Web3 Growth Marketing

Web3 Growth Marketing

Web3 Growth Marketing is a podcast for founders, Growth marketers, and community builders looking to scale marketing in Web3. Listen to our conversations with Giga Brains in web3 on their Go-To-Market strategies and Growth Marketing stories; this podcast equips you with strategies and tools to launch and scale your brand in the Web3 ecosystem. Join us on Web3 Growth Marketing.

  1. 07/29/2025

    Paycrest Founder: I didn't know I was a blockchain engineer for 3 | Found3s on W3GM

    In this engaging conversation with Chibuotu Amadi, founder of Paycrest and NoBlocks, shares how he went from sending 150 job applications in 24 hours to building cutting-edge blockchain infrastructure in Africa. Chibuotu discusses his battle with impostor syndrome, the power of open source, and why success is “a thousand small repairs.” We dive into the challenges of remote work, the art of coordination, and what it takes to create world-class tech from the African continent. Chapters 00:00 Trailer 01:37 Sending 150 job applications in 24 hours 06:42 Finding the Right Fit: Gitcoin Experience 11:58 The Importance of Open Source in Web3 16:58 From Early Projects to Global Payment Infrastructure 21:36 Understanding Paycrest: The Future of Payment Routing 27:46 Exploring Use Cases: Beyond Payments 34:13 Challenges of Transitioning to a Permissionless System 38:22 Challenges in Hiring and Team Dynamics 43:10 Insights from Meeting Vitalik Buterin 49:50 Advice for Founders on Building Systems 54:37 End Perfect for everyone who loves Ethereum, startups, blockchain, or epic founder stories — this episode is full of insights and inspiration. Tune in now! Like, subscribe, and share to stay in the loop! Connect with Chibuotu Amadi on X ⁠here⁠ Check out Paycrest website here⁠ Connect with the host ⁠here Read Our Newsletter here #Blockchain #AfricaTech #Startups #Web3 #Paycrest #NoBlocks #ChibuotuAmadi #FounderStories #TechInnovation #OpenSource

    55 min
  2. 07/11/2025

    Why On-Chain Data Matters for Brands and Protocols

    Why On-Chain Data Matters for Brands and Protocols This conversation delves into the complexities of user retention in Web3, emphasizing the importance of on-chain data for brands. It discusses various frameworks for data analysis, the significance of event-specific insights, and the role of user personas. The speakers highlight the current state of data analysis in the Web3 space, the challenges of getting started with SQL, and the necessity of testing assumptions in data queries. They also explore the creation of meaningful dashboards tailored to specific audiences and the importance of shifting mindsets in data analysis. Key Takeaways User retention in Web3 is challenging due to high churn rates.On-chain data provides unique insights into user behavior and competitor analysis.Brands often overlook the potential of on-chain data for marketing and product development.Event-specific analysis can yield valuable insights about user engagement.Understanding user personas is crucial for effective data analysis.There is a gap in hiring data analysts in the Web3 space despite the abundance of data.Getting started with SQL doesn't require extensive knowledge; focus on the basics.Testing assumptions in data queries is essential for accurate analysis.Dashboards should be designed with the target audience in mind for maximum impact.The mindset of data analysts should shift from identifying problems to exploring opportunities. You can connect with Sam on X here You can access SQL Sunday on YouTube here You can connect with the host here

    44 min

About

Web3 Growth Marketing is a podcast for founders, Growth marketers, and community builders looking to scale marketing in Web3. Listen to our conversations with Giga Brains in web3 on their Go-To-Market strategies and Growth Marketing stories; this podcast equips you with strategies and tools to launch and scale your brand in the Web3 ecosystem. Join us on Web3 Growth Marketing.