Raising Your Business: For Moms Growing Their Business and Raising Their Family

Yael Bendahan | Business Coach For Moms
  • 5.0 (12)
  • Entrepreneurship
  • Updated Weekly

Hey there business moms! Welcome to my corner of the Internet. I'm Yael Bendahan - mom of 6, business coach for moms, host of the Raising Your Business Podcast and founder of CEO Mom Academy.If you're tired of hustling day in and out trying to get your online biz to the income level you're dreaming of, hearing business advice that just WILL NOT work for your life as a mom (5 AM club, anyone? NOPE), and trying to figure out HOW to reach that "work less and earn more" holy grail that's been dangled in front of you since you first Googled "work at home ideas for moms"?Well, that's about to change!We help incredible business moms JUST LIKE YOU to go from struggling solopreneurs to Confident CEO Moms! Inside this show, we'll be diving into the highs and lows of raising your family AND building your business. I'm giving you my best strategies for working smarter, not harder - and building more leveraged income with content that converts, an offer suite that sells, and the systems to keep your business AND home running smoothly - well, most of the time!Nothing is off the table! And to make it even better it won't just be me! I am bringing in some of my biz besties, mompreneurs & fellow industry leaders to give you their best stuff on building your business SUSTAINABLY!If we haven’t met before, let me tell you a little bit of our backstory! I started my virtual assistant business as a mom of 4 little boys, just wanting to make an extra $1K a month to help support my family. After growing a 6-figure service based business, and having my 5th child (and first girl!) in 2020, I pivoted into coaching moms through building their businesses in a way that worked FOR their family. Multiple 6-figure years later (for me AND my clients), I want to share everything I know about raising a family while being an ambitious business owner!For more on episodes, blogs, and ways we can help you visit www.yaelbendahan.com I am so excited to connect with you - let's hang out on social:IG: www.instagram.com/theyaelbendahan

  1. 6d ago

    113. What the BSB and Hilary Duff Can Teach You About Marketing

    The Backstreet Boys are everywhere. The Jonas Brothers brought out Jesse McCartney, JoJo, and Demi Lovato on tour. Hilary Duff is back. And grown adults with mortgages and probably some form of joint pain are screaming like it's 2006 in Claire's. Clearly, as a marketer, I couldn't just sit back and enjoy -- I had to figure out why it was working. And what I found is a marketing mechanism that literally changes people's emotional state — and you can use it whether your audience is into boy bands or has never heard of Jesse McCartney in their life. This episode is about nostalgia marketing. Not the surface-level "reference old stuff" version. The actual psychological reason it moves people from skeptical to sold. In this episode: Why nostalgia isn't just a generational trick — it works on every human brain, full stopWhat's actually happening when a Jonas Brothers crowd goes feral (and why it matters for your content)The research on nostalgia and willingness to spend money — it's not subtle5 ways to bring this into your marketing right now, none of which require a Backstreet Boys referenceWhy vague origin stories don't land — and what emotional specificity actually doesThe comeback arc and why you should never quietly reappear after time awayIf your content feels like it's landing flat even when you're showing up consistently, this one's for you. Resources mentioned: Real Secrets of CEO Moms Audio Summit (free!): https://yaelbendahan.com/realsecretspodSummer Sales Intensive: yaelbendahan.com/summersalesLINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

    27 min

  2. May 26

    112. Creating Sales Momentum After a Hard Season

    You don't need perfect conditions to make sales. You just need the right plan. Easier said than done, I know. But hear me out. Six weeks ago I was 27 weeks pregnant and coming off a long season of pulling way back on selling. And I decided it was time to get back into motion — not because everything was calm and perfect, but because I know something about sales that took me years to learn. This episode is that thing. I'm breaking down the three "marketing crops" I use to think about my sales ecosystem — herbs, vegetables, and trees — and sharing the real mindset shifts that got me back into selling momentum after a hard season. This framework works whether you have 10 hours a week or two. Whether it's summer, a holiday, a hard week, or all three at once. If you've been telling yourself you'll sell more when things calm down... this one's for you. In this episode: The 3 types of marketing activities and which one to start with when you need cash NOWWhy motivation doesn't come before action (and what actually does)The value of accountability in sales even if you technically KNOW what to doThe "conviction reset" I do every morning before I start workingWhat my client did on the last day of her launch that got her 10 sales — all from personal conversationsWhy summer is actually the best time to plant (not pause)Resources + Links Mentioned: Summer Sales Intensive: yaelbendahan.com/summersalesMoney Map: yaelbendahan.com/moneymapCEO Mom Diaries FREE Telegram Broadcast: yaelbendahan.com/diariesInstagram: yaelbendahan.com/instaLoved this episode? Leave a review and share it on your stories — tag @theyaelbendahan so I can shout you out!LINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

    26 min

  3. May 19

    111. How I Turned a $27 Offer Into $100K — And How to Literally Build a Funnel That Sells While You Sleep

    Have you ever looked at your business and thought "I need a whole new offer, a whole new funnel, a whole new strategy" — when actually, you just need a smarter entry point? Yeah. Been there. Built a better funnel instead. In this episode, I'm pulling back the curtain on one of my favorite business wins: how a $27 workshop led to over $100K in backend sales — including an $18K VIP client — without a complicated tech setup, without sales calls, and without starting from scratch. I'm walking you through the exact 4-part framework I used to build a low-to-high-ticket funnel from stuff I already had. And trust me, if you're a busy mom running a business in between everything else, this is the kind of strategy that was made for you. In this episode: The $27 workshop that led to a $10K upgrade (and how 10% of buyers converted — without a single sales call)Why your next offer doesn't need to be new — it needs to be strategicThe difference between a "micro" and "macro" entry point (and how to pick the right one for your high ticket offer)How to connect your low-ticket offer to your premium program in a way that feels natural, not pushyThe follow-up strategy that keeps your funnel working long after launch dayIf you're ready to stop leaving money on the table and start building something that sells while you sleep, this episode is for you. Your Next Steps: Lazy Money Masterclass: https://yaelbendahan.com/LMMPod Book a VIP Intensive with Yael:  https://yaelbendahan.com/90apply (limited spots before baby arrives!)DM me on Instagram @theyaelbendahan with the word INTENSIVE if you have any questionsRate + review the podcast (it means the world!)Screenshot this episode and share it on Instagram stories — tag me @theyaelbendahan so I can repost you!LINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

    21 min

  4. May 12

    110. 3 Steps To Your Best Summer Ever as a CEO Mom in 2026

    Every May, the panic hits. The kids' school schedule is imploding, your calendar looks like a snack list exploded on it, and suddenly you're realizing... oh. Summer is in like three weeks. And if you're anything like most mom entrepreneurs, your "summer business plan" is basically: vibe and hope. Which — girl, same energy but not a strategy. This episode is the wake-up call you need before you either disappear all summer OR burn yourself out trying to hustle through it. I'm walking you through my 3-part Summer Sales Plan — the exact framework I've used through multiple summers (and yes, three summer maternity leaves) to make money without losing my mind. The truth is, the moms who actually have a calm, profitable summer didn't work harder. They just planned earlier. And the best time to plan is right now. In this episode: The sneaky mindset mistake that makes you think nobody buys in summer (hint: you're projecting your own chaos onto your clients)What a "pre-sell" actually looks like when you're not into big complicated launchesThe nurture journey strategy that keeps your audience warm even when you're running at 40% capacityWhy September feels like rebuilding from scratch — and what to do right now so it doesn'tHow I made money while nursing a newborn (and how you can set that up too)Resources mentioned: Summer Sales Intensive — 4 spots only — DM "SUMMER" to me on Instagram: instagram.com/theyaelbendahanMoney Map - Get my eyes on your business and personalized marketing strategy and offer positioning angles for less than $100 - yaelbendahah.com/moneymapLINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

    19 min

  5. May 6

    109. 5Xing Her Sales in 1 Day - What's Working for Sales in 2026 (Mastermind BTS)

    You did everything right. You emailed, you pre-sold, you showed up all week long. Day 6 of your launch: two sales. Sound familiar? Before you blame your offer, rewrite your sales page, or spiral into "maybe nobody actually wants this" — I want to share something that came up on our final CEO Mom Mastermind call that made me feel both extremely validated and also super excited to share with you. One of my clients went from 2 sales to 12 in a single day. And the thing she did differently? It wasn't a new funnel. It wasn't a fancy email sequence. It was so simple it's almost annoying. In this episode I'm breaking down: What she did on the last day that 5x'd her resultsThe real reason people weren't buying (it's not what you think)How to add personal touchpoints to your sales process without living on ZoomWhat separates the people who survive hard seasons from those who don'tWhy the slow burn actually IS the buildIf your launches have felt harder this year, this one's for you. Resources: Money Map (get my eyes all over your business to find your sales leaks): yaelbendahan.com/moneymapSummer Sales Intensive: DM "SUMMER" @theyaelbendahan on IGBonjoro (aff link): https://yaelbendahan.com/bonjoro Your Next Steps: DM me "SUMMER" on Instagram @theyaelbendahan for details on the Summer Sales IntensiveScreenshot and share on your stories and tag me!Leave a review — it genuinely helps more moms find the showLINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

    21 min

  6. Apr 21

    108. Exactly What I Look At When Sales Are Inconsistent

    Okay real talk — slow sales seasons are THE WORST. You're doing the thing, you're showing up, you have a great offer, and yet... crickets. And then your brain starts spiraling into "maybe I need a new niche" or "maybe I should launch something else" or "maybe I'm just not cut out for this." Stop. Just stop right there. I've been in that exact place — a 2K month, pregnant, exhausted, no idea how to turn things around. And what I figured out (the hard way, obviously) is that inconsistent sales almost never come from what you THINK they come from. There's a much shorter list of culprits, and once you know where to look, the fix is so much simpler than the chaos spiral your brain is currently on. In this episode, you'll learn: Why "I've tried everything" usually means you haven't found the specific thing that's broken yetThe two ways to handle a capacity problem (because sometimes it's not a strategy problem at all)What I actually look at first when sales go quiet — and why it's not your offerWhy your messaging might be the leak and what proof-forward content actually looks likeThe sneakiest sales problem that smart, solid business owners overlook constantlyWhat I did during a 2K month that took me to 15K the very next monthHow to build assets that sell FOR you when you're in survival modeHow to diagnose your own sales leak without burning everything downReady to find YOUR specific leak? Grab a Mom Viable Money Map — I'll personally look at your offer, messaging, and sales path and send you a custom Loom video telling you exactly what to fix first.  First 10 spots are $47 (normally $97): yaelbendahan.com/moneymap LINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

    23 min

  7. Apr 16

    107. War, Pregnancy, and Getting Back to Business After Life Derails You

    Okay, I'm baaaaack! And before we get into it — yes, I know it's been a while. My last episode was February 10th. I came out of first trimester ready to go, launched the CMA Accelerator, and then on March 1st Israel and the US went to war with Iran. Schools shut down. My six kids were home for six weeks straight. We had sirens multiple times a day and multiple times a night, and every single one meant dropping everything, grabbing kids, and running to our safe room. I'm pregnant. I was carrying a baby and a toddler in the dark at 2am more times than I can count. It was a season. And my business felt it. But here's what I had to remind myself — and what I want you to hear if you've had a hard season too: getting out of business shape is not a moral failure. It just means you need to put in the reps again. And knowing what to do is not the same as doing it. In this episode I'm getting into what "day one energy" actually is, why experienced entrepreneurs lose it, and how to get it back without pretending you're starting from scratch. Because you're not. Here's what we cover: What it means to be "out of business shape" and why it happens to even the most experienced entrepreneursThe fitness analogy that completely reframed how I was thinking about thisWhat "day one energy" is and why it's so magnetic — and what kills it over timeWhy sometimes knowing too much is actually what's blocking you (the yips are real)The exact scrappy-but-strategic plan I'm running right now to rebuild before baby number seven arrivesWhy starting again and starting over are completely different thingsResources Mentioned: CEO Mom Diaries (free Telegram broadcast — behind the scenes in real time): https://yaelbendahan.com/diariesEp 19. What I'd do if I had to start my online business from scratch Mom-Viable Money Map audits: DM "MAP" on Instagram and I'll send you the linkNew summer sales prep package for coaches + service providers: DM "SUMMER" on InstagramLINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

    27 min

  8. Feb 10

    106. Sell The Plane, Not Just The Destination - Your Key to an AI-Proof Business in 2026

    You've heard it a million times: "Sell the destination, not the airplane." Don't confuse people with your process—they just want the result. I'm calling BS. Because in 2026, when everyone's using the same AI prompts and sounding exactly alike? Your unique PROCESS is literally the only thing that makes you different. It's your moat. Your AI-proof competitive advantage. In this episode, I'm breaking down why your signature framework matters more than ever—and how it becomes the backbone of everything in your business: your authority, your content, your offers, your scalability, and your ability to stand out. Plus, I'm pulling back the curtain on how I had my first multi-6-figure year the year my business was the SIMPLEST—with one clear offer, one framework, and zero complicated funnels. All while working 10-20 hours a week with babies at home. What You'll Learn: Why "sell the destination, not the airplane" advice is flawed for seasoned CEO momsThe real reason your signature framework is your AI-proof moatHow your framework creates infinite content angles—so you never run out of things to sayHow to turn your framework into multiple strategic offers at different price pointsWhy your process pre-qualifies the right clients and filters out the wrong onesHow to make your business scalable beyond just you showing up for every clientIf you're ready to stop guessing and stop rebuilding your business every month—the CMA Accelerator is for you. In this 12-week sprint: Set your capacity (build your business model for your ACTUAL bandwidth, not imaginary availability)Claim your genius (create your signature framework + productized offer + standout unique messaging)Activate your sales (my Low-Key Launch process so you have proof it sells)We kick off February 15th. Enrollment is open now at the founding price—it's going up after this round. Join at yaelbendahan.com/accelerator or DM me "ACCELERATOR" on Instagram with your biz details. I'll send you back a quick Loom or voice note with a custom plan for exactly what we would do together in the Accelerator if it's a good fit. BONUS: Get immediate access to my Cash Injection Bootcamp ($997 value) PLUS a 1:1 pregame cash injection Voxer sesh with me—this can make your money back in the first two weeks! LINKS 📈The CEO MOMS Growth Matrix - feeling stuck or plateaued at your current revenue? Snag your custom roadmap for sustainable growth from $0 to multi-6-figures in this FREE training! >>> yaelbendahan.com/matrix 🔥Join my FREE 3-Day Program, LEVERAGE - the process that’s creating multi 6 figure years working nap times and being a full time mama of 6. Claim your spot here >>> https://yaelbendahan.com/leveragepod 💰Offers in Your Pocket - 11 Offers You Can Pull Out of Your Pocket and Sell This Week! Only $9 - yaelbendahan.com/pocketoffers 💃 Apply for the CEO Mom Mastermind if you're ready to scale sustainably to $15-20K+ months. Read more about the mastermind here OR go straight to the application here. Want to chat about the mastermind before you join? DM me on Instagram - instagram.com/theyaelbendahan

    35 min
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About

Hey there business moms! Welcome to my corner of the Internet. I'm Yael Bendahan - mom of 6, business coach for moms, host of the Raising Your Business Podcast and founder of CEO Mom Academy.If you're tired of hustling day in and out trying to get your online biz to the income level you're dreaming of, hearing business advice that just WILL NOT work for your life as a mom (5 AM club, anyone? NOPE), and trying to figure out HOW to reach that "work less and earn more" holy grail that's been dangled in front of you since you first Googled "work at home ideas for moms"?Well, that's about to change!We help incredible business moms JUST LIKE YOU to go from struggling solopreneurs to Confident CEO Moms! Inside this show, we'll be diving into the highs and lows of raising your family AND building your business. I'm giving you my best strategies for working smarter, not harder - and building more leveraged income with content that converts, an offer suite that sells, and the systems to keep your business AND home running smoothly - well, most of the time!Nothing is off the table! And to make it even better it won't just be me! I am bringing in some of my biz besties, mompreneurs & fellow industry leaders to give you their best stuff on building your business SUSTAINABLY!If we haven’t met before, let me tell you a little bit of our backstory! I started my virtual assistant business as a mom of 4 little boys, just wanting to make an extra $1K a month to help support my family. After growing a 6-figure service based business, and having my 5th child (and first girl!) in 2020, I pivoted into coaching moms through building their businesses in a way that worked FOR their family. Multiple 6-figure years later (for me AND my clients), I want to share everything I know about raising a family while being an ambitious business owner!For more on episodes, blogs, and ways we can help you visit www.yaelbendahan.com I am so excited to connect with you - let's hang out on social:IG: www.instagram.com/theyaelbendahan

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