The Photographer's Action Plan: Strategies for Building a Thriving Business and Life.

Char Stackle
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Where we are all about delighting our clients and streamlining your marketing so that you can grow your luxury brand. We share photography business pro tips and lifestyle hacks...with the occasional "oops" moments. We are here to help you grow a profitable photography business minus burnout. Consider this podcast your photo biz bestie on the go. Interviews with photographers, business leaders, and solo episodes from Char Stackle, your Executive Marketing Assistant.

  1. 023: Unlocking Revenue Streams: Photo Organizing for Photographers with Caroline Guntur

    09/20/2023

    023: Unlocking Revenue Streams: Photo Organizing for Photographers with Caroline Guntur

    Are you ready to turn your passion for photography into a steady income stream, even during those down seasons? Hold onto your camera straps because, in this episode, you’ll learn how digital photo organizing is a game-changing opportunity with the amazing Caroline Guntur, also known as The Swedish Organizer. If you found this episode helpful, feel free to capture a screenshot of yourself listening on your device and share it on your Instagram stories. Remember to tag me @actionarrowmedia and @carolineguntur! In this episode, you will hear: The rise of digital media has expanded the need for digital asset management. The potential for photographers to tap into this industry as a supplementary income source. The flexibility and accessibility of remote digital organizing work. Insights into the potential income range for digital photo organizing. Tips and advice for photographers looking to transition into digital photo organizing. The various digital photo organizing niches include handling family archives and specialized collections. Essential tools and resources for effective digital photo organizing. So, if you're ready to unlock new revenue streams and add a fresh layer to your photography business, this episode is a must-listen.  DPO PRO: The Ultimate Photo Organizing Masterclasshttps://dpopro.co/ Follow Caroline Guntur On Instagram @carolinegunturhttps://www.instagram.com/carolineguntur/ On LinkedInhttps://www.linkedin.com/in/carolineguntur/ On TikTokhttps://www.tiktok.com/@carolineguntur  On YouTubehttps://www.youtube.com/c/CarolineGuntur  On Pinteresthttps://www.pinterest.com/tsorganizer/  On X (formerly Twitter)https://twitter.com/CarolineGuntur  On Facebookhttps://www.facebook.com/caroline.guntur/ On Lemon8https://v.lemon8-app.com/s/jrrsZprsR The Swedish Organizer Websitehttps://www.theswedishorganizer.com  Organizing Photos Websitehttps://www.organizingphotos.net

    34 min
  2. 022: Brand Alchemy: Transforming Passion into a Powerful Photography Brand with Ravin Goyal

    09/13/2023

    022: Brand Alchemy: Transforming Passion into a Powerful Photography Brand with Ravin Goyal

    How does a childhood fascination with a camera evolve into a thriving photography career? Join us in this episode as we dive into the inspiring journey of our guest, Ravin Goyal. From those first playful clicks to honing his skills through formal education and workshops, Ravin shares his heartfelt story of transforming a passion into a powerful brand. If you found this episode helpful, feel free to capture a screenshot of yourself listening on your device and share it on your Instagram stories. Remember to tag me @actionarrowmedia and @ravingoyalphotography! In this episode, you will hear: How the influence of other photographers can impact your skills and communication. Insights into Ravin's diverse photography genres, including fashion, landscape, and street photography. Challenges faced in marketing and building a freelance photography business. Strategies for maintaining a distinct brand identity in photography. The significance of enjoying the creative process while working towards goals. Ready to be inspired by the transformative journey of photographer Ravin Goyal? Hit play and embark on a journey of creativity, challenges, and the joy of continuous learning. Follow Ravin Goyal On Instagram @ravingoyalphotography https://www.instagram.com/ravingoyalphotography/ Ravin Goyal Photography Website https://www.ravingoyalphotography.com/about Mentioned in the episode Varun Patel Photography @varunpatelphotography https://www.instagram.com/varunpatelphotography/?hl=en Victoria Krundysheva @victoriakrundyshevahttps://www.instagram.com/victoriakrundysheva/#

    24 min
  3. 021: How to Consistently Generate High-Quality Leads with YouTube Ads with Marcus Svedin

    09/06/2023

    021: How to Consistently Generate High-Quality Leads with YouTube Ads with Marcus Svedin

    Ever wondered how to consistently attract those dreamy, high-quality leads that can supercharge your business growth? My incredible guest, Marcus Svedin, spills the beans on all things YouTube Ads and reveals the secrets to generating leads that'll have your competitors scratching their heads in wonder. 😉 But this is for more than just the big, deep-pocket guys. Marcus has tips and strategies that even small photography businesses can use to make a big impact. If you found this episode helpful, feel free to capture a screenshot of yourself listening on your device and share it on your Instagram stories. Remember to tag me @actionarrowmedia and @marcussvedinofficial! In this episode, you will hear: Marcus's journey from being an industrial electrician to entering the world of advertising, starting with Facebook and transitioning to YouTube advertising. Insights into the Google Ads platform and how it facilitates YouTube advertising. Explanation of the four-part ad structure for creating effective YouTube ads, including the hook, elevator pitch, story, and close. Examples of ad scripts and the importance of selling the click in the ad. Detailed information on YouTube ad targeting options, including income level filtering, website targeting, search term targeting, and geotargeting. How YouTube advertising is ideal for local businesses, including photographers, and specific targeting strategies. The ROI (Return on Investment) of YouTube advertising and why it's worth the initial effort. The value of optimizing your sales process alongside YouTube advertising. So, if you're ready to learn how to turn YouTube into your personal lead-generating machine, hit that play button, and let's get started! Follow Marcus Svedin On Facebook https://www.facebook.com/marcussvedinofficial On Instagram @marcussvedinofficialhttps://www.instagram.com/marcussvedinofficial/  On YouTube https://www.youtube.com/@marcussvedin5063  On LinkedIn https://www.linkedin.com/in/marcussvedin/  Titan Marketer Website https://titanmarketer.com/services/funnel/home/ Mentioned in the episodeFREE Training (Free Instant Access Training - Consistently Scale Your Business With YouTube Ads) Get a proven system that has generated millions in sales! https://titanmarketer.com.au/instant-access-training-lp/

    33 min
  4. 020: The Power of Diversity in Boudoir Photography: Insights from Olesha Haskett

    08/29/2023

    020: The Power of Diversity in Boudoir Photography: Insights from Olesha Haskett

    Are you ready to jump into an inspiring conversation? Meet Olesha Haskett, the visionary behind Coterie Noir. In this episode, Olesha shares her journey as a Black boudoir photographer and the driving force behind an innovative educational platform. Olesha's mission? To create a haven where Black womxn can freely express their sensuality, rewriting beauty norms on their terms. Through Coterie Noir, she's reshaping the photography landscape. If you found this episode helpful, feel free to capture a screenshot of yourself listening on your device and share it on your Instagram stories. Remember to tag me @actionarrowmedia and @ohexperience !Tune in as Olesha unfolds her insights. In this episode, you will hear: Olesha Haskett's transformative journey in photography and her creation of Coterie Noir, an empowering platform for Black boudoir photographers. Insights into the mission of Coterie Noir: redefining sensuality and beauty standards for Black womxn through a safe and expressive space. The significance of diversity in photography, as Olesha encourages photographers to explore creators from various backgrounds and genres. Olesha's perspective on integrating moments of pleasure into your daily routine as a powerful form of self-care. A discussion on the value of personal photography projects and how they can invigorate creativity and perspectives. The strength found in cultivating a supportive community of like-minded individuals who share common values and aspirations. Introduction to the Cono Credential program, a unique approach to ethically capturing the essence of Black subjects in photography. Actionable insights on infusing joy into your routine, broadening your creative horizons, embarking on personal projects, fostering genuine connections, and expanding your artistic education. So, get ready to immerse yourself in a conversation full of inspiration, growth, and transformative perspectives in photography with Olesa Haskett! Follow Olesha Haskett and The Coterie Noir On Instagram @ohexperiencehttps://www.instagram.com/ohexperience/ On Facebook https://www.facebook.com/ohexp Olesha Haskett Website www.oleshahaskett.com   The Oh experiencehttps://www.ohexperience.com/ The Conterie Noirhttps://community.thecono.com/courses/welcome-guide Mentioned in the episodeCamilla Davishttps://flavorsofpleasure.com/

    34 min
  5. 019: The Changing Face of Fashion: Adrian Phoebe's Insights on Model Diversity

    08/22/2023

    019: The Changing Face of Fashion: Adrian Phoebe's Insights on Model Diversity

    Do you want to learn how to capture the excitement and beauty of runway fashion? You've come to the right place! In this episode, we'll explore the world of fashion photography with the amazing Adrian Phoebe. Adrian is an experienced fashion and runway photographer who'll share his journey to becoming a sought-after name in the industry. Adrian Phoebe from the dynamic duo husband and wife team of AKP Photography will reveal the secrets behind their thriving fashion, runway, event, and portrait photography business. He'll also discuss the essential art of networking and seizing opportunities in the dynamic fashion world. Discover how Adrian champions diversity and inclusivity on the runway, and hear inspiring stories of models who have worked with him. From the importance of collaborating with other photographers to a preview of his upcoming workshop, Adrian paints a vivid picture of what it takes to succeed as a runway photographer. If you found this episode helpful, feel free to capture a screenshot of yourself listening on your device and share it on your Instagram stories. Remember to tag me @actionarrowmedia and @akp.photographyau! In this episode, you will hear: Valuable insights from Adrian Phoebe, an experienced fashion and runway photographer. How Adrian and his wife built their successful photography business, AKP Photography. The significance of networking and seizing opportunities in the dynamic fashion industry. Promoting diversity and inclusivity in fashion through unique model representation. Adrian's rewarding journey is witnessing models' growth and confidence from casting to the runway. The power of collaboration and knowledge-sharing within the photography community. A sneak peek into Adrian's upcoming workshop for aspiring runway photographers and event organizers.  Actionable steps for entering and thriving in the fast-paced world of runway photography. Tune in to gain expert advice, behind-the-scenes stories, and actionable tips for making it big in the fashion photography scene! Follow AKP Photography On Instagram @akp.photographyau www.instagram.com/akp.photographyauOn Facebook https://www.facebook.com/profile.php?id=100051110925347&mibextid=LQQJ4dAKP Photography Website https://akpphotography.com.au/

    40 min

  6. 08/18/2023

    018: Setting Up for Success Fall and Holiday Business Success: 5 Things to do now

    Is your photography business ready to capture the magic of the upcoming fall and holiday season? In this episode, I share some seriously awesome strategies to help your photography business shine like a dazzling autumn sunset. Here's a little challenge for you: as you listen to this episode, think about the incredible fall and holiday memories you'll capture for your clients. If you're as excited about it as I am, why not snap a screenshot of yourself tuned in and share it on your Instagram stories? Be sure to tag me @actionarrowmedia – let's spread the inspiration!Alright, let's jump into the heart of the matter. In this episode, get ready to learn: How to treat your VIP and Legacy clients like the photography superstars they are while sharing your irresistible fall and holiday session offerings. Ways to give your website a seasonal makeover that's as inviting as a warm cup of cocoa, from lead magnets to online scheduling. The art of planning your last quarter, syncing up your calendar with all the fall festivities. Elevating your communication game – think updated email signatures, heartwarming holiday emails, and making sure your clients feel like the true VIPs they are. The secret to seamless interactions through optimized lead forms that make booking a breeze. So, grab your coziest blanket, that pumpkin spice latte, and let's dive headfirst into getting your photography business geared up for an unforgettable fall and holiday season. Ready to make it happen? I knew you were!  Episode links Here are the Links to the resources mentioned in the episode.   17hats Online Scheduling Boot Camp September 12 - 14, 2023https://bootcamp.17hats.com/?utm_source=website&utm_medium=header&utm_campaign=bootcamp Photographers VIP Email Sequence Templatehttps://www.actionarrowmedia.com/Photographers_VIP_Email_Sequence_Template Marketing Ecosystem Diagram on Instagramhttp://bit.ly/3Mdc7bB You can follow us on Instagram @actionarrowmediaYou can find out more at www.actionarrowmedia.com

    16 min
  7. 017: Attracting Soulmate Clients: Elevating Your Messaging for Quality Leads with Rachel Jordan

    08/08/2023

    017: Attracting Soulmate Clients: Elevating Your Messaging for Quality Leads with Rachel Jordan

    If you want to increase your sales, attract your soulmate clients, and create a thriving photography business that aligns with your values, this episode is an absolute must-listen! Rachel's wisdom and insights will leave you feeling motivated and ready to take action. Meet Rachel Jordan, a remarkable business coach passionate about helping wedding professionals and photographers elevate their game. She's all about assisting them to attract top-notch clients and position themselves as the clear choice to win that resounding "YES!" Rachel brings a unique perspective to the table, drawing from her diverse background in website design, hair and makeup artistry, photography, and other artistic businesses. With her wealth of experience, she knows how to lead small creative ventures into the luxury space from the ground up. What sets Rachel apart is her focus on heart-centered marketing and sales. She truly believes in the power of authenticity and genuine connections when doing business. She's all about empowering women to lead with their hearts, fostering deep and meaningful connections with their clients, and, ultimately, running abundant businesses that allow them to spend quality time with their families while building the life of their dreams. If you found this episode helpful, feel free to capture a screenshot of yourself listening on your device and share it on your Instagram stories. Remember to tag me @actionarrowmedia and @racheljordaneducation! In this episode, you'll hear: Guidance on attracting soulmate clients who genuinely value your work and expertise. How to align values for genuine connections with clients. The powerful impact of refining your messaging to attract the right clients. Tips on how to elevate your sales success. The importance of active listening to understand clients' needs. Success stories of photographers who transformed their businesses and closed higher bookings at increased rates. Attention photographers and wedding pros! Get a free 15-minute strategy session with Rachel Jordan to attract your ideal clients. Book now at http://racheljordaneducation.com/audit Follow Rachel Jordan @http://racheljordanphotography.com http://racheljordaneducation.comhttps://www.facebook.com/groups/710828612912342http://instagram.com/racheljordaneducation

    48 min

  8. 08/03/2023

    016: 9 Things you should know before you invest in a CRM - Client Relationship Management Software

    Are you considering investing in a CRM - Client Relationship Management Software, but feeling a bit overwhelmed? Well, worry no more! I've got you covered in our latest episode of The Photographer's Action Plan.  In this week's show, I'll be answering the burning question: "What are the 9 things you should know before you invest in a CRM?" 🤔 So, if you're ready to find the perfect software to manage your clients, keep your business running smoothly, and still fit your budget, then tune in for some valuable insights!If you found this episode helpful, feel free to capture a screenshot of yourself listening on your device and share it on your Instagram stories. Don't forget to tag me @actionarrowmedia! In this episode, you will hear: A breakdown of CRM prices, from the low to high-end options, to help you find the perfect fit. A deep dive into user experience and user interface – because you want something that speaks to you and your style! The importance of scheduling capabilities, so you can keep track of your clients without breaking a sweat. Key features to consider include email automation, social media scheduling, and client portals. Tips on mission alignment and customer service for each CRM. The significance of email connectivity and ease of data import. My favorite CRM for photographers is 17hats.  However, I suggest you do your research and find the one that is right for you and your business.You can follow us on Instagram @actionarrowmedia You can find out more at www.actionarrowmedia.com

    15 min
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Where we are all about delighting our clients and streamlining your marketing so that you can grow your luxury brand. We share photography business pro tips and lifestyle hacks...with the occasional "oops" moments. We are here to help you grow a profitable photography business minus burnout. Consider this podcast your photo biz bestie on the go. Interviews with photographers, business leaders, and solo episodes from Char Stackle, your Executive Marketing Assistant.

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