Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Carrie Saunders
  • 5.0 (20)
  • Technology
  • Updated Weekly

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

  1. 5d ago

    Is Your Buying Process Quietly Costing You Sales?

    Send Carrie a Text Message! Have you ever had someone tell you they were ready to buy... and then somehow they never finished?  Sometimes we assume they changed their mind. And sometimes they did. But sometimes the problem is much simpler:  They were trying to give you money, and your buying process made it harder than it needed to be.  That can happen in a traditional eCommerce store.  It can happen when someone is buying a course.  Booking a service.  Joining a membership.  Signing up for a coaching program.  So today, I want to walk through some of the places your buying process may be quietly creating friction—and what you can do about it.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  2. Sep 22

    How to Prepare Your Online Business for Black Friday Without Overcomplicating It

    Send Carrie a Text Message! Black Friday might feel a long way off right now...  but if you run an online business, this is actually the perfect time to start thinking about it.  Not because you need to build some giant complicated promotion.  I think the opposite is true.  The more complicated you make Black Friday, the harder it is to prepare for, the harder it is to explain, and the harder it can be for your customers to buy.  So today, I want to walk through how to get ready early, keep it simple, and make sure your website, offer, email, and technology are actually ready before Black Friday gets here.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  3. Sep 15

    Feeling Overwhelmed by Your Website? Start Here

    Send Carrie a Text Message! Have you ever opened your website to make one small change and 20 minutes later you’ve somehow convinced yourself the whole thing needs redone?  You notice one problem. Then fixing that makes you think about another page. Then another. Then you start second-guessing the design, the copy, the navigation...and suddenly you don’t know where to start at all.  If that sounds familiar, this episode is for you. Because today we’re not going to fix your whole website. We’re going to figure out the next problem to solve.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  4. Sep 8

    More Visibility Isn't Always the Answer: Are You Fixing the Wrong Problem?

    Send Carrie a Text Message! You can have a lot of followers, post consistently, and feel like you’re doing all the right things to get visible...  and still wonder why that visibility isn’t turning into clients.  Being seen isn’t really the end goal.  What matters is what happens next: the conversations you start, the relationships you build, the people who join your email list, and ultimately the people who decide they want to work with you.  Today I’m talking with visibility and client acquisition strategist Tracy Beavers about how to turn visibility into actual business growth, without relying on paid ads or constantly creating something new.  We’re also going to talk about why sometimes your offer isn’t the problem at all... people simply don’t know it exists.  Connect with Tracy Beavers Tracy Beavers is a Visibility & Client Acquisition Strategist who helps established online business owners consistently attract new subscribers and clients without paid ads or constantly creating new lead magnets. Since 2018, she's helped entrepreneurs build simple visibility systems that create real conversations, meaningful relationships, and sustainable business growth. Tracy is the host of the top-ranked podcast Create Online Business Success! and the creator of Business Visibility Made Easy®, her signature coaching program that teaches entrepreneurs how to turn visibility into conversations, opportunities, and clients. Facebook | LinkedIn | Website Feel like the people finding you aren't becoming your clients? Save your seat for Tracy's free upcoming masterclass to learn the 3 strategies that turn visibility into conversation and conversations into clients! Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  5. Sep 1

    You Probably Don’t Need More Ideas for your Online Business

    Send Carrie a Text Message! I have a feeling a lot of business owners listening to this do not have an idea problem.  You have plenty of ideas.  New offers you could create.  New software you could try.  New marketing strategies.  New content ideas.  New things you could add to your website.  And a lot of them may actually be good ideas.  The problem is that every good idea does not need to become a project right now.  So today, I want to talk about something I’m working on in my own business too: learning to say, “That’s a good idea... but not yet.”  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  6. Aug 25

    Overcoming imposter syndrome and showing up authentically

    Send Carrie a Text Message! Have you ever had one of those moments in your business where you KNOW you're qualified...  You know you have the experience.  You know you can help someone.  And yet there's still that little voice saying, "Who am I to do this?"  I know I have—and I've been running my business for almost 25 years.  So why does imposter syndrome keep showing up, even after we've done the work and logically know better?  Today, we're going beneath the surface with clinical hypnotherapist Laura Kate McHugh to talk about what's happening in our subconscious when we feel like an imposter, why some of those old beliefs may actually be trying to protect us, and how we can start changing the patterns that keep us playing small.  And I have to tell you, there were several moments in this conversation where I found myself thinking about my own experiences very differently.  Connect with Laura Kate McHugh Laura Kate McHugh is a clinical hypnotherapist, RTT practitioner, and founder of Your Stellar Life, where she helps deeply self-aware people uncover the subconscious beliefs and fears that keep them stuck in patterns of doubt and self-sabotage. Today, we're going to talk about why imposter syndrome can persist even when you've done all the inner work—and what it takes to finally shift those patterns at the root.  Facebook | Instagram | Website Grab her guided meditation for imposter syndrome here! Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  7. Aug 18

    Which Software is Perfect for your Online Business

    Send Carrie a Text Message! How many pieces of software are you paying for in your business—and do you actually know what all of them do?  In this episode, we’re talking about why it’s so easy to get caught in the cycle of buying the latest tools, apps, and software recommendations, only to end up with a more complicated business and a pile of monthly subscriptions. Instead of buying software because someone else says you need it, we’re shifting the focus to a much more important question: What problem are you actually trying to solve? Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  8. Aug 11

    Your Website Should Be Working Harder Than You

    Send Carrie a Text Message!  Have you ever felt like you’re doing all the work in your business? You’re posting on social media, sending emails, answering the same questions, explaining your services, chasing leads, and following up...while your website is just sitting there. But here’s the thing: your website shouldn’t just be an online brochure. It should be one of the hardest-working members of your team. Your website should be helping you educate potential clients, build trust, answer questions, generate leads, and guide people toward the next step—even when you’re busy running your business. So, let’s talk about what your website should actually be doing for you behind the scenes.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

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Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

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