Get ready to crack the code on growth, master employee engagement, and blast through your scaling goals. We’re talking real-world strategies, actionable tips, and perspectives that’ll make your business do a cosmic dance. So, strap in and prepare for lift-off!

  1. 2D AGO

    Reading Signals In A Noisy Market with Daniel Nikic

    Send us a text Markets aren’t just noisy; they’re rewiring in real time. We sit down with global investment researcher Daniel Nikic to decode what founders should actually track, how to turn headlines into decisions, and why the most resilient companies pick problems that will matter for the next five to ten years. If you’ve felt overwhelmed by AI hype, shifting supply chains, and choppy investor sentiment, this is your field guide to clarity. We start with the investor lens: what problem are you solving and how durable is it? Daniel shares how he reads signals from trade flows, raw goods, and energy dynamics to spot second-order effects before they hit revenue. From Detroit’s auto halo to fertilizer shocks tied to war, he shows how “faraway” events change your cost structure and demand curves. The playbook is simple and sharp: track a few leading indicators that map to your model, define thresholds, and pre-decide your moves so you act fast when the line gets crossed. AI takes center stage as leverage, not oracle. Daniel frames today’s tools as junior analysts that excel at scraping, summarizing, and formatting secondary research. The win is speed; the risk is unexamined bias and hallucinations. We dig into human-in-the-loop workflows, practical use cases for founders (market mapping, interview synthesis, competitor baselines), and why experience turns data into insight. Expect clear guidance on when to trust the model, when to audit, and how to keep outputs actionable. We also hit the founder operating system: persistence through rejection, pivoting without drama, and reputation as a compounding asset. With limited resources, you’ll hear how to use free pilots and testimonials to compress trust and lower CAC. On the macro map, Daniel spotlights the Middle East’s surge in entrepreneurship and LP capital, along with America’s ongoing edge in innovation. Looking ahead, we explore a bold trendline: smaller teams powered by AI, building faster with tighter focus and sharper distribution. Enjoy the conversation. If it sparks an idea, share it with a builder who needs it, and subscribe for more unfiltered, practical strategies. Got a takeaway or a challenge to our view? Drop us a note—we’d love to hear your signal. Support the show

    26 min

  2. JAN 28

    Motivation That Sticks with Tara Landes

    Send us a text Want to stop pushing people and start pulling results? We brought in Tara Landes, a certified Cialdini influence trainer who’s advised 300+ leaders, to unpack why most managers overestimate their people skills—and what to do differently when the stakes are high. From the moment you hear the 15.5% lift that a single authority sentence can create, you’ll see why intros, handoffs, and meeting setups are the hidden levers in sales, fundraising, and recruiting. We dig into ethical influence—persuasion that benefits both sides—and show how small, honest shifts create outsized outcomes. You’ll learn how to build quick, real rapport that improves negotiation results, how to pre-frame price with smart anchoring, and why endowed progress keeps momentum alive in long buying cycles. Tara connects these to motivation that lasts: belonging, autonomy, mastery, and purpose. Expect pragmatic tactics like scripting third-party credibility in your inbound flow, adding “you’re free to choose” autonomy cues, and designing strengths-first performance systems that compound talent. We also tackle the fastest way leaders tank morale: inconsistency. Your team can handle tough goals, but they won’t follow a moving target. We share simple ways to be predictably you, even in hybrid and AI-heavy environments where communication shifts channels but human drivers don’t. If you lead people, sell ideas, or negotiate complex decisions, this is your field guide to influence without manipulation and motivation without gimmicks. If the playbook helps, follow the show, share it with a founder or manager who needs it, and drop your biggest takeaway in a review—what tactic will you try first? Support the show

    23 min

  3. JAN 21

    Scaling Without Breaking Culture with Ryan Hogan

    Send us a text What if the difference between stalling at $8M and exiting at $55M wasn’t luck, but a set of repeatable choices about people, process, and stage-fit hiring? That’s the jump Ryan Hogan made, and we unpack exactly how he did it—from the hard lessons of a viral zombie race that crashed to the systems and recruiting moves that helped Hunt A Killer scale fast without losing its soul. We start with the foundation most founders skip: vision, mission, and values that actually drive decisions. Ryan explains why talent sits on top of that foundation—and why mis-hires rarely come from bad resumes, but from poorly defined problems and vague expectations. We dig into the mistake of hiring a leader from a $100M company to run a $25M org, and how to find operators who have done the exact jump you need right now. You’ll hear how to set roles by outcomes, not titles, run a blank-slate org chart to reveal gaps, and reset expectations with early hires as the company evolves. Then we get tactical on recruiting. Real recruiting isn’t posting and praying; it’s outbound sourcing, targeted outreach, and selling a meaningful mission to candidates who aren’t looking. Ryan shares why small and midsize companies need expert, stage-aware recruiting to win, how structured interviews and reference loops beat gut feel, and how EOS and peer groups like Vistage create the cadence and accountability to keep teams aligned as complexity grows. The result is a blueprint for building teams that scale, stay aligned, and deliver measurable outcomes under real-world constraints. If you’re a founder, operator, or hiring manager who wants compounding growth without the cultural hangover, this conversation gives you the playbook: hire for the stage you’re in, design the org you actually need, and treat recruiting like the competitive advantage it is. If this resonated, subscribe, share it with a builder who needs it, and leave a quick review—tell us the one hiring move you’ll change this quarter. Support the show

    26 min

  4. 12/31/2025

    AI Recruiting That Actually Works with Ben Johnson

    Send us a text AI can sift resumes, flag cheaters, and surface real talent—but only if you pair it with clear roles, smart assessments, and disciplined communication. That’s the system Ben Johnson, CEO of Particle 41, walks us through as we compare notes on hiring at scale, building global engineering teams, and turning remote work from transactional to tight-knit. We get specific on how an AI resume scorer and assessment workflow cut through 500+ applicants a week, why an 85% relevance threshold saves recruiter time, and how anti-cheating tools keep the signal clean across technical and non-technical roles. From there, we zoom out to the leadership moves that unlock elite performance. Accountability charts replace names with roles and outcomes, giving us a cleaner way to design teams, define expectations, and reduce constant reorgs. Ben’s “practice squads” create small, cross-client groups that meet monthly, rotate moderators, and blend personal and professional growth—so engineers become confident consultants, not just coders. Layer on lightweight rituals like daily focus updates and weekly client status reports, and you get fewer meetings, clearer priorities, and faster delivery across time zones. We also unpack the product playbook: start with design to force hard decisions, define the real MVP, and make smart build, buy, or partner calls where customers feel it most. Before chasing “more AI,” get your SOPs in order, let teams prototype improvements with ChatGPT, and target one workflow at a time—aim small, miss small—to avoid overspending and measure impact. We close with a pragmatic security reminder: never reuse passwords, use a password manager, and assume AI is accelerating both offense and defense. Subscribe, share this with a builder who needs it, and tell us the one workflow you’ll automate first. Support the show

    28 min

  5. 12/24/2025

    From Burnout To Brilliance with Nelly Gal

    Send us a text Growth shouldn’t require sacrificing your sanity. We sit down with first‑gen founder and medical professional Nelly to unpack how she turned a survival hustle into a sustainable business by aligning purpose, hormone health, and a team she can trust. Her story moves from 3 a.m. anxiety and cortisol spikes to clear decisions, warmer leadership, and a brand that converts through real connection, not pressure. We dig into how sharing your story creates trust, referrals, and retention in any service business. Nellie explains why burnout isn’t just a workload problem; it’s a biology problem. She breaks down the hormone mechanics behind confidence—what happens when cortisol stays high, how sleep and nutrition affect dopamine and serotonin, and when targeted supplementation or hormone replacement can restore energy, mood, and focus. Along the way, we explore practical tools: the seven whys to clarify purpose, building a simple spiritual or reflective practice, and setting boundaries that protect your best work. Then we shift to scale. Delegation turns self-employment into ownership, and the right manager can collapse stress while multiplying output. We talk about hiring for trust, giving experts the wheel, and why founders should keep a baseline understanding of every function without trying to master them all. Marketing, finance, operations—once specialists own these lanes, you reclaim time for the work you love and the impact only you can deliver. If you’re feeling stretched thin, this conversation offers a roadmap: stabilize your body, tell a truer story, build a team that thinks, and let your energy guide what grows. Subscribe for more bold, people-first strategies, share this with a builder who needs it, and leave a review to tell us the one task you’ll delegate this week. Schedule a 30 to 45 minute consultation with Nelly. Just mention Scaling with People on her instagram at https://www.instagram.com/live_vibrant_medspa/ Support the show

    24 min

  6. 12/17/2025

    Crowdfunding Signals, Smarter Capital with Sherwood Neiss

    Send us a text Fundraising doesn’t have to be a black box or a waiting game. We sit down with Woodie, co-founder of Crowdfund Capital Advisors and a key architect behind the JOBS Act crowdfunding rules, to map a founder-first path that fuses data, community, and disciplined execution. From Wall Street to Silicon Valley to Washington, Woodie’s journey reveals why regulation crowdfunding has unlocked billions for startups in thousands of cities—and how the next wave of “influestors” will power growth far beyond traditional venture hubs. We dig into investor sentiment as a real-time signal of demand: daily check counts, dollars committed, and momentum curves that predict funding velocity and downstream success. Then we get practical about valuations—why sober pricing wins, how to benchmark with a 10,000-offering dataset, and the milestone-driven cadence that earns step-ups. You’ll hear the three signals Woody watches before any meeting, the pitfalls of algorithmic overconfidence, and where human diligence—team, moat, market timing—still decides outcomes. The conversation flips the script on marketing too. Customers who become investors don’t just write checks; they evangelize, bring sales, and defend your brand in public. We share the playbook for turning a raise into a launch, engaging comment threads as social proof, and structuring cap tables that signal either viral scale (many backers) or strategic conviction (larger checks). Expect candid talk on time costs, legal prep, and the founder mindset required to tune out naysayers while staying responsive and transparent. If you’re building outside the usual VC corridors or simply want smarter capital, this is your roadmap: calibrate valuation with data, engineer sentiment with story, prove revenue momentum, and let your community carry the signal. Subscribe, share with a builder who needs this, and leave a review with the biggest funding question you want answered next. Support the show

    33 min

  7. 12/10/2025

    People Power To Enterprise Value with John Martinka

    Send us a text Buyers don’t pay top dollar for a founder’s heroics; they pay for a business that runs without the founder. We sit down with M&A advisor John Martinka to map the moves that turn people power into enterprise value, from reducing owner dependency to proving that your management team and systems deliver results without you. If you’ve ever wondered when to start planning an exit, how to treat addbacks, or what actually spooks a lender, this conversation is your field guide. John explains why clean, believable financials are worth far more than the taxes you think you’re saving, and how sloppy addbacks quietly shave six figures off your outcome. We go deep on the HR and compliance traps—especially contractor misclassification and state-specific rules—that can crater a deal late in diligence. Then we dig into the real engine of valuation: people. Learn how to build redundancy, design retention bonuses that keep key talent through integration, and communicate culture so employees trust the transition instead of fearing it. We also lay out the biggest value drags—coasting on past wins, customer or supplier concentration, and penny-wise decisions that starve growth—and offer practical fixes you can deploy this quarter. Whether you’ll sell to an outside buyer, a team, or family, the same principle holds: good businesses let sellers control the deal. Get the playbook to turn an exit into a legacy, not just a liquidity event. Subscribe for more unfiltered strategies, share with someone building something big, and leave a quick review with your top takeaway. Mention this podcast at Nokomasadvisory.com for a free e-copy of Exit Risk Style, Grace and More Money. Support the show

    25 min

  8. 12/03/2025

    People, Power & the Algorithm with Nahed Khairallah

    Send us a text Want the truth about RTO, hybrid, and remote without the noise? We cut straight to the work: define how value is created, then choose the model that best serves it. With guest Nahed Khairallah, a veteran HR and scaling leader who’s supported 150+ companies from seven to nine figures across multiple regions, we dismantle assumptions, expose the traps leaders fall into, and lay out a practical path to better outcomes. We start by flipping the debate. Instead of arguing over office days, we map work to value chains and ask which activities truly benefit from co-location and which thrive async. That lens reveals when hybrid can deliver leverage—and when it becomes an expensive way to sit on Zoom. We get specific: design collaboration rituals, align space and calendars to those rituals, and be transparent about why some roles are location-flexible while others must be anchored. We also unpack the perception risks of vague policies—how fairness gaps echo through morale, Glassdoor, recruiting, and even sales. Then we tackle hiring. Nahed shares repeat failure modes: rushing when overwhelmed, redefining roles mid-search, and running inconsistent interviews that can’t compare candidates. We offer a concrete fix you can use today: gather stakeholders, define the role’s place in your value chain, set observable success criteria for 30/90/180 days, separate must-haves from teachable skills, and build a structured assessment with a work sample and shared rubric. For roles outside your lane, bring in a subject matter expert to test depth and execution so you avoid buzzword hires and shrink ramp time. Finally, we talk culture—the compounding force most likely to make or break your growth. Culture isn’t a handoff to HR. It’s what leaders model, what they measure, and what they tolerate. Reverse a remote commitment or mandate office days without logic, and you teach the org that opinion beats evidence. Codify principles, connect them to planning and feedback, and keep decisions tied to outcomes like cycle time, quality, and revenue per head. If you’re building fast and want your people practices to move faster, this conversation gives you a clear playbook. Subscribe, share with a founder who needs it, and leave a review with your biggest RTO or hiring myth—we’ll tackle it in a future episode. Support the show

    33 min
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About

Tired of spinning your startup wheels but never gaining traction? Buckle up, founders and CEOs, because this podcast is your rocket fuel to profitability! Every week, we ignite explosive conversations with bold-faced founders, brainy experts, and even a few out-of-this-world vendors. Get ready to crack the code on growth, master employee engagement, and blast through your scaling goals. We’re talking real-world strategies, actionable tips, and perspectives that’ll make your business do a cosmic dance. So, strap in and prepare for lift-off!

Information

  • Creator
    Gwenevere Crary
  • Years Active
    2023 - 2026
  • Episodes
    119
  • Rating
    Clean
  • Copyright
    © 2026 Scaling With People
  • Show Website
    Scaling With People