Brand Voice Runway with Hersh Rephun

Hersh Rephun
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Known as The MESSAGE Therapist™, Hersh Rephun has helped 100s of businesses refine their messaging. On BVR, he speaks with founders about the businesses they've built and how they're marketing them to the next level.

  1. Anywhere, Anytime: The Story of Liam Martin's 8-Figure Remote SaaS Journey

    11/30/2023

    Anywhere, Anytime: The Story of Liam Martin's 8-Figure Remote SaaS Journey

    In this episode, Hersh Rephun chats with Liam Martin about his journey into remote work, the success of Time Doctor, and the narrative around "returning to work". They discuss the benefits, challenges, and financial implications of remote work, as well as brand advocacy and global team management. The conversation also touches on personal and corporate branding, and the current and future state of remote work in the US. Liam Martin's job title makes sense now, but he has been an Async Work Advocate since 2017 when he launched Running Remote, the largest remote work conference ever. Liam is the co-founder of industry-leading time tracking and productivity software Time Doctor, and he is the co-author (with Rob Lawson) of the Wall Street Journal and Publishers Weekly Bestseller Running Remote. “The future of work is remote," Liam tells me. "There is no need to have an office anymore. I can help you transition your company to working remotely or scale your remote organization towards success.” Time Doctor: https://www.timedoctor.com Enabling people to work from anywhere, anytime they want. Work flexibility and transparency. If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and guest Liam Martin's journey into remote work (4:17) The impact of remote work on Liam's businesses and the success of Time Doctor (10:21) The narrative around "returning to work" and its financial implications (14:26) Benefits and challenges of remote work model and global team management (17:05) Brand advocacy and the importance of staying in touch with customers (20:24) Personal and corporate branding: conflicts, transitions, and resolutions (31:10) The current and future state of remote work in the US (33:25) Value of Running Remote in the current work landscape and closing remarks

    34 min
  2. Breaking Through the Starving Artist Mentality with Bree Noble

    11/16/2023

    Breaking Through the Starving Artist Mentality with Bree Noble

    In this episode, Hersh Rephun chats with Bree Noble about surviving as a freelance musician, the 'starving artist' mindset, and the necessity of business skills. Bree shares advice on diversifying income and using other skills to fuel a music career. They also discuss her podcast, 'Women of Substance', and the challenges musicians face when transitioning into independent artists. As a starving artist myself, I once moved the world with the misconception that business was, well, not my business. I had the right brain covered, and what was left was someone else's expertise. In this episode, I talk with Bree Noble, who is helping Message-Driven Musicians build their fanbase, generate reliable Income and make an impact with their Music & Message. A former Director of Finance, she now makes music, and hosts the Women of Substance Podcast and The Profitable Musician Show, which deliver helpful information to musicians about how to earn money from their craft. Her Release Concierge service helps artists market their new release on social media, get PR placements and monetize their new fans. Find Bree: linkedin.com/in/breenoble www.wosradio.com (Company) www.profitablemusician.com (Company) www.femusician.com (Company) If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the bestway to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and Bree Noble on diversifying income sources as a freelance musician (1:38) Bree Noble's experience with the starving artist mentality and the value of art (4:10) The challenges faced by musicians after school and the importance of business skills (6:18) The value of having a solid job while building a music career (9:10) Bree Noble on making a living as a musician and the importance of diversifying income sources (12:45) Bree Noble's advice on how to use other skills and jobs to fuel a music career (15:15) The birth of the Women of Substance podcast and Bree Noble's first brand (18:09) The challenges faced by musicians transitioning into independent artists (19:15) The importance of nurturing your following and staying connected (22:12) Closing remarks and call to action from Hersh Rephun

    23 min
  3. The Godfather of Unreasonable Success: Marx Acosta-Rubio

    11/02/2023

    The Godfather of Unreasonable Success: Marx Acosta-Rubio

    In this episode, Hersh Rephun chats with Marx Acosta-Rubio about his entrepreneurial journey, marketing strategies, and overcoming personal and business failures. They delve into concepts of fluid and crystallized intelligence, the power of belief change, and the importance of doing what you love. The episode concludes with an introduction to the BBR Formula. Marx Acosta-Rubio became a millionaire by age 31, and a decamillionaire by age 33. He went broke by 38, but that was his period of "fluid intelligence."* These days, approaching life and business with "crystallized intelligence," he's back on top - and helping others flip the switch on their mindset. "I really don’t have a 'bio,' Marx tells me in the earnest, plain-spoken manner that makes him immediately accessible. But he's got a great story, a 35-year marriage, three grown kids, and an accidental coaching business - with a 100% success rate - teaching people how to double their income and double their time off. Hit the Brand Voice Runway with Marx and me, as we approach 25 episodes of BVR! *"There's fluid intelligence, crystallized intelligence, and the fluid intelligence is sort of the young, you know, effervescent, ideological, innovative thinking, right? That lasts about 20 years, give or take, depending on the industry. Crystallized intelligence is for the, the wise individuals who are not as innovative and creative, but have wisdom. And that is really significantly more powerful than the innovation, if you can marry the two." If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and Purpose of the Podcast with Hersh Rephun (3:35) Personal Brand and Resilience in Entrepreneurship with Hersh Rephun and Marx Acosta-Rubio (7:19) Marx Acosta-Rubio: Journey of a Business Saga and Marketing Strategies (12:31) Marx Acosta-Rubio: Reflections on Business Failure, Personal Loss, and Rebuilding (15:26) Marx Acosta-Rubio: Fluid Intelligence, Crystallized Intelligence, and Transition into Coaching (21:44) Marx Acosta-Rubio: The Power of Belief Change in Personal and Career Growth (28:04) Hersh Rephun and Marx Acosta-Rubio: The Power of Doing What You Love and Finding Fulfillment (34:40) Hersh Rephun: The Value of Wisdom and Knowledge with Age (37:46) Marx Acosta-Rubio: Introduction to the BBR Formula and the Importance of Changing Beliefs (42:18) Hersh Rephun: Closing Remarks

    43 min
  4. Tia Lumarque: The Real Struggles of Scaling a Company

    10/19/2023

    Tia Lumarque: The Real Struggles of Scaling a Company

    In this episode, Hersh Rephun chats with Tia Lumarque about her venture, Order of the Bookish. They delve into its origin, unexpected success, and future plans. They discuss the impact of technology on publishing and reading habits, services for indie authors, and the challenges of getting books into libraries. Tia Lumarque is a Book Publisher and Author Consultant. You may not have heard her name, or that of her company, Order of the Bookish. After all, it only launched in the summer of 2022, as a company dedicated to supporting new and indie authors AND readers capable of fully producing and marketing your book. (Tia is also an author! And you can get her book, Books4Movies Movie Adaptations Mini Word Search Book: a Travel Pocket Size Word Search Puzzle Book for Bookish Fun!, here: https://a.co/d/305PQkp) "I must have done something right, because within a few of months, I was earning a full-time income and hiring on multiple part-time assistants and freelancers," Tia explains. "The company scaled faster than I knew what to do with. None of it was in my business plan! On a daily basis, I was making fast decisions. Some of it worked great, and some of it pushed me two steps back." The goal for the company is to take another big scaling step by working more directly and consistently with publishers and hybrid publishers so that their author clients have the opportunity to receive the same personalized and quality support and services that it offers to independent authors. "Ideally, this step will bring in more consistent income and build brand awareness throughout the entire publishing industry. In order to do that, though, I have to start doing podcasts and interviews and stop hiding behind my computer." #introvertproblems www.orderofthebookish.com www.books4movies.com/order-of-the-bookish https://instagram.com/orderofthebookish https://twitter.com/Books4Movies https://twitter.com/orderofthebook https://instagram.com/books4movies https://pin.it/4MpqHUi https://www.tiktok.com/@orderofthebookish Links to my author accounts: https://www.tiktok.com/@authortiachristine https://pin.it/7vYUkX9 https://instagram.com/authortiachristine Realm of Khaos https://a.co/d/gKZzjtd If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! BRAND VOICE RUNWAY with Hersh Rephun on Apple Podcasts You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction to Tia Lumarque and the concept of Order of the Bookish (1:54) Origin and Evolution of Order of the Bookish (4:20) The Unexpected Success and Future Plans of Order of the Bookish (9:32) Dealing with Imposter Syndrome and Scaling Back (13:17) Impact of Kindle on Publishing and Opportunities Created (16:07) Tia Lumarque's Perspective on the Changing Publishing Landscape (18:44) Services for Indie Authors and Flexibility of Service Selection (22:45) Motivation of Indie Authors and Impact of Technology on Reading Habits (25:14) Efforts to Get Books into Libraries and Challenges Faced (27:02) Future Vision, Hurdles, and Closing Remarks

    29 min
  5. JR Spear: How Business Owners Can Survive an Ambush

    10/17/2023

    JR Spear: How Business Owners Can Survive an Ambush

    In this episode, Hersh Rephun chats with JR Spear about his transition from a military career to becoming a successful business coach. They discuss Spear's experiences in Iraq, how they influenced his business mindset, and his journey to starting a martial arts school. Spear also shares insights on sales and marketing training, and the significance of team-building and leadership. When I say that JR Spear is a resilient entrepreneur, I frame that by sharing that he survived a suicide bombing at a walking checkpoint in Iraq. When he came back, he had a renewed sense of purpose. And now, having built multiple successful businesses across a variety of categories - fitness, martial arts, marketing, advertising, and consulting - JR works with high-level entrepreneurs and business builders, which describes many of you listening today, and I have NO doubt that you will truly benefit from what he has to say. In his own words: “My mission is to arm small business owners with the right tools and resources needed to grow their business, giving them the direct path to bypass the struggles I had to endure so they can achieve the life and business they desire...” Find JR: https://www.creedconsulting.io/4-proven-secrets46262893 If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and JR Spear's military experience and resilience (3:06) JR Spear's personal story: growing up in a family-owned martial arts business to joining the military (9:56) JR Spear's experience of ambush in Iraq and its impact on his life and business mindset (15:44) Understanding the concept of "ambush" in business and the importance of preparation (17:58) Hersh Rephun's personal connection to JR Spear's story (20:23) Transition to coaching: JR Spear's journey from military to civilian life and starting a martial arts school (23:58) JR Spear's introduction to business coaching and his desire to impact small business owners (25:15) JR Spear's expansion of his business and focus on sales and marketing training (27:43) The importance of a strong team, leadership, and building a community around your message (34:30) Episode wrap-up: Hersh Rephun encourages listeners to subscribe and leave a review.

    35 min
  6. CJ Stratte: How On the Move's Trucking Fleet Became the 4th Largest in America

    10/10/2023

    CJ Stratte: How On the Move's Trucking Fleet Became the 4th Largest in America

    In this episode, Hersh Rephun chats with C J Stratte, from On the Move Trucking, about their branding strategies, organic marketing, and business model. They discuss the company's expansion into real estate, the impact of the pandemic on the self-storage industry, and their new software developments. CJ Stratte is the CEO of On the Move, a turn-key truck rental company with the fourth-largest fleet in the United States, catering to real estate professionals. The 30-year-old firm is known for branding its inventory...but since it's the customers' branding up there, On the Move is perhaps not as well known as it should be! In this episode of BRAND VOICE RUNWAY, I talk branding, longevity - and standup comedy! -with CJ Stratte, who is leading the company founded by her grandfather into its 4th decade. https://www.onthemovetrucks.com/ https://www.facebook.com/onthemovetrucks/ If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction: Truck graphics and advertising (1:02) Guest Introduction: C J Stratte and On the Move Trucking (2:19) Branding and Success Strategies of On the Move (6:13) Organic Marketing and the Founding Story of On the Move Trucking (8:04) Clientele and Business Model of On the Move (9:39) Expansion into Real Estate and Truck Types (11:20) Differentiation Strategies and Impact of Pandemic on Self-Storage Industry (13:54) Hypothetical Business Ventures and Personal Dreams (15:02) Stress in the Hospitality Industry and the Comedy Scene (18:57) New Projects and Software Developments at On the Move (20:44) Challenges of Personal Branding and Conclusion

    22 min
  7. David Asarnow Has Big Deal Energy, How About YOU?!

    10/05/2023

    David Asarnow Has Big Deal Energy, How About YOU?!

    In this episode, Hersh Rephun chats with David Asarnow about the concept of 'big deal energy' in business. They discuss the importance of brand identity, knowing your audience, and maintaining company culture in remote work setups. They also delve into strategies for business growth, acquiring ideal clients in the digital era, and the role of podcasts in building an audience. David Asarnow, entrepreneurial leader, visionary entrepreneur, business growth mentor, and the CEO of Business Nitrogen, has made it his mission to catalyze business growth through sales, marketing, and high-ticket offers. The thing he MOST loves to do, and what appealed to me immediately, is PLAY. David's journey to success has been marked by significant achievements. Before launching Business Nitrogen, he masterfully led two companies to a major milestone of success, growing both to 8-figures — driving revenues of $10M and $45M in under five years each. His leadership acumen was also showcased during his tenure as a top trainer, speaker, and business mentor at Tony Robbins' and Chet Holmes' Business Breakthrough International. Certified in NLP, David leverages a deep understanding of human communication to create impactful business strategies. His expertise, coupled with a tireless commitment to excellence, has garnered him multiple industry accolades, including 7 ClickFunnels 2 Comma Club Awards, a prestigious 2CCX Award, the Marketer of The Year Award in 2018, and the Best And Brightest Companies To Work For In The Nation Award in 2022 and 2023. To learn more about David and how his unique approach can help your business thrive, visit www.businessnitrogen.com Also: www.media.businessnitrogen.com www.nitrogenhiringnetwork.com www.bestbuyer.ai If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and concept of big deal energy with guest David Asarnow (1:25) Importance of fun, knowing your audience, and working with people you admire in business (4:10) Strategies for business growth, preparation, and the concept of big deal energy (10:00) The use of frameworks, adding value, and the role of indoctrination in business growth (14:38) Acquiring ideal clients in the digital world and the role of entertainment in business (17:28) Tips for unblocking unconscious blocks and the concept of setting daily plans (20:41) David's commitment to content creation and the concept of planting seeds in business (23:42) The role of podcasts in building an audience and customer base (24:45) Importance of brand identity and addressing misalignment in companies' messaging (27:36) Maintaining company culture in remote work setups and conclusion

    29 min
  8. Mary Kathryn Johnson: What NOT to do to Create Your Next-Figure Brand Voice

    10/03/2023

    Mary Kathryn Johnson: What NOT to do to Create Your Next-Figure Brand Voice

    In this episode, Hersh Rephun talks with Mary Katheryn Johnson about her personal journey in business, her transition to agency work, and how she navigated her business during the COVID-19 pandemic. They discuss the concept of next figure brand, the shift towards genuine video content, and how to infuse a founder's personality into marketing a SaaS product. Mary Kathryn (MK) Johnson is a Fractional CMO for SaaS startups, and help them launch, while acquiring a rev share and equity. Additionally, she helps freelancers and no-code builders create their own mini-SaaS products and companies through a monthly membership called ACE (Automated Conversational Entrepreneur). MK's motto - "If not now, When?" - encapsulates the success philosophy for her business and those for whom she consults. On this episode of BRAND VOICE RUNWAY, MK and I explore her freedom mindset, "feeling like I'm 20 again with no responsibilities, and all the wisdom of life." It's armed her with a unique perspective as a "Success Optometrist" of sorts, with the goal of helping others be "20 again" in their business. "I want to help 4 SaaS companies a year as Fractional CMO, and 1,000 students a year as a mentor," she says. MK's greatest success? In her view, it has been achieved through designing and creating a category, rather than a brand. And now she helps businesses create their own categories using conversational design, marketing, strategy and A.I. Find MKJ: https://callmemkj.com https://callmemkj.com/ace If you enjoyed BRAND VOICE RUNWAY, please go to Apple podcasts and leave a 5-star full review. It's the best way to support us! https://podcasts.apple.com/us/podcast/brand-voice-runway-with-hersh-rephun/id1682522757 You can check out Hersh's other Top 2% podcasts at https://www.hershrephun.com/podcast/ and follow us on IG: https://www.instagram.com/hersh4all/ Twitter: https://twitter.com/TruthTstsFunny LinkedIn: https://www.linkedin.com/in/hershrephun/ Or contact us: http://www.hershrephun.com/contact-us/ (0:00) Introduction and Mary Katheryn Johnson's personal journey in business (6:44) Discussion on the concept of next figure brand and transition to agency work (13:21) Trajectory of Mary's business amidst COVID-19 pandemic and her international experiences (18:43) Mary's identity as a projector in Human Design and its impact on her life (20:51) Challenges and perspectives on innovation in the industry (24:15) Shift towards genuine, unscripted video content and the importance of authenticity (26:19) Innovating a standard SaaS product by infusing the founder's personality and mission into the marketing (27:39) Episode wrap-up and call to action for listeners

    28 min
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5
out of 5
33 Ratings

About

Known as The MESSAGE Therapist™, Hersh Rephun has helped 100s of businesses refine their messaging. On BVR, he speaks with founders about the businesses they've built and how they're marketing them to the next level.

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