The Mar Dat Chat

Mar Dat, LLC
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"The Mar Dat Chat" is now available for listening on both Spotify and Apple Music! Once a month I will be interviewing Chief Marketing, Technology, and Information Officers, exploring their best practices in marketing technology deployment and data optimization. Conversations with these industry leaders provide valuable insights that you won't want to miss.

Episodes

  1. 12/18/2023

    Episode 8: Shaun Hunter Green, SVP, Preferred Segment Marketing at Bank of America

    Welcome to The Mar Dat Chat! Hear Shaun Hunter Green, SVP, Preferred Segment Marketing at Bank of America-Responsible for developing effective strategies and programs targeting Mass Affluent customers - $100K+ - $1M in investable assets. Today's episode will speak about personal branding and investing in yourself. We wanted to sit down and focus on how to show up in the new year and promote the personal branding of the self. - 1:30 The Idea of Personal Branding - 10:00 Personal Rebranding - 22:10 Brand Adjacency and Mentorship Want to learn more about Mar Dat? ⁠⁠Click Here

    41 min

  2. 10/09/2023

    Episode 7: Greta Crowley, Vice President of Retail Marketing for Cox Automotive

    Welcome to The Mar Dat Chat! Hear Greta Crowley, Vice President of Retail Marketing for Cox Automotive-which includes leading a complex set of brands and products, including the two of the largest largest consumer automotive brands, AutoTrader and Kelley Blue Book . In 2017 Greta was named one of Auto's Remarketing top 40 under 40. Prior to joining Cox Automotive in 2010, she served as the media supervisor at Turner Broadcasting. - 5:00 The Digital Auto Experience - 10:25 The Car Buyer Journey Study - 20:30 Cox Automotive and Updating Their Funnel Want to learn more about Mar Dat? ⁠Click Here

    38 min

  3. 10/04/2023

    Episode 6: Paula Wagner, CIO of Mansfield Oil

    Welcome to The Mar Dat Chat! Join us for a chat with Paula Wagner, CIO of Mansfield Oil. Mansfield is a trusted provider in the fuel industry, and they deliver innovative solutions to optimize fuel management and processes for clients across North America. We'll speak about people, process, and technology and how they are the fundamental components and how they're all interconnected, as well as Paula's experiences in her field. Want to learn more about Mar Dat? ⁠⁠Click Here

    11 min

  4. 08/09/2023 · BONUS

    Luxury Brand Retail Webinar with Love Hudson-Maggio and Michelle Chen

    Welcome to The Mar Dat Chat! Hear Michelle Chen, Digital Marketing and eCommerce Guru on all things marketing, and especially those things global with emphasis on China. She has a professional history of consulting and digital agency work in New York, before moving to the Chinese digital space. Today we welcome Michelle back to talk about Luxury Brands and doing business in China. Love Hudson-Maggio and Michelle will walk listeners through: 1) An Overview of the Luxury Market 2) Consumer Personas and Expectations 3) Creating Value with Strategic Engagement 4) Tech Considerations We hope you enjoy this special webinar! Want to learn more about Mar Dat? ⁠⁠Click Here: https://mardatadvisors.com/

    39 min

  5. 06/19/2023

    Coffee Klatch: Dorian Benkoil, Co-Founder of Teaming Media

    Welcome to The Mar Dat Chat! Enjoy this Coffee Klatch, on us. Hear Dorian Benkoil, COO, Editorial Director, and Co-Founder of Teaming Media. Dorian is an award-winning journalist, an MBA, a Fulbright fellow with degrees from Stanford and CUNY Baruch College. He's been a foreign correspondent, managing editor and executive for multiple global media organizations, including ABC. - 4:24 Using Content to Illuminate Brands - 10:24 Intellectual Revolution Involving A.I - 20:17 Contextual Targeting and Keeping People Engaged Want to learn more about Mar Dat? ⁠Click Here

    27 min

  6. 06/08/2023

    Coffee Klatch: Edie Kirkman, Chief Product and Technology Officer

    Welcome to The Mar Dat Chat! Enjoy this Coffee Klatch, on us. Hear Edie Kirkman, Chief Product and Technology Officer with experience working for some of the largest corporations, Fiserv, IHG, Metro Atlanta Chamber of Commerce, and UPS talk about technology and customer experience in FinTech and other areas across B2C and B2B. - 5:20 Organizational Alignment to the MarTech Strategy - 16:60 The Future of A.I. and Customer Experience - 27:00 Balancing Legacy Systems and Modernization Want to learn more about Mar Dat? Click Here

    41 min

  7. 06/07/2023

    Episode 5: Michelle Chen, Marketing Guru

    Welcome to The Mar Dat Chat! Hear Michelle Chen, Digital Marketing and eCommerce Guru on all things marketing, and especially those things global with emphasis on China. She has a professional history of consulting and digital agency work in New York, before moving to the Chinese digital space. - 1:00 The Chinese Key Players to Pay Attention To. - 10:00 WeChat and Brick and Mortar Commerce - 18:12 WeChat, Data Privacy, and How That Works In China Want to learn more about Mar Dat? ⁠Click Here

    27 min

  8. 05/05/2023

    Episode 4: Barbara Jones Brown, CEO and Founder of Freeing Returns

    Welcome to The Mar Dat Chat! Join us for a chat with Barbara Jones-Brown, CEO and Founder of Freeing Returns as we discuss the key challenges retailers face today.  With over 4000 stores globally using their cutting-edge technology, Barbara will discuss the problem of Total Retail Loss (TRA) and ways retailers can prevent it.  Barbara will reveal some startling statistics and show us how loyalty program data can help identify and prevent fraudulent behavior while promoting desired customer behavior.  And that's not all - we'll also be discussing the benefits of creating full ecosystem solutions through unified Order Management Systems (OMS) that span the customer journey from consideration to upsell. Barbara will share some exciting insights on how luxury brands can personalize returns to upsell and curate the shopping experience of their best customers.  Join us for this enlightening conversation and discover how technology is revolutionizing the retail industry.  Tune in to The Mar Dat Chat now! - 7:22 Retail Fraud and Wardrobing - 12:18 Sales Reducing Activities and Retail Loss - 18:00 Curating Returns for Luxury Retailers Want to learn more about Mar Dat? ⁠⁠Click Here

    38 min

  9. 04/12/2023

    Episode 3: Andy Chang, VP Marketing for Summit Health

    Welcome to The Mar Dat Chat! Join us for a chat with Andrew Chang, VP of Marketing for Village Md (formerly Summit Health City MD). We will discuss the role of healthcare marketing as a conduit for patient and caretaker empowerment. Andy will discuss ways to leverage MarTech tools like Salesforce to capture return on marketing investment, and insider tips on how to partner with your consulting team to establish KPIs that drive revenue gains. - 8:00 Marketing as a Value Driver with Firm KPIs - 19:30 AI and Customer Experience - 29:15 Buy vs. Build MarTech Platforms Want to learn more about Mar Dat? ⁠Click Here

    33 min

  10. 04/12/2023

    Episode 2: UGA Modern Marketing Panel with Andy Chang, Edie Kirkman, Love Hudson-Maggio and Glen Caruso

    Welcome to the Mar Dat Chat In this episode of The Mar Dat Chat, UGA host Glen Caruso welcomes Love Hudson-Maggio, Andy Chang, and Edie Kirkman to discuss their careers and offer advice for students pursuing careers in advertising, MarTech, PR, and digital marketing. The guests have diverse backgrounds and bring experience from companies such as Summit Health, Pfizer, Intercontinental Hotels, Fiserv, UPS, and Salesforce. The discussion will be focused on providing guidance and insights for new marketers entering the field. The conversation will be informative and inspiring for university students studying advertising, MarTech PR, and marketing. -2:30: Introductions -4:00 Career Progression From College to Now -1:00:00 Audience Q&A Want to Learn More about Mar Dat? Click Here!

    1h 14m

  11. 03/14/2023

    Episode 1: Lewis Clark, VP of Marketing, Media, & PR at Deborah Heart and Lung Center

    Welcome to The Mar Dat Chat! Our first episode is available now and features ⁠Lewis Clark⁠, VP of Marketing, Media, & PR at Deborah Heart and Lung Center. He’ll talk about how he uses his MarTech stack along with data to make decisions that drive growth and revenue. Lewis also discusses how he gets alignment from those above and below him to ensure everyone is in lockstep in terms of goals and KPIs. Never an easy task. - :40 Lewis' Competitive Advantage - 10:10 Technology Stack in Healthcare Want to learn more about Mar Dat? ⁠⁠Click Here⁠

    21 min
  • 11 Episodes

About

"The Mar Dat Chat" is now available for listening on both Spotify and Apple Music! Once a month I will be interviewing Chief Marketing, Technology, and Information Officers, exploring their best practices in marketing technology deployment and data optimization. Conversations with these industry leaders provide valuable insights that you won't want to miss.

Information

  • Creator
    Mar Dat, LLC
  • Years Active
    2K
  • Episodes
    11
  • Rating
    Clean
  • Copyright
    © Mar Dat, LLC
  • Show Website
    The Mar Dat Chat