My Weekly Marketing

Janice Hostager
  • 5.0 (10)
  • Marketing
  • Updated Weekly

Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect.  We'd love to have you join the fun! 

  1. Jun 16

    How To Build Authority with AI with Cyndee Woolley

    What happens when AI starts deciding who gets seen, trusted, and recommended? Whether we like it or not, tools like ChatGPT, Perplexity, and Google's AI Overviews are already shaping how people discover businesses. The question is this: when AI goes looking for information about you, what story is it finding? In this episode, I sit down with PR strategist Cindy Woolley, founder of C2 Communications, to talk about the surprising connection between public relations, AI search, and business visibility. We dig into why credibility matters more than ever, how AI determines who sounds trustworthy, and what business owners can do now to strengthen their digital footprint. Cindy shares what happened when she tested AI-generated press releases (spoiler: they were terrible), why AI should be treated as a tool—not a replacement for human expertise—and how to create an authority blueprint that helps both people and AI understand what you do. We also cover practical strategies like optimizing your LinkedIn profile, using podcast appearances to build authority, creating thought leadership content with real-world insights, and leveraging third-party validation through media mentions, partnerships, and expert contributions. If you've been wondering how to stay visible, credible, and relevant in a world where AI is becoming the gatekeeper, this conversation is for you. For more information about , visit our show notes at myweeklymarketing.com/162. Send us Fan Mail Support the show Show Notes  Apply to be featured on My Weekly Marketing!Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

    34 min

  2. Jun 9

    Bots Don't Buy: How to Spot and Stop Fake Ad Traffic with Rich Kahn

    What if a big slice of your ad budget never reaches a real human?  If you've ever stared at your digital ads dashboard thinking “the clicks are there, so why is nobody buying?” you’re not alone and you’re not crazy. You might think there's a problem with your content or creative. But sometimes the problem isn’t your offer or your copy. Sometimes it’s ad fraud, click fraud, and invalid traffic quietly polluting your funnel. In this episode, I sat down with Rich Kahn, co-founder and CEO of Anura.io, to put plain language around a messy topic. Rich explains how fraud shows up for small businesses, what the common warning signs look like (high traffic, low conversions, leads that don’t respond, people who swear they never filled out your form), and why “good” KPIs like click-through rate can be dangerously easy for fraudsters to game. You’ll also hear how fraud can hide in places people assume are safe, including partner networks and even “organic” traffic. Send us Fan Mail Support the show Show Notes  Apply to be featured on My Weekly Marketing!Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

    29 min

  3. Jun 2

    Marketing That Works When You Don't Have a Decade to Wait

    In this episode, we unpack why standard marketing advice fails when you’re starting a consulting or service business with a short runway and deep experience. I share three practical moves that help you get traction faster by leaning on relationships, focusing your effort, and pricing like the expert you already are. It includes: why most marketing advice assumes infinite time and why that doesn't work for midlife founders and laid-off corporate proswhy it's important to use your warm audience before cold audience and how to turn hidden connections into real leadswhy reactivating past clients is so valuablehow to choose one channel that fits your strengths and your ideal customerthe difference between compounding content and disposable contenthow to position around your years of expertise why to use pricing as a signal  what “I can’t afford you” usually means and how to respond Send us Fan Mail Support the show Show Notes  Apply to be featured on My Weekly Marketing!Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

    23 min

  4. May 26

    The Hidden Signals That Make Customers Trust You with Gal Borenstein

    Trust becomes the real sales gate in a world full of AI content, fake reviews, and copycat marketing. We break down how to build a resilient brand by tightening what happens inside the business before we try to persuade anyone outside it.  • losing control of the narrative as AI and social platforms reshape reputation  • differentiation as a trust strategy, not a slogan  • internal culture and leadership consistency as the starting point  • awareness of your digital footprint, including fake reviews and misinformation  • alignment between brand promise and frontline delivery  • authenticity through real proof, testimonials, and clear transparency  • accountability as the make-or-break moment in customer support and follow-up  • benchmarking a few trust gaps and improving them over time  Well, the easiest way to find my books is on Amazon.com. Use LinkedIn. Visit our website at bornesgroup.com and delighted to respond and test us if we respond to you in less than one hour.  Send us Fan Mail Support the show Show Notes  Apply to be featured on My Weekly Marketing!Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

    42 min

  5. May 19

    Stop Burning Down Your Marketing

    Ever “fixed” your marketing by blowing it up and starting over… then felt worse?  If you’ve ever felt the urge to start fresh with a new website, a new lead magnet, a new niche, or a totally new strategy, this is your reminder that the problem is often not that you need something new. The problem is "scattered marketing" and the quiet habit of reinventing before anything has time to be tested and refined.  We talk through why entrepreneurs chase the dopamine of new ideas, how the IKEA effect makes brand new offers feel more magical than the ones already in the world, and why optimization is the unglamorous place where revenue actually grows.  That means conversion rate optimization, clearer messaging, stronger hooks, better calls to action, improved follow-up sequences, and a smoother customer journey from “interested” to “ready to buy.”  Send us Fan Mail Support the show Show Notes  Apply to be featured on My Weekly Marketing!Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

    12 min

  6. May 12

    How to Get Your Business Found in AI Search Results with Julia Bocchese

    Your dream client is on the couch, ready to hire, and instead of Googling, she asks ChatGPT for “the best” person to solve her problem. If your name never appears, it may have nothing to do with your skill and everything to do with visibility in AI search. We break down what it takes to get recommended in a world where Google Gemini, ChatGPT, Claude, and other answer engines are shaping buying decisions. I’m joined by search strategist Julia Bocchese of Julia Renee Consulting to unpack AEO (answer engine optimization) and GEO (generative engine optimization) in a practical way. Send us Fan Mail Support the show Show Notes  Apply to be featured on My Weekly Marketing!Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

    28 min

  7. May 5

    Personal Branding That Sticks with Kelly Schuknect

    If you’ve ever watched someone speak and thought, “Why is their message so magnetic?”, the answer usually isn’t louder marketing or a prettier color palette. It’s clarity.  Janice sits down with Kelly Schoenick to unpack what personal branding actually means and why it’s one of the fastest ways to build trust, stand out in a crowded market, and make your marketing feel less like a grind. We talk about personal brand as reputation: the set of associations people build about you across touchpoints like LinkedIn, speaking gigs, podcast interviews, your website, and even the stories you repeat.  Send us Fan Mail Support the show Show Notes  Apply to be featured on My Weekly Marketing!Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

    34 min

  8. Apr 28

    Experiential Marketing: How to Create Experiences That Convert with Heather Johnson

    In this episode, I sit down with Heather Johnson to talk about how trade shows and in-person events can actually work for small businesses. If you’ve ever felt overwhelmed by crowded booths or unsure how to stand out without being pushy, this conversation will give you a clearer way to approach it. We walk through what makes a booth memorable, how to create real conversations that build trust, and what to focus on before, during, and after an event. Heather also shares practical ways to generate leads and measure results over time. If you want experiential marketing to feel more intentional and less exhausting, this episode will help you rethink your approach. SampleFinder Polaris Brand Promotions Send us Fan Mail Support the show Show Notes  Apply to be featured on My Weekly Marketing!Take the Marketing Clarity Quiz and get instant insights on your marketing strategy.

    34 min
See All (162)

5
out of 5
10 Ratings

About

Join conversations about marketing, business, and life-in-between with marketing strategist Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect.  We'd love to have you join the fun! 

Information

  • Creator
    Janice Hostager
  • Years Active
    2023 - 2026
  • Episodes
    162
  • Rating
    Clean
  • Copyright
    © 2026 My Weekly Marketing
  • Show Website
    My Weekly Marketing