The Business of Events

Joan Love

Come learn about event planning and marketing from some of the most influential event planners in the world. No boring seminars here, we are talking creative events that push the envelope while bringing in big wins for brands. Every week you will learn the skills that Joan has developed in running her own event planning company, Love.Style.Events., and producing events for big brands like Louis Vuitton, Williams Sonoma, and Facebook. On top of that, listen in as Joan interviews top producers and event owners, and then breaks down the information into actionable steps you can take to grow your business right now. For more information on Joan Love, email hello@bizofevents.com. Cheers!

  1. 07/03/2024

    Let's Talk Permits with East of Collins

    In this episode, we had a detailed discussion with Suzette from East of Collins about the intricacies of navigating event permits in Miami. We cover a wide range of topics including the difficulties of planning events during Miami's hot summer months, the high-impact weekends such as Art Basel and F1, and the importance of early permit application—sometimes as early as 90 days prior. The conversation highlights Suzette’s extensive experience in the Miami event scene, from handling engineering and fire safety plans to working with local authorities to ensure compliance. Suzette also advises event planners on the importance of being thorough in the planning stages to avoid last-minute issues and costs. Additionally, she emphasizes the benefits of having a local expert to navigate Miami's complex permitting landscape and shares insights on emerging trends and shifts in event locations within the city. 00:00 Introduction and Greetings 00:06 Miami's Event Season and Challenges 00:33 Corporate Events and Weather Concerns 01:43 Art Basel and Event Planning 02:14 The Importance of Early Planning 03:10 The Role of Permit Expediters 03:49 East of Collins: A Family Business 05:02 Navigating Different Event Venues 05:52 Permitting Process for Different Cities 09:10 Building Permits and Safety Requirements 11:59 The Importance of Life Safety Plans 15:49 The Role of Event Planners in Safety 17:53 Navigating Small Event Permits 18:24 The Generator Dilemma 19:36 Building Relationships with Clients 20:27 Understanding Event Costs 23:26 Deadlines and Planning Ahead 26:23 Local Expertise and Event Trends 32:49 The Importance of Permits 33:41 Contact Information and Availability Mentioned in this episode: Get COIs fast with Event Helper Event Helper Ad February 2024

    38 min
  2. 06/18/2024

    Hot Girl Walk with Mia Lind

    Join us in this inspiring episode as we sit down with the founder of the Hot Girl Walk movement, Mia Lind. Discover how Mia turned a simple walk into a powerful tool for building confidence, setting goals, and fostering community. From its humble beginnings during the pandemic to becoming a viral sensation, Hot Girl Walks are redefining wellness and empowerment for women everywhere. Key Highlights: Introduction to Hot Girl Walks: Mia explains the concept of Hot Girl Walks—a four-mile outdoor walk focusing on gratitude, goal-setting, and confidence-building.Origins and Inspiration: Learn how Mia developed the idea during the COVID-19 pandemic while navigating the challenges of college life and personal uncertainty.Viral Success on TikTok: Discover how a TikTok post catapulted Hot Girl Walks into the spotlight, garnering millions of views and inspiring a global community.Event Planning and Community Building: Insights into organizing large-scale walks in cities like Miami, New York, and Los Angeles, and the importance of partnerships with local businesses.Challenges and Triumphs: Mia shares the logistical challenges of hosting large events and the strategies that keep them accessible and free for participants.Personal vs. Business on Social Media: Tips on balancing personal and business content on TikTok to maintain authenticity and connection with the audience.Impact and Future Vision: Mia's long-term goals for Hot Girl Walks, including expanding the movement and empowering the next generation of women. Episode Quotes: "A Hot Girl Walk is a four-mile outdoor walk where you think about the things you're grateful for, your goals, and how you're going to achieve them. It's all about confidence and giving yourself the appropriate credit for your achievements.""During COVID, I saw so many messages about needing a six-pack or losing weight. Hot Girl Walks are about reversing that narrative and embracing true beauty and self-worth.""Being beautiful is about who you are as a person. It's about kindness, confidence, and authenticity." Don't miss this heartfelt and motivational episode! Whether you're a seasoned walker or just starting out, Mia's story will inspire you to embrace your inner confidence and join the Hot Girl Walk community. Tune in now and start your journey toward self-discovery and empowerment. Social Media Links: Follow Mia Lind on TikTok: @exactlyliketheothergirlsJoin the Hot Girl Walk community on Instagram: @HotGirlWalk A huge thank you to Mia Lind for sharing her incredible journey with us. And thank you to our listeners for tuning in. Don't forget to subscribe, leave a review, and share this episode with your friends!

    47 min
  3. 05/21/2024

    If You Love Canva, Wait until You Hear about These SaaSys

    In this episode, we dive into the world of SaaS (Software as a Service) and explore a new concept, we coined, called SaaSys—software designed specifically for creators. We'll discuss the differences between traditional SaaS tools and SaaSy tools, and how SaaSy tools can revolutionize the way you work. I also share some personal stories, including a nightmare experience with a SaaS product #IhateSalesforce, and introduce you to two SaaSy tools that are game-changers: Milanote and Flodesk. What You’ll Learn: Definition of SaaS: Understand what SaaS is and how it works.Introducing SaaSys: Learn about the new concept of SaaSys, designed with creators in mind.Key Differences: Discover the differences between traditional SaaS and SaaSy tools.SaaSy Stars: Get to know Milanote and Flodesk, two SaaSy tools that can transform your creative workflow.Personal Stories: Hear about a frustrating experience with Quip and how it shaped my search for better tools. Try out Milanote and Flodesk today! We’ve included links in the description so you can explore these SaaSy tools and see how they can transform your creative process. Tools Mentioned: Milanote: A visual project management tool perfect for creative minds.Flodesk: An email marketing tool that combines simplicity and beauty. Connect with Us: Follow us on Instagram: @bizofeventsSubscribe to our newsletter for more tips and updates! Have questions or want to share your experience with SaaS and SaaSy tools? Drop us a line at hello@bizofevents.com or leave a comment on our latest Instagram post! If you enjoyed this episode, please leave us a review on Apple Podcasts! Your feedback helps us create better content and reach more listeners. Thanks for tuning in! We’ll see you in the next episode, where we continue to explore tools and tips to boost your creativity and productivity.

    17 min
  4. 05/06/2024

    How to Pack Your Event with Eager Attendees Using Meta Ads, with MudGirl Founder Kevin Pillu!

    Join us on this exhilarating episode of The Business of Events Podcast, where Kevin Pillu, founder of MudGirl, shares his journey of overcoming obstacles (literally and figuratively!) to make MudGirl a celebrated women-centric event. Dive into the stormy beginnings, ingenious marketing strategies, and the true spirit of resilience that fuels MudGirl's success. I am most excited for you to learn how Kevin uses ads to test cities before he brings MudGirl there, and to sell out his 40 events worldwide. Kevin will explain the difference of "just posting" vs using actual ads to get in front of your target audience. This Podcast is Sponsored by: Event Helper, get your Certificate of Insurance and send it to the venue in minutes! This one is a lifesaver. Beauty Pie, get $20 for your first purchase of luxury skincare for a tenth of the price. My faves are the Super Healthy Skin moisturizer, Vitamin C capsules, and the Retinol :) Peerspace, get $50 for your first rental! Find a venue for your meeting, photoshoot, or event. It's like the AirBNB for private venues. To get in touch with our team with questions, or to be featured on our podcast, please email us at hello@bizofevents.com This site contains product affiliate links. We may receive a commission if you make a purchase after clicking on one of these links. However, we only recommend products and services we are obsessed with and use

    30 min

About

Come learn about event planning and marketing from some of the most influential event planners in the world. No boring seminars here, we are talking creative events that push the envelope while bringing in big wins for brands. Every week you will learn the skills that Joan has developed in running her own event planning company, Love.Style.Events., and producing events for big brands like Louis Vuitton, Williams Sonoma, and Facebook. On top of that, listen in as Joan interviews top producers and event owners, and then breaks down the information into actionable steps you can take to grow your business right now. For more information on Joan Love, email hello@bizofevents.com. Cheers!