The Home Service Contractor Blueprint

A2O Digital
  • 5.0 (4)
  • MARKETING

 All things related to home services, with a focus on marketing.  In addition, we will cover topics like operations, sales, and anything valuable to a home service business. 

  1. 02/28/2025

    Google LSA & GBP Review Integration: The Good, The Bad, and The Bugs

    In this episode, Tim, Justin, and Natalie dive into the recent changes with Google Business Profiles (GBP) and Local Service Ads (LSA), discussing the challenges businesses are facing with the new review integration. Google has begun phasing out LSA reviews and require LSA accounts to be linked to a verified GBP. The team talks about the issues with suspensions, inconsistent connections, and the impact on lead volume. They share tips on how to prepare for potential GBP suspensions and discuss the future of this integration.

    23 min

  2. 08/14/2024

    Navigating Franchise Growth: Marketing Tips from Austin Meek

    In this episode, our host Doug Bencsko talks to Austin Meek, and they dive into the world of franchising a garage door repair business. The key elements discussed are effective communication, building a positive company culture, and setting clear goals. Austin, a former franchise development lead for Precision Garage Door and current owner of the Portland Maine franchise, shares valuable insights from his journey.  Tune in to hear about Austin’s experience with Precision’s refined systems, the importance of effective marketing, and his ambitious plans for expanding his franchise territory.  Whether you’re considering franchising or looking to enhance your current operations, this episode offers practical advice and inspiration. If you're interested in franchising opportunities or advice on the topic, feel free to reach out to Austin at  Austin.Meek@nbly.com.

    40 min

  3. 07/16/2024

    Effective Branding Strategies for Home Services: Insights from Ryan Chute

    A2O Digital meets with host Justin Bencsko and guest Ryan Chute, a partner at the Wizard of Ads. This episode discusses the importance of branding for home service companies and how the experts at the Wizards of Ads create a brand's story using emotional connections with customers through repetitive messaging and evoking emotions. This approach emphasizes brand-building which aims to establish trust and a strong reputation. For more information about the Wizard of Ads you can follow this link.

    50 min

  4. 06/18/2024

    Unveiling the Google Leak: What It Means for SEO Best Practices

    In this episode A2O Digital analyzes the recent Google leaked document and reveals possible factors affecting Google Search rankings, such as PageRank variations, site authority metrics, and more. Check out this episode to hear Tim and Justin discuss the latest Google algorithm updates and their effects on home service businesses. They also break down the key points and takeaways from the leaked document and explore how these insights can influence your SEO strategy.

    38 min

  5. 05/14/2024

    Google Local Services: Key Updates for 2024

    A2O Digital meets with host Tim Coleman and  our Google LSA specialist Natalie Canas to discuss all the new Google LSA updates. We cover important LSA changes that are affecting ranking factors in the program. We will also discuss new features that were rolled out and could be impacting your listing.  Listen to this episode to make sure you are fully optimizing your listing for Google Local Services and stay on top of the current updates.

    28 min

  6. 04/23/2024

    Why Is Google Displaying Reddit Posts in Search Results?

    A2O Digital meets with hosts Tim Coleman and Justin Bencsko to discuss why Google is showing Reddit in search results. SEOs are reporting Reddit to become more prominent in the SERPs and they have sky rocketed. Google has taken action to partner with Reddit and work with the company to gain more access to their data. Find out why Google is pushing this new initiative and how it can impact your home service business.

    32 min

  7. 04/09/2024

    Understanding Pay Structure and Its Impact on Your Business

    A2O  Digital meets with hosts Brandon Falone and Justin Bencsko to discuss pay structure and how it can impact your business. How can pay structure be profitable for your home service business? Listen to this episode for a deeper dive on how to navigate pay structure based on performance and position tiers and see what will work for your business!

    25 min

  8. 03/05/2024

    Decoding Google's Search and Ranking System

    A2O Digital meets with hosts Tim Coleman and Justin Bencsko to review SEO as discussed by Google's VP of Search Pandu Nayak. He revealed at the Google antitrust trial how Google Search and ranking works including indexing, algorithm updates and more. Listen to this episode to hear our debrief into the topic of SEO and specifically cover what factors shape Google's Search results.

    37 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

 All things related to home services, with a focus on marketing.  In addition, we will cover topics like operations, sales, and anything valuable to a home service business. 

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