Six-Figure Signature Offers: Audience Growth, Live Launching Tips and Marketing Strategies for Female Entrepreneurs

Robyn Birkin | Online Business Strategist for Women Business Owners
  • 5.0 (2)
  • MARKETING
  • UPDATED WEEKLY

Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place! The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers. I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months. Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between). And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace. If you’ve been asking yourself things like… - How do I create, launch and scale a six-figure 1:many program? - How do I juggle being the default parent *and* run a thriving multi-six-figure business? - How can I streamline my online business for more peace and more profit? - How do I run Facebook ads that actually work? …then this podcast is for you. Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy. If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO. Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin

  1. 1D AGO

    The limiting beliefs I've nixed in 2026 (that I didn't even know I had last year) (Ep 152)

    You know that moment when you think you’ve done the mindset work… and then something completely blindsides you? That was 2025 for me. I didn’t expect to be dismantling limiting beliefs at this level. I’m multiple six figures in. My Mastermind works. The messaging works. The retention is high. On paper, everything looked solid. And yet behind the scenes? I felt at capacity. What I uncovered changed everything. In this episode, I’m talking about the beliefs I’ve completely nixed this year, including: • The belief that I needed to increase my capacity to hold more, instead of being more supported • The idea that co-coaches mean less value, instead of better and faster support • The quiet revenue ceiling I didn’t even realize I had set for myself • The myth that you can’t scale beyond $200k and still have a life • The addiction to pivoting instead of staying the course • And why I’ve stopped trying to compete with 20-year-old energy and started competing on wisdom instead We’re talking nervous system regulation, support, systems, mentorship, spacious scaling, and what it actually looks like to build a business that feels calm, lean, and deeply profitable. If you’re a coach, therapist, psychologist, or not-a-baby-turtle-anymore business owner and you’ve secretly thought, “Surely I should be beyond this by now”… this one is for you. And if this episode hits, if you’re ready to dismantle the quiet ceilings in your business and build a multiple six-figure company that feels regulated and spacious, then it might be time to apply for the Mastermind. Applications are open. Click HERE to follow me on InstagramClick HERE to apply for the Peace and Profit Mastermind

    40 min

  2. FEB 11

    The 5 biggest mistakes I see experts make when they're launching an online course, mastermind or group offer (Ep 151)

    What if the reason your launch isn’t working has nothing to do with your audience… and everything to do with your strategy? You started the year with big goals. Maybe you mapped out your revenue targets in November. Maybe you swore this would be the year you finally launch that online course, mastermind, or scalable group offer. And now it’s February and you’re in implementation mode thinking, oh hang on… why does this suddenly feel harder than I expected? In this episode, I’m discussing the five biggest mistakes I see experts make when they’re launching an online course, mastermind or group offer and honestly, some of these are costing people years. We’re talking about: • Pricing too low and trying to “be accessible” instead of profitable • Failing to create real demand before opening the cart • Building an offer in isolation without validating it first • Waiting months or years to launch because you think everything has to be perfect • Ignoring audience growth between launches and wondering why sales shrink I also share real client examples from inside Peace and Profit, including how we’ve helped clients move from low ticket exhaustion to premium scalable offers, six figure launches, and beyond. If you are a consultant, practitioner, agency owner, or service provider who wants to scale with a course, mastermind, or group program, this episode will show you exactly where to look first. Because most launch problems are not launch problems. They are pricing, positioning, demand, or audience problems. And once you see it, you cannot unsee it. Click HERE to follow me on Instagram Click HERE to apply for the Peace and Profit Mastermind

    22 min

  3. FEB 3

    Lead Magnet or Low Ticket Offer: Here's how to decide (Ep150)

    If you’re mapping out your funnel for the year and keep going back and forth between a lead magnet or a low ticket offer, this one is for you. Because the answer is not what Instagram makes it sound like, and it is definitely not one size fits all. In this episode, I take you behind the scenes of a real Mastermind conversation where we unpacked what an evergreen funnel actually needs to do its job. Not look good. Not feel trendy. But work. Especially if you are planning for 2026 and want a sales strategy that does not rely on you being online 24 seven. We talk about why low ticket offers are not designed to make you money upfront, what they are actually meant to do in your business, and why counting on them for revenue is where so many people go wrong. I also break down the myth of the so called freebie seeker and why this is a messaging issue, not a lead magnet issue. You’ll hear exactly what to consider when choosing between a free lead magnet, a low ticket offer, or a hybrid approach like a tripwire. We cover customer journey, belief shifts, ad spend, nervous system capacity, data tracking, and the real complexity that comes with paid funnels that nobody warns you about. If you want a clear, grounded way to think about funnels, ads, and sales forecasting without shiny object syndrome, this episode will give you that clarity. And if you’re listening thinking, I want someone to help me map this properly instead of guessing, this is exactly the work we do inside the Peace and Profit Mastermind. Resources mentioned: Peace and Profit Mastermind waitlist (priority access for 2026)Neil Patel purchase intent pricing graphic (referenced in episode) I’ll see you next week. Click HERE to follow me on Instagram Click HERE to apply for the Peace and Profit Mastermind

    22 min

  4. JAN 28

    Organic Marketing vs Paid Ads: how to know which lead generation strategy is right for you (Ep 149)

    You’ve probably heard the advice: “Just focus on organic!” or “You have to run ads to scale!” But how do you actually know what will work best for your business, especially if you’re not trying to be glued to your phone 24/7? In today’s episode, I’m discussing the three-part MAP framework I teach inside the Peace and Profit Mastermind to help you grow your audience and generate high-quality leads consistently, whether you're running on time, money, or a bit of both. We’re talking: The difference between a magnetic channel and an authority channel, and why you probably need bothWhy I don’t believe in choosing between organic and paid, and what I do insteadThe real reason I still love Instagram (even when it feels like it’s dying)How I generated 178,000 views from a post I threw together in 3 minutesWhy podcasting beats YouTube for me (and how to know which one’s better for you)And the one quote that will totally change how you think about advertising Whether you’re new to lead generation or you’re ready to scale with ads, this episode will help you get clarity on where to spend your time, energy and money so you can start building demand without burning out. Resources & links mentioned: Click here to apply for the Peace and Profit MastermindClick here to follow me on Instagram

    16 min

  5. JAN 20

    The 5 Things I'm Focusing On To Double my Revenue in 2026 (Ep 148)

    If you’re someone who’s looking at the year ahead and thinking, I want more, but without burning myself out... then this episode is seriously going to land. I’m talking about the 5 very specific and practical things I’m doing this year to double my revenue, without doubling my hours. Spoiler: none of this is about doing more for the sake of it. And it’s definitely not about hustling harder. This is a real behind-the-scenes look at what it’s taken to grow my business while being the primary parent, supporting a husband with a demanding job, living through a full home renovation, and still holding big goals. In this episode, I’m sharing: The uncomfortable truths and limiting beliefs I had to challenge in order to growWhy “space, seamless, simple, supported” became my compass words for the yearHow I'm shifting from being the bottleneck to building a team that’s aligned with my revenue goalsWhy I rejoined my mastermind and how having actual support (instead of doing it all myself) is a game-changerThe real talk around consistency, evergreen funnels, and building systems that can hold more without falling apart If you’ve ever felt like you’re stuck between wanting to scale and not wanting to sacrifice your entire life to do it, this episode is for you. It’s honest. It’s detailed. And it’s here to help you zoom out, zoom in, and get really clear on how to grow in a way that’s actually sustainable.

    26 min

  6. JAN 14

    Why some experts had their best ever year in 2025 and others SANK (Ep 147)

    If 2025 felt like a mystery to you, like how TF did they skyrocket while I stayed stuck?, this episode will help you unpack it all. Because while some experts had their biggest revenue years yet (despite the shifting economy, algorithm changes, and buyer behavior), others were quietly bowing out, downsizing, or burning out. And honestly? The difference wasn’t just about who had the prettiest brand or trendiest offers. In this behind-the-scenes breakdown, I’m discussing what I saw. Up close and personal. As someone with a front row seat to dozens of businesses (including my own), I’m sharing the five key factors that separated the experts who soared from the ones who felt like they were sinking. We’ll talk: What really drove sales in 2025 (spoiler: it wasn’t a fluke or luck)Why consistency still matters, and how it looks different depending on where you’re atThe role of confidence, embodiment and authority in your conversionsHow to spot if it’s a volume issue or a demand problem (yes, there’s a difference)The number one mistake I saw with offers, and what to do if yours didn’t land last year Plus, I’m giving you the exact questions to audit where you’re at now so you can fix what’s not working before another year rolls by. This one is part pep talk, part strategy breakdown, and totally essential if you’re planning to scale in 2026 without burning down your business.

    31 min

  7. JAN 7

    Feel like you did everything right and your launches still sucked? It's because attraction is everything right now (Ep 146)

    If your last launch flopped, like, really flopped, and you’re sitting there thinking “What the hell else could I have done?”... This episode is going to help make sense of what just happened. The truth? You might be trying to fix a demand problem with a launch strategy and that’s never going to feel good. Inside this episode, I’m talking about what’s actually going on when your launch leaves you feeling drained and doubting everything. I’m sharing why attraction has become a non-negotiable strategy in 2026…and what to do if your audience is no longer responding the way they used to. We’re talking through: Why more content, more posting, and more emails aren’t always the answerThe sneaky ways demand can dry up even when you’ve been in the game for yearsA quick diagnostic to help you figure out whether demand is your missing linkWhat it looks like when people are already sold before you even open the doorsAnd why launching without attraction is the fastest road to burnout This one’s not just strategic, it’s also a little pep talk if you’re crawling through the school holidays, juggling a thousand tabs open in your brain, and feeling like you should be further along by now. You’re just in a season. And this is exactly what you needed to hear to move forward differently.

    19 min

  8. 12/16/2025

    2026 Online Business Predictions (it's all about these TWO words) (ep.145)

    We can already see the writing on the wall that there are certain things the market is naturally gravitating toward in 2026... In-person events... Live webinars... It's my prediction that there are TWO words that will define everything that works in 2026 (and everything that transcends AI and algorithm dips). Tune in and I feel like it's going to be a massive aha moment. And if you want to learn more about my thoughts on what works (and what doesn't) - grab a copy of my Biz Trend Report (The Big Online Shift) - it's a free Google Doc. Grab it here.

    17 min
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About

Ready to transition from 1:1 consulting to a scalable group program but stuck on where to start? Wondering how to simplify your offer suite, launch a digital product, or build your 6-figure business working just 20 hours a week? Welcome - you’re in the right place! The Six-Figure Signature Offers Podcast is the go-to resource for female entrepreneurs, group program leaders and experts who want to work less and make more money by leveraging scalable signature group offers. I’m Robyn Birkin, Marketing and Online Business Strategist, mom of two and multi-six figure business owner. I created my first six-figure business with a baby and a toddler when I could only work a grand total of six hours per week - and scaled it to multi-six figures, more than a 1 million podcast downloads and 1,500 clients, before returning to my true expertise (more than 20 years’ experience) and quickly scaled to multi-six figures in part-time hours in less than 15 months. Both times I’ve had one secret weapon: a Hero Signature Offer that positioned me as an authority in my niche, made content creation and messaging 10x easier and allowed me to create, rinse and repeat live launches (with big time freedom in between). And I want to help you do the same so you can work part-time hours, take school holidays off, and still grow a six-figure+ business that delivers both profit and peace. If you’ve been asking yourself things like… - How do I create, launch and scale a six-figure 1:many program? - How do I juggle being the default parent *and* run a thriving multi-six-figure business? - How can I streamline my online business for more peace and more profit? - How do I run Facebook ads that actually work? …then this podcast is for you. Each episode is packed with actionable tips and simple strategies on everything from Instagram growth to podcasting, online courses to low-ticket digital products, 5 and 6-figure launches and offer strategy. If you’re ready to grow a thriving part-time online business that is also wildly profitable by leveraging one Hero Signature Offer and fuelled by a secret menu of high-profit digital products, laid back launches and a low-stress business, grab your coffee, hit follow and let’s GO. Learn more about working with Robyn at launcheasylife.com or on Instagram @robynbirkin

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