Dental Marketing Goat

Gary Bird
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business. 

  1. 3D AGO

    #243 9-Box Grid Method

    Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.la/Q042tN1N0 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind:  https://shorturl.at/AenIt In this episode, Gary Bird breaks down the 9-Box framework and how dental practice owners can decide whether to keep, coach, or let go of a team member. If you’re struggling with dental team management, hiring decisions, employee performance, or leadership challenges in your dental practice, this episode gives you a clear system. Gary explains how to evaluate potential vs performance, improve accountability, determine raises, and make confident staffing decisions that drive dental practice growth. This conversation covers dental leadership, team development, employee retention, and building a high-performing dental office. If you want stronger systems, better team culture, and predictable dental growth, this episode is essential. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    5 min

  2. 6D AGO

    #242 The Black Coffee Theory: Why Your Practice isn't Growing!!

    🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://hubs.la/Q042tN1N0 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt In this episode, Gary Bird breaks down the Black Coffee Theory and how it directly impacts dental practice growth and patient acquisition. You’ll learn why focusing on the patients you don’t want leads to more friction, lower case acceptance, and poor ROI from dental marketing. Gary explains how to turn marketing-driven new patients into high-trust patient referrals through better phone skills, Google reviews, scheduling strategy, and treatment presentation. This episode covers dental marketing strategy, new patient conversion, case acceptance, and building trust quickly in general dentistry. If you want higher-quality dental patients, better collections, and sustainable growth, this conversation reframes how successful practices think. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    7 min

  3. FEB 10

    #241 The Future of Marketing AI in Dental

    🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt In this episode, Gary Bird breaks down the future of AI in dental marketing and why most dental practices are focused on the wrong part of the funnel. You’ll learn how bottom-of-funnel AI, including AI phone answering, patient follow-up automation, and scheduling systems, is transforming dental practice growth in 2026. This conversation covers why top-of-funnel dental marketing automation is still broken, how AI integrates with dental PMS systems, and how practices can increase new patient conversions, reduce no-shows, and fill schedules automatically. If you want to improve dental patient acquisition, maximize unscheduled treatment, and grow collections without adding staff, this episode shows what’s coming next. This is a must-watch for dentists looking to scale with smarter systems, better workflows, and AI-powered dental growth strategies. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    7 min

  4. FEB 9

    #240 What it Really Takes to Grow from $1M to $2M in a Dental Practice

    🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://bit.ly/4p48qoC ➖➖➖➖ In this video, Gary Bird and Dr. Jancy Parkerson break down what it really takes to grow a dental practice from $1M to $2M in collections, including insurance reduction strategies, team structure, systems, overhead management, and increasing production per patient. Learn the real drivers of dental practice profitability, KPIs, case acceptance, and sustainable practice growth beyond just getting more new patients. Connect with our Guest Here ⤵️ Website: https://chattanoogadentalarts.com/ Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    31 min

  5. FEB 6

    #239 $1m vs. $2m Collection Dental Office

    🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt In this episode, Gary Bird breaks down the key differences between a $1 million dental practice and a $2 million dental practice, sharing real-world insights from working with practices scaling to $3M and beyond. This dental growth episode covers leadership, team accountability, dental marketing strategy, patient financing, systems, scheduling, and how top practices engineer growth instead of hoping for it. If you’re trying to increase dental collections, improve new patient flow, and scale your dental practice without burnout, this conversation lays out exactly what needs to change. Gary explains why mindset, systems, and owner involvement matter more than switching marketing companies. This episode is essential for dentists who want predictable dental practice growth and long-term scalability. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    9 min

  6. FEB 4

    #238 30% of Dentists Dropped At Least One Insurance in 2025!

    🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀Spots are limited - secure your seat in the mastermind that’s changing how dentists grow: https://shorturl.at/AenIt In this episode, host Gary Bird breaks down why nearly 30% of dentists dropped at least one insurance plan in 2025 and what it means for practice growth in 2026. Learn how dental practices can increase collections, reduce insurance dependency, and grow revenue using patient financing and smarter operational strategies. Gary explains how insurance reimbursements impact profitability and how offices successfully transition toward fee-for-service dentistry while maintaining patient flow. Discover how financing solutions and better case presentation help dentists grow production without relying solely on insurance networks. If you want to grow your dental practice, improve collections, and future-proof your business, this episode outlines the strategy many successful practices are adopting now. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    5 min

  7. FEB 3

    #237 Phone Conversion & Show Rate IS HORRIBLE in 2025!!!

    🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀What are top-performing dentists doing differently? Find out inside the mastermind: https://shorturl.at/AenIt In this episode, Gary Bird breaks down new 2025 data revealing why phone conversion and no-show rates are crushing dental practice growth across the U.S. You’ll learn how average dental phone conversion dropped from 89% to 68%, why no-shows have doubled, and how long wait times are silently killing new patient acquisition. This episode covers dental marketing performance, front desk conversion, scheduling strategy, and how appointment availability directly impacts collections. Gary shares two proven scheduling strategies dentists can use to improve show rates and maximize ROI without increasing ad spend. If you want to grow your dental practice in 2025, this episode explains exactly where the breakdown is, and how to fix it. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    5 min

  8. FEB 2

    #236 The Biggest 2026 Bottleneck in Dental!

    🚀Check out our new Dental AI Receptionist! It schedules better than humans: https://bit.ly/48RHMt2 🚀Grow Your Practice with Cherry Payment Plans: https://withcherry.com/partnerships/smc 🚀The mastermind fills fast - apply now and start scaling with confidence: https://shorturl.at/AenIt In this episode, Gary Bird breaks down the biggest bottleneck limiting dental practice growth in 2026 and why most dental marketing leads never convert into new patients. Learn how average time to appointment drives no-show rates, kills ROI, and silently caps collections even when your dental marketing is working. Gary explains why hygiene scheduling is the real constraint, how block scheduling fixes patient access, and why faster scheduling is now a competitive advantage in dentistry. This episode is essential for dentists, practice owners, and DSOs focused on dental growth, new patient conversion, reducing no-shows, and improving marketing ROI. If you want more new patients without spending more on ads, this is the metric you must fix first. Connect with our Host, Gary Bird, Here ⤵️ SMC: https://bit.ly/4jFhb5T Personal: https://bit.ly/3SCEQZy Want to Master The Business Side of Dental and get free resources? Visit ➡️ https://smcnational.com/dsoacademy *85% of DSO Academy students would recommend it to a friend! ➖➖➖➖ Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth. ➡️Want to see how SMC can help you grow? 📅Book a call here:➡️https://smcnational.com 🎙️ Check out our 3 Dental Podcasts ➡️ https://smcnational.com/podcasts/ 📅 Upcoming Events ➡️https://smcnational.com/events

    5 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Welcome to the Dental Marketing Goat Podcast, where we discuss proven dental marketing strategies that consistently attract predictable new patient flow to your practice.Whether you're a solo practitioner or part of a larger group, we'll provide valuable insights and actionable tips to help your dental practice thrive.Tune in as we explore the latest trends and techniques in dental marketing and how you can use them to drive predictable, sustained growth for your business. 

Information

  • Creator
    Gary Bird
  • Years Active
    2023 - 2026
  • Episodes
    245
  • Rating
    Clean
  • Copyright
    © 2026 Dental Marketing Goat
  • Show Website
    Dental Marketing Goat