House of Content

Melissa Kontu, Christine Goos, Janni Widerholm
  • 5.0 (6)
  • MARKETING
  • UPDATED WEEKLY

Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.

  1. 2D AGO

    House Guest: Christina Pearo & The Rise of B2B Social

    "I didn't set out to make B2B cool." Christina Pearo, Social & Community Manager at Slate joins House of Content as our first guest of the season to discuss employee-generated content, LinkedIn and B2B social. Christina details how she's flipping the script, making B2B content exciting, brand-led, and fun. If you've ever wondered how to take your brand from generic to remarkable, this episode is your ignition switch. Key topics: Transforming stale B2B marketing into share-worthy, culture-driven content that people love to interact with.Tapping into cultural moments to stand out without risking your brand's reputation.Real-world examples from Ramp, Air, and other trailblazers crushing it in this space.

    28 min

  2. MAR 5

    Roles of the Future: Did the #FYP Rewrite the Org Chart?

    Your FYP is not just entertainment. It is a live beta test of the future of work. Lately it feels less like GRWM and more like “day in the life of a job that did not exist three years ago.” Creators are acting like strategists. Agency creatives are building personal brands alongside client work. Leadership is posting, responding, shaping narratives in real time. Sometimes the person explaining what a brand should do has more cultural authority than the brand itself. In this episode, we unpack how the creator economy is quietly reshaping titles, power, and leadership across agencies and brands. From McKinsey appointing its first-ever Creator Economy Senior Advisor to legacy entertainment leaders stepping into hybrid roles like Chief Entertainment Officer, the shift is structural. But the more interesting change is behavioral. Traditional advertising roles were built for control, polish, and one-way communication. The creator economy runs on remix, response, and co-creation. That tension is forcing new connective roles to emerge. Takeaways: Your FYP is a preview of future job descriptions. Pay attention to behavior, not titles.Authority is shifting from hierarchy to proximity. The person closest to culture often shapes the outcome.Agencies are evolving into more fluid, creator-connected systems.The most valuable leaders will move between the internet and the boardroom without losing fluency in either.If your job title makes sense on LinkedIn but not on TikTok, it may already be outdated.

    37 min

  3. FEB 26

    Betterment Burnout: Data as Social Currency

    Are we running ourselves like startups? We’re tracking sleep, optimizing mindset, managing money, and using AI like a second brain. Life is starting to feel less like living and more like performance management. Is optimization actually giving us freedom, or just better ways to pressure ourselves to perform? This week on House of Content, we unpack personal KPIs, Betterment Burnout, delulu-as-strategy, and how creators, algorithms, and AI are quietly reshaping what “normal” looks like. Key Discussion Points: When life started coming with KPIsOptimizing mindset, body, and financesWearables & AI: empowerment or pressure?“Sum of five friends” vs “sum of creators you follow”Betterment Burnout & the mental health trade-offs

    38 min

  4. FEB 19

    The Ageless Era: Unpacking Youth and Age on Social

    What if aging isn’t a decline, but a marker of expertise? In this episode, we unpack the pressures, distortions, and unexpected freedoms that come with growing up on social media. From age blindness and comparison culture to confidence, style, and reinvention, we explore how digital life is shaping the way we see ourselves over time. This conversation goes beyond looks and timelines. It’s about identity, relevance, ambition, and the stories we tell ourselves about what’s still possible. Inside the episode: How social media distorts our perception of ageWhy comparing your timeline to others makes little senseThe link between aging, visibility, and self-worth How experience can become your creative and professional advantage Rethinking the fear of aging out, especially as a creator

    39 min

  5. FEB 12

    Are Relationships Cringe? Decoding Love on Social

    In this episode of House of Content, we delve into the evolving discourse surrounding relationships in the age of social media, sparked by movements like decentering men and the viral Vogue article titled "Is Having a Boyfriend Embarrassing Now?"  The conversation explores how societal perceptions of relationships, particularly in the context of women and their identities, have shifted. We discuss the dichotomy between traditional relationship norms and the modern, often ironic, portrayal of partnerships on platforms like TikTok. We also cover the implications for content creators and brands, emphasizing the need for authenticity and the importance of not allowing relationships to define one's identity. Top takeaways: Having a boyfriend isn't embarrassing; it's about how you present it. The internet often simplifies complex relationship dynamics into memes. Being single is increasingly seen as empowering and aspirational.

    35 min

  6. FEB 5

    Season Premiere: The Anti Prediction Episode

    We are back! In the season premiere of House of Content, we get into what’s actually happening beneath the surface of the creator economy and why the real shift has nothing to do with trends and everything to do with strategy. We talk about why the creator economy is quietly splitting into tiers, what that means for creators and brands, and why treating all creators the same is leading to wasted budgets and missed opportunities. We break down: How the creator economy is stratifying into clear tiers of power and leverage The difference between creators who own their narrative and those dependent on platforms Why imperfect content is no longer a differentiator What brands like Liquid Death, Summer Fridays, Gap, and David Protein get right Personal updates up top to kick off the new season.

    37 min

  7. 06/12/2025

    From DMs to IRL: The New Friendship Blueprint

    When your DMs become your lifeline and group chats feel like a dream, how do you actually make friends as an adult? In this episode of House of Content, we unpack the emotional rollercoaster of building a community from scratch when moving abroad, both online and IRL. From lonely starts to digital soulmates, Bumble BFF, and brand-backed friendships, we explore what real connection looks like in a swipe-first world. Episode Highlights: Why adult friendships feel harder (and lonelier) than datingHow creators are reshaping what friendship looks like onlineThe brands getting community right—and the ones faking it

    34 min

  8. 06/04/2025

    Creators and Brands In Crisis Mode

    Crisis mode: activated. From vending machines to Vegas, the past few months have delivered some of the juiciest brand and creator scandals we’ve seen in a while. In this episode, we break down the internet’s collective eye-roll at MrBeast’s $3 chocolate surprise, Poppi’s influencer vending machine backlash, and PrettyLittleThing’s pivot to “quiet luxury” (that wasn’t so quiet after all). We unpack why these fails keep happening, the blurry line between accountability and cancellation, and how to recover when the internet comes for your reputation. Takeaways: The bubble is real, and the internet will always pop itCreators do have responsibility (even if they pretend otherwise)The smartest brands evolve from backlash

    36 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.

Information

  • Creator
    Melissa Kontu, Christine Goos, Janni Widerholm
  • Years Active
    2023 - 2026
  • Episodes
    62
  • Rating
    Explicit
  • Copyright
    © Melissa Kontu, Christine Goos, Janni Widerholm
  • Show Website
    House of Content

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