Versa Business Tips Podcast

Shaheen Mazloom

Welcome to The Versa Business Tips Podcast, where we interview successful business owners and entrepreneurs to help you grow your own business. In each episode, we'll bring you insights and strategies from experts who have built successful businesses from scratch. Whether you're just starting out or you're looking to take your business to the next level, our guests will share their stories, tips, and tricks to help you get more customers, hire better employees, increase profits, and more. We understand that building a successful business can be tough, so we're committed to providing you with free content that you can use to start or grow your business. Every episode, we'll have exciting giveaways for our listeners, ranging from books to courses, vacations and more. Join us on The Versa Business Tips Podcast and take the first step towards building your own successful business today!

  1. 5D AGO

    Episode 89: You Can’t Trust the News — Here’s What’s Really Happening

    In this episode of the Versa Business Tips Podcast, host Shaheen Mazloom, Founder & CEO of Versa Business Systems, sits down with Kira Shishkin, Founder & CEO of Informed.Now, to unpack why modern news feels biased, manipulative, and overwhelming—and what’s actually happening behind the scenes. Kira explains how advertising, sponsors, and platform incentives distort the information we consume, why clickbait has replaced clarity, and how most news outlets no longer serve the reader as their customer. The conversation dives deep into how Informed.Now delivers fact-based, ad-free news by sourcing information directly from primary institutions like the Supreme Court, Federal Reserve, Department of Labor, and global central banks. Instead of constant breaking-news alerts, Informed.Now sends one concise text per day covering only world-changing news, designed for busy professionals who want clarity without noise. In This Episode, You’ll Learn:  • Why trust in the news industry has collapsed  • How ads and incentives shape media narratives  • The difference between opinion-based reporting and primary sources  • Why breaking news creates anxiety instead of understanding  • How echo chambers are formed—and how to avoid them  • What “world-changing news” really means  • Why simplicity and restraint matter in modern media ⸻ 👤 About the Guest: Kira Shishkin Kira Shishkin is the Founder & CEO of Informed.Now, a text-based news platform on a mission to restore information integrity through factual, neutral, and ad-free reporting. 🔗 LinkedIn: https://www.linkedin.com/in/kirashishkin ⸻ 🔗 Learn More About Informed.Now 🌐 Website: https://informed.now ⸻ 🔗 Connect with Versa Business Systems 🌐 Website: https://versabusinesssystems.com 🔗 LinkedIn: Versa Business Systems 📸 Instagram: @versabusinesssystems #NewsBias #MediaBias #TruthInMedian #InformationIntegrity #IndependentNews #FactBased #MediaLiteracy #AdFreeNews #InformedNow #VersaBusinessTips #Podcast #BusinessPodcast #DigitalMedia #NewsIndustry  #news

    35 min
  2. DEC 10

    Episode 88: Stop Drowning in Data: KPIs, AI & Smart Outreach with Christian Davenport

    Are you tracking tons of numbers but still not sure what actually grows your business? In this episode of the Versa Business Tips Podcast, host Shaheen Mazloom sits down with Christian Davenport, founder of DPORT Corporation (Home of the Data Doctor), to break down how businesses should actually use data—without drowning in dashboards. Christian shares how one hospitality client went from tracking 40+ metrics down to just 5 core KPIs and increased revenue by 12% in 90 days, without increasing marketing spend. If you’ve ever felt overwhelmed by analytics, confused by “intent data,” or stuck with a messy CRM, this episode brings clarity. ⸻ 💡 In This Episode, You’ll Learn: •Why most businesses track too many metrics that don’t drive results •How to identify KPIs that align directly with business goals •The difference between bulk data and useful data •How to think about intent data as a “temperature check,” not a magic solution •Why defining your ideal customer comes before buying more data •How to combine qualitative + quantitative insights for smarter decisions •CRMs, GoHighLevel, and why setup matters more than the platform itself •How small businesses can use market data without historical records •Using AI, bots, and web crawlers for lead follow-up and email handling •Voice AI, AI “clones,” and where automation actually makes sense •Smart ways to recycle and nurture old leads long-term ⸻ 🎯 Key Takeaway: You don’t need more data—you need the right data, clean systems, and simple KPIs you consistently act on. ⸻ 👤 About the Guest: Christian Davenport Christian Davenport is the founder of DPORT Corporation, a Disabled-Veteran-Owned business specializing in business intelligence, data analytics, and actionable insights for growth. DPORT Corporation — Home of the Data Doctor helps businesses turn complex data into clear decisions that drive revenue. 📞 Call: (302) 564-9555 📧 Email: DPORTCorporation@gmail.com 🔗 Facebook: DPORT Corporation ⸻ 📌 Connect & Learn More Christian Davenport •LinkedIn: Connect directly for data strategy insights •🎯 30-Minute Data Clarity Call: Identify the single metric that matters most for your business right now Versa Business Systems •🌐 Website: versabusinesssystems.com •🔗 LinkedIn: Versa Business Systems •📸 Instagram: @versabusinesssystems 👉 Don’t forget to LIKE, SUBSCRIBE, and COMMENT your biggest takeaway from this episode. #DataStrategy #KPIs #BusinessGrowth #DataDriven #AIBusiness #CRMSolutions #GoHighLevel #Automation #VoiceAI #LeadGeneration #SmallBusinessTips #Entrepreneurship #BusinessPodcast #ScalingBusiness

    30 min
  3. DEC 3

    Episode 87: How AI Is Rewriting B2B Marketing — Data, AEO & Growth with Andrew Seidman

    Are you struggling to make your marketing work the way it used to? In Episode 87 of the Versa Business Tips Podcast, host Shaheen Mazloom sits down with Andrew Seidman, founder and CEO of Digital Reach, to break down how AI, search, and customer behavior are rapidly changing the B2B landscape — and what companies must do to stay relevant. Andrew reveals how to compete in a world where LLMs push “zero-click answers”, Google results are shrinking, and social platforms like Reddit, Quora, and review sites are becoming the new discovery engines for buyers. With deep experience helping B2B tech companies scale, he shows how brands can build trust, target smarter, and create messaging that actually resonates. 💡 In this episode, you’ll discover: • Why traditional search is shrinking — and what AEO (Answer Engine Optimization) means for your business • Why social communities and review platforms matter more than ever • How data tools like Clay help create high-context, personalized outreach • When streaming TV (CTV) ads work — and when they’re a waste of budget • Why messaging beats tools — and how to talk like your customers • The old-school strategy that still outperforms AI: voice of the customer • How trust (not features) drives B2B buying decisions 🎯 Key Takeaway: Nail your message first. Then use AI, data, and systems to scale it — not the other way around. 📌 Chapters 0:00 Intro — How to shine 1:31 Episode start & welcome 1:52 Guest intro — Andrew Seidman 3:49 AI’s impact on search 5:03 Social platforms & review sites 9:29 Data tools & Clay 15:50 CTV ads — pros & cons 21:45 Where to start with AI 23:27 Messaging & customer language 25:48 Old-school marketing that wins 29:37 Trust + brand strategy 31_CANCEL Closing thoughts 📌 Connect with Andrew Seidman: LinkedIn: Andrew Seidman Website: digitalreach.com 📌 Connect with Versa Business Systems: Website: versabusinesssystems.com LinkedIn: Versa Business Systems Instagram: @versabusinesssystems #VersaBusinessTips #AndrewSeidman #DigitalReach #B2BMarketing #AEO #AIForBusiness #MarketingStrategy #BusinessPodcast #ShaheenMazloom #BusinessGrowth #Leadership #ClayTool #Entrepreneurship #ScalingBusiness

    33 min
  4. OCT 24

    Episode 86: AI, Escape the Founder’s Trap | Scale Smart & Grow Predictably with Charles Gaudet

    Are you working harder than ever but not seeing real growth? You might be stuck in the Founder’s Trap. In Episode 86 of the Versa Business Tips Podcast, host Shaheen Mazloom sits down with Charles Gaudet, founder and CEO of Predictable Profits, to reveal how business owners can break free from burnout and create predictable, scalable growth. With over 30 years of entrepreneurial experience and recognition from Forbes, Yahoo Finance, and EY, Charles shares proven systems for building a company that thrives without relying on the founder’s constant hustle. 💡 In this episode, you’ll discover: Why hard work alone can’t scale your businessThe two hardest stages every entrepreneur facesHow to simplify your business model and grow fasterThe secret to setting KPIs that drive accountabilityWhat your Unique Advantage Point (UAP) really isHow to become a visionary leader — not a bottleneck 🎯 Special Offer for Versa Listeners: Learn more about Charles’s growth frameworks at predictableprofits.com 📌 Connect with Charles Gaudet: LinkedIn: Charles Gaudet YouTube: Predictable Profits Website: predictableprofits.com 📌 Connect with Versa Business Systems: Website: versabusinesssystems.com LinkedIn: Versa Business Systems Instagram: @versabusinesssystems #Episode86 #VersaBusinessTips #PredictableProfits #FounderMindset #Entrepreneurship #ScalingBusiness #BusinessPodcast #Leadership #AIforBusiness #BusinessGrowth #SmallBusinessTips #SuccessMindset #KPI #Automation #MarketingStrategy #ShaheenMazloom #BusinessLeadership

    43 min
  5. OCT 9

    Episode 85: Building Low-Risk Businesses & What You Really Need to Know with Jim Beach

    In this powerful conversation on Versa Business Tips Podcast, Shaheen Mazloom interviews Jim Beach — founder of School for Startups, bestselling author, radio host, and serial entrepreneur. Jim’s philosophy challenges conventional startup myths: entrepreneurship is not about fearless risk, boundless passion, or unbridled creativity. Instead, he teaches how to build businesses with smart, calculated moves. You’ll learn about: His book School for Startups: The Breakthrough Course for Guaranteeing Small Business Success in 90 Days or Less (McGraw Hill) — how to start with low capital and reduce risk.How to validate a business idea for under $5,000The importance of cashflow over hypeWhen and how to scale without breakingThe truth behind “copy, don’t reinvent” and simplifying execution 🎯 Want the book? Get it via School for Startups Radio platform: schoolforstartupsradio.com 📘 School for Startups is also available through the School for Startups network and online. 📌 Connect with Jim Beach & School for Startups Website / Book source: schoolforstartupsradio.comFacebook: The School for StartupsInstagram: @entrepreneurjimRadio show / program resources via School for Startups channels #Entrepreneurship #LowRiskStartup #StartupTips #SmallBusinessGrowth #BusinessStrategy #SchoolForStartups #JimBeach #CopyBetter #ValidateIdeas #CashflowFirst #ScaleSmart #BusinessPodcast #StartupWisdom

    28 min
  6. SEP 24

    Episode 83: Answering Services & Lead Capture for Business Growth | George Otte & Jessica Volker

    In this episode, we sit down with George Otte, CEO of Responsive Answering, together with Jessica Volker, to talk about how their services help businesses capture more leads, boost productivity, and project a professional image. They also dive into their journey in entrepreneurship and building a business that delivers customer-focused solutions. George and Jessica share valuable insights on: ✅ How answering services help businesses capture 50% more leads ✅ Why 24/7 live call coverage builds trust and credibility ✅ The importance of adapting services to client needs ✅ How outsourcing calls boosts productivity for small and large teams ✅ Lessons learned in scaling and leading a customer-first company Whether you’re an entrepreneur, a small business owner, or a leader looking to improve customer service and lead capture, this episode is packed with real-world strategies you can use to grow your business. 💡 Special Offer: Get 15% off your startup cost service with Responsive Answering. Just mention “VERSA” when signing up! 🔔 Don’t forget to subscribe for more conversations with inspiring leaders and entrepreneurs. 📌 Learn more & connect with Responsive Answering: 🌐 Website: https://responsiveanswering.com/ 📘 Facebook: https://www.facebook.com/responsiveansweringservice 💼 LinkedIn: https://www.linkedin.com/company/responsive-answering-service/ ▶️ YouTube: https://www.youtube.com/@Responsiveanswering

    29 min
5
out of 5
10 Ratings

About

Welcome to The Versa Business Tips Podcast, where we interview successful business owners and entrepreneurs to help you grow your own business. In each episode, we'll bring you insights and strategies from experts who have built successful businesses from scratch. Whether you're just starting out or you're looking to take your business to the next level, our guests will share their stories, tips, and tricks to help you get more customers, hire better employees, increase profits, and more. We understand that building a successful business can be tough, so we're committed to providing you with free content that you can use to start or grow your business. Every episode, we'll have exciting giveaways for our listeners, ranging from books to courses, vacations and more. Join us on The Versa Business Tips Podcast and take the first step towards building your own successful business today!