Break The Bubble - an Incisive Health podcast

Break the Bubble
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How is access to healthcare changing in Europe? How can we rethink partnerships between the public and the private sector? How can the patients be truly at the centre of EU healthcare policymaking? These are some of the questions that Break the Bubble will try to answer with the help of patients, policymakers, industry and healthcare professionals. Above all, this Incisive Health podcast will be a place for guests to share visions, passions and solutions to break silos across healthcare!

Episodes

  1. JAN 29

    Healthy populations: The role of the health care sector

    Across Europe, health systems are at a critical turning point. Ageing populations, workforce shortages and rising care needs are testing the sustainability of our model and deepening inequalities across Europe. The question is no longer whether change is needed, but how quickly and how efficiently we act. In this episode of Break the Bubble, Incisive Health Senior Counsel, Hans Martins sits down with, Jan De Maeseneer, a leading voice in primary health care, former chair of the DG SANTE Expert Panel on effective ways of investing in health, he now heads the WHO Collaborating Centre for Family Medicine and Primary Health Care at Ghent University. Together they explore what it will take to move from reactive sick care towards more resilient, person- centred health systems. They discuss why strengthening primary and community care matters, how prevention and population- based approaches can ease pressure on health systems, and what can be done to reduce widening health inequalities. What happens if we fail to act, and what opportunities open up if we get this transformation right?

    26 min

  2. 09/09/2025

    Shaping the Future of Europe’s Health Systems: a Conversation with the OECD

    The future of Europe’s health systems is at a crossroads. Ageing populations, workforce shortages, rising costs, and the lessons of COVID-19 are putting resilience at the top of the agenda. But how can governments adapt rigid systems, embrace digital transformation, and ensure patients truly benefit from innovation? In this episode of Break the Bubble, Incisive Health’s Senior Counsel Hans Martens sits down with Francesca Colombo, Head of the Health Division at the OECD. Together they explore what it will take to make Europe’s health systems more resilient, more innovative, and ready for the challenges of tomorrow.

    26 min

  3. 06/30/2025

    Inside the Danish EU Presidency: a health policy perspective

    With Denmark taking over the EU Council Presidency on 1st July 2025, a new chapter in European health policy is about to begin. In this episode of Break the Bubble, Incisive Health’s Senior Counsel Hans Martens is joined by Edward James Smith, Head of the EU Office at the Danish Ministry of the Interior and Health. They talk about Denmark’s priorities for the months ahead — from strengthening Europe’s preparedness to boosting competitiveness — and why these themes matter now more than ever. What role will Denmark play in driving progress on key health files such as the Critical Medicines Act and the Pharmaceutical Package? And how can this presidency help set the tone for Europe’s health agenda in the years to come?

    22 min

  4. 06/10/2025

    EHDS unpacked: what it means for patients, policymakers and innovation

    The European Health Data Space, or simply the EHDS, was officially launched in March 2025, marking a major milestone in the EU’s vision for a more connected and data-driven health system. But turning that vision into reality prompts a long list of practical questions about data, trust, innovation, and the roles of Member States, industry, and patients alike.  In this episode of Break the Bubble, Incisive Health’s Senior Counsel Hans Martens sits down with Fulvia Raffaeli, Head of DG SANTE’s Digital Health unit at the European Commission. The two discuss where implementation stands today, what it will take to make the EHDS work across 27 countries, and why now is the time for stakeholders to get involved. What will the roll-out of the EHDS look like in practice, and who’s responsible for making it happen?How can we ensure trust and interoperability across national systems, while leveraging the full potential of AI?And how can the EHDS drive innovation, empower patients, while also creating real value for health systems, researchers, and industry?

    28 min

  5. 05/19/2025

    Implementing Health Policy: The Role of Regional Authorities in the EU

    In about two-thirds of EU countries, the responsibility for delivering healthcare services lies not with the central government, but with the regions. In this episode of Break the Bubble, our Senior Director Valentina Polylas speaks with Michele Calabrò, Director of EUREGHA, the network of European Regional and Local Health Authorities to discuss why regional actors are central to health policy implementation, how EU initiatives can better support and influence what's happening on the ground, and what it really takes to bridge the gap between policy and practice. How much influence do regional authorities really have when it comes to policy implementation? What can be done at EU level to support what’s happening on the ground? And why should regional voices be at the table when we talk about the future of Europe’s health systems?

    29 min

  6. 11/06/2024

    Future health and innovation: COCIR's vision for what is to come

    Break the Bubble welcomes COCIR’s Secretary General, Annabel Seebohm. Together with our Senior Counsel Hans Martens she outlines COCIR’s vision for the future of health policy in the EU as well as the contribution of its highly innovative members to the improvement and modernization of European health systems. With almost all the pieces of this new European mandate now in place, here is a vision for European Health policy, for patients and for the industry. This is Break the Bubble.

    23 min

  7. 10/10/2024

    Striking the right balance in EU health policymaking: a conversation with EPF

    This episode features a great conversation between our Senior Counsel Hans Martens and Anca Toma, Executive Director of the European Patients' Forum. With the uncertainty surrounding a seemingly fragmented health policy portfolio, Hans and Anca look at EPF’s vision for the years to come in the EU, at what the European Health Data Space will change for European patients, and, among other things, how we can ensure that health inequalities don’t become entrenched. This is Break the Bubble.

    29 min

  8. 07/17/2024

    Advancing Health Innovation: EU policy and future challenges with Pernille Weiss

    How can the EU keep the pace of rapid technological change and evolving healthcare challenges? In this episode of The Break the Bubble podcast, we are joined by Pernille Weiss, former Danish Member of the European Parliament and rapporteur for the EU pharmaceutical legislation directive. Together with our Senior Counsel, Hans Martens, she explores the journey of the General Pharmaceutical Legislation and its future implications. What does it mean to work on such a watershed file? As the new mandate of the European Parliament begins, what is in store for health policy? Is the EU equipped to secure innovation, boost investment in R&D, and be a strong independent player? This is Break the Bubble!

    31 min

  9. 07/10/2024

    Putting healthcare systems' resilience to the test

    In an era marked by higher risk of pandemics, natural disasters, and geopolitical tensions, the resilience of health systems becomes ever more crucial. In the latest episode of The Break the Bubble podcast our Senior Counsel, Hans Martens, sits down with Jonathan Cylus, head of the European Observatory on Health Systems and Policies’ London Hub to discuss the main findings of Strengthening Health Systems: A Practical Handbook for Resilience Testing. Among AMR, climate change, and financial crises, which is the most likely threat in the short to medium term? How can we ensure that both health systems and populations remain resilient? Does the private sector play a role?  This is Break the Bubble!

    25 min

  10. 02/15/2024

    EU Health Policy Horizons: Navigating Change in 2024

    In today’s episode, our Senior Counsel, Hans Martens, sits down with former Director General of DG Sante, Anne Bucher, to set the scene for a watershed year not just for health policy in Europe and around the world. With elections filling up the 2024 calendar, what changes can we expect in the EU? And what does this mean for health policy?

    25 min

  11. 07/19/2023

    Strategic & Health Sovereignty: Adapting to Europe's Evolving Policy Landscape

    In this episode, we explore the concepts of Strategic and Health sovereignty with our Senior Council Hans Martens looking at what they could mean for life science companies operating in Europe. With European elections coming up in 2024 and a continuously evolving international scenario, how can you approach and integrate these concepts into your strategies? Hosted by Gianluca Peinetti, Associate Director at Evoke Incisive Health.

    18 min

  12. 05/10/2023

    Unique solutions to address shortages of Plasma Derived Medicinal Products in the EU: a PPTA perspective

    The first episode of Break the Bubble features dives into the measures needed to prevent and address Plasma Derived Medicinal Products (PDMPs) shortages. This episode features the Global Head of Regulatory Policy at the Plasma and Proteins Therapeutics Association, Dominika Misztela who, together with Eduardo Pisani, looks at why PDMPs are essential and unique and how ongoing EU policy and legislative debates can work towards fit-for-purpose solutions. Break the Bubble is an Evoke Incisive Health podcast.

    17 min
  • 12 Episodes

About

How is access to healthcare changing in Europe? How can we rethink partnerships between the public and the private sector? How can the patients be truly at the centre of EU healthcare policymaking? These are some of the questions that Break the Bubble will try to answer with the help of patients, policymakers, industry and healthcare professionals. Above all, this Incisive Health podcast will be a place for guests to share visions, passions and solutions to break silos across healthcare!

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