He Built Mission Wealth, Now He's Redefining What Wealth Really Means Join us this week on Unlocking Moves, the show that explores the key moments in a leader’s journey that unlock their true potential. Many leaders like to share their “glory” stories, but host Kurt Wilkin believes we learn more from the "gory" stories. In this episode, Kurt talks with Seth Streeter, co-founder of Mission Wealth and now a purpose coach, facilitator, and guide for leaders designing what he calls Life 3.0. Seth’s entrepreneurial instincts showed up early. As a kid, he mowed lawns, took care of pets, and dove for golf balls to resell. In college, he found an even better hustle: he convinced a Sheraton Hotel to let him take away used mattresses for free, then sold them to students at UC Santa Barbara. That same creative drive eventually led him to financial services. After seven years working at a large firm, Seth realized he wanted to build something different. He and his co-founder started Mission Wealth in a small, windowless room above a McDonald’s in Santa Barbara, with just a whiteboard, some markers, and a belief that clients deserved advice without commissions, proprietary products, or conflicts of interest. Over the next 26 years, Mission Wealth became a nationally recognized wealth advisory firm. But as Seth helped clients build financial success, he noticed something deeper. Some people had millions, beautiful homes, and big incomes, but they still weren’t fulfilled. They were rich, but not truly wealthy. Kurt and Seth talk about that difference throughout the conversation. Seth shares how his own divorce, health challenges, and personal growth made him rethink what wealth really means. Money was just one part of the equation. Relationships, health, purpose, impact, and experiences (among others) matter just as much, if not more. One of the most powerful moments is when Seth admits the lie he once believed: that he had to achieve to be enough. Early in his career, he was so determined to get ahead that he didn’t even stop for lunch. He kept cans of soup in his stick-shift VW Jetta, pulled over between meetings, drank them cold, and kept going. That drive helped him build a great company, but it also came at a cost. Eventually, Seth learned that success without self-acceptance isn’t real freedom. This episode explores Seth’s Life 3.0 work, his TEDx talk, his fear of public speaking, his retreats in places like Bhutan, and the idea that the next chapter after success doesn’t have to be another big achievement. Sometimes, the real unlocking move is learning to stop pushing so hard and start listening to what’s pulling you forward. If you’ve built something, sold something, retired, or just looked around and wondered, “Is this all there is?” this conversation will resonate with you. About Seth Streeter Seth Streeter is the co-founder and retired Chief Impact Officer of Mission Wealth, as well as a purpose coach, transformational guide, facilitator, and TEDx speaker. After helping build Mission Wealth over 26 years, Seth now helps high-performing leaders, entrepreneurs, couples, and families design more meaningful lives beyond traditional success metrics. His Life 3.0 work focuses on purpose, identity, relationships, fulfillment, and redefining wealth across the full human experience. About Kurt Wilkin Kurt is a connector of dots, ideas, and people. For over 30 years, he has advised high-growth companies, starting his career with Ernst & Young and today serving as Founder of BusinessEarth and Managing Partner of Bee Cave Capital. He’s a serial entrepreneur with multiple successful exits and has helped hundreds of entrepreneurs and CEOs build their companies. --- Apple Podcast: https://podcasts.apple.com/us/podcast/unlocking-moves Spotify: https://podcasters.spotify.com/pod/show/unlockingmoves #UnlockingMoves #SethStreeter #MissionWealth #Life3Point0 #PurposeCoach #WealthManagement #Entrepreneurship #FounderStory #KurtWilkin
