The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

Nicole McCance

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

  1. Group Practice Success Series Part 3: How Milly Scaled to a Million-Dollar Practice

    2d ago

    Group Practice Success Series Part 3: How Milly Scaled to a Million-Dollar Practice

    Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/U8w-B7sgyu4 In this episode, I chat with Milly Feliz, a Clinic Growth Map™ graduate who scaled her practice from a solo dream in her basement to a million-dollar group practice with 14 therapists. Milly shares how building strong team trust, improving her website experience, and taking bold action as a mom helped her create more freedom, impact, and long-term legacy. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:55] Milly reflects on her practice before joining the Clinic Growth Map™. [03:32] How she scaled from a basement office to a million-dollar group practice. [05:12] The leadership strategies Milly used to build trust within her therapy team. [06:14] The website video strategy that improved the client experience. [10:37] How growing her practice created more freedom for her family. [16:41] The therapy marketing strategies that are working right now. More About Milly: Milly Feliz is a Dominican entrepreneur, mental health advocate, and leader in psychotherapy. Originally from the Dominican Republic, she is a licensed psychologist in her home country and a Registered Psychotherapist in Canada with a decade of experience in Toronto. She is the Founder and Clinic Director of The Wise Self Psychotherapy Clinic, where she leads a team of over 12 mental health professionals providing compassionate, evidence-based therapy to diverse communities. Milly specializes in evidence-based modalities including Psychedelic-Assisted Therapy and LENS Neurofeedback, has served as a clinical supervisor for universities including the University of Toronto, Yorkville University, and Wilfrid Laurier University, and has been a trainer and presenter at PESI Canada. Her work and clinic have received national and international recognition, including Top Choice Awards, a Gems of Etobicoke Business Awards nomination, recognition as a women-led business at The Forum, the Premio al Inmigrante Oscar de la Renta 2025, and the Egresado que Transforma 2026 award. Want to Connect with Milly? The Wise Self: https://www.thewiseself.ca/ Instagram: https://instagram.com/thewiseself

    20 min
  2. Group Practice Success Series Part 2: On the Road to $1M: Antoinette’s Group Practice Story

    Jun 23

    Group Practice Success Series Part 2: On the Road to $1M: Antoinette’s Group Practice Story

    Ready to grow your practice without seeing more clients? Discover the hiring system behind a 55-therapist practice in my FREE Masterclass: The Hiring Method → https://mccancemethod.com/the-hiring-method-behind-a-55-therapist-practice/ Want to watch this episode on video? Check it out here on youtube: https://youtu.be/kaF6lPgpPCc In this episode, I chat with Antoinette about how she grew from a solo private practice into a thriving group practice on track to hit $900K this year after her time in the Clinic Growth Map™. She shares how systems, coaching, Google Ads, SEO, and trusting her gut helped her build a team, create more freedom, and move closer to the $1M mark. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:40] Antoinette shares how her group practice journey began. [04:38] She breaks down her revenue growth. [07:47] Antoinette shares how systems and coaching helped her scale. [12:45] She reflects on gaining more family time and freedom. [16:47] Antoinette discusses what marketing is working in 2026. [21:36] She encourages therapists to trust their gut and take action. More about Antoinette: Dr. Antoinette Ibrahimi, Psy.D., is a licensed clinical psychologist, founder, and Clinical Director of Maple Leaf Counseling, a rapidly growing private-pay group practice serving Southern California through offices in Arcadia and Claremont, as well as Telehealth across California. Since opening her private practice in 2015, Dr. Ibrahimi has built Maple Leaf Counseling into a thriving multi-clinician practice grounded in high-quality, relationally focused care. Known for her warm, insight-oriented approach, Dr. Ibrahimi specializes in couples therapy, grief and loss, chronic illness, anxiety, life transitions, and prenatal and postpartum adjustments. Her clinical work is deeply influenced by differentiation, family systems, and family dynamics theories, helping clients strengthen their sense of self while building healthier, more meaningful relationships. Dr. Ibrahimi often describes therapy through the lens of the Japanese art of kintsugi, the practice of repairing broken pottery with gold, believing that people can transform life’s hardships into sources of resilience, growth, and beauty. This philosophy became the foundation of Maple Leaf Counseling’s mission: helping people reclaim hope, healing, and connection through therapy. In addition to her clinical work, Dr. Ibrahimi is passionate about ethical and sustainable practice growth. After completing Nicole McCance’s Clinic Growth Map program in 2024, she implemented systems and strategies that helped significantly expand Maple Leaf Counseling’s reach, team, and impact within the community while maintaining a strong focus on client care and therapist support. Dr. Ibrahimi has 18+ years of clinical experience and previously served at Ronald McDonald House Los Angeles for five years. She is also a former lecturer at both the University of Southern California and the California School of Professional Psychology and was a keynote speaker at the Depression and Bipolar Support Alliance 23rd Annual Conference. Outside of her professional life, Dr. Ibrahimi is a wife and proud mother of three. A former collegiate volleyball athlete on a full-ride scholarship at California State Polytechnic University, Pomona, she still carries the teamwork, discipline, and resilience of athletics into both motherhood and entrepreneurship. She also loves specialty coffee, travel, and Japanese cuisine. Want to Connect with Antoinette? Maple Leaf Counseling - www.mapleleafcounseling.org Instagram: http://instagram.com/mapleleafcounseling Facebook: https://www.facebook.com/mapleleafcounseling/

    23 min
  3. Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice

    Jun 16

    Group Practice Success Series Part 1: How Tricia Built a Thriving Group Practice

    Book a Strategy Call → https://mccancemethod.com/strategy-call/ In this episode, I chat with Tricia Wright, Founder and CEO of Arnica Counselling Inc., about how she scaled her group practice from 2 to 15 therapists and grew her revenue by 120% in just one year inside the Clinic Growth Map™ . Tricia shares Nicole’s six-step hiring model that filled new caseloads in just six weeks (instead of six months), the scheduling change that gave her afternoons back with her kids, and the SEO strategy that moved her clinic from #8 on Google to the top of page one. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [02:24] How Tricia scaled from 2 to 15 therapists. [04:44] The strategic shift she made to invest in the program. [08:11] Why community support is non-negotiable when scaling. [11:38] The 6-step hiring model that fills caseloads fast. [13:01] Restructuring her schedule for work-life balance. [15:54] The SEO strategy that took her clinic to #1 on Google. More about Tricia: Tricia Wright is the Founder and CEO of Arnica Counselling Inc., a 6-room counselling clinic in Northern British Columbia. With over 15 years of leadership experience in the mental health sector, she leads a team of 16, integrating high-level clinical practice with the demands of business development and team leadership. Her background ranges from managing a high-risk medical detoxification unit and methadone clinic to coordinating a non-profit maternal health society and birth doula support. Tricia brings a unique, holistic lens to mental health systems. She holds a BSc in Psychology, an M.Ed. in Counselling and is widely recognized for her expertise in crafting sustainable clinical policies and mentoring the next generation of practitioners. She is a breast cancer survivor, a mom of 2 neurodiverse kids, and an imperfect partner to her husband of 26 years. Want to Connect with Tricia? Arnica Counselling: https://arnicacounselling.com/ Tricia on Instagram: https://www.instagram.com/arnica_counselling Arnica Counselling on Facebook: https://www.facebook.com/arnicacounsellinginc

    21 min
  4. How to Retain Therapists in a Group Practice (Without Burning Out or Overpaying)

    Jun 9

    How to Retain Therapists in a Group Practice (Without Burning Out or Overpaying)

    Book a Strategy Call → https://mccancemethod.com/strategy-call/ Want to watch this episode on video? Check it out here on YouTube: https://youtu.be/ep-DxAUwgt4?si=2c80VuPEB2ZoPo1A In this episode, I talk about how to retain therapists in your group practice without burning out or overpaying. I share what culture actually means, why psychological safety is the number one reason therapists stay, and how to spot the "culture cancer" that's quietly costing you your best people. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:30] What culture really means in your group practice. [05:00] How clear expectations make you a better leader. [08:00] Psychological safety is the #1 reason therapists stay. [10:30] Use 90-day check-ins to retain top talent. [14:00] Why vulnerability builds trust with your team. [18:00] The "culture cancer" that's costing you good therapists. Links From The Episode: Episode #157: Selling a Group Therapy Practice: What Buyers Look For (And How to Prepare) - https://mccancemethod.com/episode-157-selling-a-group-therapy-practice-what-buyers-look-for-and-how-to-prepare/ Here is the Janeapp link for TWO free months on us!https://janesoftware.partnerlinks.io/ytg4vn Use Coupon: MCCANCE2MO The Culture Code: The Secrets of Highly Successful Groups by Daniel Coyle - https://amzn.to/4v60u9H (US) https://amzn.to/4uuDTnf (CAD)

    23 min
  5. From Scarcity to Abundance: Rewiring Your Money Mindset as a Therapist

    May 26

    From Scarcity to Abundance: Rewiring Your Money Mindset as a Therapist

    Sign up for my FREE 3 Day Accelerator - How I Built and Sold a 7-Figure Therapy Practice in 3 Years → https://mccancemethod.com/free-3-day-live-course/ In this episode, I talk about how to shift from scarcity to abundance as a therapist and practice owner. I share the money mindset beliefs that held me back, the wealth principles that changed everything for me, and why investing in your practice can help you create more freedom, revenue, and impact. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [01:10] Exploring scarcity and money mindset. [03:32] Understanding your childhood money blueprint. [10:19] Why business ownership builds wealth. [14:07] Investing in your practice to scale. [28:03] Surround yourself with abundant thinkers. [35:04] Practicing gratitude and doing it scared. Links From The Episode: Book a Strategy Call (Formally the Practice Growth Audit)→ https://mccancemethod.com/strategy-call/ Want the Cost-Benefit Analysis Framework? DM me @nicole.mccancemethod on Instagram with just one word “Clarity” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    52 min
  6. Tax Write Offs for Therapists: How to Keep More of What You Earn

    May 19

    Tax Write Offs for Therapists: How to Keep More of What You Earn

    Want to work closely with me for six months? Come to my FREE Open House! https://mccancemethod.com/open-house/ In this episode, I chat with Julie Harris from Green Oak Accounting about tax write-offs for therapists and what practice owners need to know before deducting business expenses. Julie breaks down what counts as ordinary and necessary, what deductions can get a little tricky, and why having the right accountant can help you keep more of what you earn without taking unnecessary risks. Make sure to bring your paper and pen because this episode is full of actionable tips! Here are some key points in this episode: [04:12] What tax write-offs actually do. [07:43] The IRS rule for deductible expenses. [10:51] How home office deductions work. [13:51] Why mileage tracking matters. [17:06] When trips are deductible. Links From The Episode: Take the free practice health check to assess your practice's financial health in just a few minutes: https://healthcheck.greenoakaccounting.com/ Julie’s Book, Profit First For Therapists - https://www.profitfirstfortherapists.com/ More about Julie: Julie Herres has helped hundreds of private practice owners gain financial freedom. Founder of GreenOak Accounting, the country’s largest firm serving healthcare private practices, Julie is an accountant, consultant, speaker, author of Profit First for Therapists and host of the Therapy for Your Money podcast. Want to Connect with Julie? Green Oak Accounting: https://greenoakaccounting.com/ Julie on Instagram: https://www.instagram.com/julie.herres/ Green Oak Accounting on Instagram: https://www.instagram.com/greenoakacct Green Oak Accounting on Facebook: https://www.facebook.com/greenoakacct Therapy For Your Money Podcast on Instagram: https://www.instagram.com/therapyforyourmoneypodcast Therapy for Your Money Podcast - https://www.therapyforyourmoney.com/ Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

    23 min
5
out of 5
99 Ratings

About

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.  Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom. 

You Might Also Like