OUTCOMES - The Healthcare and Biopharma Marketing Podcast

emagineHealth
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🎧 Introducing "OUTCOMES" by emagineHealth 💡- a specialized resource at the intersection of healthcare 🩺, biotech 🧬 ,pharmaceutical  💊 and medical device 💉marketing. This podcast dives deep and brings to light the cutting-edge strategies 🔍 that are shaping the industry. We understand the importance of digital marketing 🌐 in today's landscape, hence, we bring you not just the theory but the practice of effective web design 🖥️, UX, and SEO 📈. We demonstrate how these elements contribute significantly to marketing and branding in the healthcare and biopharma sectors. OUTCOMES also brings you expert insights 💭 into the realms of paid digital media 📱 and social media 🗣️, showing how these platforms can dramatically boost the reach of your healthcare or pharma business. Additionally, we delve into the evolving trends of content marketing 📝, showing how effectively crafted content can establish your brand and draw audiences. Join us as we explore the future of healthcare and biopharma marketing 🚀 - we aim to be your go-to resource for insights, strategies, and trends in the digital marketing landscape. Tune in now! 🎙️Or watch the video version of the podcast on YouTube: https://tinyurl.com/mux68n4k

Episodes

  1. 11/07/2023

    The Prescription for Pharma SEO: Mastering Content, Tech and Compliance

    🎙️ Welcome to another episode of OUTCOMES, your go-to podcast for healthcare and biopharma marketing insights. In the latest OUTCOMES Podcast episode, we explore the intricate landscape of SEO for the pharma sector. Our guest, Christopher Carlson, SEO Strategist at emagineHealth, shares invaluable insights on achieving visibility while navigating the stringent compliance requirements unique to pharma. The conversation also addresses practical, technical SEO tactics vital for the pharma sector. We emphasize the importance of image alt text not only for accessibility purposes but also for embedding relevant information related to pharmaceutical products without coming across as spammy. Moreover, we reveal how minor details, like the strategic naming of image files, can significantly influence search rankings in a field where content development faces more restrictions. Whether you're a marketer in the pharma industry or just keen on the intersection of AI and SEO, this episode is a goldmine of tactics that align with both search engine demands and industry regulations. Christopher's expertise shines as he covers the need for a meticulous approach to technical issues and the nuances of creating a 'clean' site for Google's indexing. Tune in for a deep dive into SEO for pharma and discover how to leverage these insights to enhance your digital marketing strategy in a sector where every detail counts. Remember to subscribe for more conversations that keep you at the forefront of digital marketing in the fast-evolving pharma and healthcare sectors. Website:  https://www.emaginehealth.com/ LinkedIn:  https://www.linkedin.com/company/emagineusa/ Insights: https://www.emaginehealth.com/blog/ Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    27 min

  2. 10/17/2023

    Navigating Nuances: A Holistic View of Digital Advertising in Healthcare and Biopharma

    🎙️ Welcome to another episode of OUTCOMES, your go-to podcast for healthcare and biopharma marketing insights. In this episode, we're thrilled to have Kristin Carlson and Michelle Deleppo, leading digital media strategists at emagineHealth. Together, they unpack the evolving landscape of digital marketing strategies tailored specifically for the healthcare and biopharma industries. 🔍 What's Inside: 1️⃣ Targeting Features in LinkedIn: Discover how new AI and other functionalities are revolutionizing targeting capabilities for marketers. 2️⃣ Clinical Trial Recruitment: Learn about the unique challenges in the U.S. market and how to navigate through them. 3️⃣ Regulatory Maze: Gain invaluable insights into the FDA and FTC guidelines that every healthcare marketer should be aware of. 4️⃣ Platform-Specific Strategies: Understand the role of various social media platforms in both B2B and B2C healthcare marketing. 5️⃣ The Rise of Video Ads: Get a pulse on why video ads are showing promising engagement rates and how to leverage them effectively. 🎯 Who Should Listen? Whether you're a seasoned healthcare marketer or new to the biopharma world, this episode offers a comprehensive guide to current trends and best practices. Unlock the potential of digital platforms while staying compliant with regulatory guidelines. Don't miss out on this enlightening conversation—tune in now! Website: https://www.emaginehealth.com/ LinkedIn: https://www.linkedin.com/company/emag... Insights: https://www.emaginehealth.com/blog/ Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    33 min

  3. 10/10/2023

    A Daughter's Promise: Lifelong Vigilance After Losing Her Mom to Breast Cancer

    📋 Episode Description: In this touching episode of OUTCOMES, we invite you to join us where personal stories not only inspire but educate. Bill Gadless, your host, welcomes Emma DeNunzio, an incredibly brave young woman and a Web Developer Associate at emagine, who shares her life-changing journey. 🌸 A Story That Touches The Heart: Timed to align with Breast Cancer Awareness Month, Emma bravely allows us into her world, sharing the story of losing her mother to triple-negative breast cancer when Emma was merely 7 years old. Her vulnerability transforms this episode into a conversation of shared experiences and empathetic dialogues. 💞 Beyond The Loss: A Life Shaped by Early Awareness: The episode transcends the narrative of loss to focus on Emma's resultant healthcare awareness. At just 21, Emma offers wisdom beyond her years, discussing the often-overlooked aspects of healthcare management and preventive measures that she had to acquaint herself with prematurely. 🌟 Education Wrapped in Empathy: While the episode serves as an eye-opener for early detection and proactive health management, it does so with empathy and respect for Emma's experience. Her story becomes a gentle but potent call-to-action for listeners of all ages. 💡 Why You Can't Miss This Episode: - Be moved and inspired by Emma's resilience and bravery. - Gain crucial insights into healthcare awareness and its role in our lives. 🎧 Audio Podcast Links: Spotify:  https://tinyurl.com/4cz39rpw Apple Podcasts:  https://tinyurl.com/ycy3vfdf Website:  https://www.emaginehealth.com/ LinkedIn:  https://www.linkedin.com/company/emagineusa/ Insights: https://www.emaginehealth.com/blog/ Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    29 min

  4. 10/02/2023

    SEO Resilience: Thriving Through Google Algorithm Updates

    In this next episode of OUTCOMES, Bill Gadless engages with emagine SEO Strategist, Heather Cumens, in a deep dive into the realm of SEO, particularly focusing on the resilience needed to thrive through Google's ever-evolving algorithm updates. Dive into a detailed discussion around algorithm updates and their implications on digital marketing in the healthcare and pharmaceutical sectors. Heather elucidates the intricacies of how algorithm changes impact SEO strategies, website rankings, and consequently, the traffic driven to your site. The conversation spans from the mysterious aura surrounding SEO, the criticality of adapting to algorithm updates, to the dynamics of Google's relationship with the SEO industry. Heather sheds light on an often overlooked, yet powerful SEO tool - Schema, which is instrumental in structured data and enhancing Google's understanding of your webpage content. The episode further explores the recent trends in algorithm updates, emphasizing speed, content quality, user intent, and the reduction of spam or poor search results. A noteworthy part of the conversation veers into the domain of AI-generated content, reflecting on the recently updated Google's quality rater guidelines which subtly endorse the use of AI in content creation, yet underscore the imperativeness of human oversight for ensuring accuracy, especially in the healthcare domain where misinformation could have severe repercussions. Join Bill and Heather as they unravel the complexities of SEO, offering invaluable insights for healthcare and pharma digital marketers looking to navigate the choppy waters of algorithm updates, and harness the potential of SEO and AI in propelling their digital marketing efforts to new heights. Key Takeaways: - Understanding Google Algorithm updates and their impact on SEO strategies in healthcare and pharmaceutical digital marketing. - The importance of Schema in structured data and enhancing your site's visibility. - Trends in Google's algorithm updates and how to stay ahead. Insight into Google's stance on AI-generated content and the balance between AI and human oversight for ensuring content accuracy. Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    27 min

  5. 09/29/2023

    Precision Marketing for Precision Medicine: A New Era (Part 2)

    🔬 Welcome to the OUTCOMES Podcast, where marketing meets healthcare and biopharma. Part 2 of this episode, "Precision Marketing for Precision Medicine: A New Era," is an in-depth conversation with David Hubbell, Director of Strategy at emagineHealth. Our focus is on the paradigm shift happening in the healthcare and biopharma sectors—personalized medicine. And trust us, it's not just about science but also how we market it. 🎯 🌐 Topics Discussed: - The role of Healthcare Providers (HCPs) in personalized medicine and its multi-faceted therapies - Strategies for micro-targeting different healthcare personas, from primary care physicians to specialists - Data privacy concerns surrounding patient information in cell & gene therapy - The importance of Key Opinion Leaders (KOLs) in educating HCPs and patients 💡 Insights You'll Gain: - How to align HCP journeys with personalized therapies and the intricacies of medical marketing - A nuanced understanding of data privacy issues, particularly concerning the 'chain of custody' in cell & gene therapies - How to differentiate marketing content for HCPs, KOLs, and patients effectively 🎧 Listen in as we dissect the patient journey, discuss the key differences between primary care and procedural physicians, and delve into how personalized medicine is revolutionizing the marketing playbook for healthcare and biopharma companies. 📊 Who Should Listen? Healthcare Marketers Pharma & Biotech Professionals Data Analysts in Healthcare Privacy Advocates HCPs interested in the future of personalized medicine Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    13 min

  6. 09/27/2023

    Precision Marketing for Precision Medicine: A New Era (Part 1)

    🎙️ Welcome to another episode of the OUTCOMES podcast, where we break down the most effective digital-first marketing strategies for healthcare and biopharma sectors. Today, we are thrilled to have David Hubbell, Director of Strategy at emagine & emagineHealth, join host and Founding Partner, Bill Gadless. 📌 In This Episode: We delve into the transformative role of marketing in the age of personalized medicine and cell & gene therapies. As the healthcare landscape rapidly evolves, so must our approach to marketing strategies that effectively target the right audiences and drive meaningful outcomes. 🔑 Key Topics: - The advent of personalized medicine in biotech and pharma - The marketing challenges and opportunities presented by cell & gene therapies - Marketing strategies for the digital age - The future of biopharma marketing 🎯 Who Should Watch? Biopharma Executives Marketing Professionals in Healthcare & Biotech Medical Researchers focused on Personalized Medicine Entrepreneurs in the Biotech and Pharma sectors Website:  https://www.emaginehealth.com/ LinkedIn:  https://www.linkedin.com/company/emagineusa/ Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    17 min

  7. 09/05/2023

    SEO in Healthcare & Pharma: From Mystery to Mastery

    🎙️ Welcome to another episode of the OUTCOMES podcast, where we break down the most effective digital marketing strategies for healthcare and biopharma sectors. Today, we are thrilled to have Meghan Lalonde, Senior SEO Strategist at emagine & emagineHealth, join host and Founding Partner, Bill Gadless. 📌 In This Episode: 👉 The Enigma of SEO: Bill and Meghan discuss why SEO has been a mystery for many marketers and what makes it a critical component of modern marketing strategy. 👉 Content is King, Quality is Emperor: Discover how to boost your SEO ranking by focusing on quality content that serves your audience's specific needs. Meghan shares her expert insights on the debate between quality vs. quantity in content production. 👉 The User Experience Factor: Learn how enhancing your site's performance can significantly influence SEO metrics. 👉 Leveraging AI in SEO: A look into how AI can be harnessed for keyword research, heading structures, and even writing structured data for your site. 👉 Traffic Volume vs Quality Traffic: Uncover the often overlooked elements of your SEO strategy that can turn your traffic into quality leads. 🎧 Audio Podcast Links: Spotify:  https://tinyurl.com/4cz39rpw Apple Podcasts:  https://tinyurl.com/ycy3vfdf Website:  https://www.emaginehealth.com/ LinkedIn:  https://www.linkedin.com/company/emagineusa/ Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    10 min

  8. 08/15/2023

    Episode 4: Navigating the AI Revolution: Practical Insights for Healthcare and Biopharma Marketers

    In this engaging episode of OUTCOMES, the conversation revolves around the increasingly vital role of AI in marketing, business operations, and various day-to-day tasks. Host Bill Gadless brings in his Co-Founder and CEO at emagine/emagineHealth, Brett Cohen, to discuss their personal experiences using AI-enabled tools. They touch on how AI is not confined to pure AI tools but extends to tools that leverage AI for enhancing functionality and efficiency. The episode highlights a dual perspective on AI tools, considering both enterprise-level applications and user-centric platforms. Bill and Brett agree on the importance of continuous exploration and adaptation to AI-powered technologies, emphasizing that AI won't replace jobs but rather create opportunities and provide incremental gains in productivity. A substantial part of the discussion delves into future predictions, with Brett identifying the potential disruptions and transformations across various domains, from strategy and analytics to SEO and development. They foresee a dramatic shift in personalization in websites, predicting experiences built on-the-fly and tailored to individual visitors. They also see the rise of chatbots and virtual assistants becoming the norm, potentially changing the way people navigate websites altogether. The episode concludes with an acknowledgment of the fluid and ever-changing nature of AI, urging the listeners to keep learning and evolving to stay ahead in a rapidly changing technological landscape. It’s a must-listen for marketers, developers, and anyone interested in understanding how AI is reshaping our daily lives and business practices. 🎧 Audio Podcast Links: Spotify:  https://tinyurl.com/4cz39rpw Apple Podcasts:  https://tinyurl.com/ycy3vfdf Website:  https://www.emaginehealth.com/ LinkedIn:  https://www.linkedin.com/company/emagineusa/ Insights: https://www.emaginehealth.com/blog/ Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    57 min

  9. 07/17/2023

    Episode 3, Part 1: Digital-First, AI-Powered Approach to Visual Storytelling in Healthcare & Pharma

    In this episode 🎙️ "A Digital-first, AI-powered Approach to Visual Storytelling in Healthcare and Pharma," host Bill Gadless sits down with Chris Lucock for an insightful discussion on the transformative landscape of digital design in healthcare and pharma. Their conversation begins with an exploration of the journey from traditional print to digital design 🎨, highlighting the challenges and evolution in this space over the past decade and a half. They then delve into the emergent insights as healthcare and pharma industries increasingly adopt a digital-first, data-informed approach 📊. They discuss the critical role of data - both quantitative and qualitative - in driving design decisions, from creating new brands to crafting effective websites. Branding advice in the digital era 🌐 is also on the table, shedding light on the nuances of managing a brand in this fast-paced, digital-centric age. A noteworthy segment of the episode focuses on the importance of testing in design. They delve into the experience of testing design elements through various methods, underlining the significance of data-backed testing in ensuring the effectiveness of designs ✅. AI and its application in the creative field becomes a hot topic in their discussion. They share insights on how AI is being leveraged in creative work, shedding light on the possibilities and innovation it brings 🤖. To wrap up, the future of AI in brand innovation takes the spotlight. While predicting the future is challenging given the rapid advancement of AI, they explore potential pathways AI could continue fostering brand development and innovation 🚀. 🎧 Audio Podcast Links: Spotify:  https://tinyurl.com/4cz39rpw Apple Podcasts:  https://tinyurl.com/ycy3vfdf Website:  https://www.emaginehealth.com/ LinkedIn:  https://www.linkedin.com/company/emagineusa/ Insights: https://www.emaginehealth.com/blog/ Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    49 min

  10. 06/20/2023

    Episode 2, Part 2: Scaling Up - Taking Your Paid Digital Media to the Next Level

    In "Scaling Up: Taking Your Paid Digital Media to the Next Level," host Bill Gadless chats with emagineHealth's Director of Paid Digital Media, Phill Joe,  to navigate the vast landscape of paid digital advertising in healthcare and biopharma 💊💻. Need help convincing executives about increased digital ad spend? Phill details the importance of articulating ROI, customer lifetime value (LTV), and sharing case studies, benchmarks, and test results 💡💰. We explore the world of advanced ad platforms including LinkedIn Ads, programmatic advertising, and native advertising platforms. They can be game-changers for healthcare and biopharma brands if used effectively🎯. Programmatic advertising, with its real-time bidding and data-driven targeting, does have its challenges such as ad fraud and brand safety. Phill provides comprehensive insights into its ecosystem. OTT or CTV advertising? They may be ideal for marketers on a budget, offering cost-effectiveness and precision.  Measurement and optimization are essential 📊. The hosts highlight key metrics and discuss brand lift, including ad recall, brand awareness, and perception. A/B testing and creativity are vital for efficient marketing strategies 🧪🎨. Looking ahead, Gadless and Joe predict a future of paid digital advertising centered on personalization, hypersegmentation, and AI tools. Avoid common pitfalls, focus on compelling content, and leverage predictive analytics for a winning strategy 🚀🤖💡. Join us for Part 1 of this insightful episode to turbocharge your paid digital media strategies! Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    35 min
  11. Episode 2, Part 1: Scaling Up - Taking Your Paid Digital Media to the Next Level

    06/12/2023

    Episode 2, Part 1: Scaling Up - Taking Your Paid Digital Media to the Next Level

    In "Scaling Up: Taking Your Paid Digital Media to the Next Level," host Bill Gadless chats with emagineHealth's Director of Paid Digital Media, Phill Joe,  to navigate the vast landscape of paid digital advertising in healthcare and biopharma 💊💻. Need help convincing executives about increased digital ad spend? Phill details the importance of articulating ROI, customer lifetime value (LTV), and sharing case studies, benchmarks, and test results 💡💰. We explore the world of advanced ad platforms including LinkedIn Ads, programmatic advertising, and native advertising platforms. They can be game-changers for healthcare and biopharma brands if used effectively🎯. Programmatic advertising, with its real-time bidding and data-driven targeting, does have its challenges such as ad fraud and brand safety. Phill provides comprehensive insights into its ecosystem. OTT or CTV advertising? They may be ideal for marketers on a budget, offering cost-effectiveness and precision.  Measurement and optimization are essential 📊. The hosts highlight key metrics and discuss brand lift, including ad recall, brand awareness, and perception. A/B testing and creativity are vital for efficient marketing strategies 🧪🎨. Looking ahead, Gadless and Joe predict a future of paid digital advertising centered on personalization, hypersegmentation, and AI tools. Avoid common pitfalls, focus on compelling content, and leverage predictive analytics for a winning strategy 🚀🤖💡. Join us for Part 1 of this insightful episode to turbocharge your paid digital media strategies! Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    37 min

  12. 05/15/2023

    Episode 1: Beyond the Basics: Unconventional Strategies for SEO Audience Targeting

    🎙️ Welcome to the latest episode of OUTCOMES, the podcast where we delve into digital-first marketing strategies for healthcare and biopharma organizations. Today we’re going "Beyond the Basics: Unconventional Strategies for SEO Audience Targeting in Biopharma." 💊 With over 20 years of experience, our hosts debunk the myths and misconceptions 🕸️ surrounding SEO and highlight its relevance to businesses in the biopharma sector. With Bill Gadless - Founding Partner of emagineHealth - hosting, our guest for this episode - Brent Williams, emagine's Director of SEO - brings his extensive experience working with healthcare and biopharma clients in the SEO space. He breaks down the common pitfalls marketers encounter, stressing that more traffic 🚦 doesn't always equate to success, and that a well-implemented SEO strategy can provide long-term business value. 💰 Brent encourages a shift in mindset for marketers entering SEO engagement, emphasizing the importance of growing an inventory of assets 📚 aimed at introducing your brand to new users. He also shares the benefits of having a well-rounded content strategy, which includes creating and sharing valuable content from your brand's properties. 📝 The episode takes a more tactical turn as Brent discusses a real-world scenario involving a Contract Research Organization (CRO) looking to grow their service line. He underscores the importance of understanding the audience 👥 and targeting specific terms that align with the services offered. Finally, Brent examines the impact of AI 🤖 and natural language processing models like ChatGPT on the vast amount of content being created online. He discusses Google's E-A-T (Experience, Expertise, Authority, and Trust) principles and the role of structured data in ensuring the reliability of the content. 💡 🔊 Tune in to this episode for a deeper understanding of SEO in the healthcare and biopharma space, and learn how to leverage these strategies to achieve better outcomes for your organization. 🎯 Thank you for listening to OUTCOMES. Please find more healthcare and biopharma marketing thought leadership in the Insights section of our website and follow us on LinkedIn!

    46 min
  • 12 Episodes

About

🎧 Introducing "OUTCOMES" by emagineHealth 💡- a specialized resource at the intersection of healthcare 🩺, biotech 🧬 ,pharmaceutical  💊 and medical device 💉marketing. This podcast dives deep and brings to light the cutting-edge strategies 🔍 that are shaping the industry. We understand the importance of digital marketing 🌐 in today's landscape, hence, we bring you not just the theory but the practice of effective web design 🖥️, UX, and SEO 📈. We demonstrate how these elements contribute significantly to marketing and branding in the healthcare and biopharma sectors. OUTCOMES also brings you expert insights 💭 into the realms of paid digital media 📱 and social media 🗣️, showing how these platforms can dramatically boost the reach of your healthcare or pharma business. Additionally, we delve into the evolving trends of content marketing 📝, showing how effectively crafted content can establish your brand and draw audiences. Join us as we explore the future of healthcare and biopharma marketing 🚀 - we aim to be your go-to resource for insights, strategies, and trends in the digital marketing landscape. Tune in now! 🎙️Or watch the video version of the podcast on YouTube: https://tinyurl.com/mux68n4k

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