iGaming Daily

SBC Media
  • 4.7 (3)
  • DAILY NEWS
  • UPDATED DAILY

A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.

  1. 1D AGO

    Ep 713: Road to Rio: How Operators Score with World Cup Sponsorships

    SBC continues its Road to Rio series ahead of SBC Summit Rio as SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and guest speaker Ricardo Peixoto, Country Manager for Brazil at SofaScore. Ricardo will be speaking at this year’s SBC Summit Rio on the panel Inside the Deal: The Game Behind Sports Sponsorship as they discuss how brands, data, and fan passion collide in the world of sports marketing ahead of the 2026 World Cup. Tune in to today’s episode to find out: The Football Landscape: Brazil vs. Argentina: Explore the historic rivalry and generational perspectives on Brazil’s and Argentina’s prospects for the 2026 World Cup, from fan superstitions to expected quarterfinals and semifinals outcomes.Marketing Strategy: Cutting Through the Noise: Learn how brands can stand out during the World Cup, including the importance of emotional connection over ad spend and how different sectors navigate sponsorship challenges.The Intersection of Data and Emotion: Discover how statistics amplify fan passion, how data drives the “armchair expert” culture, and how fans obsessively prepare for tournaments using platforms like SofaScore.Gen Z and the TikTok Era:  Understand how brands engage younger audiences, the importance of quick, platform-specific messaging, and why FIFA’s partnership with TikTok is a long-term play. If you’d like to hear more from our guest speaker, get your tickets now at SBC Events. Ricardo will be talking on the panel from 14:00–14:40 BRT on Inside the Deal: The Game Behind Sports Sponsorship at Stage 3 – Marketing. Once fuelled by superstar endorsements and headline sports deals, sponsorships now play under stricter rules, where integrity, compliance, and authenticity are the new currency. As regulation reshapes the game, one question looms: how can licensed operators and sports organisations keep the passion alive while playing by the rules? The next era of sponsorships starts here. Host: Fernando NoodtGuests: Ana Maria Menezes & Ricardo PeixotoProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    27 min

  2. 2D AGO

    Ep 712: Per Wager Tax Debate Heats Up: Illinois Repeal Talks, Michigan Plans and Arizona’s Next Move

    In today’s episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by SBC Americas Senior Business Journalist Tom Nightingale as the duo discuss the growing debate around per wager taxes in US sports betting, from Illinois’ controversial move to Michigan and Arizona’s potential next steps. Tune in to today’s episode to find out: What Illinois’ per wager tax actually is and what lawmakers hoped it would achieve when it was introduced last summerThe real impact the tax has had on operators and bettors in Illinois, and how sportsbooks respondedWhy some Illinois lawmakers are now reconsidering and potentially looking to repeal the measureWhat Gretchen Whitmer is proposing in Michigan, and how it compares to Illinois’ modelWhy states like Arizona are exploring tiered or alternative tax structures, and what this means for the wider US sports betting market Host: Charlie HornerGuests: Tom NightingaleProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    27 min

  3. 5D AGO

    Ep 711: Andrew Rhodes exits stage

    In today's episode of iGaming Daily SBC Media Manager Fernando Noodt is joined by SBC News Editor Ted Orme-Claye and iGaming Expert Business Journalist Christian Lee as the trio discuss Andrew Rhodes’ decision to step down as Chief Executive of the UK Gambling Commission, reflecting on his “tough sheriff” tenure, the regulatory transformation under his watch, and what his departure means for the future direction of UK gambling governance. Tune in to today's episode to find out: Why Rhodes has chosen to leave now and whether the timing signals stability or unfinished businessHow the industry has reacted to his resignation, from praise for firm enforcement to criticism of regulatory overreachWhat fundamentally changed at the UKGC during his leadership, including enforcement strategy and political visibilityWhether his exit could slow key reforms such as the Single Customer View and land-based modernisationWhat kind of leadership the Commission needs next, continued hardline enforcement or a recalibration towards market stability and dialogueHost: Fernando NoodtGuests: Ted Orme-Claye & Christian LeeProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    22 min

  4. 6D AGO

    Ep 710: Ireland’s Gambling Overhaul: What Operators Need to Know

    In today's episode of iGaming Daily, SBC Media Manager Charlie Horner is joined by Editor of SBC News Ted Orme-Claye and Alan Heuston, Partner at McCann FitzGerald LLP and member of IMGL, as the trio discuss Ireland’s landmark overhaul of gambling regulation, the launch of the Gambling Regulatory Authority of Ireland, and what this means for operators, players, and the wider industry. Tune in to today's episode to find out: The Core Shift: How the new Gambling Regulatory Authority of Ireland (GRAI) will centralize regulation, replace outdated laws, and introduce a public health focus to protect vulnerable players.Licensing Timeline: What operators need to know about the phased rollout of betting licenses in July 2026 and gaming licenses later in the year.Marketing & Advertising Rules: The strict new restrictions on social media, broadcast watersheds, and content bans aimed at safeguarding minors and reducing gambling promotion.Mandatory Player Protections: How compulsory tools like spending limits, self-exclusion, and social responsibility funds will transform player safety standards.Industry Friction Points: The challenges operators face with technical standards that have yet to be published, even as licensing goes live.Host: Charlie HornerGuests: Ted Orme-Claye & Alan HeustonProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    27 min

  5. FEB 11

    Ep. 709 | Gamification in 2026: What Operators Get Wrong | Optimove at ICE

    Gamification is one of the most powerful tools iGaming operators have to build real player loyalty, but only if it’s implemented correctly. In today’s episode of iGaming Daily, supported by Optimove, Charlie Horner is joined live at ICE by Kalev Karpuk, Optimove’s Director of Gamification, to break down what’s changed in gamification, what operators still get wrong, and how new tools are making it easier to build creative, configurable loyalty mechanics at scale.  Kalev explains why modern gamification is moving beyond “points and badges” into deeper experiences like missions, tournaments, public profiles, and broader loyalty systems, and why he believes gamification should be public by default to unlock the social layer that drives real engagement. Tune in to find out: Why gamification in 2026 is no longer “missions and badges”, and what’s replaced itThe most common mistakes operators make (and how to avoid them)Why gamification should be public, not hiddenHow gamification fits into CRM, email, SMS, and on-site engagementWhat Optimove is launching next, and why March is a key moment for rolloutHost: Charlie HornerProducer: Anaya McDonaldEditor: Luke WaltersGuest: Kalev Karpuk, Director of Gamification (Optimove)Location: ICE (Optimove stand) Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    23 min

  6. FEB 10

    Ep 708: Road to Rio: Are Prediction Markets Ready for Brazil?

    In today’s episode of iGaming Daily, we launch a brand-new Road to Rio series, inviting guest speakers who will be taking to the stage at our upcoming SBC Summit Rio. In our first episode, SBC Media Manager Fernando Noodt is joined by SBC researcher Ana Maria Menezes and special guest Hugo Baungartner, Chief Business Officer at Grupo Esportes Gaming Brasil, who will be speaking on the panel The Tax Game: Who Plays, Pays, as the trio discuss whether Brazil’s newly regulated market is ready for prediction markets and who should really be calling the shots. Tune in to today’s episode to find out: Why Brazil’s stock exchange (B3) is eyeing prediction markets as early as March or AprilWhether prediction markets belong under betting regulation or financial oversightHow recent court rulings could limit regulators from overstepping their authorityThe critical role of Pix, banks, and the Central Bank in enabling or blocking new verticalsWhy operators are taking a cautious “wait and see” approach before entering BrazilDon’t forget to catch Hugo at: The Tax Game: Who Plays, PaysStage 1 – Leadership Launched at 12% GGR under Law 14.790/2023, Brazil’s market is already testing the resilience of operators. With R$30 million licence fees, shifting SPA ordinances, and whispers of higher or even retroactive taxes, the pressure is mounting. In a landscape that changes by the week, clarity is power: know the rules, read the moves, and stay two steps ahead to weather the next regulatory shake-up. Get tickets now !!! Host: Fernando NoodtGuests: Ana Maria Menezes & Hugo BaungartnerProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    25 min

  7. FEB 9

    Ep 707: Is Sports Data Alone No Longer Enough? Inside Genius Sports’ Legend Bet

    In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by SBC Editor-at-Large Ted Menmuir and iGaming Expert Editor Joe Streeter as the trio discuss Genius Sports’ shock acquisition of Legend, and what it reveals about the future of sportstech, media ownership, and data-driven betting ecosystems. Tune in to today’s episode to find out: Why Genius Sports’ acquisition of Legend could mark a turning point for the sportstech and sports betting data marketWhat the shift toward combining media, audience, and data means for traditional sports data licensing modelsHow valuable owned media audiences have become as rights costs continue to riseWhether media ownership now offers a safer long-term strategy than exclusive data dealsHow this move could reshape competition, partnerships, and operator planning around major global sporting eventsHost: Fernando NoodtGuests: Ted Menmuir & Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    23 min

  8. FEB 6

    Ep 706: Surviving the Headwinds: Betsson’s Playbook for Growth

    In today’s episode of iGaming Daily, SBC’s Editor-at-Large Ted Menmuir is joined by CEO of Betsson AB Pontus Lindwall as the pair discuss Betsson’s financial resilience, navigating regulatory and tax headwinds, and the strategic outlook for M&A and growth heading into a pivotal 2026. Stay tuned to the second half of the podcast where SBC Media Manager Fernando Noodt is joined by Ted Menmuir to debrief the week’s biggest industry stories, including major M&A moves and what shifting investor sentiment means for European gaming PLCs. Tune in to today’s episode to find out: Why Betsson continues to deliver record-level revenues and double-digit margins despite rising regulatory and tax pressuresHow Lindwall views taxation as a competitive filter between regulated and unregulated marketsWhat Betsson’s €150m+ net cash position signals about its M&A ambitionsWhy Betsson is seen as a bellwether for European gaming stocks and what that means for the wider industryHow investor expectations are shifting from cost-cutting to smarter, more enterprising leadership ahead of 2026Host: Fernando Noodt Guests: Ted Menmuir & Pontus LindwallProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalized CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. To see how this approach comes to life, Optimove Connect returns to London on March 11 and 12, 2026. It is the only user conference where marketers from around the world share real-world results of Positionless Marketing driving efficiency and ROI. Register at connect.optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

    21 min
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Trailer

Ratings & Reviews

4.7
out of 5
3 Ratings

About

A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.

Information

  • Creator
    SBC Media
  • Years Active
    2023 - 2026
  • Episodes
    730
  • Rating
    Clean
  • Copyright
    © sportglobal

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