Positioning, Influence & Navigating The New Era of Business | Clear Signal

Sunita Kumar | Business Consultant & Positioning Strategist for Non-Conventional Founders
  • 4.9 (12)
  • Entrepreneurship

For entrepreneurs, leaders and change agents done with one-size-fits-all advice. When the usual business thinking isn't sufficient for what you're dealing with — it's time to separate signal from noise and figure out what actually matters so you can find the right way forward. Topics include influence, resonance, positioning, identity, decision-making under pressure and the stuff beneath the stuff that business podcasts usually talk about.  **** The point isn't to provide a generic playbook or serve up "3 tips" that will expire tomorrow. It's to elevate conversations and perspectives that will make you think differently about how you're playing the game. Positioning discussed here means two things: where you stand in the market and where you stand in your own trajectory. Because where you're positioned determines what you can see — and what you can see determines every move you make.  **** 🥕I'm Sunita. Business consultant, positioning strategist & alchemist for seasoned entrepreneurs & leaders. Cornell optimization engineer, Ross MBA & MSc. 25 years of category innovation work across a number of industries, 2x 6-figure founder, former brand manager for a billion-dollar brand and depth beyond the 3D that conventional business strategy can't touch.

  1. Sep 15

    Human Design Centers. Don't Underestimate the Soup You're Swimming In [E75]

    Send Me a Message ❌X Marks The Spot (Pilot Oppt. Exp 11/20/26) 💥Work with Me NCGR Interview Episodes on the Centers Mentioned: Root Center 1 Root Center 2 Emotion Center Ego Center Work with Me  Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@protonmail.com

  2. Sep 10

    X Marks the Spot. The Simple Positioning Tip They Will Never Sell You [E74]

    Send Me a Message ❌X Marks The Spot (Pilot Oppt. Exp 11/20/26) 💥Work with Me Category Creation Substack Article What's the one fixed point you could build every offer, every decision, every pivot around — the one that doesn't change when AI, your industry, or your ideal client does? Is your niche the same as your target market? Is your "unique value proposition" actually unique, or just the thing everyone in your industry says? And why does every strategy you try keep missing?  What if the confusion is the product being sold to you? In this episode of Clear Signal, we pull apart niche, UVP, and target market — three things the online world treats as one — and asks the question underneath all of it: what if you're not designed to create value the way you've been told you should? Why does "targeting high-performing women" mean nothing? Why does traditional positioning fall apart the second you remember you're not a shampoo bottle?  Clear Signal is a business podcast on positioning, branding, strategic marketing and decision making for founders, entrepreneurs, and change agents. @iamsunitakumar uses frequency based tools to locate your innate unique value proposition — the bedrock positioning your brand is built on. Topics include: niche vs. target market, unique value proposition (UVP), positioning strategy, personal branding, inflection points, category creation, business astrology for entrepreneurs, Human Design in business, marketing for entrepreneurs, consultants, and founders, feeling trapped in a niche, feeling boxed in by a niche. Work with Me  Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@protonmail.com

  3. Sep 9

    Decision Fatigue and a Season 3 Intro [E73]

    Send Me a Message 💥Work with Me ❌X Marks The Spot (Pilot Oppt. Exp 11/20/26) Work with Me  Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@protonmail.com

  4. Aug 12

    What is Positioning? And Why Trying To Manufacture a Niche Will Always Fail [E72]

    Send Me a Message 💥Work with Me Show Notes: What if your greatest business advantage isn't something you need to learn, manufacture, or emulate?  How do you know whether you need a new strategy—or whether you've simply never taken yourself into account?  What if positioning is something you need to uncover, understand, and build around? In this episode, I get into orientation, and the uncomfortable process of figuring out what is actually you beneath the tactics, formulas and expectations you've accumulated along the way. Because sometimes the thing you've been trying to fix is part of your advantage. Episode Referenced: Episode 64: Why the Path Forward Requires A Different Kind of Intelligence Work with Me  Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@protonmail.com

  5. May 31

    Experience vs. Talk: Why You Need to Stop Taking Advice From People in the Stands [E71]

    Send Me a Message 💥Work with Me  See you in late September to kick off Season 3.  My Substack article on Category of 1 Guest Podcasts Mentioned:  1) Game Your Future Podcast (Youtube) 2) Achieving Success Podcast (Youtube) 3) Declutter for Change Podcast (Apple) Work with Me  Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@protonmail.com

  6. May 29

    The Bigger Vision: What It Means To Treat Your Business Like a Game [E70]

    Send Me a Message 💥Work with Me  My Substack article on Category of 1 Guest Podcasts Mentioned:  1) Game Your Future Podcast (Youtube) 2) Achieving Success Podcast (Youtube) 3) Declutter for Change Podcast (Apple) Work with Me  Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@protonmail.com

  7. May 22

    Marketing Resonance Has a Recipe. And It's Not Your Human Design Chart [E69]

    Send Me a Message 💥Work with Me  and it's not recognition. and it's not conversion. Work with Me  Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@protonmail.com

  8. May 13

    The Bigger Picture: What it Means to Treat Your Business Like a Teacher [E68]

    Send Me a Message 💥Work with Me  My Substack article on Category of 1 Work with Me  Email for client inquiry or collaborations (No guest pitches). iamsunitakumar@protonmail.com

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4.9
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About

For entrepreneurs, leaders and change agents done with one-size-fits-all advice. When the usual business thinking isn't sufficient for what you're dealing with — it's time to separate signal from noise and figure out what actually matters so you can find the right way forward. Topics include influence, resonance, positioning, identity, decision-making under pressure and the stuff beneath the stuff that business podcasts usually talk about.  **** The point isn't to provide a generic playbook or serve up "3 tips" that will expire tomorrow. It's to elevate conversations and perspectives that will make you think differently about how you're playing the game. Positioning discussed here means two things: where you stand in the market and where you stand in your own trajectory. Because where you're positioned determines what you can see — and what you can see determines every move you make.  **** 🥕I'm Sunita. Business consultant, positioning strategist & alchemist for seasoned entrepreneurs & leaders. Cornell optimization engineer, Ross MBA & MSc. 25 years of category innovation work across a number of industries, 2x 6-figure founder, former brand manager for a billion-dollar brand and depth beyond the 3D that conventional business strategy can't touch.

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