Kevin Anderson was running a tutoring company staffed by Harvard master's and PhD students when a self-publishing company asked for high-level editing help. He saw the opening, split the businesses, and in 2014 rebranded as Kevin Anderson & Associates, now a ghostwriting firm with offices in New York, Los Angeles, and London. In this episode of Unpacked with Ron Harvey, Kevin joins Ron to talk about why every leader has a book inside them, what a ghostwriter really does, and how to turn your expertise into a book that keeps working for you. In this episode: How Kevin built a publishing business with no industry background, and why being an outsider became his superpowerUsing slow seasons to take a fresh look at your website, sales calls, offer, and competitionThe undercover boss habit: why CEOs need to experience their company the way a customer doesScaling without losing yourself: hire for your weaknesses and protect the work that energizes youWhy anyone with two or three years of experience has wisdom worth putting in a bookHow a book builds authority, opens doors to podcasts and local TV, and works as marketing that never switches offThe biggest first-time author mistake, and why getting help early saves time, money, and painSpotting overpriced book-in-a-box offers and scamsWhy AI-written books fall flat: rounded edges, no authentic voice, and an echo chamber of oneWhat a ghostwriter is and isn't, and why the author stays 100% the authorWhat separates a book that sits on a shelf from one that sells year after yearKevin Anderson is the editor in chief and CEO of Kevin Anderson & Associates, a ghostwriting and publishing firm serving entrepreneurs, executives, and celebrities across business books, memoirs, and fiction. He did his graduate work at Harvard, and his editors include former publishing executives. Learn more and book a free consultation: kawriting.com Email Kevin: kevin@kawriting.com Unpacked with Ron Harvey is produced by Global Core Strategies and Consulting, a leadership firm based in Columbia, South Carolina. Connect with Ron Impact Leadership: A Strategic Guide to Sustainable Leadership, Enhancing Team Engagement, and Leading with the Principle that People Always Matter “If you don’t have something to measure your growth, you won’t be self-aware or intentional about your growth.” Learn more about Global Core Strategies . . . . . Disclaimer: The views and opinions expressed in this podcast are those of the speakers and guests and do not necessarily reflect the official policy or position of any organization or entity. The information provided in this podcast is intended for educational and informational purposes only and should not be considered as professional advice. Listeners should consult with their own professional advisors before implementing any suggestions or recommendations made in this podcast. The speakers and guests are not responsible for any actions taken by listeners based on the information presented in this podcast. The podcast is not intended to be a substitute for professional advice or services. The speakers and guests make no representations or warranties ...