WinsDay

Jessie Lizak
  • 5.0 (2)
  • Marketing
  • Updated Biweekly

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

  1. 2d ago

    Building Relationships AI Cannot Replace

    AI can automate more of marketing than ever. But it cannot replace every relationship that makes a business valuable. That is the idea behind our next WinsDay conversation. Jessie Lizak is joined by MaryAnn Pfeiffer, Founder & Mailchimp Pro Partner at 108 Degrees Digital Marketing, and Kelci Borges, MBA, Founder & CEO of The Breakfast Club. We’ll be looking at two areas that are becoming more important as technology changes how businesses communicate. Email is still one of the strongest tools for nurturing leads and building relationships, but the way businesses use it has to evolve. And community is becoming more valuable precisely because authentic human connection is difficult to automate. We’ll get into: 1. Rethinking Email Before Lead Nurturing Breaks 2. Building Movements Beyond Traditional Networking Events 3. Strengthening Brand Relationships Through Better Email 4. Building Communities AI Cannot Replace The bigger question is this: Which relationships should businesses automate, and which ones become more valuable when they remain distinctly human? If you work in sales, marketing, growth, community, or brand, this is a conversation worth joining. Connect with MaryAnn Pfeiffer Website: https://www.108degrees.comLinkedIn: https://www.linkedin.com/in/maryannpfeiffer/?isSelfProfile=false108 Degrees LinkedIn: https://www.linkedin.com/company/108-degrees-marketing/Connect with Kelci Borges LinkedIn: https://www.linkedin.com/in/kelcidouglas/?isSelfProfile=falseFollow Reveting to stay updated on upcoming episodes Website: ⁠https://www.reveting.com/LinkedIn: ⁠https://www.linkedin.com/company/whiskey-winsday/YouTube: ⁠https://www.youtube.com/@whiskeywinsdayConnect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

  2. Sep 25

    How Growth Gets Ahead of Buyer Demand

    In this episode of the Winsday Podcast, host Jessie Lizak sits down with Daniel Burrus, CEO of Burrus Research, and Julie Thomas, President and CEO of ValueSelling Associates, to explore how businesses can get ahead of buyer needs, create measurable value, and build more relevant growth strategies. Drawing from decades of experience in business strategy, sales, marketing, technology, and consulting, Daniel and Julie share practical insights on anticipating customer needs, uncovering the problems that truly matter, and helping buyers see the value of change. The conversation explores how sales professionals can research a customer's future state before the first conversation and use hard trends to anticipate opportunities before buyers ask for them. Daniel and Julie also discuss why discovery needs to move beyond identifying pain points and instead connect problems to measurable business outcomes, including the cost of inaction. They dive into predictive and anticipatory marketing, the importance of relevance in a world where buyers increasingly research through AI, and why urgency can come from helping customers understand what happens if they maintain the status quo. Whether you're a sales leader, marketer, revenue professional, or business owner, this episode offers actionable strategies for becoming more consultative, relevant, and proactive in today's changing buying environment. Main Topics Covered Anticipating Customer Needs Before They Ask Turning Discovery Into Measurable Business Value Predictive Marketing for More Relevant Growth Creating Buyer Urgency Without Added Pressure Connect with Daniel Burrus Website: Burrus Research LinkedIn: Daniel Burrus on LinkedIn Company LinkedIn: Burrus Research on LinkedIn Connect with Julie Thomas Website: ValueSelling Associates LinkedIn: Julie Thomas on LinkedIn Company LinkedIn: ValueSelling Associates on LinkedIn Follow Reveting to stay updated on upcoming episodes Website: Reveting LinkedIn: Reveting on LinkedIn YouTube: Winsday on YouTube Connect with Jessie Lizak LinkedIn: Jessie Lizak on LinkedIn

  3. Sep 17

    When Personal Visibility Becomes Business Leverage

    In this episode of the Winsday Podcast, host Jessie Lizak sits down with Taurea Vision Avant, Co-Founder & CEO of BookRich, and Matthew A. Schneider, CEO of Building Inc., to explore how personal visibility, authentic storytelling, and thought leadership can become powerful business assets. Drawing from their experiences building businesses and establishing their expertise, Taurea and Matthew share how founders can use their personal stories and perspectives to build trust, attract opportunities, and create credibility with the audiences they want to reach. The conversation explores why authentic storytelling can help businesses connect with the right people and turn personal experiences into meaningful business conversations. Taurea explains how founders can identify pivotal moments they have overcome and connect those experiences to the problems they solve today. Matthew discusses how a founder's personal brand can influence sales, business development, fundraising, and perceptions of a startup. They also discuss the importance of consistency, specificity, and evidence in thought leadership, as well as how LinkedIn content can establish both personal authority and institutional credibility. Main Topics Covered How Authentic Storytelling Builds Trust and Revenue How Founders Can Use Personal Brand as Startup Leverage Why Thought Leadership Can Accelerate Business Growth How LinkedIn Visibility Can Turn Into Institutional Credibility Connect with Taurea Vision Avant Website: https://www.bookrich.io LinkedIn: https://www.linkedin.com/in/visionavant/ BookRich LinkedIn: https://www.linkedin.com/company/bookrich™/ Connect with Matthew A. Schneider Website: LinkedIn: https://www.linkedin.com/in/realmattschneider/ Building Inc. LinkedIn: https://www.linkedin.com/company/building-proptech/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

  4. Sep 11

    How to Get More Eyes on Your Brand and Turn Attention Into Leads

    In this episode of the Winsday Podcast, host Jessie Lizak sits down with Nikita Khandheria, Founder & CEO of ERIA, and Lynn Tickner, Founder and Brand Strategist at Ink and Key, to explore how businesses can turn visibility and attention into meaningful leads. Drawing from their experiences in events, branding, messaging, and customer engagement, Nikita and Lynn share practical strategies for getting in front of the right people, creating memorable brand experiences, and making it easier for potential customers to choose you. The conversation explores why lead generation doesn't have to rely on traditional ads, cold outreach, or online forms. Nikita explains how experiential events and in-person product demonstrations can create memorable interactions that turn into future business, while Lynn breaks down why clear, customer-focused branding can reduce confusion and build trust. They also discuss how businesses can maximize visibility without getting lost in an oversaturated digital landscape and why messaging that clearly communicates the problem you solve can help the right customers recognize your business as the solution. Main Topics Covered Lead Generation Beyond the Traditional Form Branding That Makes Your Business Easier to Choose Maximizing Visibility Without Chasing Empty Impressions Messaging That Helps the Right Customers Say Yes Connect with Nikita Khandheria Website ERIA: https://www.eria.co LinkedIn Nikita Khandheria: https://www.linkedin.com/in/nikitakhandheria/ ERIA LinkedIn: https://www.linkedin.com/company/eriacommunity/about/ Connect with Lynn Tickner Website Ink and Key: https://www.inkandkey.com LinkedIn Lynn Tickner: https://www.linkedin.com/in/lynn-tickner/ Ink and Key LinkedIn: https://www.linkedin.com/company/ink-and-key/about/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

  5. Sep 3

    Your Marketing Needs Trust, Not Just Reach

    In this episode of the Winsday Podcast, host Jessie Lizak sits down with Pierce Kafka, CEO of Kafka Media Group, and Rabih Elkhodr, TEDx Speaker and author of The Way Out of Burnout, to explore why trust may be more valuable than reach when it comes to building a lasting brand. The conversation covers how marketers can use both hard and “soft” analytics to understand whether their efforts are actually working, while also looking beyond vanity metrics like likes and followers. Pierce and Rabih share how authentic storytelling, vulnerability, and behind-the-scenes content can create stronger relationships with an audience and turn followers into genuine supporters. They also challenge businesses to rethink how they approach burnout, arguing that lasting change requires leaders to examine workplace culture rather than simply asking employees to become more resilient. The conversation explores why marketing analytics should ultimately connect back to broader business goals, how qualitative feedback can reveal value that traditional dashboards miss, and why marketers shouldn't get lost in an endless sea of data. Rabih shares how building trust with a small audience helped him successfully launch his book through crowdfunding, while involving that audience in everything from the writing process to the cover design. Pierce explains why revealing the process behind a product or company can create a sense of community and human connection, particularly at a time when audiences are increasingly skeptical of polished and AI-generated content. The episode closes with a powerful discussion about burnout and why organizations need leaders who are willing to model vulnerability, create psychological safety, and address the systemic causes of burnout rather than simply marketing resilience programs to employees. Main Topics Covered Analytics That Prove Marketing Is Working Building Trust Before Chasing More Reach Behind-the-Scenes Content That Builds Trust Stop Marketing Resilience, Start Changing Leadership Connect with Pierce Kafka Website: https://kafka.com LinkedIn: https://www.linkedin.com/in/piercekafka/ Kafka Media Group LinkedIn: https://www.linkedin.com/company/kafkamediagroup/ Connect with Rabih Elkhodr Website: https://www.rabihspeaks.com LinkedIn: https://www.linkedin.com/in/rabihelkhodr/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

  6. Aug 27

    AI Is Changing Your Buyer. Is Your Marketing Ready?

    In this episode of the Winsday Podcast, host Jessie Lizak sits down with Courtney Holloway Henry, Founder of GrowthMinded Strategy, and Keith Zubchevich, President and CEO of Conviva, to explore how AI is reshaping marketing, shopping, and the roles of sales and marketing professionals. Courtney and Keith discuss why effective marketing starts with understanding the customer rather than simply choosing tactics or refining messaging, and why businesses need to treat marketing as a mindset shared across the organization. The conversation then dives into the rise of AI agents and how they could fundamentally change the shopping experience by making purchasing more conversational, personalized, and efficient. Courtney and Keith also examine how AI is shifting the marketing profession away from pure execution and toward judgment, discernment, strategy, and taste. Whether you're a marketer, sales leader, founder, or business executive, this episode offers a practical look at how to embrace AI while keeping customer understanding and human judgment at the center. Main Topics Covered Marketing Is a Mindset, Not Messaging How AI Agents Are Changing Shopping The Marketing Job AI Is Creating Sales and Marketing Must Embrace AI Connect with Courtney Holloway Henry Website: GrowthMinded Strategy LinkedIn: Courtney Holloway Henry on LinkedIn Company LinkedIn: GrowthMinded Strategy on LinkedIn Connect with Keith Zubchevich Website: Conviva LinkedIn: Keith Zubchevich on LinkedIn Company LinkedIn: Conviva on LinkedIn Follow Reveting to stay updated on upcoming episodes Website: Reveting LinkedIn: Reveting on LinkedIn YouTube: Whiskey Winsday on YouTube Connect with Jessie Lizak LinkedIn: Jessie Lizak on LinkedIn

  7. Aug 20

    Stop Wasting Money on the Wrong Marketing Channels

    In this episode of the Winsday Podcast, host Jessie Lizak sits down with Summer Poletti, Founder of Rise of Us, and Rocco Baldassarre, Head of Business Development at Shirofune, to unpack what it really takes to build an effective modern marketing strategy. The conversation explores why there is no universal marketing channel that works for every business, how AI is changing advertising and campaign execution, and why companies need to build a go-to-market strategy around their own buyers rather than copying someone else's playbook. Summer and Rocco also discuss the growing role of advertising inside AI-powered conversations and why AI should accelerate execution without replacing human strategy and experience. They dive into how businesses can use automation and real-time data to improve ROAS, why attribution data is only valuable when teams can act on it quickly, and how operational problems can ultimately undermine marketing performance. Whether you're a marketer, sales leader, founder, or business owner, this episode offers practical insight into making smarter channel decisions, using AI strategically, and getting more from every marketing dollar. Main Topics Covered There Is No Single Best Channel Advertising Inside AI-Powered Conversations Stop Copying Someone Else's GTM Playbook Making Digital Ad Spend Drive ROAS Connect with Summer Poletti Website: https://www.theriseofus.com LinkedIn: https://www.linkedin.com/in/summer-poletti-rhymes-with-spaghetti-27207812/ Rise of Us LinkedIn: https://www.linkedin.com/company/rise-of-us/ Connect with Rocco Baldassarre Website: https://shirofune.io LinkedIn: https://www.linkedin.com/in/roccobaldassarre/ Shirofune LinkedIn: https://www.linkedin.com/company/shirofune-usa/ Follow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/ LinkedIn: https://www.linkedin.com/company/whiskey-winsday/ YouTube: https://www.youtube.com/@whiskeywinsday Connect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

  8. Aug 14

    Why Your Marketing Isn't Driving Revenue

    In this episode of the Winsday Podcast, host Jessie Lizak sits down with Chrissy Bernal, CEO & Publicist of Be a Better Brand, and Shampaigne Graves, Founder of BOLDIFI® Accredited Executive Microschool for Women Entrepreneurs, to discuss what it really takes to turn marketing and visibility into meaningful business growth. Drawing from their experience in branding, publicity, entrepreneurship, and women’s consumer behavior, Chrissy and Shampaigne share insights on building personal brands, creating trust, understanding how women make purchasing decisions, and becoming recognized in an increasingly crowded marketplace. The conversation explores how to move from being overlooked to becoming industry-recognized without relying solely on traditional publicity or chasing attention. Chrissy and Shampaigne also discuss the importance of understanding the emotional and practical factors behind women’s buying decisions, why visibility without authority can fall flat, and how founders can build personal brands that create long-term value. They also examine why founder-led growth eventually has an expiration date and why building a strong team and personal brand can create opportunities beyond a single company. Main Topics Covered How to Go From Overlooked to Industry-RecognizedHow Women Actually Make Buying DecisionsVisibility, Authority & Building a Brand People TrustFounder-Led Growth Has an Expiration DateConnect with Chrissy Bernal Website: https://beabetterbrand.comLinkedIn: https://www.linkedin.com/in/chrissybernal/Be a Better Brand LinkedIn: https://www.linkedin.com/company/be-a-better-brand/?skipRedirect=trueConnect with Shampaigne Graves Website: https://boldifi.comLinkedIn: https://www.linkedin.com/in/shampaigne-graves/BOLDIFI® LinkedIn: https://www.linkedin.com/company/boldifi/?skipRedirect=trueFollow Reveting to stay updated on upcoming episodes Website: https://www.reveting.com/LinkedIn: https://www.linkedin.com/company/whiskey-winsday/YouTube: https://www.youtube.com/@whiskeywinsdayConnect with Jessie Lizak LinkedIn: https://www.linkedin.com/in/jessie-lizak/

See All (168)

Ratings & Reviews

5
out of 5
2 Ratings

About

The LIVE show that brings Sales and Marketing together like NEVER BEFORE! Reveting's WinsDay brings sales and marketing professionals as well as founders and executives together for personal and professional development that is fun and engaging. It broadcasts live on LinkedIn, Youtube, Facebook, Twitch and Instagram weekly.

Information

  • Creator
    Jessie Lizak
  • Years Active
    2023 - 2026
  • Episodes
    168
  • Rating
    Clean
  • Copyright
    © Jessie Lizak
  • Show Website
    WinsDay