How To Grow A Startup

Tyler Harman
  • 5.0 (1)
  • ENTREPRENEURSHIP

For startup founders who want to build their business and increase their sales. 4+ hours of excerpts from a marketing seminar for startup founders and owner/operators. We take a broad look at marketing, strategy, positioning, advertising, psychology, and sales strategies from the perspective of Founders, not marketers.

Episodes

  1. 7. How To Advertise

    04/28/2023

    7. How To Advertise

    We're going to cover the basics of ad buying, meter and phonemes, psychology, rhetoric and literary devices, reach and frequency, building trust and recognition, how to A/B test, and we'll even discuss marketing algorithms.

    48 min
  2. 6. Sales Strategies

    04/28/2023

    6. Sales Strategies

    How do you face off against competitors? How do you set your prices? We'll talk about concepts like "Opting In vs. Opting Out", "Grease vs. Gravity", and the 6 Ways to Increase Sales.

    33 min
  3. 5. Psychology & Behavioral Economics

    04/28/2023

    5. Psychology & Behavioral Economics

    In order to get new customers, you have to understand different personalities, how they think, their fears, their motivations, placebos, how status roles come into play, as well as a concept called "behavioral economics" that can help you position your company perfectly in the market.

    31 min
  4. 8 Deadly Diseases of Marketing

    04/28/2023 · BONUS

    8 Deadly Diseases of Marketing

    Another bonus, as an homage to W. Edwards Deming, I explain 8 concepts that can be detrimental to your marketing and sales efforts as you are just getting started.

    12 min
  5. 10 Marketing Myths

    04/28/2023 · BONUS

    10 Marketing Myths

    As a bonus, we'll tackle 10 of the most common myths of marketing that you'll hear from your friends and family, investors, and employees and agencies you start to hire.

    11 min
  6. 4. Marketing Landmines

    04/28/2023

    4. Marketing Landmines

    Learn how to avoid fatal mistakes in your business before you get started, and how to save your money, because you're going to need it.

    29 min
  7. 3. Common Marketing Issues

    04/28/2023

    3. Common Marketing Issues

    Working with a lot of founders, there are some common things I say every day that can be extremely helpful during the early stages of your business, from mindsets and creating value to selling mousetraps and milkshakes.

    28 min
  8. 2. Positioning & Business Strategy

    04/28/2023

    2. Positioning & Business Strategy

    So you have a product, but do you have a business? Here we talk about how to build a brand, timing, business models, fundraising, and how to "Cross the Chasm".

    41 min
  9. 1. Marketing Challenges

    04/28/2023

    1. Marketing Challenges

    It's hard to force yourself to focus on marketing activities as a founder when there's so much else to do. We take a quick look at why, and the difference between advertising and marketing.

    14 min
  • 9 Episodes

About

For startup founders who want to build their business and increase their sales. 4+ hours of excerpts from a marketing seminar for startup founders and owner/operators. We take a broad look at marketing, strategy, positioning, advertising, psychology, and sales strategies from the perspective of Founders, not marketers.

Information

  • Creator
    Tyler Harman
  • Years Active
    2K
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © Tyler Harman
  • Show Website
    How To Grow A Startup