Websites That Convert

Shannon Bain
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  • MARKETING
  • UPDATED SEMIWEEKLY

Welcome to Websites That Convert – your go-to podcast for mastering digital marketing and boosting website conversions. Hosted by Shannon Bain, founder of Eastbound Digital, this podcast unpacks the essentials of web design, SEO, Google Ads, and digital marketing strategies designed to elevate your online presence. You’ll get practical advice on keyword research, backlink strategies, UX design, conversion rate optimisation, and more. If you’re a business owner struggling with limited time, inconsistent leads, or an underperforming website, Websites That Convert delivers expert tips and actionable insights to turn your site into a conversion machine. Tune in weekly for invaluable advice to keep you ahead in the fast-paced digital world. Subscribe today, and let’s build websites that captivate and convert!

  1. NOV 26

    SEO is Dead? The TRUTH About AI, Google Ads & High-Converting Websites

    SEO isn’t dead; it’s evolved. In this episode of Websites That Convert, Shannon dives into why AI search optimisation is the new way to get results, why trying to be everywhere online is a waste of time, and how service-based businesses can generate leads with high-converting landing pages and Google Ads. She also breaks down common mistakes, shares insights on retargeting, and explains how to make your website your greatest marketing asset. If you’re ready to stop overcomplicating marketing and start converting traffic into paying customers, this episode is for you. Follow Eastbound Digital Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency  Timestamps 00:00:00 - Introduction 00:01:39 - Expanding SEO Beyond Google 00:03:57 - Why Google Ads is Ideal for Service-Based Businesses 00:09:21 - The Biggest Google Ads Mistake: Landing Pages 00:12:20 - Engaging Leads with Low-Risk Value Offers 00:15:03 - Service-Based Businesses Don’t Always Need Lead Magnets 00:17:06 - The Changing Role of Organic Social Media 00:20:05 - Simplicity Scales: Prioritising Marketing Channels Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency

    21 min

  2. NOV 19

    Facebook Ads Not Working? THIS Is Why!

    So many businesses lose jobs they should have won, not because of pricing, not because of poor service, but simply because the prospect forgot about them. In this week’s episode of Websites That Convert, Shannon breaks down the real reason your leads don’t convert and the low-cost retargeting strategy that can instantly double your results… without increasing your ad spend. If you’re running Facebook or Instagram ads, this is the missing piece. Most people won’t inquire the first time they see you, studies show they need to see your brand at least 7 times before taking action. This is exactly where retargeting becomes your most powerful tool. Whether you're a service-based business or a trade business, this strategy can make you look like a bigger, more professional brand while capturing the leads you’re currently losing. Follow Eastbound Digital Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency  Timestamps 00:00:00 - Introduction 00:01:20 - The Secret Strategy to Double Your Conversions 00:02:30 - Broad Targeting vs. Laser-Focused Targeting 00:04:32 - Why Retargeting Works So Well 00:05:58 - Capturing the Lost 80% of Visitors 00:06:34 - The Psychology of Repeat Exposure 00:07:56 - The Ecosystem That Makes Your Business Look Bigger 00:08:31 - How to Lower Cost Per Lead & Get Higher Quality Leads Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency

    9 min

  3. OCT 29

    This 5-Minute Marketing Secret Can 8X Your Sales

    In this episode of Websites That Convert, Shannon explains the Golden Window, the crucial five-minute window that can make or break your sales. She reveals how responding to leads fast can boost conversions up to eight times and why most Australian service-based businesses lose sales through slow response times. Discover how an AI speed-to-lead system can automate replies, keep leads warm, and increase your conversion rates without extra staff. Perfect for tradies and business owners wanting to scale smarter, boost ROI, and stop leaving money on the table. Follow Eastbound Digital Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency  Timestamps 00:00:00 - Introduction1:01 – The Hidden Leak in Most Service-Based Businesses 00:02:15 - What Happens When You Don’t Respond Fast Enough 00:03:04 - How Speed to Lead Boosts Conversions by 8X 00:04:11 - Why Automating Lead Responses Is a Game-Changer 00:05:26 - Maintaining Conversions While Growing 00:06:22 - The Real Cost of Slow Response Times 00:07:14 - How AI Speed-to-Lead Systems Work for Tradies and Service Businesses 00:08:01 - Reaching the 5-Minute Window: Your Competitive Advantage Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency

    9 min

  4. OCT 22

    The Secret to Turning Ad Clicks into Real Leads 🔥🚀

    In this episode of Websites That Convert, Shannon reveals the three biggest mistakes service-based businesses make with their ad campaigns and how to fix them fast. She explains why sending traffic to the wrong page, weak calls to action, and missing conversion tracking can waste thousands in ad spend. Listeners will learn how to build landing pages that convert, create calls to action that drive leads, and set up tracking that actually measures success. Perfect for tradies and service businesses wanting real results from their Google Ads. Follow Eastbound Digital Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency  Timestamps 00:00:00 - Introduction 00:01:05 - The first fix: stop sending traffic to the wrong page 00:03:10 - How a proper landing page can 7x your conversions 00:04:56 - The second fix: use the right calls to action 00:06:43 - The power of simple, accessible lead forms 00:09:03 - One small change that tripled client conversions overnight 00:09:36 - The third fix: track your conversions properly 00:11:21 - Why conversion tracking changes everything 00:12:05 - The three essentials every ad campaign needs 00:13:32 - How to stop wasting money on ads that don’t work Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency

    14 min

  5. OCT 16

    3 Simple Fixes That’ll Make Your Website Convert Like Crazy 💰🔥

    In this episode of Websites That Convert, Shannon shares how to build trust online and transform your website into a high-converting sales machine. She explains that in today’s Australian business landscape, where customers are more sceptical than ever, trust and credibility are the deciding factors between a click and a conversion. Shannon breaks down the three must-have trust signals every service-based business website and landing page needs to boost leads, enquiries, and sales, proof of results through case studies and portfolios, customer reviews and testimonials, and the importance of humanising your brand with real team photos and authentic content. By implementing these trust-building strategies, Shannon shows how Aussie business owners can move beyond relying on word-of-mouth marketing and start generating consistent, high-quality online leads through their website. From SEO optimisation and Google reviews to effective website design and conversion-focused content, she provides actionable insights that help businesses create a strong online presence that attracts, engages, and converts. If you want to build authority, increase conversions, and make your website work harder for your business, this episode is a must-watch for every Australian entrepreneur looking to grow online. Follow Eastbound Digital Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency TikTok: https://www.tiktok.com/@iamshannonbain Timestamps 00:00:00 - Introduction 00:01:14 - The real reason trust equals sales in today’s market 00:02:43 - The 3 trust-building assets every website needs 00:03:24 - Trust Signal #1: Showcase proof of your work through case studies and portfolios 00:05:49 - Trust Signal #2: Build credibility with reviews and testimonials 00:07:35 - Automating review collection using SMS, email, and QR codes 00:08:36 - Embedding Google reviews to boost conversions and SEO 00:08:58 - Trust Signal #3: Humanise your brand with real photos of your team 00:10:39 - Why people buy from people, not faceless brands Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency

    13 min

  6. SEP 17

    Why Most Businesses Stay Invisible Online (And How to Stand Out) 👀🚀

    Most businesses struggle to get found online and end up relying only on word of mouth. The problem is that your competitors are already capturing clients every day because they’re visible where people are searching. In this episode of Websites That Convert, Shannon shares why so many businesses stay invisible online, why it’s not too late to start generating leads, and how you can finally stand out. You’ll learn the simple system to attract the right people, convert them into paying customers, and stop worrying about when the next client will come. If you’ve been relying on referrals and wondering if online marketing is too crowded, this is your sign that the opportunity is still wide open. Billions of searches happen every single day and your clients are already looking for you. Follow Eastbound Digital Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency TikTok: https://www.tiktok.com/@iamshannonbain Timestamps 00:00:00 - Introduction 00:00:42 - Is it too late to get online leads? 00:01:35 - The real reason your competitors are winning 00:02:28 - Billions of searches = massive missed opportunity 00:03:20 - How to stand out online without overcomplicating 00:04:25 - The simple system for consistent lead generation Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency

    6 min

  7. SEP 10

    How Agencies Keep You Hooked (Without Results) 🎣🚫

    In this episode of Websites That Convert, Shannon dives deep into why so many business owners are getting burnt by marketing agencies. While many agencies focus on vanity metrics like clicks, impressions and views, the reality is these numbers don’t pay the bills. What truly matters are conversions, ROI, and sales growth. Shannon explains the common traps business owners fall into when hiring digital marketing providers, why misaligned goals and lack of conversion tracking are costing businesses thousands, and how to choose a marketing agency that actually delivers results. If you’re a service-based business owner in Australia who’s tired of wasting money on digital marketing that doesn’t convert, this episode will give you the knowledge and numbers you need to finally see a return on investment. Don’t let another marketing agency waste your budget. Learn how to build profitable campaigns that focus on sales, conversions, and real results. Follow Eastbound Digital Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency TikTok: https://www.tiktok.com/@iamshannonbain Timestamps 00:00:00 - Introduction 00:01:04 - The Low Barrier to Entry in the Marketing Industry 00:02:20 - Misaligned Goals: Clicks vs. Conversions 00:06:02 - The Cost of No Conversion Tracking 00:08:48 - The Numbers Every Business Owner Must Know 00:10:59 - Calculating Leads, Sales & Close Rates 00:12:05 - Break-Even CPA & Target CPA Explained 00:14:04 - Why Most Agencies Don’t Understand ROI 00:15:27 - How to Protect Yourself from Dodgy Marketing Providers Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency

    16 min

  8. SEP 3

    Why 10 Quality Leads Beat 100 Useless Ones 🎯🔥

    Are you tired of chasing endless leads that never convert? In this episode of Websites That Convert, Shannon reveals why 10 quality leads are worth more than 100 useless ones and how you can transform your funnel to attract clients who are serious and ready to buy. Too many businesses focus on lead quantity over quality, wasting time and money on prospects who were never the right fit. Shannon breaks down the funnel friction strategy, showing you how to filter out tyre-kickers, set clear expectations with your ads and landing pages, and build a lead generation system that actually grows your sales. Follow Eastbound Digital Eastbound Digital Instagram:  https://www.instagram.com/eastbounddigital_/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency  Timestamps 00:00:00 - Introduction 00:01:47 - The Simple Strategy to Stop Wasting Time on Tyre-Kickers 00:02:54 - Funnels Explained: More Friction vs. Less Friction 00:04:07 - Lead Quality vs. Conversion Rate: Finding the Balance 00:05:30 - Smarter Targeting: Google Ads vs. Facebook & Instagram 00:07:03 - Using Pricing in Ads to Pre-Qualify Leads 00:08:14 - Landing Page Copy That Filters Out the Wrong Clients 00:09:18 - Inquiry Forms: How Many Questions Are Too Many? 00:10:04 - Using AI Automation to Pre-Qualify Leads 00:11:31 - Finding Your Perfect Friction Point Stay Connected: Eastbound Digital Instagram: https://www.instagram.com/eastbounddigital_/ Shannon's Instagram: https://www.instagram.com/shannonbain1/ LinkedIn: https://www.linkedin.com/in/shannon-bain-2a18b2105/ Facebook: https://www.facebook.com/eastbounddigitalagency

    13 min
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About

Welcome to Websites That Convert – your go-to podcast for mastering digital marketing and boosting website conversions. Hosted by Shannon Bain, founder of Eastbound Digital, this podcast unpacks the essentials of web design, SEO, Google Ads, and digital marketing strategies designed to elevate your online presence. You’ll get practical advice on keyword research, backlink strategies, UX design, conversion rate optimisation, and more. If you’re a business owner struggling with limited time, inconsistent leads, or an underperforming website, Websites That Convert delivers expert tips and actionable insights to turn your site into a conversion machine. Tune in weekly for invaluable advice to keep you ahead in the fast-paced digital world. Subscribe today, and let’s build websites that captivate and convert!

Information

  • Creator
    Shannon Bain
  • Years Active
    2023 - 2025
  • Episodes
    75
  • Rating
    Explicit
  • Copyright
    © 2025 Websites That Convert
  • Show Website
    Websites That Convert