The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Nicole McCance
  • 4.9 (104)
  • Entrepreneurship
  • Updated Weekly

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

  1. 1d ago

    The Therapy Practice Metrics That Predict Revenue Growth

    Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/oeUonYj7Dkg In this episode, I break down the four therapy practice metrics that can help you predict revenue growth: inquiry rate, booking rate, show rate, and consult conversion rate. I share why getting more leads isn’t always the answer—and how finding and fixing the bottlenecks in your client journey can help you grow without pouring more money into marketing. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:49] The four metrics that predict practice growth. [05:55] Why website visitors aren’t becoming inquiries. [08:25] Where leads drop off before the consult. [09:57] How to track consult conversion rates. [12:25] Three questions to uncover growth bottlenecks. [15:57] Why every practice needs a different growth plan. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Listen to Episode #91: What Metrics Should You Track? → https://mccancemethod.com/episode-91-what-metrics-should-you-track/ Mentioned in this episode: Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

    The Therapy Practice Metrics That Predict Revenue Growth

  2. Sep 15

    ClinicMonk™: See Which Marketing Brings You Clients

    Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/HPRzu3q3cRM In this episode, I take you inside ClinicMonk™ and show you how the marketing and referral dashboard helps you finally see where your clients are actually coming from. I break down the key metrics to watch, how to spot bottlenecks in your intake process, and how to use real data to invest more in the marketing that is actually working. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:22] How ClinicMonk™ captures and follows up with leads. [04:09] The four intake metrics to check before spending more on marketing. [06:23] How to track where new clients are coming from. [08:30] The difference between leads, qualified leads, and new clients. [10:30] How to identify your best-performing Google Ads campaigns. [12:07] Tracking ROAS, cost per client, and client lifetime value. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Mentioned in this episode: Ready to make smarter, data-driven decisions in 2027? Sign up for my FREE Million Dollar Metrics Masterclass → https://mccancemethod.com/million-dollar-metrics-masterclass-organic/

    ClinicMonk™: See Which Marketing Brings You Clients

  3. Sep 8

    ClinicMonk™: Track Your Practice Growth in One Dashboard

    Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/YoA3HwzEhVI In this episode, I walk you through the ClinicMonk™ practice growth dashboard and show you the metrics that can help you make smarter decisions about hiring, marketing, and expansion. I break down what your leads, booking rate, show rate, and conversion rate are really telling you so you can spot problems quickly and keep your practice growing. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:53] How to track leads and practice growth. [04:03] Why 90-day data matters for big decisions. [05:15] What to check when leads drop. [10:01] How to improve your booking rate. [12:53] Ways to increase your show rate. [14:18] How to boost consult call conversions. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Mentioned in this episode: Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/

    ClinicMonk™: Track Your Practice Growth in One Dashboard

  4. Sep 1

    ClinicMonk™: Track Every Inquiry in a Visual Pipeline

    Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/0j7z97wzFdk In this episode, I take you inside ClinicMonk™ and show you how its visual pipeline helps you track every inquiry from the moment it comes in. I share how you can automate follow-ups, monitor your leads and conversion rates, and quickly spot where things are getting stuck so you can make smarter marketing and intake decisions. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:36] See how ClinicMonk™ tracks every inquiry in one visual pipeline. [03:22] Automate follow-up for forms, missed calls, and consult bookings. [08:09] Learn why fast follow-up is key to converting leads. [09:45] Track which inquiries come from Google Ads. [10:37] Identify qualified and unqualified leads. [14:24] Spot intake and conversion bottlenecks quickly. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Google Workspace → https://referworkspace.app.goo.gl/EtJ2 Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Mentioned in this episode: 3 Day Accelerator Mid-Roll Ad Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

    ClinicMonk™: Track Every Inquiry in a Visual Pipeline

  5. Aug 25

    How ClinicMonk™ Helps Therapy Intake Coordinators Convert More Consult Calls

    Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/2LUtzjEVMCM?si=DjAySfkbYw9JM3Mq In this episode, I share why I now recommend having an intake coordinator handle your therapy practice’s consult calls—and how ClinicMonk™ can make the entire process easier. I walk you through how a CRM can help you track leads, improve consult call conversions, automate follow-ups, and make sure fewer potential clients fall through the cracks. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:31] Why intake coordinators should handle consult calls. [04:19] How better matching can improve conversions. [06:02] How ClinicMonk™ tracks conversion rates. [09:48] How automated follow-ups keep leads moving. [12:27] How lead nurturing prevents lost opportunities. [18:35] How simpler booking improves conversions. Links From The Episode: Join the ClinicMonk™ waitlist → https://clinicmonk.com/ Admin Tasks Checklist → https://bonuscontent1.s3.us-east-2.amazonaws.com/BONUS+TMM+Admin+Tasks+Checklist+-+Admin+Task+Checklist.pdf Want the Consult Call Script? DM me @nicole.mccancemethod on Instagram with just three words “Consult Call Script” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Mentioned in this episode: 3 Day Accelerator Mid-Roll Ad Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

    How ClinicMonk™ Helps Therapy Intake Coordinators Convert More Consult Calls

  6. Aug 18

    ClinicMonk™ A CRM Built for Therapy Practice Owners

    Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/wBpDGK0AnFU In this episode, I introduce ClinicMonk™, the CRM I created specifically for therapy practice owners. I explain how it helps you organize leads, automate follow-ups, track your marketing, improve conversion rates, and build a practice that can grow with more ease and freedom. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:18] What a CRM is and how it differs from an EHR. [05:15] Why Google Ads leads do not always become bookings. [06:32] How ClinicMonk™ tracks bookings and lead sources. [09:10] How automation reduces friction and improves booking rates. [12:49] The key metrics tracked inside ClinicMonk™. [17:28] Why one intake coordinator can improve conversions. Links From The Episode: Join the ClinicMonk™ waitlist here for updates on the launch party→https://clinicmonk.com/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO The 22 Immutable Laws of Marketing by Al Ries and Jack Trout: https://amzn.to/453Gbip (US) https://amzn.to/4uuDTnf (CAD) Mentioned in this episode: 3 Day Accelerator Mid-Roll Ad Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/

    ClinicMonk™ A CRM Built for Therapy Practice Owners

  7. Aug 11

    Success Stories: The Strategies Behind Thriving Group Practices

    Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/C8BajJwh3ls In this episode, I sit down with successful group practice owners, all graduates of my program Clinic Growth Map™, to unpack the strategies, mindset shifts, and systems that helped them grow thriving practices. They share honest lessons about hiring, marketing, leadership, money, and creating a business that gives them more freedom and flexibility, along with the real-world insights they gained while building their practices. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [09:00] Building a therapy group practice while working full-time. [10:45] Overcoming fears around hiring, money, and success. [15:18] Using consistent marketing, SEO, and referrals to grow. [28:30] Creating systems that support leadership and freedom. [33:28] Hiring your first therapist before you feel ready. [58:45] Improving recruitment through internships and referrals. Links From The Episode: Learn more about The Clinic Growth Map™ by booking a FREE strategy call with one of our advisors → https://mccancemethod.com/strategy-call/ The McCance Method → https://mccancemethod.com/ Take a peek at some of our amazing member's success stories https://mccancemethod.com/testimonials/ and live testimonials https://mccancemethod.com/member-feedback/ Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO Mentioned in this episode: Masterclass Ad Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

    Success Stories: The Strategies Behind Thriving Group Practices

  8. Aug 4

    The Revenue Leaks in Your Practice You Don't Know About

    Sign up for my FREE Masterclass- How to Build a 7-Figure Group Practice and earn 1 CE Hour → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/ In this episode, I sit down with Jeremy Zug from Practice Solutions to uncover the hidden revenue leaks that could be costing your therapy practice thousands of dollars. We discuss collecting client payments, negotiating insurance rates, tightening your billing process, and why every practice owner needs to trust—but verify—their financial systems. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [03:49] Why uncollected payments drain practice revenue. [05:02] How admin checklists protect cash flow. [08:52] The cost of chasing unpaid claims. [12:16] Why to check insurance rates before credentialing. [15:08] Using rate data to negotiate better pay. [18:04] How better billing workflows reduce denials. Links From The Episode: Get 30% off your first month with Practice Solutions. Use Code: MCCANCE30. https://www.practicesol.com/contact Here is the Janeapp link for TWO free months on us! https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO More about Jeremy: Jeremy Zug has over a decade of experience in the healthcare industry. Jeremy is known for his expertise in insurance billing, and frequently writes and speaks on topics that support mental health professionals in achieving financial health and operational excellence. He co-founded Practice Solutions with his wife Kathryn in 2017, relying on their combined knowledge from private practices they had worked at while in college. Practice Solutions is an expanded medical billing company offering billing services, professional services, and educational resources to thousands of mental and behavioral healthcare providers for optimal revenue cycle management. Want to Connect with Jeremy? Facebook: https://www.facebook.com/Practicesol/ Instagram: https://www.instagram.com/practicesolutionsbilling LinkedIn: https://www.linkedin.com/company/practice-solutions-llc

    The Revenue Leaks in Your Practice You Don't Know About
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The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

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