Today I sat down with Dr. Chad Burnham, founder and owner of ProForm Physical Therapy in Salisbury, Massachusetts, where he has spent the past decade helping active adults, athletes, and fitness enthusiasts recover from injuries, improve performance, and continue doing what they love. As a Doctor of Physical Therapy, Certified Strength and Conditioning Specialist, and competitive Classic Physique bodybuilder, Chad has built his career on bridging rehabilitation, strength training, and long-term health. After becoming frustrated with the limitations of the traditional insurance-based healthcare model, Chad founded ProForm Physical Therapy with a mission to provide one-on-one, individualized care that puts patients first. Today, ProForm has become known for helping people not only recover from injury but also build resilience, improve performance, and reduce their risk of future setbacks. As an active competitive bodybuilder, Chad practices what he preaches. His firsthand experience balancing high-level training, nutrition, injury management, and business ownership gives him a unique perspective on performance, recovery, and sustainable success. Whether he’s working with patients, mentoring clinicians, or speaking behind a microphone, Chad’s mission remains the same: to empower people with the knowledge and tools to move better, perform better, and live healthier, stronger lives. We discussed 00:40 Performance PT Hybrid Model 05:59 Leaving The Insurance Model 08:46 COVID Forced The Decision 15:56 Culture That Retains Staff 19:05 Mentors Outside Your Industry 25:59 Time Blocking Non-Negotiables 34:16 The Spouse Conversation 41:44 Personal Brand Feeds Business 50:48 Fear As Fuel 58:39 Focus On Your Journey Find Chad Website - www.proformptma.com Personal IG - https://www.instagram.com/chad_burnham Business IG - https://www.instagram.com/proformptma __________ Paul's singular goal is to raise the bar for coaching. He is committed to being the signal through the static of the fitness and health industry. If you're a coach looking to take their education to the next level, make sure to visit www.coachescorneru.com. If you're in coaching from Paul and his team, please visit www.masterathletic.com Find him on Instagram: @pauloneid, @coachescorneru, @masterathleticperformance __________ -🌟 Make More Money and Improve your Services as an Online Fitness Coach: www.coachescorneru.com 💪 Use Training and Nutrition for Peak Performance: www. masterathletic.com Who am I and why should you listen to me? Paul is a Coach, Educator, Mentor, and Athlete with a single goal - to raise the bar for online coaching. He holds Master of Science Degrees in both Exercise Science and Sports Management. He is a Certified Strength and Conditioning Specialist, Certified Exercise Physiologist, and Certified Olympic Weightlifting Coach with 15 years of experience as a Strength and Conditioning Coach in varying capacities from youth to professional athletics. RAISING THE BAR FOR ONLINE COACHING!
