iGaming Daily

SBC Media

A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.

  1. 18h ago

    Is AI About to Take Over iGaming Marketing? | With Optimove | Ep. 861

    AI isn't just helping iGaming marketers work faster  it's beginning to change how they work altogether. On today's episode of iGaming Daily, Fernando Noodt is joined by Rony Vexelman, VP of Marketing at Optimove, and Shai Frank, SVP of Product and GM of the Americas at Optimove, to explore how artificial intelligence and AI agents are transforming CRM and player engagement. Rony explains how marketers are increasingly moving from manually executing individual tasks to working alongside AI agents, while Shai explores a future where marketers define the outcomes they want and AI handles more of the execution. The conversation also examines how Optimove's MCP allows tools including ChatGPT, Claude and Microsoft Copilot to interact with the Optimove platform combining CRM information with data warehouses, project management tools and other parts of an operator's technology stack. From automatically building campaigns and audiences to checking marketing materials for compliance, the pair share examples of how operators are already using AI to automate workflows that previously required significant manual work. Shai also explains how AI could remove traditional bottlenecks around content creation and QA, allowing operators to create and test levels of personalisation that previously weren't practical. Finally, the conversation turns to Optigenie, Optimove's in-platform AI experience, and what an AI-first future could mean for the traditional software interface itself. iGaming Daily is brought to you by Optimove, the creator of Positionless Marketing and player engagement solutions for iGaming and sports betting operators. Subscribe to SBC Media for more insight, analysis and conversations from across the global gambling industry. #iGaming #ArtificialIntelligence #CRM #Marketing #Optimove

  2. 1d ago

    Why the World's Biggest iGaming Brands Still Call Malta Home | Ep. 860

    Malta has been at the heart of the global iGaming industry for more than two decades but with new jurisdictions emerging and competition increasing, how does the island stay ahead? On today’s episode of iGaming Daily, supported by Optimove, Charlie Horner is joined by Ivan Filletti, CEO of GamingMalta, to discuss the island’s strategy for maintaining its position as one of the world’s leading gaming destinations. Ivan explains the thinking behind the Make It in Malta campaign, which brings together GamingMalta, the Malta Gaming Authority, Bank of Valletta, Malta Enterprise and Identità to offer companies a more unified route into the Maltese ecosystem. The pair also discuss the value of the MGA licence, Malta’s relationship between policymakers and the industry, how government policy has adapted to support international talent, and why GamingMalta believes collaboration remains one of the island’s biggest advantages. Looking ahead, Ivan also outlines GamingMalta’s Vision 2050 ambitions and how esports, video game development, AI and immersive technologies could play an increasingly important role in the country’s gaming ecosystem. GamingMalta will be at SBC Summit Lisbon, where delegates can meet the team and wider Maltese delegation in Hall 2, Booth 251. Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.  #iGaming #Malta #GamingMalta #SBCSummit #GamblingIndustry

  3. 3d ago

    iGaming Regulation: Can Operators Stay Compliant and Commercially Viable? | Ep. 858

    As iGaming regulation continues to tighten across global markets, operators are facing growing pressure to remain compliant while maintaining a commercially viable business. On this episode of iGaming Daily, host Charlie Horner is joined by Mike de Graaff, Chief Compliance Officer at BetComply, to discuss the growing complexity of regulation and the challenges facing operators in regulated markets. Mike explains why regulatory changes are becoming a full-time job for operators, the impact of compliance requirements on the player experience, and how increased regulation can push customers towards unlicensed operators. The discussion also explores the opportunities and challenges presented by newly regulated markets, including Alberta, Finland and New Zealand, with Mike questioning whether some regulatory frameworks could make it difficult for licensed operators to compete. The pair also discuss the importance of trust between regulators and operators, the risks of failing to report incidents, and why transparency should be central to entering new regulated markets. Topics covered:• The growing complexity of iGaming regulation• Compliance vs commercial viability• Regulation and the threat of the black market• Prediction markets and changing player behaviour• Alberta's newly regulated market• Why Mike calls Finland "dead on arrival"• New Zealand's licensing model• Building trust between operators and regulators• Advice for operators entering new markets Listen to the full episode of iGaming Daily for the latest discussion on regulation, compliance and market opportunities across the global gambling industry. Supported by Optimove.

    iGaming Regulation: Can Operators Stay Compliant and Commercially Viable? | Ep. 858
  4. 6d ago

    The Offshore Bet: Premier League’s Dark Gambling Sponsors | Ep. 857

    This episode explores the controversy surrounding Premier League clubs' partnerships with unlicenced gambling operators, the effectiveness of geographical restrictions, and the potential impact of upcoming UK legislation on sports sponsorships. Key Topics The scrutiny over Premier League partnerships with unlicensed gambling operatorsThe effectiveness of geographical restrictions and geofencingEntain's advocacy for regulated gambling sponsorshipsThe impact of UK legislation on sports sponsorshipsThe international reach of the Premier League and its implicationsThe use of VPNs to bypass geographical restrictionsThe responsibilities of football clubs in vetting sponsorsThe potential effects of a ban on unlicensed gambling sponsorships in the UKThe ongoing debate about consumer protection and responsible gamblingThe future landscape of betting sponsorships in British sportsHost: Fernando NoodtGuests: Christian Lee & Patrick KilleenProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

  5. Sep 8

    EU Gambling Tax & Harmonisation: Is a Bloc-Wide Framework Inevitable?| Ep. 854

    In this episode, Charlie Horner and iGaming Expert Editor Joe Streeter discuss the potential for EU-wide harmonisation of online gambling regulation, including taxes, AML, and responsible gaming standards. They explore the political landscape, key proposals, and the implications for operators across Europe.  Key Topics EU-wide gambling tax proposals and their feasibilityThe role of key figures like Victor Negrescu in pushing for harmonisationChallenges in defining gambling across European nationsThe impact of regulation on licenced and unlicenced operatorsPotential benefits of harmonised standards for player protectionSteps required for EU legislation to be enactedRisks of increased regulation leading to more unlicensed activityLearn how to integrate responsible gaming into your marketing strategy with a masterclass led by Arjan Korstjens on Thursday 1 October. Get yourself a conference pass by visiting https://sbcevents.com/sbc-summit/masterclasses/ Host: Charlie HornerGuest: Joe StreeterProducer: Anaya McDonaldEditor: Anaya McDonald Learn how Optimove’s Positionless Marketing is changing how iGaming teams operate. Discover how operators are using Optimove’s Positionless Marketing Platform to launch personalised CRM campaigns, dynamically change casino lobbies and bet slips, and create engaging gamified experiences. Learn more at optimove.com. Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.

Ratings & Reviews

4.7
out of 5
3 Ratings

About

A daily podcast delving into the biggest stories of the day throughout the sports betting and igaming sector.

You Might Also Like