Real Sales Manager

Steve Hoyle

A regular podcast for new sales managers where we interview practising sales leaders in complex B2B. In conjunction with realsalesmanager.com

  1. 27. Rob Herbst and the changing role of Sales Managers

    AUG 15

    27. Rob Herbst and the changing role of Sales Managers

    In this episode of the podcast Steve Hoyle interviews Rob Herbst about the evolving role of sales managers and the essential traits that contribute to their success. Rob shares insights from his extensive experience in sales leadership, emphasizing the importance of personal development, accountability, and building trust within sales teams. The discussion also touches on the impact of technology and data on sales management, the necessity of coaching and feedback, and the mindset shifts required to thrive in a tumultuous business environment. Rob concludes with advice for new sales managers, highlighting the value of embracing change and learning from mistakes. Contact You can see Rob's profile at https://www.linkedin.com/in/robherbst/ You can contact Rob through https://www.spireselling.com You can watch Rob on YouTube at @spire.selling  Key Takeaways ·      Sales managers are pivotal in shaping sales culture. ·      Successful sales managers enjoy being with their salespeople. ·      Accountability in sales comes with responsibility and authority. ·      Sales coaching should be a collaborative process. ·      Trust is built through genuine human interaction. ·      Sales managers must adapt to the changing landscape post-COVID. ·      Feedback culture is essential for strong sales teams. ·      Sales is an adventure that requires a growth mindset. ·      Data should be used to examine and interpret sales performance. ·      Personal development is crucial for both salespeople and managers. Sound Bites "Sales Managers are the pivot point" "Three anchors: personal development, clear expectations, achievement orientation" "They own the culture" "What can you depend on me for?" "What can I depend on you for?" "Friends don't let friends fail" Accountability comes together with Responsibility, Autonomy, Authority" "Trust can't happen that way." (digital only communication) "I can't do that by text" "Be with your salespeople." "Sales is a lonely place if you're not part of a sales team" "Get your team together" "A one-on-one is my sanctuary" (for a sales person) "The world is tumultuous, and it's doing us a favour" "Keep the easy parts easy" "We are now examining truth much more deeply" "Truth is hard work. Fiction is easy" "A real relationship is disruptive, intrusive and disturbing" "Sales is a fantastic vocation." Books Rob referred to his two books: both available on Amazon and at Barnes & Noble Cheating Death, https://www.amazon.com/dp/B0F3JG9VZR/ Spire Sales Culture: Your Guide to Developing a Thriving B2B Sales Force Keywords accountability, trust, sales leadership, sales management, characteristics of managers, team culture, authentic leadership, growth, mistakes, success, team building, sales strategies, personal development, coaching

    52 min
  2. 26. Lennart Sigterman Leadership and Planning

    JUL 15

    26. Lennart Sigterman Leadership and Planning

    In this conversation, Lennart Sigterman, a hugely successful and experienced sales leader, shares his journey into leadership. He emphasizes the importance of understanding team dynamics, building a strong team culture, and the role of vulnerability in effective leadership. He discusses the challenges of transitioning from a sales role to management, the significance of clarity in leadership, and the characteristics that make a successful manager. Lennart also highlights the essence of sales planning, the balance between structure and autonomy, and the importance of learning from mistakes. He concludes with insights on the pride that comes from seeing a team become self-sustaining and the challenges faced by first-line sales managers. You can see Lennart's  profile at https://www.linkedin.com/in/lsigterman/ Key Takeaways ·      Leadership is an attitude, not just a title. ·      Act like a leader before you have the title. ·      Understanding team dynamics is crucial for success. ·      Building a strong team culture fosters collaboration. ·      Vulnerability in leadership encourages trust and openness. ·      Sales planning provides structure without micromanagement. ·      Effective planning translates strategy into action. ·      Balancing structure and autonomy is key to team success. ·      Navigating resistance requires creating a safe environment for dialogue. ·      Authentic leadership involves sharing personal values and experiences. ·      Coaching team members leads to their growth and success. ·      Learning from mistakes is essential for growth. ·      Creating an environment where every opinion is valued is important. ·      The hardest job in the company is often that of a first-line sales manager.  Sound Bites  "Leadership is not a title or a job." "You can't make a hockey team out of football players" "If the team do not see the value, they will not do it" "Have those tough conversations" "The hardest job in the company." "It's all about transparency." "Under big trees, nothing grows." "You can coach their potential."  Book Lennart referred to: 'Dare to Lead: Brave Work. Tough Conversations. Whole Hearts' by Brené Brown He also recommends: 'Authentic Leadership' by Bas Blekkingh Keywords attitude, leadership, sales management, team dynamics, vulnerability, planning, characteristics of managers, team culture, resistance, authentic leadership, growth, servant leadership, mistakes, success, team building, sales strategies, personal development, coaching

    1h 1m
  3. 25 Andrew Smyth: Leadership and Customer Relationships

    JUN 24

    25 Andrew Smyth: Leadership and Customer Relationships

    In this podcast conversation, Andrew Smyth shares his unique journey from being a tradesperson to becoming a successful sales person, sales manager, and senior leader. He emphasizes the importance of understanding customer perspectives, effective communication, and the need for visibility in leadership roles. Andrew discusses the characteristics that make an effective sales manager, including listening, involvement, and recognition of team members. He also highlights the differences in managing employees versus contractors and the significance of maintaining relationships in both contexts. The conversation concludes with insights on how recognition and motivation play crucial roles in driving sales performance. We discuss the importance of building strong customer relationships, and the role of sales managers in engaging with customers. We also explore strategies for effective joint calls, the intelligence a managers needs in customer interactions, and the responsibilities of salespeople in maintaining accountability. The conversation emphasizes the need for appreciation, communication, and understanding in the sales process, highlighting how these elements contribute to overall sales success. Andrew also shares his insights on transitioning from a peer to a sales manager, emphasizing the importance of establishing the identity of the Sales Manager while maintaining authenticity. He discusses the challenges of managing experienced salespeople and the necessity of addressing issues with empathy and openness. Andrew highlights the significance of making mistakes as a learning opportunity and the importance of celebrating successes, no matter how small. He reflects on his own experiences, sharing powerful valuable lessons learned from making decisions in his management role, and concludes with a powerful message about the importance of kindness and authenticity in leadership. You can see Andrew's  profile at https://www.linkedin.com/in/andrew-smyth-06a54677/ Key Takeaways • Listening and involving team members in decisions is vital for new sales managers. • Recognition for salespeople can take many forms, including incentives and personal acknowledgment. • Sales managers should balance data analysis with personal engagement. • Salespeople value autonomy and recognition for their achievements. • Building relationships with contractors requires a different leadership approach. • Recognition can come from simple words of appreciation. • Joint calls should focus on adding value to the salesperson. • Sales managers must respect the salesperson's relationship with customers.. • You need to cast your identity as a sales manager. • What you walk past, you condone; set clear standards. • Own your mistakes instead of blaming your team or others. • Celebrate successes, no matter how small. • Recruiting the right people is a significant triumph. • Be brave, bold, authentic, and kind in leadership. Sound Bites "You still need to be visible." "You need to be able to engage your manager." "You can't beat being together." "A customer doesn't need to understand. They have a choice" "Be super, super interested in the customer." "Make your problem my problem." "You have to cast your own identity." "What you walk past, you condone." "Don't be afraid to make a mistake." "Celebrate success, it can be simple." "Be brave, be bold, be authentic, be kind." "Kindness can help business grow." Keywords sales management, leadership, employee engagement, contractor management, recognition, sales strategies, sales recognition, customer relationships, joint calls, sales accountability, leadership, sales motivation, sales management, leadership, mistakes, success, team buildin

    58 min
  4. 24 Rebecca Hatch Engineering to Sales to Management

    JUN 12

    24 Rebecca Hatch Engineering to Sales to Management

    In this episode of the Real Sales Manager podcast, Rebecca Hatch shares her unique journey from being a lighting engineer to taking on leadership roles in sales.  She emphasizes the importance of relationship building, honesty, and effective communication in both sales and management.  Rebecca discusses the challenges of transitioning into leadership and the value of an MBA in her career development. Throughout the conversation, she highlights the dual roles that professionals, especially engineers, must embrace in today's business environment.  She emphasizes the importance of collaboration between sales and engineering teams, the need for strategic long-term planning, and the value of industry involvement for personal and professional growth. The discussion highlights the evolving nature of technical sales in a rapidly changing technological landscape and the necessity for sales professionals to adapt and add value in their client interactions.  Reflecting on her journey in leadership, Rebecca emphasises the importance of giving back, the challenges of balancing day jobs with volunteer roles, and the significance of building relationships. She offers valuable advice for new managers, highlighting the need for active listening and thoughtful planning.  Rebecca reflects on a significant mistake from her early career, illustrating the importance of building relationships early, calm communication, and collaboration in resolving issues. She also discusses the triumphs of leadership, focusing on the joy of team successes and the value of fostering a supportive environment. You can see Rebecca's  profile at https://www.linkedin.com/in/rebeccahatch25/ Sound bites "People buy from people." "We are all selling all the time." "Honesty is crucial in leadership roles." "An MBA broadens your business skills." "I do not regret it one bit now." "I try and give back." "I need to be broader." "Speak to everyone you can." "Take it all away and give yourself time." "Don't be afraid to say, I'm new." "Stay calm and find a solution." "We've lost that human connection." "It's about other people's success." Key Takeaways • Rebecca believes that honesty is crucial in leadership roles. • She discusses the dual roles of engineers in sales and client relations. • Rebecca highlights the significance of an MBA in her career. • She reflects on the challenges of transitioning to leadership. • Rebecca advocates for open communication to foster a positive culture.  • The commitment to professional growth can be daunting but rewarding. • An engineering background can provide a competitive edge in sales. • Technical sales approaches often lead to better performance. • Keeping up with technological advancements is crucial in sales. • Building relationships is key in a niche industry. • Sales and engineering roles are increasingly merging. • Effective management requires understanding diverse team strengths. • High-performing teams are intentionally built, not accidental. • Long-term strategic planning aids in making informed short-term decisions. • Industry involvement can significantly enhance career opportunities.  • Rebecca emphasizes the importance of giving back to the community through leadership roles. • New managers should prioritize listening and understanding before taking action. • Calm communication can resolve issues more effectively than panic. • Building relationships is key to successful project management. • Asking the right questions is essential for new managers. • Mistakes are opportunities for learning and growth. • Leadership is about empowering others and celebrating their achievements. • Maintaining human connections in communication is vital for effective teamwork.

    1h 5m
  5. 23 Daniel Keating from Europe to USA

    MAY 30

    23 Daniel Keating from Europe to USA

    Daniel Keating is a super salesperson, turned sales manager, turned entrepreneur, turned advisor to European based organisations wanting to establish or grow their presence in the USA. The discussion covers the complexities of navigating the US market for startups and the unique challenges of selling to early stage companies, covering selling them products or services as well as selling yourself as a potential employee, where in my opinion he is particularly insightful. Daniel offers valuable advice for aspring sales managers, highlighting the need for experience and understanding team dynamics as well as building a strong network. Daniel shares his insights on navigating the complexities of sales management, particularly in global account management.  He emphasizes the importance for sales managers of goal orientation, communication skills, and the ability to ask for help. One area that we discussed in particular, and very relevant to new sales managers as well as experienced managers taking over new teams, is Daniel's approach to a 30 / 60 / 90 day plan and how to get off to the best of starts during what is often a far-too-short 'honeymoon period'. Assessment of the situation, and particularly of the pipeline, and setting realistic expectations comes in for particular comment. You can see Daniel's  profile at https://www.linkedin.com/in/danielmkeating/ Key Takeaways  ·       Daniel's journey into sales leadership was driven by a desire for control. ·       Sales management involves balancing the needs of senior management and the sales team. ·       Effective sales managers must be goal-driven and people-oriented. ·       Boldness is essential for asking for support and resources. ·       Understanding the complexities of the US market is crucial for success. ·       Selling to early stage companies requires a tailored approach. ·       Sales managers need the engagement of founders in early stage companies. ·       Opportunities for sales management roles can be rare and should be seized. ·       Aspiring sales managers should develop skills in team dynamics and communication. ·       Experience in larger organizations can provide valuable support for new managers. Demonstrating team management skills can lead to greater responsibilities. ·       Developing interpersonal and motivational skills is crucial for global account managers as well as sales managers. ·       Courses and networking are valuable for personal development. ·       Continuous consultation with experienced colleagues is essential. ·       Sales managers should assess their situation and team dynamics early on. ·       Skepticism is necessary when evaluating forecasts and pipelines. ·       Establish clear deliverables to build trust with leadership. ·       Engagement from leadership is critical for success in new markets. ·       Mistakes in pipeline assessments can be costly; always verify information. ·       Building personal relationships in your network is more important than just connections. Sound Bites "You need to be a good communicator." "You have to be prepared to ask for help." "The US is actually quite a complex place." "You need senior management engagement and support." "You need to understand team dynamics." "I still work with and consult with people." "Assess your situation first and foremost." "You need a degree of skepticism."

    54 min
  6. 22. Jon Keating, developing your sales leadership career

    APR 23

    22. Jon Keating, developing your sales leadership career

    In this conversation, Jon Keating shares his journey into sales leadership, discussing personal experiences, the transition from individual contributor to manager, and the importance of self-motivation and coaching in leadership roles. He reflects on his early sales experiences, the value of structured training, and the significance of understanding team dynamics and individual motivations. Jon discusses the importance of adding value as a sales leader, the role of data in sales management, and the distinction between leadership and management. He emphasizes the need for sales managers to evolve in their careers, behave at a higher level, and understand the differences between working in startups versus corporate environments. The discussion also touches on the impact of VC and PE funding on sales strategies and the essential skills future sales managers should develop to succeed. Jon also shares his insights on essential skills for sales management, offering key advice for new sales managers, and reflecting on his own mistakes and triumphs throughout his career. He emphasizes the importance of understanding team dynamics, accountability, and the value of respect in leadership. Jon also discusses the significance of being proactive in decision-making and the impact of coachability on team performance. You can see Jon's  profile at https://www.linkedin.com/in/jondkeating/ Key Takeaways ·      Self-motivation is crucial for success in sales. ·      Transitioning from individual contributor to manager requires a mindset shift. ·      Leadership involves making others successful, not just focusing on personal performance. ·      Understanding team dynamics is essential for effective management. ·      Adding value to team members builds credibility as a leader. ·      Sales training programs can provide a strong foundation for future success. ·      Persistence is key in overcoming challenges in sales. ·      Emotional intelligence is important for understanding team members' needs. ·      Data-driven decision-making enhances team performance. ·      Different people require different approaches to motivation and support. ·      Sales leaders must add tangible value to their teams. ·      Data should guide decision-making, not dictate it. ·      Leadership involves vision and motivation, not just management. ·      Career progression requires a big-picture perspective. ·      Sales managers should behave one level up to prepare for advancement. ·      The landscape for sales careers is evolving with new opportunities. ·      Startups require adaptability, while corporates seek execution. ·      Understanding funding dynamics is crucial for sales strategies. ·      Sales managers need to develop skills aligned with their career aspirations. ·      Planning for the future can shape better career choices.  ·      Understanding different sales models is crucial for success. ·      Effective management requires a balance between support and challenge. ·      Building relationships with team members is key to success. ·      Sales managers must quickly grasp pipeline and forecasting. ·      Forecasting should reflect reality, not just targets. ·      Quick decisions on underperforming team members are essential. ·      High performers are reliable and accountable. ·      Respect and courtesy are fundamental in leadership.

    1 hr
  7. 21. Mark Goossens, the importance of individual Motivation and Trust. Plus neurodiversity in the team.

    MAR 28

    21. Mark Goossens, the importance of individual Motivation and Trust. Plus neurodiversity in the team.

    In this conversation, Mark Goossens (Managing Director, Head of Public Sector Sales for IBM Technology in UK) shares his journey from engineering to sales leadership, emphasizing the importance of trust, emotional intelligence, and understanding individual motivations in sales management. He reflects on his experiences, mistakes, and triumphs, offering valuable insights for aspiring sales managers. You can see Mark's profile at https://www.linkedin.com/in/markgoossens/ Key Takeaways ·      Mark's journey into sales was accidental ·      Building trust with the team is essential for effective sales management. ·      Emotional intelligence plays a crucial role in understanding team dynamics. ·      Sales leaders should be curious and open to understanding individual motivations. ·      Mistakes in leadership often stem from not trusting one's instincts. ·      Mentorship and coaching are vital for personal and team growth. ·      Sales management requires balancing empathy with performance expectations and authority ·      Recognizing neurodiversity can enhance team performance and dynamics. ·      Effective communication is key to building relationships in sales. ·      Vulnerability and humility can be powerful traits in sales leadership. Sound Bites "You need to be a sales leader." "Trust is just so important." "You owe it to the rest of the team." "You have to be a shit filter." "You can't do any of it overnight." "At no point does that motivate people" "The pack thing" "Being emotionally intelligent and thinking about the impact of your actions on your team" "I had got to a situation where she felt she could trust me to share with me something that was materially massively important to her" "It's knowing the right thing to do at the right time in the right circumstance in the right way" Keywords sales leadership, emotional intelligence, trust, sales management, motivation, career journey, sales tips, personal growth, mentorship, neurodiversity

    50 min
  8. 20. Helen Kelisky and the Art of Sales Management

    MAR 4

    20. Helen Kelisky and the Art of Sales Management

    In this conversation, Helen shares her journey into sales leadership, discussing her early experiences at IBM and the importance of technical knowledge in sales. She reflects on the training she received, the challenges of transitioning into management, and the key attributes necessary for effective leadership. Helen emphasizes the significance of responsibility, team dynamics, and the balance between being a leader and a team member.  The discussion also explores the dual nature of management as both an art and a science, highlighting the importance of judgment and questioning in the sales process. In this conversation, Helen shares her insights on sales management, emphasizing the importance of understanding team dynamics, effective questioning, and making judgment calls. She discusses her leadership philosophy of serving her team, offers practical tips for new sales managers, and reflects on her own mistakes and successes in management. The discussion highlights the challenges and rewards of being a leader in a sales environment.  You can see Helen's profile at https://www.linkedin.com/in/helen-kelisky/ Key Takeaways Helen's journey into sales leadership began at IBM.Technical knowledge is crucial for effective product sales to technical buyers.The art of asking questions is fundamental in sales.Good judgment is essential for management roles.Creating a vision for the team fosters responsibility.Management requires both science and art.Training programs can significantly prepare individuals for management.Resilience is key in facing challenges as a sales manager.Team dynamics are influenced by the manager's approach.Not all top salespeople make the best sales managers. Sales forecasting involves understanding team dynamics and individual behaviors.Effective questioning is crucial in sales management to gauge team performance. Management requires making judgment calls based on available data and team input. Leaders should serve their teams to foster a collaborative environment.New managers should focus on building trust and clarity with their teams.Feedback should be given promptly and appropriately to encourage growth.Managing out underperforming team members is a necessary part of leadership.Celebrating team successes can create a positive work environment.Leadership is about making difficult decisions for the benefit of the team and organization.The role of a manager is both challenging and rewarding, offering valuable life lessons.Sound Bites "You need to demonstrate good judgment" "You are responsible for those people" "You treat your team with respect" "It's all about the questioning." "Everything is a judgment." "I'm in service of my team." "Be open and likeable." "You can make the elephant dance." “It’s the best job ever.” Keywords sales leadership, management training, team dynamics, effective management, sales techniques, leadership styles, responsibility in management, art of questioning, technical sales, IBM training, sales management, forecasting, team dynamics, leadership, judgment, coaching, feedback, new managers, mistakes, success Book Helen referred to 'Who Says Elephants Can't Dance' by Lou Gerstner

    40 min

About

A regular podcast for new sales managers where we interview practising sales leaders in complex B2B. In conjunction with realsalesmanager.com

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